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The Business Benefits of Voice Assistants

Voice assistant technology has quickly become a part of our everyday lives. 

Voice assistance technology helps us to perform tasks using voice commands – you can control automated devices at home, manage emails or messages similar to the Reata app we’ve developed, set calendars and more. 

Nowadays the most popular voice assistants like Amazon’s Alexa, Apple’s Siri, Google’s Assistant and Cortana of Microsoft serve our regular needs like creating to-do lists, play music or videos, provide miscellaneous information, read audio books and much more. 

Voice assistance does not serve only the private individual – it can be an excellent economic tool where companies can deploy it to improve productivity in the workplace. Introducing voice technology to your business operations can bring many benefits like reduced costs, improved efficiency and a competitive advantage on the market. 

Let’s see more benefits of voice assistant technology when applied in business:

Streamlines Business Operations

Voice technology within your company can help to improve your employees’ productivity as voice assistants can remember important dates or deadlines, schedule appointments and in general, keep the relevant information updated.

With integrating AI innovations and Deep Learning, the voice assistants work without stopping! They access reports, analyze data and keep crucial systems updated helping your business with seamless daily operations. 

Such task efficiency offers your employees more time to be productive and resourceful on other tasks thus reducing operational cost. 

Source: appinventiv.com

Improves eCommerce Marketing

eCommerce companies can use voice assistant chatbots to serve their customers – it is efficient especially for people with mobility or visual restrictions thus providing an outstanding customer experience to everyone. 

Voice assistants are able to personalize systems and provide marketers with enhanced consumer insights thus improve marketing. 

Chatbot for customers can offer an enjoyable online shopping experience at any device, while businesses can program such assistant chatbots to obtain (with consent, of course) consumer details like interests, transaction history, location etc. After you collect data, you can improve your business’s personalized marketing strategy and also improve/boost your website via SEO (Search Engine Optimization). 

The benefit of voice assistants is the way they can push companies and products to customers – interaction with consumers is much more conversational while brands can reach their customers in more natural and more compelling ways. 

Source: speak2web.com

Provides HR Support

If you integrate voice assistants for HR purposes, your HR officers will be able to focus on more complex tasks while voice technology can enable them to select qualified candidates or even conduct the preliminary interview. Machine Learning algorithms allow the hiring process to proceed quickly and more effectively. 

Voice assistants can help HR with scheduling – assistants can schedule interviews, training, meetings, reviews and more. With a simple voice command, meetings can be held without any threat of overlaps. 

Remove Language Barriers

Voice assistant technology integrates with translation services, helping your business to handle any language barriers that may occur. 

In our recent project Reata, the app seamlessly translates speech commands from the mic or text messages where users can read and hear the received messages in their own language allowing them to interact more freely. 

A good example is Google assistant which understands 27 different languages and counting. If you integrate voice assistant technology within eCommerce business, you can offer your consumers communication in their own language which leads to smoother customer experience and more revenue. 

Source: wsj.com

Improves Your Customer Service

Voice assistant technology is a useful tool to support businesses’ customer service – responding to queries, processing payments and following up on orders are just some of the tasks on the plate to optimize your customer service. 

As opposed to customer support agents, voice assistants do not take breaks thus enabling your business to be available at all times to respond to customers’ queries. 

These smart devices are called personal assistants for a reason – they serve as your secretary answering calls, booking appointments, taking messages and more. 

Source: smartcompany.com.au

Automates Repetitive Tasks

Including voice assistant technology to your business operations will not only improve your customer experience but also will improve your business’s productivity. 

Automating repetitive tasks to a voice assistant will free up more time to your employees. This way, all your resources that generate business growth will generate more revenue.

You can program voice assistants to deal with all your routine tasks to help your employees focus on other relevant tasks and not waste time on dull tasks. 

Source: chatbotjournal.com

Serves Customers with Visual Impairment

Voice technology has advanced a long way in responding to voice commands – integrating the technology to your business operations makes the interaction with smart devices more convenient and provides services to those people who have visual impairment. 

Voice technology will ensure that your customers with visual impairment get appropriate customer service no matter the part of the day. 

This can address not only customers but also employees with visual impairment – they can use a voice assistant to get any tasks done like anyone else. 

Source: istockphoto.com

Final Word

Not only does voice technology serve as a great assistant but it can also boost human talent, improve customer personalization and optimize productivity. 

The technology or the service a business uses determines its success – its competitive edge is an important factor and incorporating voice assistant technology into any business operations will surely improve your market advantage.