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Powerful Augmented Reality in Mobile

Augmented Reality (AR) is a technology that ‘augments’ your reality by blending the real and digital world in such a way so to provide a unique experience.

We are using Augmented Reality every day, although most people aren’t aware of it. Examples date from the old movies like Who framed Roger Rabbitor Space Jam to the present days when Augmented Reality took off in mobile with popular apps like Pokemon Go or features on Snapchat that introduced many people to the seemingly futuristic concept.

AR market is rapidly growing so let’s see what’s the buzz.

What is AR?

Augmented Reality (AR), expands your ‘real’ or physical world — it imposes digital data being sound, video or text onto your realistic view.

As an example, think of Snapchat and their filters, where you can make funny selfies with various add-on’s and filters etc.

As opposed to Virtual Reality (VR) which actually ‘absorbs’ you into a 3D environment or situation, AR places digital information onto the real image or video thus saving most of the environment unaltered.

AR has become widespread due to a simple fact that you can experience AR using only a smartphone while for VR you need to have special equipment.

Many people think of AR as a tool for fun, but it is a rather powerful add-on to any industry nowadays as it can boost engagement and create realistic-like experiences with various products.


How does AR Work?

AR technology today is quite common -tech giants like Apple and Google already created AR toolkits to facilitate the development of the technology.

AR is actually overlaying the experience where the 1st layer is the real world. Layering effect enables the user to see both natural and artificial light and when the camera recognizes the target, it processes the image and then pastes a digital asset onto the image. This enables a user to see both the real and artificial world simultaneously.

For example, Gatwick airport developed an AR app which helps the passengers to navigate through their large site — they installed numerous beacons that guide people through the airport using augmented reality (AR). This way, passengers have an image of the real world (airport) with an overlaying image of digital navigation image (check-in, different gate numbers, etc.).

Together, they make AR experience for their users.


Types of AR

There are four main types of Augmented Reality.


Marker-based AR or ‘image recognition’ AR uses phone camera and certain visual markers (like QR code or a specific image) that produce AR when sensed by the camera. If you want your image to come alive, then you should use marker-based AR. Some examples are print media (posters, logos, brochures, etc.) or objects (bottles or some machinery etc.) like ScanLife or Popcode.


Markerless AR

Markerless AR is the most popular type of AR — it uses an accelerometer, GPS or digital compass to provide data to the device based on location or speed. It is useful for showing physical objects in relation to other objects, for mapping directions, finding nearby companies and other location centered apps. Example of it is ARIS, an interactive storytelling application.


Projection based AR

Projection based AR is projecting light onto a real surface, similar to a movie projector. You don’t need any additional equipment like a screen or a headset.

This type of AR is usually deployed at large conferences or events as it can show large objects (cars, vans, etc.) and it can be used for consumer feedback on different models.

It can be interactive and uses sensors and 3D. Some of the examples include laser plasma technology which uses AR to project 3D interactive hologram.

Superimposition based AR

This type of AR uses object recognition — augmented image replaces the original image fully or partially. This type of AR is used in the field of medicine relating to superimposing X-ray onto a patient’s body.

It can be used to enhance historical tours — e.g. this type of AR can showcase a painting or a statue and how it looked like originally, visually depicting how it aged and why it is significant.


Benefits of AR

Although many people consider this technology entertainment only, it is quite the opposite. It is widely spread in many industries like healthcare, e-commerce, architecture, advertising and others.

Potential of AR is immense and brands are already utilizing AR technology to provide a brand new user experience to their customers.

Some examples include creating product demos, interactive advertising or providing real-time information to consumers. According to the Study from Ohio State University, people are more prone to buy a product after ‘touching’ it, or after interacting with it since during the process, an emotional bond is established.

Some benefits are:

Personalized Customer Experience

This is a great way for businesses to enhance their engagement with their consumers from apps where you can virtually ‘try-on’ the product like Ray-Ban did it with their Virtual Try-On feature to many other similar apps.

Another example is IKEA Place app, where customers can virtually place the furniture around their homes without leaving the comfort of their armchair. This way, customers can make sure it fits their space prior to any actual purchase.


Home Depot also did the same thing back in 2017 and developed an app where you can place furniture and other home accessories around your home, similar to IKEA.


Usage of AR like here actually simplifies a product trial and an overall purchase process.

Interactive Advertising

Starbucks gave an excellent example of interactive advertising with their Starbucks Cup Magic which displays animation characters like e.g. ice skater, a fox etc. when a customer points a camera towards the cup.

Such strategy enhances the customer experience by creating an interactive bond between your customers and your brand.


More examples are Nivea interactive ad which included a wristband to put on your kid and set the distance for parents to receive alerts if the child went beyond the limit.

Motorola did a great promotion of Moto X’s customization where people could change the colour of the phone by pushing buttons.


There are many more examples of interactive advertisement, print or not, which nowadays take over traditional marketing, so keep the pace!

Consumer Engagement

Sephora is also a good example — you only need to take a shot of your face and plunge into an adventure of trying out different colors of lipsticks and other delicacies they offer.


You would say ‘Hah, this app has no other function except fun, it’s a waste of time!

But it’s not true at all — Sephora is actually improving customer engagement by keeping consumers entertained for a longer time plus increasing chances of purchase from customers who can now interact with them in a brand new way.

More examples are Uniqlo Magic Mirror, which enables customers to try out multiple colours and patterns of the same garment — it was followed by Adidas and Gap.

Another example is Timberland Virtual Dressing Room where a consumer may try out different clothes, accessories and various combinations of the same. Virtual fitting rooms became a common feature nowadays, but the notion is still acquiring wider development.


Making Your Brand Stand Out

If you need to present your company or a product on a trade show, it can be demanding. Trade shows are all about attention — simple old flyers or brochures won’t do a trick anymore.

If you want your product to stand out, you need to evoke ‘fascination’ effect with people — for example, a mobile device feeding a video of a 3D interactive AR product model to a large screen will make people focus on your product with a fascination that other mediums cannot inspire. And -fascination creates an emotional bond which is good for sales.

You can use AR screens like nuReflection to attract more people to your booth, e.g. you can use AR position based messaging like digital directions to your booth overlaying the real world  and more.


AR can greatly help your company or a product to stand out of the crowd.

Repeat Purchase and Customer Loyalty

If you want to maintain customer loyalty and enable repeat purchase, you need to go the extra mile for your customers.

The example is Audi eKurtzinfo – their app converts your smartphone into a detailed user manual explaining how the parts work. It is extremely handy for users since it helps them to identify buttons and knobs in a way hard copy manuals never could do. Plus, everything is stored in the cloud, so users don’t have to bother updating the app continually.

Another example of how a company encourages repeat purchase is Lego, which introduced an app ‘Lego X’ back in 2010 — it uses networked Lego bricks to create a 3D model on your device. Customers should just hold up the box in front of the screen and the finished Lego will appear on top of the box. This is an excellent way for customers to check the item prior to purchasing and helps to create a trust in a brand where they will come back to buy again.

Geo-targeted Market

Apps that use geo-location feature can use your device camera to show nearby restaurants, stores, and other locations along with important information about each location — reviews, directions, open/close time, etc.

Example app is Street Lens developed by Google which uses geo-targeting for enhancing your experience.


These types of apps can send notifications to the user according to their location and give recommendations about the best nearby bars and the directions how to get there or more specific goals like to find your car inside large parking lots or garages using GPS.

Boosting B2B Mobile Marketing

AR technology doesn’t fit only to individual purposes — it can also help to boost B2B marketing.

Product-based companies can show their goods with AR-driven 360 view and interactive experience where the customers can test their products while service-based companies can create AR tutorials of their key offerings, showing customers exactly what they will get for their money prior to any commitments.

For example, an architectural design studio can show a client how a new room addition will look from outside when finished and more. Examples of B2B usage of AR are endless and a good example is Cisco AR catalogue where you can explore the product features, rotate the products and learn more about the key technologies.


If you enable B2B audience to view interactive 3D models on their smartphones, companies can go beyond the limitations of video conferencing and engage participants on a whole new level.


Today’s industries are focusing more on mobile devices because they are ubiquitous and have all required elements for AR — screens, cameras, processors, sensors, etc.

As tools and frameworks for AR are rapidly evolving, AR is finding its way to various industries and we can expect to see more use cases and experiences involving AR which will take the mobile app ecosystem to the next level.

So, let’s stay tuned!

How to Increase Your Mobile App Downloads

After months and months of hard work, stressful deadlines and numerous modifications along the way, your mobile app is READY to go public!

It’s awesome and you’re thinking: Yeey, that’s a great start!

I don’t want to discourage you, but the success doesn’t come just with a launch of your app. Since there are almost 2 million apps in stores, it is a huge challenge to find your place under the Sun of the mobile app world.

The actual challenge appears when you realize that you’ve uploaded your mobile app and your download rate is nothing as you’ve hoped for.

Hold on! Not everything is lost yet, you just need a few techniques to help your app become more visible.

Some of the techniques below may help you to boost downloads of your app.


ASO (App Store Optimization) increases the app’s visibility. How?

ASO uses elements like app title, description, keywords, screenshots, etc., to improve your mobile app visibility as per the store and current trends’ best practices.

Tweaking your ASO for the better can lead you to more downloads, increase your brand exposure, rank your app higher on the app store and even attract more potential users to try out your app.

Let’s get real — when searching for a specific app, most of us won’t search more than the first page. And that’s your goal — getting higher in the app store as the higher the ranking, the more people will be able to find your app.

If you succeed for the users to download your app, the following factors also influence your ASO:

  1. App downloads number
  2. Positive reviews
  3. Popular keyword relevance
  4. Backlinks
  5. App opening number
  6. Retention rate
  7. Revenue records

Free App at Launch

This is an effective strategy to attract new users where your app should prove the value which you guarantee.

This strategy can drive significant growth in the number of app downloads. If your app is paid on the App Store, make it free for some period of time (a week or more) as no one likes to pay for something they’ve never tried.

Also, if you have a free app but with paid in-app features, it would be smart to make your app ‘in-app feature free’ for a while until the users engage with your app and realize the potential.

Source: dreamstime.com

Crash Free App

If your users download your app and immediately encounter problems, they will leave bad reviews and comments thus preventing future users to try out your app.

In order to prevent this, you should go down the proactive path and submit your app to vigorous testing prior to making it available for the public.

No matter what happens, keep in mind that you should ALWAYS respond to your users nevertheless positive or negative comments.

Referrals and Reviews

Whenever I want to download a new app, I first check the reviews from other users and try to get an overall picture of the app usability.

If you have a majority of bad reviews or no reviews or referrals at all, it’s an instant sign that your conversion rate is extremely low.

Referrals can also demonstrate your app’s quality and trust which can help to increase your downloads. Your current users can become your brand ambassadors if you offer them some kind of incentive for referring your app to their friends. Those incentives don’t have to be monetary, but app related; e.g. if you have a cloud storage app, you can offer free storage or if you have an email finder tool, you can offer an additional free number of searches if your users leave a relevant review or refer it to their friends.

Online Content

Brand awareness is much more important than you think.

Creating and maintaining a strong online presence can help you to reach more people and to introduce your app to new customers. But be careful to place your content to the right target audience as not all social media channels are used by the same age groups. Also, find time to respond to your followers and ask them for comment as it will show them you care about their opinion.

Source: storemaven.com

Content may be interesting blogs, articles, sponsored content, videos, infographic or a website or a landing page where you can place your content with the most important centerpiece — your app. Make sure that you perform SEO (Search Engine Optimization) so to get the most out of your online presentations.

Present information about your app so that users can learn more about it and get more engaged. Getting more visitors, followers, and engagements on your web channels will surely improve your app downloads.

Create a buzz around your mobile app and get people to talk about your product as that will draw attention to it and hopefully will be followed by brand awareness.

Email Marketing

This less used strategy seems that’s getting lost among social media channels today. But it can be as powerful as any other strategy I mentioned above. With 3.8 billion people using emails in 2018, it is unreasonable not to seize the benefits of this ‘traditional’ marketing method. You can successfully connect to your potential users and depending on the age of the target audience, this method proves itself as fully effective.

You can create lists through your website or other channels and win new contacts with fresh, funky and shareable content.

As per DMA, for every $1 you spend on email marketing, you can expect $32 in return. A carefully planned email marketing strategy can make you money and keep your business steady-going.

Measure, improve and measure again

In order to be able to fully grasp the effectiveness of your strategy, you will need to keep track of your metrics. These insights will help you to improve your future strategies and campaigns.

Many times I read that for being a successful growth hacker, you need to work with what you have and CONSTANTLY measure your results in order to tweak your future attempts and ensure better results. You should apply the same for your mobile app

If you’ve noticed that your users abandon your app, you should try to figure out the reason why it happens. Once you gather the information like retention rate, uninstall rate, etc., you can redirect your strategy and focus on a more proactive approach for the best results.

Final thoughts

Simple launch of your mobile app is not enough to ensure success on the current market — no matter if it’s robust, providing unique value or working flawlessly.

Today, you need more to get to the top — you need some of the best marketing practices in order to get your app closer to the users and once you do that, rest assured that your mobile app will move towards a greater number of downloads and increased visibility.

Avoid Fatal Mobile App Mistakes

Mobile apps have seized the world — they’ve changed people’s daily lives, their shopping habits and the interaction between companies and customers with a single click. The statistics show that around 2 million apps were available in leading app stores last year — it evidently confirms that people are going mobile.

But great mobile apps aren’t cheap — if you consider building a mobile app for your business you should make it serve a purpose as no person likes buggy apps.

Imagine you invest to build an app for both platforms and then you discover that very few people downloaded the app and even less could be counted as retained users.

So basically, your app lived only for a single day.

To prevent the headache, let’s list a few simple mistakes which you should avoid at any cost:

No Plan or Target Audience Scheme

Before you decide to start building an app, you need to set up a plan. As this is an important decision, take some time and think about some details like why are you developing an app? What do you want to achieve? Who is your target audience and their current habits?

Always bear in mind your target audience: age, gender, interests, geographical location etc.

If you stop and think for a second, the entire development process will be much easier as it will be built on the foundation of clear and simple values for your potential users.

Android, iOS or other?

Surely you want for your app to reach as many customers as possible but building an app instantly for both platforms can cost you an arm and leg.

The truth is that almost every app gets modified along the way — there is a long way from MVP to the final product, especially since each app needs user feedback to perform the updates and adjust it to serve the users better.

Although Android and iOS apps rule the existing app market, you should always think about the market you’re targeting and what works the best for your users.

The best plan of the game is to figure out what works on one platform and only then add others.

Marketing Plan?

A marketing plan should start way before the launch of your app — more precisely, in a pre-launch phase. It’s always a good idea to start a buzz around your app (or just an app idea) to test it and let the people become your fans and wait for the launch eagerly.

Some of the things you can do are to create a landing page, increase your web presence through social media, create a promo video that catches the core of your app and embed it into your social posts as well as the content.

So mingle a bit and share your ideas on social media as it can help you boost your conversion up to 80%.

Source: www.optinmonster.com

Too many features

Many businesses strive to include as many features as possible in their app but that is a cardinal mistake. Mobile apps are meant to allow users to quickly accomplish the task that would otherwise take longer. You need to think about the core features necessary for your app to streamline the user experience and perform the very same features quickly and without delays.

As you move on with your MVP app, you can add more features along the way relying on the user feedback and behaviour.

Bothersome UI and performance

Don’t get pulled into pure aesthetic when building an app — if you choose a pretty layout but complex for your users to grasp, it will probably be uninstalled and deleted.

Always strive for a unique experience by choosing a simple and clear layout with functionalities that are easy to understand so to ensure maximum user engagement.

Performance also plays a pivotal role within mobile apps — if your mobile app takes forever to load, uses too much device memory or drains the battery, it will deliver unsatisfactory user experience thus leading to destroying an app reputation. The users will leave negative reviews and other users will decide to download some other app rather than yours.

In case your app shows signs of poor performance, you must sort these problems out as soon as possible so to be able to stay in the game.

According to 62% users, if apps underperform, they will be deleted instantly.

Insufficient testing

Prior to releasing your app, you MUST test it for possible crashes and bugs. Making sure that your app is not failing and has been beta tested extensively will surely provide a positive brand growth for your business.

Negative Feedback — oh noooooo!

Don’t ignore negative feedback from your users — those are the reviews you want so to be able to resolve the issues. Of course, you cannot please everyone but those reviews contain valuable insight on possible problems and which is more important — they reflect the opinion of your users and thus you can learn a bit more about their behaviour as well as their preference with the app working process.

Source: www.komando.com

Don’t be pushy or annoying

If you want a great app, you should avoid in-app ads although they are working wonders for app monetization. Those ads are loaded with graphics and can impact app usability. If you still need to use those ads, then testing is mandatory so to ensure that those ads are customized as per app layout design and doesn’t compromise on its user experience.

What’s more, pop-up notifications can be really annoying if used excessively. These can be a powerful medium to help your retention rates but be careful — only send these notifications to the right user and at the right time.

Rate me, rate me…

If you continually ask your users to rate your app, you will definitely end up getting on their nerves.

Those requests should be relevant and should come at the right time e.g. if the users want to uninstall your app or if any major update is available. If you wish positive ratings, you need to keep those requests on a lower pace so to give users a chance to onboard your app without nuisance messages.

The same goes for updates — if you introduce new updates every other week, it will be inconvenient for the users and you may risk losing them. Always check if the update is really necessary and if it is, then let the users know why it is important to get the update.

So all in all, don’t impose the need for rates or updates — let it come spontaneously from users.

Source: www.upwork.com


Today, app stores are swamped with mobile apps and many of them are similar in features or service they provide. You cannot simply copy and paste other software tool elements into yours and hope for success over the competition.

You’ll know that you’ve done a great job if your app is unique — offering a range of functionalities or features like no other apps. If users figure out that your app is just a copy of other apps, your app will not survive in the crowded digital market.

So, take your time when planning and try to offer your users an exclusive opportunity to benefit from downloading and using your app.

Wrap Up

If you want to enable your app to succeed amongst massive competition, don’t take the easy route. If you avoid these mistakes, you will tailor a path for success for your mobile app.

The key is to walk a bit in the users’ shoes and thus create an app which will add value to your customers’ lives. Sticking to an idea where you ensure your app corresponds to the user-driven goals will guarantee your development process doesn’t go astray.

8 Benefits of a Custom Mobile App for Your Business

Do you want to streamline your business operations and increase efficiency?

A customized application might be the right answer to your problem.

Prior to any action, consider the pros and cons of developing customized app versus web-based applications that users can access from their phones, tablets, and desktops. Bear in mind that today, people are more prone to spend time on smartphones rather than on the media using mobile web.

Once decided that you would benefit from a custom app, you should take a moment and explore all the ways how customized app can help improve productivity and revenue in your company — set a clear vision for a custom mobile app, think about how it maximizes value to fully experience all the benefits, consider UI/UX so to be more appealing to your users and analyze other factors like device’s battery, overall performance and security.

For worldwide businesses, mobile apps have been an important element of staying consistent in an increasingly dynamic environment. Businesses today struggle to get a competitive edge over each other thus a customized mobile app might be a right answer for you.

Here are some benefits of a customized mobile app for your business:

Custom for you

Simply having a mobile app is not likely to make an impact on your business future. When people want to have clothes sewn specifically for their body measurements, they go to the tailor.

The same goes for your business needs as well. If you wish your business to offer a complete experience to its users, you should make a customized app. It serves your specific needs the best as opposed to a generic app which may not suit all your business requirements.

The customized app has features (admin backend, communication framework etc.) streamlined to make a positive impact on your business.


Having a customized mobile app is perhaps the only way to ensure the best and satisfying user experience.

If you plan to retain the users, a custom app is the best way to do it since it’s built with a particular audience in mind.

Features and functionalities vary based on your business needs but considering that it will improve customer engagement, you can hope for a higher ROI.


No matter the size of your business, a custom app can facilitate smooth workplace collaboration by integrating various functionalities — enhanced efficiency equals increased productivity.

In case of generic apps, it is a rare case that those apps and your existing software package can interact with each other seamlessly and this can lead to a decline of your employees’ productivity — they could experience errors continually thus failing to complete their work effectively.


A custom app adds value to your revenue outcome. With all features at hand, you can not only offer better service to the customers but also motivate them to spend.

The custom app allows you to take advantage of such revenue options. Since custom apps always keep your business requirements in mind, it actually acts as a far-reaching app with multiple functions so you won’t need multiple apps. Also, as these are tailored for your specific work process, you will get business ROI increased in turn.


Regular apps are as they are — if the company that built it ceases to operate or simply decides not to maintain the app anymore, you will bein a fuss searching for another supported software.

Scalability of your custom app follows the scope of your business — if you plan to expand, you can notify your development team so that all features are built at the right time.

This way, you ensure your app to serve your specific purpose and is able to scale up easily if the need arises.


The success of an app is highly dependable on its security. There are many threats but also solutions how your app developers can handle those threats (obfuscating code, protect local storage etc.)

General apps may or may not have specific security features and it can put your business data to risk. Having a custom app made solely for your business can fortify your data security system.

You can choose on-premises storage or the cloud for your custom application or if you’re a large business, you can determine different levels of authentication to control the accessibility of employees — this level of security is impossible with generic apps.

Custom for CUSTOMers

Custom apps allow you to send personalized messages and updates related to your products or services to your customers in real time. Also, it allows you to access customer details and receive valuable feedback which can be a great asset when you want to improve long-term customer relationships.

The custom app can always help you to gather required client information, it can save time for your clients and employees especially that they don’t need to submit any physical documents.


If you have a custom app, you are able to access all of your documents (tasks, calendars etc.) at any time as well as share the same with your clients quickly — you can easily synchronize your phone with your desktop.

Custom apps enable you to keep a real-time check on your project progress and deadlines. The updates can be sent upon completion of each phase of the project thus manage the work process for each stage of the project effectively.


Although we are all accustomed to using regular apps, from a business perspective, it doesn’t treat your customers in a special way. A custom app is actually the thing that preserves your customers as well as converts any possible prospects into real customers.

When building a custom app, you need to find a reliable app development company that will focus on your specific requirements and expectations and streamline functionalities based on your business’s unique environment.

Many businesses today are increasingly striving towards custom mobile applications so to remain agile among the competition — evaluate your business strategy and think about building a more powerful tool which can put your company ahead of the pack.

Top Issues when Outsourcing Mobile App Development

Outsourcing has become a common practice in almost any industry today, but the IT industry is the leader in this field.

Outsourcing includes contracting out the business process to a third party, in order for the business not only to avoid or reduce the costs or to find appropriate capacities at more competitive prices but also for many more reasons.

If you decide to outsource, take a look at some potential issues to prevent them on time and ensure a smooth work process flow:

#1 — Whom to choose

If you consider going down the path of outsourcing, be sure to spend time and research before engaging with a specific company.

It means checking the references and developers that would be assigned to your project as they can affect the quality of the delivery. If you want to speed up the process of your project development, you’d need a dedicated team of developers – having a team stretched over multiple projects may end up unable to deliver the desired result within the time agreed.

Usually, people hand over the project once they find a reliable partner, however, if you don’t want to risk your overall project, you would need to start small, being ‘PILOT’ project — this way, you ensure mitigating any potential risks.

Source: doeren.com

#2 — Poor Communication

Since you’re not physically present to overview the entire process, it’s also hard to determine the pace of the process and the outcome. If the time zone difference or a language barrier represent additional obstacles, it can be even more difficult to rely only on the word of the company, so be sure to spend some time on research of a potential mobile partner prior to plunging into development adventure together.

Once you do that, set up proper communication tools (Slack, Jira, etc.) and make stand up meetings (video) a regular practice so to ensure clear communication between the teams.

Communication with the team, management, and the founder is a cornerstone, so make sure to lay the foundation for successful cooperation as this is the most important element.

If you’re outsourcing, be extremely precise when communicating —  be specific and detailed on what you want otherwise you may face the situation of plenty re-dos in the process.

Source: mylusciouslife.com

#3 — Insufficient business analysis

Prior to any action, a proper business analysis should be made  — the sooner, the better. This can help you save time and resources later as business analysis can anticipate potential threats and risks.

The business analyst can help to maintain communication among stakeholders, to interpret client’s business requirements as tasks for developers, present future development tasks to the client for better understanding and to make any adjustments on time, if needed.

Source: www.apptunix.com

#4 — Poor technical documentation

Prior to any outsourcing, you need to think about the parts of the process that should be developed in-house and the ones that can be outsourced.

Technical documentation includes defining the requirements of your mobile app idea. These specifications are used and followed to complete the same requirements accurately.

Technical specification is a roadmap for your outsourcing development team — it’s best to be as detailed as possible, setting major points such as idea, overall description, specific requirements, supporting information, concerns, etc.

Don’t forget about hardware and performance requirements — you cannot expect your outsourcing team to guess what you want. If you fail to specify all details, you’ve created a recipe for project failure.

If you think that you cannot specify the mobile app development process, think again. You don’t have to write ALL details but if you standardize the procedure for your outsourcing team, it will facilitate the entire process and prevent any delays.

Source: techbeacon.com

#5 — You don’t protect your intellectual property

Your app idea, no matter if original or not, is your OWN property and you should protect it — don’t assume that your outsourcing partner will do it by default as some countries don’t have such regulations at all.

First priority is NDA (non-disclosure agreement) — make sure that all participants sign NDA as it provides legal protection for your idea as well as the perception that your secret information belongs to your company alone. When creating NDA, you have the freedom to split up the source code to independent sections, limit access to the database or control sharing of confidential information depending on the situation.

If you don’t have a signed NDA, you put your IP to risk. Don’t assume that your outsourcing vendor’s IP is safe — always check properly. Additional security measure can be to check if the vendor has proper agreements with its own employees prior to commencing the work.

Source: thenation.com

#6 — Mediocre development methodology

Following the mobile app development process is highly important but there can be some points which can be done improperly – e.g. CTO or a developer managing app development process or hiring a person with limited technical knowledge instead of a proper project manager.

Many times it happens that you don’t set milestones for your outsourcing team or you dictate the release process thus causing empty promises and additional stress.

If you don’t set each participants’ roles clearly, they will be confused with their tasks and priorities. Use proper coding standards and ask your engineers to document their source code.

Keep in mind that both of your teams (in-house and outsourcing) must work together to accomplish the goal  and don’t make a strong difference between them as you risk causing lack of teamwork and communication failure.

Source: pulpstrategy.com

#7 — Delayed QA

QA (quality assurance) is a crucial part of the mobile app development process. You can cause considerable issues if you don’t use QA system immediately but keep it for later. Keeping track of issues, bugs or defects is essential for the development process and lack of QA will certainly affect your overall app quality.

If you wait to start with testing until just before the release, you risk rushing the process and getting an inadequate product out to the market — in this case, your users will find bugs themselves thus their user experience can result in negative reviews leading to a failure of your app.

Don’t wait for automated testing to be implemented as you can find a large number of bugs leading to extensive rework and delay in releasing your app.

Source: medpace.com

#8 — Time Zone Differences

We live in a global marketplace but what if you need immediate feedback and your outsourcing team is offline?

Let’s face it, outsourcing team is often located outside of your own timezone. This means that the problem cannot be resolved until tomorrow and it may create delays within the project deadline.

Don’t worry as this can be overcome easily  — your outsourcing team can take the tasks during your nighttime and you can check the output results the following day. This way, you save time and prevent any delays within the project development process.

Sometimes, it can be tricky to manage the Agile methods and Scrum with two different time zones so be prepared to work on these challenges as well.

Source: thoughtco.com

#9 — Outsourcing to companies being behind global trends

If your app requires to be designed as per the latest trends or technologies, pay attention to the development company’s policy, its design and UI/UX. If they seem outdated to you, it’s probable that they’re behind the global trends.

Every cheap price has a good reason why so don’t give in to attractive prices. Choose the company that understands technological innovation, keeps the pace with the current trends and puts effort to follow the culture of your country.

There is a possibility that some companies may offer technologies that they know the best instead of the ones that fit better.

Always make sure to check if the outsourcing vendor has presented the solution which will bring the best result and save your resources.

Source: zdnet.com


Before you decide to outsource your mobile app development, you must get familiar with potential risks and dangers that come along.

As use of outsourcing is growing rapidly, ensuring that you can mitigate the risks will bring you significant benefits  like costs reduction, a chance to bring brilliant experts to the project and the possibility to find a reliable long-term outsourcing partner.

Outsourcing your app development doesn’t carry more risks than other types of development — just bear in mind the potential risks when collaborating with your team and together, you will outsource with confidence.