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How to Improve UX for Your Mobile App

An old Google study revealed at the time that an average mobile user has around 36 installed apps but regularly uses only nine of them on a daily basis.

A great UX design can leave a long lasting impression and that’s what makes a difference between the apps the users keep or the ones they delete.

How to make a great UX design?

UX design is a dynamic process – to offer your users the best experience possible, listen to their feedback on what they like or dislike about your product – it will help you to continue to iterate with each released version of your app. 

You should always follow a user-centric design so that the app grows to fit the needs of the user as

everything revolves around the END USER

Firstly, always do a short research – explore similar mobile apps and their features but don’t be a copycat as what works for one mobile app might not work for the other. 

Instead, learn from your competition and analyze why certain trends work and why others don’t. Plus, combine your research with your own brand to serve your business and your users’ needs –  repeat, customize and learn from the research as it will make your UX stronger in the long run. 

The most common way of validating your product is testing it with your target audience. Develop a minimum viable product (MVP) first to figure out if your idea’s well-accepted by its core users. 

What are the best ways to improve UX for your mobile app?

  • Proper features and speed 

Google/SOASTA research states that if a page takes more than 5 seconds to load, the probability of bounce increases 90%! It’s a wide known fact today that many mobile users abandon an app after a single use just because it doesn’t deliver the user experience they expected. The functionality of the app must help users to complete tasks and it’s the first motivation for downloading your app. Prioritize core features crucial for completing the tasks and offer only relevant features that will encourage even more users to ‘taste’ your mobile app.

  • Efficient onboarding and usability 

When users try your mobile app and come across troubles within the first few screens, they’ll discard the app without thinking. Onboarding shows the value of your app to users by demonstrating how to do what they want quickly and efficiently. Delivering a good onboarding experience is the cornerstone for attracting and retaining the users. We already know that user retention drops within the first few weeks but if you include efficient onboarding, you may witness an increase of 50% in app user retention. Not only it lowers the abandonment rates but can also help boost long-term success metrics like user retention and user lifetime value.  Reduce the number of steps within account creation/sign up etc. and include multiple registration options (Facebook, Google, Twitter etc.) as users value simplicity. 

You can show your users which icons can be tapped or swiped, consider the size of buttons and links and make it easy for users to tap them – just remain consistent with gestures within your app so to optimize usability and put enough space between the buttons to prevent any selection errors. 

Source: mobileapplicationdevelopment.com
  • Minimal User Input

Try to reduce search effort for your users with some search strategies like barcode scan or keyword search. It guides the users directly to what they’re looking for and the simplicity of the process can significantly increase conversion rates. User input (entering credit card number, registration data, checkout information etc.) should be minimal as users can get frustrated with the smaller screen. To avoid high abandon rates, make sure to limit the number of fields required and include only the necessary information. You may also add autocomplete, shortcuts, spell check and prediction text assistance to build better user experience. 

Source: appjetty.com
  • Gesturization Tune 

Gesturization involves actions that users make while interacting with your app like swiping, tapping, scrolling or pinching. Knowing your users’ behaviour is crucial for gesturization as it helps to understand the actions they’re familiar with. Gestures enable users to engage with the technology through the sense of touch and some popular gestures are: tap, double-tap, swipe, drag, pinch and press. Good thinking is to keep swipe gestures out of hard-reach areas, to provide enough tapping space etc., as these gestures are just a cherry on the top of UX cake for smartphone users. 

Source: www.smashingmagazine.com
  • Clean and tactical UI design

Your design should be glanceable – it means that your visual design conveys the message easily and quickly, at a glance. Maintain the visual consistency with the color palette, typography and other elements; create a seamless visual flow from first to other elements and facilitate for the users to complete their goals with ease. 

Remember, be consistent with UI design and just keep it simple – less actions, darker colours, shorter navigation and limited background services. 

Keep the unwanted features away from the users as it can slow them down from achieving the goal thus leading them to abandoning the app. 
A minimalistic approach to your mobile app design is always the best choice


  • Security and trust 

A thing that can be annoying is when a user downloads the app and instantly gets overrun with permissions to be accepted prior to using the app itself. Make sure to provide transparent permission policies and allow your users to control how their personal information is shared within a mobile app. 

If you clearly outline your business policies and practices, your users will be more secure when accepting permissions. You can include links to your privacy regulations or display trusted badges of security, especially if your users trust your app for their personal and financial information.

Source: www.wired.com

When defining action buttons for your mobile app, you must define your action clearly. An action button should be easily visible and approachable so create bigger buttons and place them at a fair distance to allow easier app navigation. Sometimes, just plain wording does a trick, e.g. to put ‘request a cab’ button instead ‘submit an order’ as it will explain the purpose better.

  • Personalized UX 

Personalization provides a unique UX. Personalize whenever possible because if you align user experience with users’ preferences, they’re more likely to continue using your mobile app.

To remind, make sure to display only relevant content as irrelevant content or too many push notifications will create a counter effect. You can use location data to suggest specific retail or e commerce deals to certain users, or you can include user’s name in messaging – all these are effective ways to personalize.

  • Support 

Users usually need assistance so provide them with multiple ways for customer support like self-serve FAQs, live support, click to call buttons or live chats. As per a survey, customers today prefer a self service rather than contacting a support agent, so it is a wise move to offer them such feature.

It will help users to reach their goal quickly and in return, you will get a happy customer hence increase your user retention. 


The above tips show that your app must be intuitive for users along with visually pleasing design and reliable without draining the battery. UX design itself should be subtle, natural and decluttered – the users must feel the obvious navigation flow. 

It MUST fulfill the users’ needs and MUST NOT be faulty. 

The key to failure is trying to please everyone so don’t make your mobile app for anyone – do the research for your target audience and find your unique value proposition (UVP) as it’ll help you to build a loyal user base. 

Effective UX is a foundation of a mobile app – every brand needs to provide a positive experience with their digital content to their customers, users and clients. 

Business tasks you can do more effectively with a mobile app

Long time ago, doing anything related to your job through mobile phone apart from making calls and sending sms seemed surreal.

However, going mobile has become a common thing now and people hardly remember how things were done without mobile phones.

Many businesses are still on a crossroad whether to rely on a mobile app to perform their business tasks or not. No matter the size, companies must remain competitive in the relevant industry and using a mobile app to do the relevant tasks is an effective way to do so.

As per Mindsea collected statistics, mobile users spend 87% of their time using mobile apps versus only 13% on the web.

Today, mobile technology plays a vital role in our professional lives – whether it’s sharing information, connecting with colleagues, basic communication or other. This way, companies enable their workforce to be more efficient and deliver better results. Using the power of intuitive and interactive mobile apps can result in completing various tasks like administrative, marketing, CRM ones and other management tasks.

Mobile apps can help you to modernize the approach to your workload.

Let’s see what kind of business ‘tasks’ can be done more effectively with a mobile app.

  • Customer Relationship Management

CRM through mobile app can help standardize sales process starting from lead conversion to report design and performance evaluation. It’s a valuable tool not only for conversion rates, sales records or history but also for each team member record of performance within services, products or customers. Some of the main key features are email integration, lead tracking, automatic data saving, managing sales pipelines, keeping records on both, leads and sales pipeline and much more.

  • HR

Mobile apps have the potential to improve the speed and efficiency of HR staff. There are various HR app solutions available nowadays but you can always partner up with a mobile development company to build a customized software application tailored as per your specific business needs. The usage can range from providing access to the employees at anytime, guiding employees to direct questions to the right place and person, enable promotion of specific initiatives or events all the way to the distribution of important HR information.  

  • Recruitment

Similar to the HR, recruitment process may become less stressful and more efficient with a simple mobile app. Although it sounds overwhelming due to the fact that the recruiters might work even when not at their desks, it actually simplifies the work process – recruiters that go mobile can schedule an interview with a single click, track the task or a scheduled appointment, quickly update the task status and most importantly, communicate with the candidate at any time. It was estimated that 63% of job seekers look for job openings from a mobile device whilst only 16% of global employers have a mobile carrier site so do your own math!

  • Accounting and Payroll

When it comes to payroll, nobody likes mistakes or any types of irregularities. Mobile apps for payroll will eliminate such errors and any kind of delay in payment. Things you can do better are tracking all standard information (dates, demographics etc.), including multiple ways to pay the employees, then no paper involvement and possibility to customize privacy and security features.

It is similar with accounting where errors are unacceptable hence using a mobile app can reduce errors – no matter which industry you’re operating within, accounting covers a wide range of tasks like measuring and communication of financial information. You can create a customized mobile app as per your needs or you can choose the ones already available at the market. Whatever you decide, you can be sure that you can enable customizable reporting, store and analyze relevant data to generate insight and maintain accounting system error free and paperless.

  • Customer Support

Customer support can facilitate its process with a mobile app, especially when it comes to maintaining post-purchase loyalty as customers feel more connected if able to reach you 24/7 with the operating tool. Your customer support can easily deal with inbound ticket requests from any channels like email, web, social, chat or other and it can be an easy way for your customers to quickly find what they need thus minimize their frustration. Customer support apps also enable self-service account features, send push notifications, promote incentives or reward programmes or allow the payment of bills through the app. Some of the well known apps are Zendesk, Salesforce Desk, Slack and many more customer service apps.

  • Dispatch and Scheduling

Scheduling and dispatch are integral parts of both, large companies or small businesses no matter if they are just electrical contractors or cleaning/transportation companies or other. Almost any company today has been involved in scheduling or dispatch of the field agents or team, regardless the size. Mobile app can greatly help with smart planning and scheduling calendar boards, quick estimates and invoicing, work-order design, managing and organizing all employees, their roles and routes and creating business reports. There are many apps on the market for scheduling or dispatch which you can use without any costly custom-tailored app.In case you’re a transportation or logistics industry, you might need a more robust app to support all the required processes like route and truck tracking, GPS tracking, certifying delivery of necessary paperwork for border crossings etc. Some of the fleet management apps are Onfleet, Fleetio, Fleet Management, GoFleet and there are more apps which you can use and facilitate the complex process for your workers.

  • Marketing

Marketing today resembles a fast pace race where marketing leaders are turning to mobile apps to gain a competitive edge in the market. Nowadays there are numerous apps for marketers not only to help them to launch a campaign but also to measure the results from scratch like following metrics to facilitate evaluation, data analysis, the amount of time spent on a certain activity etc.

Such mobile apps enable sales and communication within the organization, promote assistance of internal employees, keep end-users interested and much more.

There are many apps tailored specifically for marketing needs so you should dive into a research first and find your perfect match before you set off your marketing campaign.


There are many mobile apps today and choosing the right one for your business can automate tedious tasks which can be performed from anywhere and at anytime. If you wish to survive the competition and join the race, you would need to try out mobile apps capability so to make your business more profitable.

Not only you can improve your performance and profit, but you can also increase agility within the company – since mobile apps are ubiquitous, you should use it to your advantage and help your business to modernize the way of workload management.

Gamification in Mobile Apps

We live in an era where people expect from you to go ‘the extra mile’ when their experience is concerned. Noone is happy and satisfied anymore with a good and stable mobile app and that’s where gamification entered the stage.

Gamification involves applying game dynamics from games to the mobile application at the same time encouraging users to return to the app. Gamifying your mobile app can result in increased traffic and users’ engagement with the product if done properly – the whole process is based on principles of simple psychology.

A user must become familiar with the app itself prior to any engagement in the app’s gamification – only then the user can get enthusiastic about the incentives your app has to offer (collectibles and/or points).Gamification can relate to Maslow’s hierarchy of needs where essential place goes to self-actualization, esteem, love, belonging etc. Gamification process follows the psychological principles because it deals with the engagement of the user’s mind.


Gamifying mobile apps enables users to compete with others or to complete their own goals – a basic human psychology. Gamified elements help to trigger a sense of achievement and thus motivates users to use your app even more. Creating such gaming experience within a non-game app will instantly make more pleasure for your users. You don’t need to rebuild your app, you can just offer some fun experience to your consumers and thus improve the interaction, attract more users or increase acquisition of your app.

There are different elements that can influence the way how people interact with a mobile app like rewards, quizzes, badges, virtual goods, leaderboards and progress displays. All those elements help creating a unique experience for mobile users and encourage them to come back and try the app again. Moreover, a plus with gamification is that people tend to spread the word about ‘a great app I’ve tried’ which is an extremely valuable add-on.



This is a great way to retain users – whenever we do something, we like to receive some kind of reward in return (material or not). The fact also applies to the mobile app users where people are more motivated if the app offers a prize for completing a certain type of task. One example of this is Habitica – a gamified task manager which help you to turn your daily routine tasks into a fun game while helping you to organize your duties. They also offer rewards if you complete a level.

Habitica tutorial – youtube.com


If this would suit your app description, hosting a quiz would be a perfect match for your users. A survey from a few years ago revealed that quizzes are shared at least 1900 times! It would be a smart method to increase interaction with your app users, under the condition that it meets the requirements of your app. If nothing else, the users would try to answer the questions out of fun. Use this asset for your advantage.

Source: community.articulate.com


Virtual goods resemble rewards but with longer term value. For example, you can earn points on a certain mobile app which you can later on use for making a real purchase. Virtual goods are often used as a part of loyalty programs like with airline flyer miles which you can later use for payment of flights or specific upgrades etc. Example that is interesting is Pocket Points – a mobile app that rewards students for NOT using their phones in the classroom. Afterwards, the students can redeem their points in the local stores or online retailers.

Source: pocketpoints.com


No matter how old we are, receiving a medal, a trophy or a badge of honour is a great moment for us. This is called recognition and that is an additional motivation for us to take on the next challenge. If done right, badges are a powerful gamification tool to engage the users. One of the examples is an app Kobo – it offers their users these types of rewards plus you have the ability to connect with other people with the same reading preferences.

Source: kobo.com


People are competitive souls and being able to see their name on the list of winners gives us a wind to the back. / encourage a person even more to continue. This is great for sports apps like Nike + Move where the app tracks people’s moves turning it into Nike Fuel and upon finished session, a leaderboard is added which improves the entire experience. Higher the score, the greater the motivation.

Source: projectmove.nike.com


Progress display is very important to people when they struggle to achieve their goal. Whether it is losing weight or learning a new language, progress display is an excellent way to retain users and support them throughout their way. A great example is Duolingo – It has a set of gaming interactions that allow users to track their progress and practice their linguistic skills. In the past, users could always see their progress and it would help and motivate them to do more. Nowadays, it is replaced by Coach element, but the core is similar although people preferred a clean, simple progress bar. Another example is Monitor Your Weight app which was awarded several times.

Source: monitoryourweight.com


SET GOALS – you need to define from the start what do you want to achieve with your improvements. Set up a plan and decide which elements are the best to enhance the experience.

IDENTIFY TARGET USERS – you need to identify target audience, their age, interests and behaviour. Analyze the same as the data can play a huge role when defining how your strategy should be developed.

CREATE VALUE – the whole point of adding game like elements is to convince the users that your app is just what they need for their purposes. Think about efficient rewards or interesting features that suit your app purpose and that can make your users to engage with your app even more.

SIMPLE AND REAL – don’t transform your app entirely, just add efficient improvements so to increase their interest. Make sure to add only tangible achievements like badges, discounts, rewards etc. that are real to your users. And always remember, keep it SIMPLE so not to confuse people with complex structures which would have a counter effect.

SOCIAL SHARE – the easiest way for people to talk to their friends about your app, provide them with an easy way to do it – through sharing on social networks. Don’t forget to integrate platforms like Facebook, Twitter etc. into your game. It is one of the best strategies for increasing your user base.

MONITOR USER FEEDBACK – regular checking on user reviews and feedback is a valuable insight. Update and optimize your gamified strategy based on these inputs and try to add features which will make users feel more competent.

Source: openaccessbpo.com


Borrowing some elements from games and adding them to your app will help you to increase user acquisition because people talk and people love to share. It enables word of mouth and spreading the word about your product will help you to bring in new users.

Once the users realize the potential of your gamified mobile app, it will be a good reason to share it with their friends.

Gamification is revolving around the user – gamified elements increase ‘stickiness’ of your app so the result is increased user retention.

If you enable an ‘adventure’ with your game elements for your users, you will definitely have returning customers who truly enjoy your app.

If you provide triggers for your users (notifications, badges etc.) it will result in developing powerful relationship with your app and brand in general as per Nir Eyal, the author of Hooked: how to Build Habit-Forming Products. And today’s marketing and sales are all about relationships.

Source: visme.co


The ultimate goal of gamification is to create ‘sticky’ apps that people will keep coming back to and get more engaged while using it.  

Gamification works best when having a social sharing element which is why mobile is the perfect platform. This is also an upside for your brand – the more people share their experiences the more likely others will want to join the adventure.

But bear in mind that gamification is NOT a makeover tool – if your app is not working properly, if it’s broken or if gamification process inside would be pointless, there’s no use in trying to gamify it.

If you use it cleverly, gamification can be your app’s biggest asset transforming the ordinary experience into lots of fun.

Powerful Augmented Reality in Mobile

Augmented Reality (AR) is a technology that augments your reality by blending the real and digital world in a subtle way so to provide you with a unique experience. We are using Augmented Reality every day, although most people aren’t aware of it. Examples date from the old movies like Who framed Roger Rabbitor Space Jam to the present days when Augmented Reality took off in mobile with popular apps like Pokemon Go or features on Snapchat that introduced many people to the seemingly futuristic concept.

AR market is rapidly growing so let’s see what’s the buzz.

What is it?

Augmented Reality (AR), expands your ‘real’ or physical world — it imposes digital data being sound, video or text onto your realistic view.

As an example, think of Snapchat and their filters, where you can make funny selfies with various add-on’s like dog ears or gender swap filter, etc.

As opposed to Virtual Reality (VR) which actually ‘absorbs’ you into a 3D environment or situation, AR places digital information onto the real image or video thus saving most of the environment unaltered.

AR has become widespread due to a simple fact that you can experience AR using only a smartphone while for VR you need to have special equipment, being headgear or goggles.

Many people think of AR as a tool for fun, but it is a rather powerful add-on to any industry nowadays as it can boost engagement and create realistic-like experiences with various products.


How does it work?

In the past years, AR technology appeared as revolutionary, but today it’s quite common. Tech giants like Apple and Google already created AR toolkits to facilitate the development of the technology.

AR is actually overlaying the experience where the first layer is actually the real world. Layering effect enables the user to see both natural and artificial light and when the camera recognizes the target, it processes the image and then augments the digital asset into the image. This enables a user to see both the real and artificial world simultaneously.

For example, Gatwick airport developed an AR app which helps the passengers to navigate through their large site — they installed numerous beacons that guide people through the airport using augmented reality (AR). This way, you have an image of the real world (airport) with an overlaying image of digital navigation image (check-in, different gate numbers, etc.). Together, they make AR experience for the user.


Types of AR

There are four main types of Augmented Reality.

  1. Marker-based

Marker-based AR or ‘image recognition’ AR uses phone camera and certain visual markers (like QR code or a specific image) that produce AR when sensed by the camera. If you want your image to come alive, then you should use marker-based AR. Some examples are print media (posters, logos, brochures, etc.) or objects (bottles or some machinery etc.) like ScanLife or Popcode.


2. Markerless AR

Markerless AR is the most popular type of AR — it uses an accelerometer, GPS or digital compass to provide data to the device based on the location or speed. It is very useful for showing physical objects in relation to other objects. It is good for mapping directions, finding nearby companies and other location centered apps. Example of it is ARIS, an interactive storytelling application.


3. Projection based AR

Projection based AR is projecting light onto a real surface, similar to a movie projector. You don’t need any additional equipment like a screen or a headset. This type of AR is usually deployed at large conferences or events as it can show large objects (cars, vans, etc.) and it can also be used for consumer feedback on different models. It can be interactive and uses sensors and 3D. Some of the examples include laser plasma technology which uses AR to project 3D interactive hologram.

4. Superimposition based AR

This type of AR uses object recognition — augmented image replaces the original image fully or partially. This type of AR is used in the field of medicine relating to superimposing X-ray onto a patient’s body.

It can be used to enhance historical tours — e.g. this type of AR can showcase a painting or a statue and how it looked like originally, visually depicting how it aged and why it is significant.



Although many people consider this technology entertainment only, it’s not. It is widely spread in many industries like healthcare, e-commerce, architecture, advertising and others.

Potential of AR is immense and brands, whether large corporations or middle-sized companies that like to keep the pace with the technology trends are already utilizing this technology in their business so to provide a brand new user experience.

Some examples include creating product demos, interactive advertising or providing real-time information to consumers. According to the Study from Ohio State University, people are more prone to buy a product after ‘touching’ it, or after interacting with it since during the process, an emotional bond is established.

Some benefits are:

  • Personalized customer experience

This is a great way for businesses to enhance their engagement with their consumers from apps where you can virtually ‘try-on’ the product like Ray-Ban did it with their Virtual Try-On feature to many other similar applications.

Another concrete example is IKEA Place app, where customers can virtually place the furniture around their homes without leaving the comfort of their armchair. This way, customers can make sure it fits their space prior to any actual purchase.


Home Depot also did the same thing back in 2017 and developed an app where you can place furniture and other home accessories around your home, similar to IKEA.


Usage of AR like here actually simplifies a product trial and an overall purchase process.

  • Interactive advertising

Starbucks gave an excellent example of interactive advertising with their Starbucks Cup Magic which, when you point a camera towards the cup, enhances the customer experience by displaying animation characters like ice skater, a fox, etc. thus creating an interactive bond with their consumers and where consumers also create a bond with the brand itself.


More examples are Nivea interactive ad which included a wristband to put on your kid while running on the beach and then a parent could set the distance and receive alerts if the child went beyond the limit. Motorola did a great promotion of Moto X’s customization where people could change the colour of the phone by pushing buttons.


There are many more examples of interactive advertisement, print or not, which nowadays take over traditional marketing, so keep the pace!

  • Consumer engagement and helping with purchase decisions

Sephora is also a good example — you only need to take a shot of your face and then plunge into an adventure of trying out different colours of eye shadows, lipsticks and other delicacies they offer.


You would say ‘Hah, this app has no other function except fun, it’s a waste of time!’ But it’s not true at all — in reality, Sephora is improving customer engagement by keeping consumers entertained for a longer time plus they improve the chances of purchase for the customers who can now interact with them in a brand new way.

More examples are Uniqlo Magic Mirror, which enables customers to try out multiple colours and patterns of the same garment — it was followed by Adidas and Gap. Another example is Timberland Virtual Dressing Room where a consumer may try out different clothes, accessories and various combinations of the same. Virtual fitting rooms became a common feature nowadays, but the notion is still acquiring wider development.

  • Making your brand/product stand out

If you need to present your company or a product on a trade show, it can be demanding. Trade shows are all about attention — simple old flyers or brochures won’t do a trick anymore. If you want your product to stand out, you need to evoke ‘fascination’ effect with people — for example, a mobile device feeding a video of a 3D interactive AR product model to a large screen will make people focus on your product with a fascination that other mediums cannot inspire. And as we all know, fascination creates an emotional bond which is good for sales. You can use AR screens like nuReflection, to attract more people to your booth, e.g. you can use AR position based messaging like digital directions to your booth overlaying the real world and giveaways that feature 3D images of prizes that can all be sent to anyone — from the ones who downloaded the app and walk within 50 metres of your booth to the ones who just entered the show.


AR can greatly help your company or a product to stand out of the crowd.

  • Encouraging repeat purchase and customer loyalty

If you want to maintain customer loyalty and enable repeat purchase, you need to go the extra mile for your customers. The same was done with Audi eKurtzinfo where the app converts your smartphone into a detailed user manual explaining how the parts work. I suppose it is extremely handy for the users since it helps them to identify buttons and knobs in a way hard copy manuals never could do. Plus, everything is stored in the cloud, so users don’t have to bother updating the app continually. Wonderful, isn’t it?

Another example of how a company encourages repeat purchase is Lego, which introduced an app ‘Lego X’ back in 2010 — it uses networked Lego bricks to create a 3D model on your device. Customers should just hold up the box in front of the screen and the finished Lego will appear on top of the box. This is an excellent way for customers to check the item prior to purchasing and it helps to create a trust in a brand to which they will come back to purchase again.

  • Geo-targeted market

Apps that use geo-location feature can use your device camera to show nearby restaurants, stores, and other locations along with important information about each location — reviews, directions, open/close time, etc. Example app is Street Lens developed by Google which uses geo-targeting for enhancing your experience.


These types of apps can send notifications to the user according to their location and give recommendations about the best nearby bars and the way how to get there as well as more specific goals like to find your car inside large parking lots or garages using GPS.

  • Boosting b2b mobile marketing

AR technology doesn’t fit only to individual purposes — it can also help to boost B2B industry.

Product based companies can show their goods with AR-driven 360 view and interactive experiences where their customers can test products and service-based companies can create AR tutorials of their key offerings, showing customers exactly what they will get for their money prior to any commitments.

For example, a sales representative can create product demos in his presentations using AR to show their product efficiency or usage process; an architectural design studio can show a client how a new room addition will look from outside when finished and much more. Examples of B2B usage of AR are endless and a good example is Cisco AR catalogue where you can explore the product features, rotate the products and learn more about the key technologies.


If you enable B2B audience to view interactive 3D models on their smartphones, companies can go beyond the limitations of video conferencing and engage participants on a whole new level.


Today’s industries are focusing more on mobile devices because they are ubiquitous and have all required elements for AR — screens, cameras, processors, sensors, ability to run apps, etc.

Only recently, Augmented Reality (AR) started getting much more attention and we are also sharing the same passion. If you wish to integrate AR features into your mobile app and keep the pace with the rapidly evolving technology, define your needs (or imaginative longing) and find a reliable development company to discuss your idea and turn it into ‘A-reality’.

As tools and frameworks for AR are rapidly evolving, AR is finding its way to various industries and we can expect to see more use cases and experiences involving AR which will take the mobile app ecosystem to the next level.

So, let’s stay tuned!

How to increase your mobile app downloads

After months and months of hard work, stressful deadlines and numerous modifications along the way, your mobile app is READY to go public!

It’s awesome and you’re thinking: Yeey, that’s a great start!

I don’t want to discourage you, but the success doesn’t come just with a launch of your app. Since there are almost 2 million apps in stores, it is a huge challenge to find your place under the Sun of the mobile app world.

The actual challenge appears when you realize that you’ve uploaded your mobile app and your download rate is nothing as you’ve hoped for.

Hold on! Not everything is lost yet, you just need a few techniques to help your app become more visible.

Some of the techniques below may help you to boost downloads of your app.

  1. ASO

ASO (App Store Optimization) increases the app’s visibility. How?

ASO uses elements like app title, description, keywords, screenshots, etc., to improve your mobile app visibility as per the store and current trends’ best practices.

Tweaking your ASO for the better can lead you to more downloads, increase your brand exposure, rank your app higher on the app store and even attract more potential users to try out your app.

Let’s get real — when searching for a specific app, most of us won’t search more than the first page. And that’s your goal — getting higher in the app store as the higher the ranking, the more people will be able to find your app.

If you succeed for the users to download your app, the following factors also influence your ASO:

  1. App downloads number
  2. Positive reviews
  3. Popular keyword relevance
  4. Backlinks
  5. App opening number
  6. Retention rate
  7. Revenue records

2. Free App at Launch

This is an effective strategy to attract new users where your app should prove the value which you guarantee.

This strategy can drive significant growth in the number of app downloads. If your app is paid on the App Store, make it free for some period of time (a week or more) as no one likes to pay for something they’ve never tried.

Also, if you have a free app but with paid in-app features, it would be smart to make your app ‘in-app feature free’ for a while until the users engage with your app and realize the potential.

Source: dreamstime.com

3. Crash Free App

If your users download your app and immediately encounter problems, they will leave bad reviews and comments thus preventing future users to try out your app.

In order to prevent this, you should go down the proactive path and submit your app to vigorous testing prior to making it available for the public.

No matter what happens, keep in mind that you should ALWAYS respond to your users nevertheless positive or negative comments.

4. Referrals and Reviews

Whenever I want to download a new app, I first check the reviews from other users and try to get an overall picture of the app usability.

If you have a majority of bad reviews or no reviews or referrals at all, it’s an instant sign that your conversion rate is extremely low.

Referrals can also demonstrate your app’s quality and trust which can help to increase your downloads. Your current users can become your brand ambassadors if you offer them some kind of incentive for referring your app to their friends. Those incentives don’t have to be monetary, but app related; e.g. if you have a cloud storage app, you can offer free storage or if you have an email finder tool, you can offer an additional free number of searches if your users leave a relevant review or refer it to their friends.

5. Online Content

Brand awareness is much more important than you think.

Creating and maintaining a strong online presence can help you to reach more people and to introduce your app to new customers. But be careful to place your content to the right target audience as not all social media channels are used by the same age groups. Also, find time to respond to your followers and ask them for comment as it will show them you care about their opinion.

Source: storemaven.com

Content may be interesting blogs, articles, sponsored content, videos, infographic or a website or a landing page where you can place your content with the most important centerpiece — your app. Present information about your app so that users can learn more about it and get more engaged. Getting more visitors, followers, and engagements on your web channels will surely improve your app downloads.

Create a buzz around your mobile app and get people to talk about your product as that will draw attention to it and hopefully will be followed by brand awareness.

6. Email Marketing

This less used strategy seems that’s getting lost among social media channels today. But it can be as powerful as any other strategy I mentioned above. With 3.8 billion people using emails in 2018, it is unreasonable not to seize the benefits of this ‘traditional’ marketing method. You can successfully connect to your potential users and depending on the age of the target audience, this method proves itself as fully effective.

You can create lists through your website or other channels and win new contacts with fresh, funky and shareable content.

As per DMA, for every $1 you spend on email marketing, you can expect $32 in return. A carefully planned email marketing strategy can make you money and keep your business steady-going.

7. Measure, improve and measure again

In order to be able to fully grasp the effectiveness of your strategy, you will need to keep track of your metrics. These insights will help you to improve your future strategies and campaigns.

Many times I read that for being a successful growth hacker, you need to work with what you have and CONSTANTLY measure your results in order to tweak your future attempts and ensure better results. You should apply the same for your mobile app

If you’ve noticed that your users abandon your app, you should try to figure out the reason why it happens. Once you gather the information like retention rate, uninstall rate, etc., you can redirect your strategy and focus on a more proactive approach for the best results.

Final thoughts

Simple launch of your mobile app is not enough to ensure success on the current market — no matter if it’s robust, providing unique value or working flawlessly.

Today, you need more to get to the top — you need some of the best marketing practices in order to get your app closer to the users and once you do that, rest assured that your mobile app will move towards a greater number of downloads and increased visibility.

Avoid Fatal Mobile App Mistakes

Mobile apps have seized the world — they’ve changed people’s daily lives, their shopping habits and the interaction between companies and customers with a single click. The statistics show that around 2 million apps were available in leading app stores last year — it evidently confirms that people are going mobile.

But great mobile apps aren’t cheap — if you consider building a mobile app for your business you should make it serve a purpose as no person likes buggy apps.

Imagine you invest to build an app for both platforms and then you discover that very few people downloaded the app and even less could be counted as retained users.

So basically, your app lived only for a single day.

To prevent the headache, let’s list a few simple mistakes which you should avoid at any cost:

  1. No Plan or Target Audience Scheme

Before you decide to start building an app, you need to set up a plan. As this is an important decision, take some time and think about some details like why are you developing an app? What do you want to achieve? Who is your target audience and their current habits?

Always bear in mind your target audience: age, gender, interests, geographical location etc.

If you stop and think for a second, the entire development process will be much easier as it will be built on the foundation of clear and simple values for your potential users.

2. Android, iOS or other?

Surely you want for your app to reach as many customers as possible but building an app instantly for both platforms can cost you an arm and leg.

The truth is that almost every app gets modified along the way — there is a long way from MVP to the final product, especially since each app needs user feedback to perform the updates and adjust it to serve the users better.

Although Android and iOS apps rule the existing app market, you should always think about the market you’re targeting and what works the best for your users.

The best plan of the game is to figure out what works on one platform and only then add others.

3. Marketing Plan?

A marketing plan should start way before the launch of your app — more precisely, in a pre-launch phase. It’s always a good idea to start a buzz around your app (or just an app idea) to test it and let the people become your fans and wait for the launch eagerly.

Some of the things you can do are to create a landing page, increase your web presence through social media, create a promo video that catches the core of your app and embed it into your social posts as well as the content.

So mingle a bit and share your ideas on social media as it can help you boost your conversion up to 80%.

Source: www.optinmonster.com

4. Too many features

Many businesses strive to include as many features as possible in their app but that is a cardinal mistake. Mobile apps are meant to allow users to quickly accomplish the task that would otherwise take longer. You need to think about the core features necessary for your app to streamline the user experience and perform the very same features quickly and without delays.

As you move on with your MVP app, you can add more features along the way relying on the user feedback and behaviour.

5. Bothersome UI and performance

Don’t get pulled into pure aesthetic when building an app — if you choose a pretty layout but complex for your users to grasp, it will probably be uninstalled and deleted.

Always strive for a unique experience by choosing a simple and clear layout with functionalities that are easy to understand so to ensure maximum user engagement.

Performance also plays a pivotal role within mobile apps — if your mobile app takes forever to load, uses too much device memory or drains the battery, it will deliver unsatisfactory user experience thus leading to destroying an app reputation. The users will leave negative reviews and other users will decide to download some other app rather than yours.

In case your app shows signs of poor performance, you must sort these problems out as soon as possible so to be able to stay in the game.

According to 62% users, if apps underperform, they will be deleted instantly.

6. Insufficient testing

Prior to releasing your app, you MUST test it for possible crashes and bugs. Making sure that your app is not failing and has been beta tested extensively will surely provide a positive brand growth for your business.

7. Negative Feedback — oh noooooo!

Don’t ignore negative feedback from your users — those are the reviews you want so to be able to resolve the issues. Of course, you cannot please everyone but those reviews contain valuable insight on possible problems and which is more important — they reflect the opinion of your users and thus you can learn a bit more about their behaviour as well as their preference with the app working process.

Source: www.komando.com

8. Don’t be pushy or annoying

If you want a great app, you should avoid in-app ads although they are working wonders for app monetization. Those ads are loaded with graphics and can impact app usability. If you still need to use those ads, then testing is mandatory so to ensure that those ads are customized as per app layout design and doesn’t compromise on its user experience.

What’s more, pop-up notifications can be really annoying if used excessively. These can be a powerful medium to help your retention rates but be careful — only send these notifications to the right user and at the right time.

9. Rate me, rate me…

If you continually ask your users to rate your app, you will definitely end up getting on their nerves.

Those requests should be relevant and should come at the right time e.g. if the users want to uninstall your app or if any major update is available. If you wish positive ratings, you need to keep those requests on a lower pace so to give users a chance to onboard your app without nuisance messages.

The same goes for updates — if you introduce new updates every other week, it will be inconvenient for the users and you may risk losing them. Always check if the update is really necessary and if it is, then let the users know why it is important to get the update.

So all in all, don’t impose the need for rates or updates — let it come spontaneously from users.

Source: www.upwork.com

10. Copycat

Today, app stores are swamped with mobile apps and many of them are similar in features or service they provide. You cannot simply copy and paste other software tool elements into yours and hope for success over the competition.

You’ll know that you’ve done a great job if your app is unique — offering a range of functionalities or features like no other apps. If users figure out that your app is just a copy of other apps, your app will not survive in the crowded digital market.

So, take your time when planning and try to offer your users an exclusive opportunity to benefit from downloading and using your app.

Wrap Up

If you want to enable your app to succeed amongst massive competition, don’t take the easy route. If you avoid these mistakes, you will tailor a path for success for your mobile app.

The key is to walk a bit in the users’ shoes and thus create an app which will add value to your customers’ lives. Sticking to an idea where you ensure your app corresponds to the user-driven goals will guarantee your development process doesn’t go astray.