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How to Efficiently Collect User Feedback for Your Mobile App

User feedback will help you to get an overview of your product from a fresh perspective allowing you to adjust your product roadmap and improve your app for the better. No matter if you follow agile development or not, quick and frequent feedback is one of the important factors that can make your app more successful.

For example, if a user wanted to checkout at your e-commerce app and your app crashed, the user is likely to get annoyed or even uninstall your app entirely. 

Implementing the right feedback system and defining a user journey map will help you to motivate your mobile app users at the right time

Here are some best practices for you to maximize your app value and functionality. 

Before Collecting the Feedback

Before you start collecting feedback, it would be clever to prepare the ground. 

#1. Specify the objectives

Don’t make a mistake and jump into collecting feedback with no clear goal – define the objectives first as it will help you to choose the right method and the right tool. 

You should understand clearly which category your app belongs to and what kind of feedback you need to collect from users.

#2. Select the right method

When you define your feedback goal and resources, review and choose the proper method. 

Review the automation user feedback tools that require little effort to set up and manage so to help your team.

#3. Experiment

Be open to experiment!

Example: if your feedback results are low, try changing the feedback approach or use different methods. 

Such experiments will help you to gain more valuable feedback thus improve your app as well as overall user experience. 

#4. Consider the cost

You should figure out which different feedback system to implement to determine the cost, organize your team and the delivery plan. 

Adding a feedback to an app mainly involves three tasks: 

  • design and develop the app UI for the implementation of the user’s feedback; 
  • design and develop the back-end system to manage feedback data; 
  • process and analyze the amount of collected data and interact with users.
Source: pinterest.com

Best Methods to Collect the Feedback

There are various methods to collect user feedback so make sure to review them and choose the most appropriate as per your defined app goals. 

The common forms of feedback in mobile applications include the following:

Firstly, Ask for a Like

Users pick one option YES or NO from a simple question: “do you like the app”.

If the choice is YES, the user can be guided to rate the app and write comments at the Store. If the answer is NO, you should display a simple feedback form in the app, allowing users to send additional information to the back-end.

The technique can greatly increase the positive evaluation rate of an app and reduce the influence of negative comments. It enables for all feedback to be handled the same way in the back-end, which is more convenient for reviewing as well as tracking of feedback state, etc.

This can also bring extra cost within the development of a back-end management platform except when using third-party services.

Source: clipart-library.com

Ask for Rates and Reviews

The easiest way to get the feedback is to simply ask your users within the app as both platforms (Android and iOS) support requests to users to rate and review the app. Mobile app ratings directly affect how easily your app can be found at the Stores.  

The most important thing to remember is to find the perfect timing – many apps ask for reviews instantly but this usually aggravates users as they did not have time to get to know the app sufficiently to give a score. 

For example, if your app has a low star rating, it may indicate that there’s an issue within the app or other parts. Selecting the appropriate people to prompt ensures to get the valuable feedback from your satisfied users but also to trigger those who do not usually engage while unhappy users can also give you the direct feedback. 

Source: the tool.io

In-App Net Promoter Score 

Net Promoter Score (NPS) is another method to measure general sentiment but also allows users to send personalized feedback. Such process divides users into 3 groups: Promoters, Passives and Detractors based on their answers. 

Source: pinterest.com

Measuring how many people would recommend your product will help you to learn more about general sentiment with your users. You can also use follow up questions asking users to explain their score thus get more personalized feedback you can act upon. 

NPS is easily added to your mobile app – the process is smooth for users and they don’t have to leave your app to give feedback. 

Support Communities

You shouldn’t do everything ‘INSIDE’ your app – you can create communities outside of your app where users can express their opinions, concerns, ask for the support or just engage with your team. 

Here are few ways app companies can create communities:

  • support through social media and email
  • web forum on your site to help users connect and share their experiences
  • multiple ways for customers to get in touch directly with your team.
Source: salesforce.com

Beta Tests

Developers frequently use beta tests to get insight into the user experience, especially before the official full release. 

You can gather potential beta testers through your website via a simple web form asking for their email addresses. 

Beta testing ensures that all the bugs designers, developers and alpha testers failed to see, to be detected and eliminated. Beta testing will enable you to understand how users will perceive your product in the future which is a very important step as it can improve the QA of the final product. 

Beta testing can save you from a lot of potential PR issues if you launch a poorly made product thus a proper beta launch can cut your costs significantly. 

Source: celltrust.com

Customer Feedback Surveys

Creating useful surveys takes more challenge than you can expect, considering there are a plethora of questions you can ask your users and you need to select only a few to collect valuable feedback. 

Try to follow some simple practices:

  • Ask only relevant questions
  • Create friendly open-ended questions
  • Create consistent rating scales
  • Avoid leading questions

A good tool to understand your users’ sentiment is a mobile survey – short mobile surveys with specific questions (like feedback on a new feature) are the most efficient ones. 

Always remember that the timing of surveys is critical – if your survey interrupts customer in-app experience, it may result in more harm. 

Companies can collect and analyze both quantitative and qualitative feedback from users with help of such surveys. 

Source: surveymonkey.com

Email and User Contact Forms

Email is the easiest way to gather user feedback as you can use each interaction to gather feedback. Try to follow some steps to maximize the chance of reply:

Set clear expectations

Users usually don’t leave feedback as they believe they will never hear back from you. 

If you add a short sentence to your communication messages advising users you will soon reply to them, e.g. ‘We’ll get back to you within 24 hours’, you will build trust with your community. 

Organize email feedback

Use some tools (e.g. Trello) to assign tasks for the whole team to access so that no insight is left overseen.

Automation tools will facilitate the process and keep tabs on requests while it will also give the employee a clear roadmap for the future user interactions. 

Send personalized responses

Emails enable you to request more personalized feedback than in a survey. 

Ask your users about the issues they struggle with or what features would they like to see or just ask why they chose your app!

Set a defined process of replying to these emails or the entire process will be futile. 

The greatest benefit of email is its low cost – considering that most of the time users willing to send an email with feedback tend to be more loyal, it is more likely they will provide valuable data or interesting ideas.

On the other hand, the collected feedback would be scattered over the email messages making it more difficult for a review and data analysis. 

This approach is suitable for limited budget cases, short development time, and/or development team not skilled enough for back-end development.

Source: customerthermometer.com

Usability Tests

Usability tests for mobile apps are formed to observe test users while they use your app – the goal is to measure the user friendliness of the app and support your brand better. 

Such testing helps you to add value to your business and meet the requirements of your end users. 

Ensuring to have good usability for your mobile app will help you to improve user satisfaction and increase revenue. 

From understanding your product better, detecting loopholes and more, here are some benefits of mobile usability testing:

  • Understanding the user’s in-app behavior
  • Identifying bugs
  • Saving on development costs
  • Getting repeat customers
  • Creating outstanding UX

Social Media

Social listening is another great strategy for user feedback – comments or direct mentions on social networks and also built-in polling tools like this:

Social media is invaluable when it comes to client feedback – there are different social listening tools available to collect what people say about your product or brand. 

Keeping track of such mentions serves to improve your user experience and respond quickly to any reports. 

You can set up alerts for your brand mentions via Google Alerts, Mention or other tools and always keep in mind that TIME plays a significant role! You should quickly address any negative comments as it can have a huge impact on your brand’s reputation. 

Many brands now combine in-house employees and third-party tools to monitor all their social channels. 

Source: survicate.com

Message Center

A good way to provide a good user experience is to have a channel where users can turn to easily in case they need a quick response or have feedback – a message center is an excellent conversation channel for that. 

Another good point is that your feedback system directs the messages to your center rather than to the app store thus eliminating friction for the user and reducing your bad reviews on the store. 

Gathering the right people and guiding them to your most efficient communication channel is the right recipe for improved user experience. 

Source: pinterest.com

Questionnaire

An effective way for feedback is a questionnaire, which lists targeted questions and multiple-choice answers for users. If you keep it simple, users will happily answer questionnaires. If the questions are too long, it is easy to trigger users’ resistance. 

This approach requires to determine the feedback goals in advance, define what is more urgent at the current stage and then create questions and forms. Designing questionnaires requires to draw the most information possible out of the least amount of questions. 

In terms of development, web page-like forms can provide a powerful back-end data analysis function.

Rich-content feedback

Since textual feedback can be inconvenient to users when describing some complex scenarios, more and more apps allow feedback combining text and voice so that users can express their thoughts more easily. This greatly increases the probability of users taking the initiative to provide feedback. 

In order to make the process of taking screenshots faster, in addition to the default screenshot feature of the system, a lot of apps support the “shake” gesture to trigger the screenshot. One of the biggest advantages of screenshot feedback is that there is no need to take up any screen space with dedicated controls.

The downside of voice feedback is the operation cost as it uses analysis and classification of a great number of collected recordings. 

Source: pgyer.com

Other Tools

Some other tools you can use to review for collecting user feedback are Apptimize, mParticle and many more

Incorporating such automation tools will help you drive more engagement, collect valuable user feedback and adjust your product roadmap. 

Review all of the tools and choose the best tool that corresponds to your mobile app, your strategy and your targeted users. 

While collecting the feedback

Respond to user feedback in time!

Once you have successfully integrated the module into your app, you should retrieve first-hand user feedback. Whether feedback is positive or not, users will want to know whether it’s received – replying to user feedback in due time is a giant leap towards improving customer satisfaction.

  • contact users advising their feedback was received and will be processed in a timely manner and express sincere appreciation. 
  • contact users based on their feedback content – answer their questions or clarify the future product improvement plan, etc. 
  • notify users when their suggestions have been accepted. This will allow them to better use the app, but also let them take some pride in improving the app.

Email is one of the means that is most unlikely to disturb the user, thus it is important here that the design of any form of feedback takes into account the provisioning of users’ email addresses for later tracking.

Source: userresponse.com

Upon Mobile Feedback 

Once you’ve got feedback from your mobile users, you need to act upon it. 

Otherwise, your users will feel like their opinions don’t matter, and that you’re not interested in creating a better experience for them. That is why you should:

Track the Right Metrics

Focus on things that are easily measurable and track the right metrics:

  • The percent of purchases made through mobile devices
  • The number of visits from mobile
  • Time on site on mobile vs. your website
  • Number of daily installs, and their sources
  • Measuring the effectiveness of marketing initiatives

For example, if you’re using NPS, you’ll be able to determine how many users like your app or a feature etc., while if you do not use it, you must search the feedback for common strains like: are many people complaining about bugs or unhappy with how slow the app is and similar. 

Source: pointillist.com

Encourage Users for Continuous Feedback

In order to encourage customers to give continuous feedback, build feedback channels into the app experience. Come up with a schedule that’s triggered by a user’s actions.

For example, when they’ve been using the app for 10 days, ask for a review. After three months of active use, ask them to update their review.

Analyze Feedback Data and Adjust the Roadmap

Ultimately, you should summarize, classify, and analyze the feedback data to identify the issues within your product as well as to prioritize them. That way, you can adjust your product roadmap accordingly.

If necessary, you can perform further user surveys and interviews with the aim to plan the next development and release plan.

Source: pinterest.com

Conclusion

Collecting customer feedback is crucial!

If you listen to your users, they can help you improve your app for the better – start from one simple method for collecting feedback before you implement more complex strategies. 

Before the actual collecting, define the objective and consider functions and costs to build the feedback form; try to accurately define the feedback data entry, timing, and frequency. After this step, the feedback module can be successfully integrated into the app. 

During the feedback collection phase, thank your users for their feedback and inform them about recent improvements. After collecting the feedback, you should conduct data analysis on the feedback output and effectively adjust the product roadmap. 

By following these steps, a feedback mechanism can show the value and provide users with helpful details about your product.

10 Ways a Mobile App Can Boost a Small Business in 2021

Mobile apps are dominating website apps – mobile phone users outnumber desktop users by far. In fact, mobile traffic grew 222% in the last seven years

It is no surprise then that mobile apps are better than web apps and are taking the world by storm. 

Source: https://microsoft.softvire.com.au

Mobile search is redefining mobile apps – mobile apps are so versatile that you can use them for information, communication, banking, entertainment, monitoring smart devices or systems, and running business tools. 

It can even be used to monitor your health and allow for doctor’s consultations without having to leave your home. The possibilities are wide. 

That is why small business owners need to catch on quickly. A mobile app can take your small business further in terms of brand awareness, lead generation, engagements, and, most of all, conversions. 

Improving modern businesses means that business owners take advantage and plunge into new trends to give their brand a competitive edge. 

10 Reasons Why Mobile Apps Can Boost Businesses

Allow Offline Access to Your Business

Source: https://photos.app.goo.gl/3foQa59B1xrCLVrN7

It is probably one of the most important advantages – your users still have access to your business even if they do not have internet access. Web apps cannot offer this because websites function only in an HTML environment requiring the Internet connection. 

Basically, you bring your business closer to the people, wherever they may be. As much as physical location is vital for any business, giving your consumers access to your business wherever they may be is a valuable digital space. 

Any updates or changes can always be uploaded once the user goes online. Syncing cloud-based services and data for the app also seamlessly happens between offline and online mobile apps. 

Mobile websites also run on JavaScript, which is buggy. Mobile applications are written using a faster code and hold much of their data within the device’s main processor. 

Increase Brand Visibility

Your brand consists of everything that makes your brand unique among other brands (your logo, colors, design, services, etc.). 

Including a mobile app in your digital marketing strategy is a smart way to increase your brand awareness plus you will get the edge over your competitors who do not have a mobile app . 

Mobile apps enable you to inject content and promotions to constantly keep your consumers updated and engaged. 

In addition, having a mobile app helps your brand’s credibility and authority. When consumers can access your brand easier, it tells your consumers that you are there for them – answer them as quickly and efficiently as you can. 

Improve Customer Satisfaction Ratings

Source: sofvire.com.au

Although web apps resemble mobile apps more recently, mobile apps are more user-friendly and provide a more efficient way to complete tasks. 

Mobile apps also take advantage of features such as GPS, WIFI, touchscreen interface, camera, internal memory, connection tools like Bluetooth, and connectivity. All these features seamlessly integrate with a mobile app and that is the reason why it delivers much greater user satisfaction. 

With mobile apps, consumers can search for information, multi-task and conduct work or play activities without having to log in the Internet or a desktop PC. 

Mobile apps can work seamlessly with other mobile apps. For instance, you can include social sharing features, which automatically bring users to their favorite mobile apps. You can also integrate many popular messaging apps if users want to chat with you or join chat groups connected to your app. 

Mobile apps just do a much better job of bringing consumers “nearer” to your business, with a much more personal touch than desktop apps. 

Enhance Customer Retention

Data security and privacy are more vital now than ever. With a number of cyberattacks and data breach incidents affecting businesses, you need to provide top-notch cybersecurity and data privacy services more than ever. 

Security is the reason why most users prefer the mobile payment option – they can transact and pay online with confidence. Since data is stored on their personal devices, it gives them more confidence to provide sensitive information. They can also integrate biometric authentication to add another layer of security to their transaction. 

A user can also use payment options like PayPal and similar in a mobile app to make payments more secure. 

All these provide consumers greater confidence in using mobile apps, improve UX (user experience), and boost satisfaction ratings. Consequently, when consumers are satisfied and trust your mobile app, you will improve customer retention. 

For instance, around 30% of Starbucks’ transactions are now through mobile payments. It provides convenient features such as order-ahead, which increased their sales by 11% in the US alone. 

Source: https://www.boldbusiness.com

Through mobile apps, you can also inject reward or incentive programs for loyal customers, thus increasing customer retention even more. 

Provide Personalization

You can also personalize your mobile app service, which contributes to greater engagement and conversions. When a user can customize any product or service they are using based on their preferences, it allows them to express their individuality. 

You can also gather important data from how users customize your app. Appropriately using their data, with their consent, allows you to personalize your service further and provide products or services they actually need or want. 

It focuses your App Store Optimization (ASO) on efforts that are more likely to produce a new lead or a successful sale. 

Source: https://photos.app.goo.gl/JL7s1brqepMm58mFA

Provide On-demand Delivery

On-demand businesses are able to serve their clients with the help of mobile apps more effectively.

If you are a small business, you need to have a mobile app to stay in touch with your consumer base – even during a global pandemic, you don’t have to be out of the loop and close your business. 

Move your business online and create a mobile app where you can still reach your consumers and deliver the best on-demand service you can provide despite the circumstances.  

For instance, there was a massive rise in logistics apps and food delivery apps since people were confined to their homes due to strict social distancing regulations. It became an opportunity for small businesses to compete with big brands to meet consumers’ needs amidst the global crisis.

Source: sofvire.com.au

Provide better UX

Mobile UX design is creating user interfaces specifically for mobile devices – it includes handheld devices like smartphones and wearable devices such as smartwatches etc. 

The requirements and features for mobile devices differ from that of a desktop – there should be a different configuration meant to cater to this difference. 

That is why businesses must ensure their websites are mobile-responsive because the majority of people are on their mobile phones rather than desktops. 

When it comes to mobile apps, these solutions are already created for mobile devices from the ground up. They already meet the specific needs and constraints of mobile users, such as fingertip size. 

Attention spans are short in mobile UX – users want quick results with minimal effort and no issues as they’re often distracted. Signal and power loss are frequent worries. Typically, mobile users are micro-tasking, searching for local events and services, or passing the time. 

Designers must focus on making apps usable, searchable, and efficient for a highly on-the-go consumer market. 
Mobile app developers have raised the bar in UX design. For instance, mobile apps also use gestures to improve UX and allow users to do app-related tasks with ease.

Source: softvire.com.au

Enhance Digital Marketing Strategies

Mobile apps can be easily integrated with other Internet marketing strategies. For example, you can easily integrate mobile apps with different social media platforms to enhance brand placement. 

Your users can easily become your own influencers and advocates as they share your app with their peers and family. When app users connect with other app users, this increases publicity for your app and your brand. 

As you generate leads from your mobile app to your website, it improves your SEO digital marketing strategies

You can also use features such as push notifications to send personalized or localized promotions or information to our mobile app users, tying other marketing campaigns to your app. 

Source: https://microsoft.softvire.com.au/

Builds Customer Loyalty

Business owners must pay careful attention to customer loyalty and how to build it around their brand as it is a crucial factor for long-term business success. 

The customer is the heartbeat of every business. 

Without a customer, the business will not survive – learn how to build loyalty among users effectively and continuously improve Customer Experience (CX) to turn users into loyal brand advocates.

Mobile Apps are perfect for building customer loyalty – you give the impression that you are personally attending to your individual customers and you can better engage and interact with them. 

For instance, push notifications are more likely to get a response from users that converts than desktop ads through your website. Although email campaigns get around a 30% open rate, mobile app push notifications get a staggering 90%. 

Source: sofvire.com.au

Generate More Income

Since mobile phones dominate the market, it’s not surprising that Google Play and App Store generate billions in combined sales through mobile and gaming apps. 

In fact, both app stores raised $39.7 billion in total user spending in 2019, and this number just continued to increase, especially in 2020 at the height of the pandemic. The pandemic not only caused an increase in apps development and installs but also in engagement and app dwell time rates.

You can earn in different ways like in-app ads and purchases, subscriptions, affiliate programs, or sponsorship, among others.

The revenues through mobile apps are expected to rise to $935 billion by 2023. 

You need to bring your small business to the next digital marketing era by making your business going mobile. 

Source: sofvire.com.au

Conclusion: Mobile Business Growth

The simplicity of mobile applications provides excellent business benefits. 

For example, Microsoft 365, which used to be only available on the desktop, is now making a powerful smartphone app more user-friendly for its customers.

Mobile applications can improve business and customer service, especially when connecting your mobile app to your website via an efficient landing page. It increases your lead generation and sales strategies even more.

Mobile apps are an expanded platform for your company – if you want to expand your business, you cannot do without a mobile app. 

A Practical Guide for Building a Great iOS Mobile App

Although the Apple Store has witnessed a total of 180 billion iOS app downloads (as of June 2017), some findings show that 24% of iOS users uninstall an app after just one usage thus your mobile application must provide an outstanding performance to avoid getting lost among thousands of apps flooding the Store each day.

The reason why Apple is widely used in enterprises and businesses is because they pay strong attention to security and intuitive UI. 

Here are some best practices to consider when building iOS applications.

Stage I – Research

First, decide whether you want native iOS app or a cross platform development. Even if you decide to proceed with cross like Xamarin, you will need to know iOS basics to build an app that is functional and consistent to the platform. 

Once decided for native iOS, the next step should include proving the business case of your mobile app.

Here, you should identify your target audience, research and define your User Persona(s), create a mobile app specification and weigh the costs and benefits

After you’ve done your research, you should choose the reliable technical partner and agree on the development process

Once you’ve done groundwork for the development, you can move to more technical preparations.

Source: 9to5mac.com

Stage II – Setup and Tech Fundamentals

iOS is well known for its strict policies and formal UI/UX practices as UI deployment affects the app performance and the overall mobile experience 

Prior to writing any line of code, make sure that you have a good iOS development team which understands and follows the guidelines provided by Apple

Regarding the languages, Swift programming language offers a number of neat features while its usage increased among developers. Back in 2016, stats showed a clear domination of Objective C over Swift, which was used in only 11% of App’s Store Top 100 apps.  Nowadays, the situation changed as Swift is also convenient for complex projects whilst its code is more readable, modern and quicker.

Objective-C is also a great choice, where you can use the language itself or some of its elements, like libraries in a proper mix of both (Swift and Objective-C), taking the best of each language. 

Another important aspect is Xcode – it is an IDE provided by Apple to provide native integration level and proper tooling to build iOS apps. We use Xcode as it is free and it is Apple’s product. There are other alternatives like AppCode with add-ons to facilitate the development, however check its pricing models. Take all pros and cons and decide which one would be the best for your mobile app development. 

Source: pinterest.com

You should always pay attention to choose the proper version – as new iOS versions are released each year, older platforms become outdated quickly. Although older platforms may be compatible, it would make more sense to focus on the newest versions and develop your mobile app to be completely future ready. 

The iOS system of devices is quite rich and choosing the right target device should depend on your mobile app’s purpose – nowadays, there is a standard practice of building universal apps which adjust to the screen. For more value, you can adapt your app to run on Apple Watch which would be a great add-on for a health monitoring tool.  

Regarding the coding style, you should make sure all team members are consistent in coding throughout the development process. Such an approach will make it easy for the team members (or external colleagues) to read or improve the code. 

You can establish solid coding standards or choose from existing ones like GitHub, Objective-C or Swift guidelines. Google’s Objective-C guide helps to create an app which is easy to maintain and upscale. 

Another important aspect is proper architecture being the foundation for building a well structured app – while there are a couple of architecture design approaches, the most commonly used in iOS is the Model-View-Controller (MVC) pattern and it is the recommended one by Apple. This pattern divides the code into objects, designating each of them one of 3 main functions (view, model, controller), however developers combine the MVC patterns with other options for better results, like Model-View-ViewModel (MVVM). 

The Zesium iOS team would also add a Model-View-Presenter (MVP) pattern as we usually use it for most of the projects in our team. 

Source: javatpoint.com-ios-model-view-presenter

Stage III – Engineering process and tools

When writing clear and high quality code, the important aspects are the naming principles. 

When naming methods, classes and other code elements, always follow Apple’s basic guidelines by keeping the names clear and avoiding abbreviations or any kind of ambiguity. 

Naming principles should be consistent throughout the process, keeping its source files to build a clear and maintainable code. A good idea can be to set some common folder structure to help the naming consistency across the project. The structure can include folders like Models, Views, Controllers, Stores, etc. 

iOS offers a great number of libraries and frameworks which can be used to solve certain issues, from UI implementation to compatibility with device hardware. Those third-party tools can reduce the amount of time and cost of building the same features from scratch. 

Source: developer.apple.com

iOS platform has always been considered as ‘closed’ due to its restrictions, yet they provide an abundance of open source projects for you to use. When Swift was released as an open source, Apple has shifted its strategy allowing developers to contribute to the language and create more accessible tools. It is a good practice to use such third-party tools – there are many resources lists and dozens of such libraries so no need to make more work for yourself than you need. 

However, even with consistent coding style and common practices, there is no ‘one’ way to develop software. Each team member relies on experience and knowledge when writing lines of code but fostering code review can have a positive impact on the code quality and the quality of the app in general. IBM resource for developers provides some standard practices that can help achieve better results. 

Always make sure to focus on well implemented UI like iOS does and follow the event driven programming – it presupposes that specific events, triggered by some actions or outputs, determine the flow of the app. Apps built with event driven programming carry certain benefits for a business, like automated workflow, improved communication and more. 

Addition to this is Object-Oriented Programming (OOP) – using objects as key units for building software. Simply put, decomposing complex software into smaller pieces to be easier to develop and maintain. Good use of OOP will enable you to maximize the code reuse and minimize the maintenance costs.  

When dealing with complex projects, developers often need to deal with project-specific problems with innovative solutions and concepts. Providing enough time for research can result in significant savings in the longs run. Thorough preparation and working on the product concept is better than finding out the product cannot be implemented as planned after you’ve already commenced. 

Continuous Integration and Continuous delivery (CI) is another important element representing standard practice in software development (not only mob apps) and being the integral part of agile development. 

It can be implemented by several tools like Jenkins CI, Bitrise, Greenhouse CI, CircleCI etc. which deploy various methods to the CI process but have one thing in common: help you to build code for different environments, automate tests, manage defect logs, deliver artifacts and more. 

Source: blog.bitrise.io

Don’t forget to figure in battery consumption – an experienced iOS development company also knows the expectations of the users. Battery consumption and life are the most important issue for smartphone users and only the apps that do not affect the battery negatively will be retained.  

It makes sense as high-performance processors consume more power resulting in low battery levels in a short time – this is one of the main reasons for the great dissatisfaction among users of their apps.  

Include some measures to reduce battery consumption to get an advantage over your competitors and always test your app before you launch it.   

Stage IV – Deployment 

Source: newsdesignfile.com

Prior to reaching the launch stage of your iOS app, consider getting the Apple required certificates and accounts in advance. 

If you are the app owner, create your Apple developer account (around $100 a year), and give permissions to your iOS development team to create certificates and build the app on your own account. Each developer gets an access (admin or developer) to the app owner’s account and prepares the groundwork to commence the development. 

The best way to ensure a more efficient start is to obtain such accounts and certificates prior to starting a development process.     

Once your app is ready to open its door, it is important to decide how you will distribute it. Apple currently offers 3 distribution models:

  • App Store – commonly used model for direct upload to be available for iOS users. You can set parameters like target country, supported device or versions. 
  • TestFlight service – it is in scope of the App Store (meaning you upload the build on the Store) and provides an option to beta-test the app build before launching. You can have 100 internal testers (connected to the Apple account through a certain role, e.g. admin, developer etc.) and 10000 external users (full name and email). 
  • iOS Developer Enterprise Program is a program for enterprise level or business apps – although a costly solution, it provides complete privacy making it secure for your employees and contractors. 

Before submitting your mobile app to an App Store, ensure that your app is properly configured for release – besides certain forms to complete and files to submit, Apple performs a manual review to verify all apps referred to their store. 

Regular monitoring of App Store ratings and reviews are important for a new app – try to engage with reviewers and help the disappointed ones as it will improve your online reputation in the long run. 

Source: freelogos.com

Stage V – Security

Always focus on security

Some industries demand a high level of security like fintech, healthcare or internal enterprise apps dealing with sensitive private and business data – if you want your iOS app to be considered as a serious professional, you must implement the best security practices. 

Basically, it is impossible to create 100% protection from data theft unless you don’t store data at all – the best way is to follow the legitimate Secure Coding Guide by Apple or deploy some of the best practices like custom encryption, data protection etc. 

When talking from the user’s point of view, there are also some good practices to protect your own privacy with iOS 14. 

Source: applegazette.com

Stage VI – Business-wise 

Once your app is launched, the work is not over – you should implement analytics and reporting tools to see how your users interact with your app or why they uninstall the app. This provides valuable insight to help you improve your app later, where some of the popular tools are:

Source: pinterest.com

On a global scale, the iOS app downloads number has been steadily rising since 2016 up to the 2Q of 2020 with 9.1 billions of downloads

You can, e.g. develop a free product with in-app purchases to ensure steady revenue – in-app options should be simple and offer value with the basic version. Not all types of apps suit such a monetization model so be careful and check other monetization methods to decide which one suits your mobile app the best. 

If you plan to make your app for the global market, consider the app internalization to make it able to adapt to various languages. Preparing the app for localization requires a number of certain steps like separating language from the rest of the user interface, exporting user-facing text by Xcode and more.

Be extra careful with right-to-left languages such as Arabic, as they require mirroring the UI and changing the text direction. 

Source: instabug.com

Keep in mind that in software/mobile development, the product is never completely finished and even though you’ve implemented most of the planned features, the time will come to review the old features, possibly remove some of them and eventually add new features.

When Apple introduced an evaluation process ‘to ensure that apps available on the Store are functional and up-to-date’, an app is not allowed to sit around with no updates but it keeps the market competitive and relevant for users although setting additional duties on the app developers.

If you’re developing an iOS mobile app, a good place to rely on is Apple developer resources website

FINAL 

The common saying is that iOS apps bring less worries about your own privacy. That does not mean that Apple users are totally protected from malware issues, but that those are rare cases, as per MacWorld UK. 

Even though Apple is famous for their restrictions and strict policies, they provide a solid approach to providing developer resources and tools. 

Make sure to use these tools to your advantage and build a solid and functional iOS app. 

Effective Brand Positioning Strategies with Mobile Apps for 2021

Brand positioning is continually changing as the digital world continues to evolve. With more than 3.8 billion smartphone users worldwide, it’s no wonder that the mobile app industry is booming. App usage and smartphone dominance are still growing without any signs of slowing down in the foreseeable future.

Why Mobile Apps? 

App developers are forecasting that smartphone applications will raise over $935 billion ROI by 2023 as there are currently more than 2.87 million applications on the Google Play Store. 

On the other hand, there are 1.96 million applications available for download from the App Store.

Developing or improving your mobile app is improving your businesses

It is a high-time for businesses to capitalize on mobile apps. For those who just moved their business online, it is best to invest in your brand’s app as early as now, so you can immediately establish good traffic that converts at the onset of your eCommerce journey.

You need to get users to download your app and use it alongside visiting your website. It’s one of the digital marketing strategies that are sure to bring conversions to your business in no time. It is why mobile apps are better than web apps.

Discovering App Store Optimization for Brand Positioning

Source: https://microsoft.softvire.com.au

App Store Optimization (ASO) works similar to SEO (Search Engine Optimization) and SMO (Social Media Optimization). 

ASO is optimization for mobile apps and games to increase the app’s visibility and conversion rate (app installations or updates) on the app stores. 

“App Store SEO,” as called by most, is not only about traffic. It’s also about conversions. 

As the number of website visits and app downloads increases, the number of active users also increases – it boosts monetization outcomes for the app or the game. 

The first step of maximizing your downloads is to make your app easily discoverable by the right users. 

How can you do that?

To increase the organic growth of your mobile app, you should first understand how people are looking for and discovering apps.People typically search for mobile apps in app stores like Google Play Store and Apple App Store. Approximately 70% of mobile phone users use search to discover new apps. Additionally, 65% of all downloads occur after a search.

Source: appradar.com

Most people discover new apps through app store search, making App Store Optimization vital to your app’s success.

Moreso, the search ranking position of an app directly correlates with the number of downloads. The higher your app ranks in the search results, the more relevant it appears to users. 

Higher ranking apps also get more downloads as users usually don’t browse into every search result but rather look at the first five or so. That’s why earning a top ranking is key to the success of the app.

Without App Store Optimization, you miss out on the most extensive marketing channel for mobile apps and games.

Brand Positioning Strategies for the Stores

Google Play Store and Apple Store are the leading sources for mobile apps and gaming. 

Google Play has more downloads and is growing at a higher rate than Apple App Store, although both stores saw an increase in the percentage of downloads from 2019 to 2020. 

In addition, there is another source for mobile apps that are growing at a staggering rate as well, Amazon Underground Appstore. The Amazon Underground Appstore for Android is an app store for the Android OS operated by Amazon.com.

Let us look at these three mobile app stores and see how you can successfully do brand positioning through mobile apps. 

Google Play Store

Source: freelogos.com

How does your app rate high in Google Play? There are specific approaches to get higher rankings, from your app’s name, title, etc., all of which can be optimized. 

Google Play Store ranking algorithm monitors the app’s rating, the number of reviews or ratings, downloads, increase in downloads every 30 days, app usage frequency, uninstalls, keyword density, social mentions, and even backlinks. 

Here are some strategies you can use to increase your ASO ranking and improve brand awareness and positioning in the Google Play Store. 

Target Market and Keyword Research

Identify who is your ideal customer and what market niche you target – focus on your target market to optimize all your digital marketing efforts and gain more profit.

Market research is essential – you need to understand the key terms and lingo used by your audience. If you are trying to target teens with your apps, then you need to use language that is more natural for them.

What made them download your app? Knowing what appealed to your market and making them convert (or install) is integral to developing your app to get more leads and conversions. 

You need to optimize the content you use in search engine rankings as keyword optimization increases visibility on the Google Play Store – it is hard to market a product without effective keywording successfully.

Use long-tail keywords if you are launching because they are easier to rank for and usually researched by those close to converting. Since it has less competition, it will show up faster than other apps or games.

A/B testing

Using A/B testing helps you to better gauge which of the optimization strategies brings results. 

Before finalizing any changes in graphics, icons, screenshots, and the like, try to do A/B testing on a sample percentage of your users and get insights from both metrics and feedback you get from the experiment. 

Google has an A/B testing tool integrated into the Google Play Console, so it’s easy to conduct store listing experiments whenever you want to optimize your app and improve branding.

Page Optimization 

An ASO-optimized Play Store listing can increase app rankings and enhance app installs. Google Play Store Optimization also makes the app rank higher in Google search results (App Packs). Let’s look at the structure of a great Google Play Store listing.

  • URL / package: keywords included in the domain or URL for app search.
  • Developer name: can boost app rank in search results, especially if it’s a trusted developer. Google prioritizes apps from trusted developers with a positive history. 
  • Title: your brand name needs to be 50 characters. Use one that’s easy to recall and contains your main keyword with your brand name. 
  • Short Description: has a strong impact on your app’s ASO ranking, keywords rankings, and conversion rate. You can include up to 80 characters in your short description, which is expandable if users want to learn more. 
  • Description: it is an On-Metadata factor that affects Search and Conversion. You need to include all the app keywords with a compelling CTA (Call to Action). 
  • Icon: it is the first visual contact you have with your users, so have a well-designed icon. It needs to be unique, striking, and definitely appealing because users see your icon and the actual search result in Google Play Store.
  • Feature Graphic: the Google Play feature graphics shown before your screenshots if you have a video that significantly affects your app’s Conversion Rate Optimization (CRO).
  • Screenshots: The icon and the screenshots do not affect the search algorithms, but they impact the install rate. Screenshots demonstrate how your app or game looks from the inside. To ensure that the users like what they see, they need to catch their attention in the first screenshot.

Monitoring and Tracking

You should track your app weekly, check the install volume, both paid and unpaid, rankings of keywords, ratings, reviews, etc. and adjust your ASO strategies, such as removing or editing keywords that do not perform.

Track customer feedback to get insight into the UX (User Experience) of your apps, which is also essential in ASO ranking, just like in SEO. In Google Play, you can communicate with your users, which means you can respond to feedback quickly, whether positive or a complaint.

Don’t ignore complaints because they can help you improve your app and product, thus better positioning your brand to your target market. Always respond quickly and positively, so you can build trust in your app and improve your app’s brand positioning.

Drive App Engagements in Reviews

Developers should respond to any review in the shortest time possible.  If users took the time to leave a message, it should be recognized – thank them for their support, point out the shortcomings, and use the feedback for future action.

Reviews will improve engagement, create confidence, and reinforce your brand. Your response is an excellent opportunity to start a conversation about your app.

Keep in mind that you represent your brand, so you should keep a positive attitude and always assure your users you want to make their experience better.

iOS App Store

Source: https://www.softvire.com.au

Searching plays a significant role in the way that consumers discover and download content on the App Store – help users to quickly locate and download your app and in-app purchases and learn how to optimize your search result rating.

The App Store offers convenient access to software, games and content. Search results contain developers, in-app purchases, categories, editorial articles, and the like. Moreover, apps are shown in the search results with the app name, icon, and subtitle. 

Depending on the platform and image orientation, a single rating and three screenshots or app previews are displayed.

Select Accurate Keywords 

You will be limited to 100 characters, so being concise is crucial. Although spaces cannot be used before or after commas to separate words, you may use spaces to separate words within keywords. For instance, “Software,Buy Online,Europe.”

Choose keywords that your audience is searching for and give descriptions of your app’s features and functionality to increase the search results.

Consider the trade-off between less common words and fewer more common words. These terms might receive a lot of traffic, but it can become challenging to obtain the top spots. They push lower traffic, but less competitively.

App Store rejection may be caused by trademarks, celebrity names, or other protected terms and phrases. Usage of words not applicable to the app and use of competing app names are forbidden.

Using the # character is allowed only if it is part of your brand identity. Your app doesn’t impact the user’s experience in searching. However, your promotional text does not affect your app’s search ranking.

Create a Compelling App Name, Subtitle, and Description

Your app’s name and App Store description are vital to getting app visibility and downloads. 

You can use only up to 30 characters for the app name. Pick a short, easy to spell, and unique app name that gives a good glimpse of what your app does.

You can use the subtitle to describe the meaning or purpose of your app – use phrases that show why users must pick your app.

Your product description should concentrate on your app’s unique features and functionality. You can include a brief statement of what the app does and add a thorough overview of the app’s key features.

Choose the Correct Primary Category for the App 

App categories help users discover new apps to meet their needs. The category you select is particularly important for your app’s discoverability on the App Store.

App Store features include appearing in the Apps or Games tab and being in the search results. Select the main category that is most relevant to your app. If your app is not related to your idea, it will be rejected.

Grow Your Apps’ Positive Ratings and Reviews

Ratings and feedback can affect your app ranking in search results and inspire users to engage with your app or even download immediately.

Ensure that the app is stable before you ask for reviews, and choose an appropriate time to ask. Keep an eye out for occasions when users are likely to feel good about using your app, like right after launching or releasing an update. 

To promote user reviews on the Mac App Store, the SKStoreReviewController API is used. Users can issue ratings up to three times a year, in a structured prompt and request a review without leaving the app.

Ensure you have your support profile and contact info accessible on your app and app store product page as it will help minimize negative interactions and the likelihood of bad reviews.

Encourage In-App Upgrades and Purchases

In-app purchases show up in the App Store’s search results. It can be viewed when users click on your app, along with your app’s description, screenshots, and previews.

You can display a total of 20 items on your product page, where each item should have a unique display name, promotional image, and description.

Amazon Shopping and Amazon Underground

Source: https://www.softvire.com.au

In the Amazon Underground app you can find paid games, freemium apps and products.

Amazon Underground’s potential to expand and even compete with the Google Play Store and Apple App Store is very strong. 

Google Play Store forced the app store to rebrand their app entirely. Since Google does not allow competing for app stores in the Play Store, Amazon customers will have to download the Amazon Underground app directly from Amazon’s website.

All Amazon applications are shifted to the Amazon Underground app. The only addition is the software that is “actually free.” The Amazon app will also remain in the Play Store. Fire HD and Fire HDX customers get access to the redesigned Underground Store.

In addition, It is easy for developers to get started with Amazon Underground and even earn considerable profits from downloads. 

Conclusion

App Store Optimization is a never-ending process, so keep trying new things and optimizing your app to keep it ranking. 

Optimize marketing strategies like creating viral videos, blog content, or using influencer marketing to promote your brand and your app. Do not stop testing new ways in brand positioning strategies to stay on top of search rankings. 

Practical Tools and Benefits of Tracking Mobile App Uninstalls

After your mobile app is launched, you mainly concentrate on attracting users and increasing the download numbers but you need to make sure that your app is really a success. 

A good way is to track your app uninstall rate and monitor user experience – if you spot that a number of users drops quickly after the installation, use such data to figure out what triggered users to uninstall your app. 

Gaining insight into uninstall data will give you a chance to improve vital features and overall user experience within your mobile app. 

Some of the top reasons for users to delete mobile apps are poor performance of the app, technical glitches, too many ads, large app size and more.

Source: appsinvo.com

Benefits of Tracking App Uninstalls

Since app uninstall tracking is not intrusive, it is wise to use such analytics as it can help everyone from developers to product managers and other team members. 

Product Feedback

Analyzing your app uninstalls within a time limit (weekly, monthly, etc.) can help you identify the friction points in your app leading to uninstall. Remember, even the smallest tweaks can help your app offer more value to users. 

For example, if your users abandon your app shortly after the installation, it may indicate an issue with registration or onboarding process. If you track such actions, you will help your teams to detect the bugs and fix them quickly which will ultimately improve user experience. 

Better App Performance

As already mentioned, app uninstall data can be useful to determine if there is a link between uninstalls and app performance – it may slow down users’ device performance or take too much memory etc. 

Such data will help you to spot the issues related to specific operating systems that you could have overlooked throughout the development process. 

Source: news.softwarevilla.com

Retention Analytics

Tracking uninstalls will get you more insight into your app’s limitations – sometimes the user is not comfortable with sharing personal data or it can be a single point in the app (e.g. registration page) that makes them remove your app. 

Always keep an eye on the user churn and use uninstall data for your own ‘reality check’.

Better User Experience

Once you compile the uninstall data, you can learn on the best ways to improve your app UX. If your users uninstall your app after a short time, there may be a problem with onboarding. You can monitor closer install-to-registration rate – by comparing them to the industry benchmarks, you can determine the quality of your onboarding.

Such insights would give you an opportunity to improve the onboarding process and user experience. 

Source: techicy.com

Tools to Track App Uninstalls 

With all the benefits for your app, there are plenty of tools to help to track your Android or iOS app uninstalls providing valuable statistics. Some of the those are:

Uninstall.io 

Uninstall.io helps you to analyze parameters that cause your app uninstalls and to take action to retain users. It provides a SDK for app uninstall tracking and focuses on related stats – the interface is intuitive and analytics is clearly presented for you to be able to visualize your uninstall tracking. 

Uninstall.io can help you to understand who uninstalled your app (operating system, app version, free disk space, network system etc) and where people decided to uninstall your app (e.g. the preceding event) as it will give you enough details to tweak your app and prevent such cases in the future.

You can try their 21 days free trial, while there are several packages. If you have under 10k users, you do not pay while other packages are priced from $99 up.  

Source: uninstall.io

Google Play Developer Console

Google platform allows you to track the app performance – you must be registered to the Google Console and after you select All applications, click on your app. 

You can check the number of installs and uninstalls for the previous time (week, months or a year) and features available for the downloadable reports include Android version, device, country, language, app version and more.  

You can use this tool for uninstall tracking for free.

Source: appsamurai.com

MoEngage

MoEngage is another platform that can help you with tracking of your app uninstall rate and provide solutions to win them back.

You have plenty of options to follow about the users who deleted your app like gender, age, location, number of sessions etc. and you can set a range for the criteria you choose. If you check the uninstall statistics by a period of time you can better understand your uninstall tracking.

After you upgrade your mobile app, there is an option for you to announce it to your users by email.

MoEngage offers their analytics for free for less than 10,000 monthly active users.

Source: netpeak.net

AppGain.io

AppGain platform works on both Android and iOS and will help you to know who deleted your app, re-target your app uninstallers and reduce churn rates as well as to increase your retention rates. 

In case any of the users abandoned your app, you can re target your ex users and get them back on track through social media like Linkedin, Facebook, Instagram etc.

The features include tracking who uninstalled your app, possibility to contact them again and more. 

You can try it for free with 14-days trial period or the basic package or upgrade if your needs expand. 

Source: appgain.io

AppsFlyer

AppsFlyer platform provides SDK for both Android and iOS to track metrics and improve performance. Since tracking for iOS and Android apps is different, there are some steps to follow.

For Android, you should first register to console, integrate with AppsFlyer SDK and then you can view Uninstall Data within the dashboard.  

There is a documentation file for iOS too if you want to measure uninstalls for your app – start with finding your app, check your Certificate, export the .p12 file, integrate with AppsFlyer SDK and test Uninstall. Then, you will be able to track Uninstall data within the dashboard.

The uninstall attribution is free if you have their SDK installed but visit AppsFlyer pricing to see which edition would suit you the best.

Source: appsflyer.com

CleverTap

CleverTap is a well known platform for tracking uninstalls of both Android and iOS. CleverTap focuses on minimizing the churn where you can compare uninstall versus new activations to better understand the cause of users’ actions.

Besides behavioural and live segmentation, you have the option to reach out to users and try to win them back and you have 14 days free trial while other packages start from $311 per month per 25.000 MAU. 

Source: clevertap.com

Count.ly

Count.ly is another choice for iOS and Android app uninstall tracking with plenty of features – Countly SDK enables you to see the missing users who didn’t have a session for more than 7, 14, 30 etc. days and create campaigns to re-engage those users via push notifications.

They offer Community edition free forever with basic features or choose among enterprise edition or your own customized edition package. 

Source: appsamurai.com

Final Thoughts

Once the user uninstalls your app, they are unlikely to come back – tracking uninstall metrics will effectively improve your retention strategy and you will get a complete picture of the relevant metrics.

Keep an eye on users actions to make sure your app satisfies the users needs and use tools to help you track relevant data to be ready in case of any alerts. 

Uninstall tools will make things easier for you – decide which one suits you better based on your app and your budget. 

How Can User Feedback Improve Your Mobile App?

Bill Gates

“Your most unhappy customers are your greatest source of learning.”

Mobile apps always tend to earn high average app store ratings but where many fail is using the qualitative feedback. 

The best way for a mobile app to thrive is through user feedback as it is one of the main elements in improving user satisfaction and growing your business. 

Although a high average rating can be really great, it can also shift your focus from quality customer feedback behind each star. Businesses also need qualitative data to provide context and insight – ratings are important but reviews are even more so as they help to maintain the health of your app. 

Ratings don’t provide valuable information but only show whether your users like your app or not – in other words, you cannot identify the features for improvement or modify your product roadmap to make the changes quickly.   

When used together, brands can really understand their customers’ needs and pain points. 

Why is User Feedback Essential?

Gathering user feedback is the best method to understand what your users want and to improve the same in the app. 

As competition is tough, it is vital for you to develop an app that provides value to its users and that is functional and engaging. 

Once you receive the feedback from your users, you must act upon it otherwise, the users will feel like you’re not interested in creating a better experience for them. 

Let’s list some reasons why it is essential to regularly receive feedback from your users. 

Locates Features for Improvement

You know your product as each feature has been thoroughly thought and discussed. However, sometimes you cannot see all the imperfections. 

It is extremely important to get insight into what your users like and what are their preferred functionalities. 

Show that you truly listen to your users’ opinions since the app is made for them, so it should be as close to their preferences as possible.

However, take care to listen only to the most relevant feedback. Create a feedback system where users can express their concerns or opinions so that you can understand and decide  which features to keep, which ones aren’t so relevant and which new features should be created. 

Once you receive the feedback, don’t put everything into a feature backlog but rather in a ‘feedback bank’ – no matter how much you love the users for sharing their opinions, you have to be careful about applying them to product management. Each feature has a lifetime cost that includes maintenance, debugging, additional server load etc. 

Stop and ask yourself: Can I afford this?

For example, a bug could sometimes take days to fix or adding a new feature could take a month to implement – investing your resources into something that is not relevant for your app could turn out to be a waste of time. 

That’s why it is essential to filter the feedback and sort your priorities – only then implement a new feature and stay assured that your company will produce the app that meets users expectations. 

Source: onlinetherapyinstitute.com

Makes Users Feel Involved

Taking feedback into account and asking for users’ opinion shows them they are valued. 

By asking your users to provide feedback, you show them they are an active participant in making the app better for them. When users feel appreciated and heard, they start having positive connotations to your brand which they show by sharing their good experience to other potential users – the result could be more ‘sales’ in the future. 

Make sure that you use collected opinions to make decisions about your app and communicate it to your users to keep them engaged. Not doing so, you risk your users to feel neglected or ignored. 

A good try is to implement a customer feedback loop which is a strategy for constant product improvement based on users’ feedback. 

Remember, communication should always be a two-way street – try to create in-app surveys and specifically ask about their pain points within an app – this way, users can state the issues they face in the app or rate certain services thus giving further understanding to developers what is needed in the app. 

Such method provides a feeling of direct involvement of users within upgrading your app. 

Source: companyfounder.com

Produces Personal Recommendation

Personal recommendations are the top reason for purchase decisions within users. Referrals are the most effective yet free way of advertising and it resembles word-of-mouth type of advertising. 

Some other factors like advertising or price comparison influence users’ decision at some point, but referrals remain important during each stage of the purchase process. 

It is said that over 8-in-10 purchases are influenced by a recommendation or word-of-mouth.

That means that on average, the majority of people who would make purchases with your company, would have received a personal recommendation from someone. Such face-to-face referrals usually come from trusted people like friends or family and it can be the most convincing tool. 

If you wish to get users through referrals, first make sure that users’ feedback is positive. Do not forget to thank your users for making a referral – a good idea is to consider some appropriate way to reward them, through a discount for an upgraded package or unlocking a certain premium feature for them etc. 

zesium.com

Bad Feedback for Doing Well

Do not worry if you receive some bad feedback – instead of being frustrated, try to see unhappy customers as a chance. 

Bad feedback should be valued even more than the good ones (as my colleague says, ‘I don’t want to hear good stuff. Tell me what’s bugging you?’) as those users stepped out to share their bad experience expecting from you to act on it.

Firstly, it is highly important to create an action plan to deal with the bad feedback. Contact the users, address the issue and advise them on the exact date when you will follow them up. If the problem is more complex to resolve, make sure to compensate the user for the unhappy experience. 

You do not have to give your app for free, but a certain discount for premium upgrade or unlocking some features for the specific user can look much more positive to them. 

In such cases, the user will give you another chance and treat your oversight as a minor mistake. 

In case you don’t have such a plan, things can go sideways and turn out badly for you. 

Source: allthingsweb.co.uk

Helps with New and Existing Users

Whenever someone wants to download your app, the first thing they do is reading reviews and checking ratings. Although personal recommendations are more powerful than online reviews, the latter should not be underestimated. 

You would be surprised that 90% of users read online reviews before deciding whether to purchase and 88% of users trust these opinions as if they are personal recommendations. 

You should care about your online reviews –  track the situation, ask your users for their opinions and react appropriately. This way, you can even prevent any surprises before appearing on the Internet. 

Even when a user downloads your mobile app and tries it, it does not ensure they will come back. You can monitor various analytics and the market but keep in mind that there are some things that ONLY a user can bring your attention to. 

Feedback may address some things you have not considered before, like free shipping, available customer support or a user-friendly website.

Even if you don’t get only positive reviews, such unique insight will help you to understand the concept of the users’ desired approach and result in regular users.  

Source: insights.un.ga

Builds Loyalty for Your Brand

Asking for feedback from your users and responding to their opinions create a relationship that will make the whole experience more personal. Users will start to personalize your business and see it as a ‘person’ (group of people) who care about their experience. 

User-generated content (UGC) can be in the form of user reviews, testimonials or other visual content crucial to building your brand loyalty. Placing such content on your social media will make you more visible to the rest of the audience. 

User reviews can be a potential goldmine of ideas on how you can separate yourself from competitors. For example, maybe your app is ‘faster when loading’ or ‘more reliable’ – the sooner you find your angle, the better. 

One of the key things of building brand loyalty is being ‘real’ to your users – meaning, don’t be afraid to show the human side of your business. Not only to have a distinct tone but also try to be able to respond to callouts not because you ‘have to’  but because you WANT TO

Creating and maintaining such relationships will pay off – instead of being just an impersonal company (or an app), you create a connection between the users and your brand by becoming their favourite choice. 

Source: digitaltechnology.institute

Combines Data for Better Results

You should combine data analytics and user feedback for developers to have a clearer picture on what caused the issues. 

However, analytics can locate some issues like short sessions but you cannot know why the users are logging out unless we have users’ feedback. Users will be able to advise on too many ads popping out or if the app closes upon clicking on a certain button etc. 

When you combine feedback with analytic data, you can gain deeper insight into a users’ app experience. It can help you answer some complex questions like: why are users abandoning my app after only one usage or why users leave from a specific app screen

If you utilize your data analysis together with user feedback, you can improve your app easier than working on your own.

When talking about metrics, you should always track the right metrics:

  • Growth – the number of downloads 
  • Retention – monthly actives out of the total number of downloads
  • Engagement (or stickiness) – how frequently users use your app
Source: datapine.com

How to Gather User Feedback

How you will ask the feedback from your users is one of the most important things – you should consider different ways to gather user feedback and decide which one can fits your app the best:

Source: mopinion.com
  • Contact Forms and In-App Surveys – this method is direct yet effective. Make sure for a form or survey to be located in an accessible area of your app not taking up too much space.
  • Module Spots – they include in-page headers, footers or in the ‘About Us’ section within the menu. They are considered as low-effort and high-value options. 
  • Ratings – you can also ask a question (or a few) where your user can rank various aspects of your app with up to five stars. Try not to bother your users and make this feature optional. 
  • App Pop-Up this method provides a pop-up on your app to users. It can be an option for gathering feedback, but keep in mind that pop-ups block the screen preventing users from whatever they were doing so some users can find them irritating. 
  • Targeted Questions – segment your users by functionalities they use the most in your app – ask them targeted questions about that certain section of your app. It will ensure your users are familiar with the questions you are asking them. 
Source: pinterest.com

First, consider the type of app you develop to determine the appropriate method of collecting feedback, then make sure that your feedback request is not irritating or pushy.

Sticking by these principles will help you to find the balance between not bothering users and compiling the necessary data to determine which elements of your app need improvement. 


FINAL WORD

Before starting with user feedback, define your objective clearly and take into account functions and costs to create a feedback form you need. Upon collected user feedback, make sure to conduct wide data analysis on your results and adequately adjust your mobile app roadmap.

Don’t forget to thank your users for their feedback and inform them on recent improvements. 

If you try to follow these steps, the feedback automation will perform its magic and let users help in improving your mobile application.