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8 Benefits of a Custom Mobile App for Your Business

Do you want to streamline your business operations and increase efficiency?

A customized application might be the right answer to your problem.

Prior to any action, consider the pros and cons of developing customized app versus web-based applications that users can access from their phones, tablets, and desktops. Bear in mind that today, people are more prone to spend time on smartphones rather than on the media using mobile web.

Once decided that you would benefit from a custom app, you should take a moment and explore all the ways how customized app can help improve productivity and revenue in your company — set a clear vision for a custom mobile app, think about how it maximizes value to fully experience all the benefits, consider UI/UX so to be more appealing to your users and analyze other factors like device’s battery, overall performance and security.

The popularity of smartphones is finding ways to the new markets with growing awareness — according to Statista, by 2020, mobile apps are forecasted to generate around 189 billion U.S. dollars in revenues through app stores and in-app ads.

For worldwide businesses, mobile apps have been an important element of staying consistent in an increasingly dynamic environment. Businesses today struggle to get a competitive edge over each other thus a customized mobile app might be a right answer for you.

Here are some benefits of a customized mobile app for your business:

  1. Custom for you

Simply having a mobile app is not likely to make an impact on your business future. When people want to have clothes sewn specifically for their body measurements, they go to the tailor.

The same goes for your business needs as well. If you wish your business to offer a complete experience to its users, you should make a customized app. It serves your specific needs the best as opposed to a generic app which may not suit all your business requirements.

The customized app has features (admin backend, communication framework etc.) streamlined to make a positive impact on your business.

2. Personal

Having a customized mobile app is perhaps the only way to ensure the best and satisfying user experience. If you plan to retain the users, a custom app is the best way to do it since it’s built with a particular audience in mind. Features and functionalities vary based on your business needs but considering that it will improve customer engagement, you can hope for a higher ROI.

3. Productive

No matter the size of your business, a custom app can facilitate smooth workplace collaboration by integrating various functionalities — enhanced efficiency equals increased productivity.

In case of generic apps, it is a rare case that those apps and your existing software package can interact with each other seamlessly and this can lead to a decline of your employees’ productivity — they could experience errors continually thus failing to complete their work effectively.

4. Profitable

A custom app adds value to your revenue outcome. With all features at hand, you can not only offer better service to the customers but also motivate them to spend.

The custom app allows you to take advantage of such revenue options. Since custom apps always keep your business requirements in mind, it actually acts as a far-reaching app with multiple functions so you won’t need multiple apps. Also, as these are tailored for your specific work process, you will get business ROI increased in turn.

5. Scalable

Regular apps are as they are — if the company that built it ceases to operate or simply decides not to maintain the app anymore, you will bein a fuss searching for another supported software.

Scalability of your custom app follows the scope of your business — if you plan to expand, you can notify your development team so that all features are built at the right time.

This way, you ensure your app to serve your specific purpose and is able to scale up easily if the need arises.

6. Secure

The success of an app is highly dependable on its security. There are many threats but also solutions how your app developers can handle those threats (obfuscating code, protect local storage etc.)

General apps may or may not have specific security features and it can put your business data to risk. Having a custom app made solely for your business can fortify your data security system.

You can choose on-premises storage or the cloud for your custom application or if you’re a large business, you can determine different levels of authentication to control the accessibility of employees — this level of security is impossible with generic apps.

7. Custom for CUSTOMers

Custom apps allow you to send personalized messages and updates related to your products or services to your customers in real time. Also, it allows you to access customer details and receive valuable feedback which can be a great asset when you want to improve long-term customer relationships.

The custom app can always help you to gather required client information, it can save time for your clients and employees especially that they don’t need to submit any physical documents.

8. Project-Able

If you have a custom app, you are able to access all of your documents (tasks, calendars etc.) at any time as well as share the same with your clients quickly — you can easily synchronize your phone with your desktop.

Custom apps enable you to keep a real-time check on your project progress and deadlines. The updates can be sent upon completion of each phase of the project thus manage the work process for each stage of the project effectively.

Summary

Although we are all accustomed to using regular apps, from a business perspective, it doesn’t treat your customers in a special way. A custom app is actually the thing that preserves your customers as well as converts any possible prospects into real customers.

When building a custom app, you need to find a reliable app development company that will focus on your specific requirements and expectations and streamline functionalities based on your business’s unique environment.

Many businesses today are increasingly striving towards custom mobile applications so to remain agile among the competition — evaluate your business strategy and think about building a more powerful tool which can put your company ahead of the pack.

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