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8 Tips to Write an Inclusive UX Copy

When you’re writing a UX copy, it’s obvious what you need to focus on. 

It’s the USER.

Your users are your top concern, and it’s your task to keep them in mind while writing UX copy. This is the only way to make sure they’re satisfied with the content you provide. But, your target users can differ on so many levels. They differ in age, sex, ethnicity, social status, and more.  So how can you write a UX copy that makes all of them happy? 

We will share some tips that will help you to learn how to write an inclusive UX copy.

UX copy (microcopy) guides a user through a product experience, e.g. a website, app, platform interface, database or CMS.

An inclusive UX copy is based on diversity, empathy, and open mind – it’s supposed to make every user included. Writing a UX copy that’s supposed to meet the needs of different target groups is challenging, but doable. All you need is the right guidance and determination to succeed. 

Source: nngroup.com

We’ve put together 8 best tips for writing an inclusive UX copy. Let’s take a look:

Adjust Your Language

Before you start writing your inclusive UX copy, you have to determine the type of language you’ll be using. That means you can’t write for a typical target group but write for all language levels.

There are simple but effective rules to make your copy inclusive in terms of language level. Here’s what we suggest:

  • use simple language
    Write your copy as if you were writing to a good friend of yours.
  • use simple vocabulary
    If you tend to use overly technical or scholarly words, chances are that a part of your target audience won’t be able to completely understand your copy. Find a simpler way to say the same thing and adjust your vocabulary.
  • use simple sentence structures
    There’s no need to have complex sentences that go on for miles as most users will find it hard to follow. Instead, use short and simple sentences – this will improve the dynamics of your copy and make it more inclusive.

This way, you’ll be making sure that everyone, regardless their age, sex, ethnicity, or education level, can fully understand your copy.

Set language rules before you start writing to make sure you have a clear idea and a plan.

Source: huffingtonpost.com

Don’t Exclude

As a UX writer, you have to be careful about the references you’re making. If you make a reference that includes only a certain group of people, you’re actually excluding everyone else.

So, a person reading your copy that doesn’t belong to this group might feel unwanted or confused.

This is why you should avoid doing the following:

  • making cultural references
    You’re limiting your UX copy to users who belong to a certain culture. Everyone else will feel like the copy isn’t for them.
  • making social status references
    It’s not your job to determine who gets to read your copy or not. This is why making references about the social status of your users would be highly inappropriate.
  • using localisms, slang, idioms, or metaphors
    Any of the above can be considered limiting and excluding. While people belonging to one group or target market would use the idiom you wrote, others might say it the other way.

When you’re writing your copy, you need to make sure you’re not excluding anyone. That’s why you constantly need to ask yourself:

  • Will everyone understand this the same way?

If the answer is no, you need to modify it.

Source: pexels.com

Set a Consistent Tone

An inclusive UX copy has to take the needs and feelings of all users into consideration. That means that the entire copy needs to provide a uniformed, clearly defined experience for all of them.

This is why you should set a consistent tone and make sure you stick to it from top to bottom. That includes:

  • a specific voice
  • a specific emotion
  • a specific energy

The crucial three factors mentioned above is what defines how your users feel while reading the copy. And, if you tend to change it or mix it up all the time, you’ll be sending them different messages. This will lead them to trust you less and feeling unsure about what they’re reading.

Understand Your Users’ Needs

A strong and inclusive UX copy will be able to address all the pain points that your users are facing. And, if you don’t understand your users, you won’t be able to cover it all.

Therefore, you need to conduct a serious analysis that will help you collect important information about your users. That includes:

  • their needs
  • their wishes
  • their expectations
  • their pain points

The more you know, the better UX copy you’ll be able to write. This goes for UX design as well. 

Go as wide and be as thorough as possible to make sure you’re getting to know all your users equally. Then, use the information you’ve gathered to make every user satisfied with your copy.

Source: Pexels

Stay Gender-Neutral

The question of gender is another very sensitive question when it comes to writing a UX copy. Not only do you have to make sure you’re not addressing just men or just women, but you have to think about transgender people as well.

This is why your copy should use the neutral “they” pronoun instead of the excluding “he” or “she.” This is the first step in making sure you’re not taking anyone out of the picture or insulting anyone.

You should also make sure that the forms your users have to fill out offer the user a chance to type the gender or pronoun they associate with themselves.

This way, you’re not making anyone choose an option they don’t like.

In case you need an extra pair of eyes to proofread your UX copy for gender-neutrality, check out these services that write custom term papers. You can also use tools such as Thesaurus or Collins English Thesaurus to find the right words. 

Source: wikihow.com

Create Scan-Friendly Copy

Depending on their needs and goals, people will be reading your copy for different reasons. Someone will look for specific information, while another person will be reading it for fun.

But, very few people will read your copy word-to-word, top to bottom.

That means that most people will:

  • skim your copy
  • scan for the information they need
  • focus on their personal goals

To make your copy inclusive, you should help them scan easier and find a way to structure your copy to fit everyone’s needs. Here’s what you should do:

  • use headings and subheadings
  • create bullet points and lists
  • use bold to emphasize other important information 

This way, all your users will be able to reach their goals quickly and find what they’re looking for without any trouble.

Stay Objective

As a human being, you have your beliefs, ideas, and opinions. But, as a UX writer, you’re not allowed to publicly express any of this in your copy. Your job as a UX writer is to write a UX copy that will be informative, useful and practical.

You’re not supposed to:

  • express your personal opinion
  • state your feelings
  • make subjective comments

You need to act like a true reporter, staying objective, and stating the facts.

Source: learn.g2.com

Provide Easy-to-Follow Guidance

Finally, there’s a rather important issue that you can’t forget when writing your inclusive UX copy.

Your UX copy is supposed to guide people through a certain process, explain the steps, and help them perform the desired action.

But, if you’re not providing proper guidance, some users will struggle to fulfill their goals. This will make them give up on the process, and you’ll be using valuable people.

This is why an inclusive UX copy needs to take everything into consideration:

  • the level of previous experience in performing the same action
  • the level of trust users have towards apps, buying online products, or services
  • how well certain users handle technology

All of the above fill shape how a user reads, follows, or understands your guiding points.

Let’s say you’re writing a UX copy for an e-commerce website or app. A senior user might be skeptical about leaving their personal data online, but a younger user will feel perfectly comfortable doing so.

And, you need to make sure you’re writing easy-to-follow guidance points:

  • break it down into simple steps
  • provide visuals to help the users understand better
  • provide additional explanations in footnotes for those in need

An inclusive UX copy will make it possible for every user, regardless of their age, experience, or technical knowledge, to easily follow the guiding points and get to their goal.

That’s the ultimate goal you need to strive for.

Source: prostartuk.co.uk

Final Thoughts

When you’re writing a UX copy for users with different backgrounds, stories, goals, and characteristics, it could be a challenge to make it truly inclusive.

Your job is to avoid all the traps and potential mistakes you could make and stay focused on writing a UX copy for everyone.

Use the tips we’ve shared above to improve your UX writing and make sure each copy that you create is genuinely inclusive.

How Technology Helps the Manufacturing Processes

Humans from the very beginning of the world have made use of manufacturing processes to dictate their survival to nature as the fittest beings for evolution. 

Starting from the manufacturing of basic hand tools for hunting and cutting to the modern-day manufacturing of ‘everything’, humans have made their mark in the world through constantly innovating for a better future. The need for betterment is majorly fueled by consumer demand that acts as a catalyst to initiate the entire process.

To satisfy this demand, manufacturing processes need to be constantly updated in terms of process technology, material supply chain and communication between the producer and the consumer to develop a product that is readily accepted and integrated into the community. 

Source: inventionland.com

The industrial revolution can be rightly attributed as the starting point of modern manufacturing, but with more recent advances in digitization and IoT through Industry 4.0, the overall concept of manufacturing has taken a new leap.

These modern digital technologies help increase productivity and profitability by streamlining complex processes at a better pace than non-digitized technologies. 

The benefits of integrating technology into manufacturing processes are:

  • Quality of the product increases at all phases of production, rather than only the final stage.
  • Overall efficiency of the plant increases leading to a decrease in material wastage.
  • Improved means of communication between the production and engineering teams, and sales teams.
Source: themanufacturer.com

Technology helps refine procedures for manufacturing processes, which in turn assists in understanding the flow of work and, thus, define time and resource-consuming phases. Quality control and assurance are built into processes to ensure the product meets the specified qualification criteria from a consumer’s perspective.

Wastage of material is also decreased when streamlined procedures are followed for production. This owes to the accuracy of the product obtained in terms of dimensions and finishing. Errors in production are minimized and so does the time consumption of each process. Therefore, production goals are attained at a better pace and improved accuracy.

Communication among the teams is improved by employing communication manager software like Enterprise Resource Planning (ERP) which helps in cross-communication between different functions of an organization. In case of any latent issue, an immediate call for assistance helps mitigate downtime and necessary measures can be taken before the matter escalates.  Furthermore, diagnostic capabilities guarantee remote dealing with any problem that may occur.

Source: www3.swipeclock.com

Manufacturing industries like the die casting industry have immensely been facilitated by digitization. Real-time predictive analysis is carried out at each step of the process with the help of the supplied sensors. The sensors are installed within a process cell and record data to look out for anomalies, unsatisfactory performance, and any unwanted circumstances that can lead to a decreased efficiency. Overall forecasting of productivity and profitability trends are attained by the real-time analysis using sensors.

In addition to improved productivity, energy consumption is also reduced by technological means. A green environment is achieved by monitoring and adjusting processes in an energy-intensive industry.

Digitization of manufacturing processes not only assists in better productivity but also improves the efficiency of the packaging and transportation procedures. The state of the product is known to the manufacturer from the manufacturing processes in real-time, and the product can be sent through to the sales teams.

Source: datacore.com

Integrating modern technologies into manufacturing processes leads to increased productivity and thus, increased profit. Adopting these technologies also help in attaining better accuracy of a product due to standardized procedures.

The popularity of modern technologies is not surprising owing to the benefits they offer. With a significant decrease in error, increased efficiencies and downtime, resources are better utilized in other integral areas of the business to promote its growth and development.

How to Decide on the Best Platform for Your Mobile Application

Through the years, a mobile device has evolved from simply a communication tool to an extremely effective business tool. As technology continues advancing at lightning speed with more and more people getting addicted to mobile phones, tablets, as well as other smart devices. The mobile application market has reached almost to $30 billion in revenue

Nonetheless, despite the big number, the app market still is in its early stages and has so much to offer. Today more than ever, mobile marketing is paramount.  Furthermore, the mobile app development industry continues to escalate. 

When it comes to choosing the right development platform for the fantastic mobile app you have in mind, there’s no easy way to decide. The determining factors could be diverse and complex, and you could inevitably end up doing last-minute changes to your decision. 

If you’re thinking of creating a map of how the future app will turn out, there are several factors to take into consideration to make a more informed and easier decision. 

Source: mylatestnews.com

Choosing the Best Mobile App Platform

1. Cross-Platform, Native, or Hybrid

This choice dictates everything about your mobile app. Everything will depend on this vital decision from the user interface, functionality, and the final feel-and-look of your app. 

Although native apps could provide more improved integration and functionality with the operating system, opting to develop a hybrid or a cross-platform app has its own advantage. 

An app that has an engaging UI able to deliver a streamlined user experience has a better chance of success when compared to those with a shabby outlook. 

The most important thing probably after the actual functionalities is that the UI dictates how users would interact with the app, based on the flow of usage you’ve made. A native app enables you to integrate a usage loop, which reflects the entire operating systems’ design. 

This makes a usage cycle more intuitive and natural in terms of the operating system and could enable greater accessibility and integration since users would be comfortable with how the app works. 

A cross-platform solution requires creating a UI that could operate in a similar way across various platforms without losing capabilities and features. 

Source: railsware.com

2. Extensive Features

Mobile app development services today make use of platforms that offer extensive features. 

The best platform should be able to provide integration standards with third-party services. Furthermore, the platform should also support relevant features, which include scalability, store deployments, access control, and synchronization of data. 

A mobile application development platform should also have middleware and extensible back-end services so it could offer features like push notifications, authentication, and storage of data. 

Source: mobilemindz.com

3. Cost Considerations

Overall, app development involves many hidden costs. 

Mobile application platforms entail development upgrades, efforts, and app maintenance that greatly vary, from one mobile app development company like Zesium or eTatva Soft to another. Nonetheless, total analysis of the cost could give business owners a cool estimate for the entire development as well as project timeline.

The final decision essentially depends on the budget you’re willing to allocate. This is because building numerous native apps could significantly cost more compared to single cross-platform app development. 

With a native application, you can be certain of similar features across all suitable devices. 

Source: fool.com

4. The UX 

When in search for the best mobile app development platform, another important thing to take into account is the user experience. 

A good platform should enable developers to create pixel-perfect applications that have advanced workflows and features. Users simply cannot resist the great and improved user experience.

The making of a big UI is achieved through taking advantage of cross-platform as well as platform-centric APIs. Additionally, the key is to enable the importation of any kind of third-party libraries. You can simply review and compare the type and number of API, and the opening to incorporate third-party libraries as well. 

Source: webdesignerdepot.com

5. The Target Audience

When it comes to choosing your mobile platform, the target audience is one of the biggest determining factors. If you want your app to target the mass market, you should prioritize the most popular Android and iOS platforms. 

If your primary target is the business community, then prioritize corporate-based platforms like Blackberry made a great choice

Both iOS and Android have the biggest user base, while Windows and Blackberry take a considerably smaller share. When choosing the right platform, you have to know where the most users will be so that you can capture them at the right place and at the right time. The decision will depend on the customer base and the audience that you intend to target with your app. 

Would you target a market in which a particular operating system is more readily accepted and is used by a big percentage of the demographics? If this is the case, a native solution is a better option than a cross-platform one. 

In the event of a divided market and if you want a user base that’s more extensive, then it would be wise to opt for a hybrid or a cross-platform app. 

Source: blackberry.co.uk

6. Unlock the Potential

It can’t be denied that the world has gone mobile without turning back. When attracting new customers as well as retaining the old ones, a mobile app is highly useful, regardless of the industry you operate in. Whether you’re trying to boost engagement, enhance the customer experience, or increase your sales, launching an app can definitely help you achieve your goals. 

The key is to take advantage of the mobile application market while it’s still relatively untapped. Doing so lets you reap the business value that the apps produce. 

Consider making the best out of the mobile app market while it’s still somewhat fresh. By doing so, you could gain the value the mobile apps create. 

A mobile app is a marketing prerequisite nowadays, shaping the critical part of customer relations. 

Source: appevolve.com

Conclusion

There is no easy way to choose an app development platform for your application. 

You should do research when deciding on the best platform for your mobile app and hopefully, the insights from the article will help you to make the right decision. 

For your business undertaking, a mobile app is an invaluable investment that could help you reap positive results.