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Business tasks you can do more effectively with a mobile app

Long time ago, doing anything related to your job through mobile phones apart from making calls and sending sms seemed surreal.

However, going mobile has become a common thing now and people hardly remember how things were done without mobile phones.

Many businesses are still on a crossroad whether to rely on a mobile app to perform their business tasks or not. No matter the size, companies must remain competitive in the relevant industry and using a mobile app to do the relevant tasks is an effective way to do so.

As per Mindsea collected statistics, mobile users spend 87% of their time using mobile apps versus only 13% on the web.

Today, mobile technology plays a vital role in our professional lives – whether it’s sharing information, connecting with colleagues, basic communication or other. This way, companies enable their workforce to be more efficient and deliver better results. Using the power of intuitive and interactive mobile apps can result in completing various tasks like administrative, marketing, CRM ones and other management tasks.

Mobile apps can help you to modernize the approach to your workload.

Let’s see what kind of business ‘tasks’ can be done more effectively with a mobile app.

Customer Relationship Management

CRM through mobile app can help standardize the sales process starting from lead conversion to report design and performance evaluation. It’s a valuable tool not only for conversion rates, sales records or history but also for each team member’s record of performance within services, products or customers. Some of the main key features are email integration, lead tracking, automatic data saving, managing sales pipelines, keeping records on both, leads and sales pipeline and much more.


Mobile apps have the potential to improve the speed and efficiency of HR staff. There are various HR app solutions available nowadays but you can always partner up with a mobile development company to build a customized software application tailored as per your specific business needs. The usage can range from providing access to the employees at anytime, guiding employees to direct questions to the right place and person, enabling promotion of specific initiatives or events all the way to the distribution of important HR information.  


Similar to the HR, recruitment process may become less stressful and more efficient with a simple mobile app. Although it sounds overwhelming due to the fact that the recruiters might work even when not at their desks, it actually simplifies the work process – recruiters that go mobile can schedule an interview with a single click, track the task or a scheduled appointment, quickly update the task status and most importantly, communicate with the candidate at any time. It was estimated that 63% of job seekers look for job openings from a mobile device whilst only 16% of global employers have a mobile carrier site so do your own math!

Accounting and Payroll

When it comes to payroll, nobody likes mistakes or any types of irregularities. Mobile apps for payroll will eliminate such errors and any kind of delay in payment. Things you can do better are tracking all standard information (dates, demographics etc.), including multiple ways to pay the employees, then no paper involvement and possibility to customize privacy and security features.

It is similar to accounting where errors are unacceptable hence using a mobile app can reduce errors – no matter which industry you’re operating within, accounting covers a wide range of tasks like measuring and communication of financial information. You can create a customized mobile app as per your needs or you can choose the ones already available at the market. Whatever you decide, you can be sure that you can enable customizable reporting, store and analyze relevant data to generate insight and maintain accounting system error free and paperless.


Customer Support

Customer support can facilitate its process with a mobile app, especially when it comes to maintaining post-purchase loyalty as customers feel more connected if able to reach you 24/7 with the operating tool. Your customer support can easily deal with inbound ticket requests from any channels like email, web, social, chat or other and it can be an easy way for your customers to quickly find what they need thus minimizing their frustration. Customer support apps also enable self-service account features, send push notifications, promote incentives or reward programs or allow the payment of bills through the app. Some of the well known apps are Zendesk, Salesforce Desk, Slack and many more customer service apps.

Dispatch and Scheduling

Scheduling and dispatch are integral parts of both, large companies or small businesses no matter if they are just electrical contractors or cleaning/transportation companies or other. Almost any company today has been involved in scheduling or dispatch of the field agents or team, regardless of the size. Mobile apps can greatly help with smart planning and scheduling calendar boards, quick estimates and invoicing, work-order design, managing and organizing all employees, their roles and routes and creating business reports. There are many apps on the market for scheduling or dispatch which you can use without any costly custom-tailored app. In case you’re a transportation or logistics industry, you might need a more robust app to support all the required processes like route and truck tracking, GPS tracking, certifying delivery of necessary paperwork for border crossings etc. Some of the fleet management apps are Onfleet, Fleetio, Fleet Management, GoFleet and there are more apps which you can use and facilitate the complex process for your workers.


Marketing today resembles a fast pace race where marketing leaders are turning to mobile apps to gain a competitive edge in the market. Nowadays there are numerous apps for marketers not only to help them to launch a campaign but also to measure the results from scratch like following metrics to facilitate evaluation, data analysis, the amount of time spent on a certain activity etc.

Such mobile apps enable sales and communication within the organization, promote assistance of internal employees, keep end-users interested and much more.

There are many apps tailored specifically for marketing needs so you should dive into research first and find your perfect match before you set off your marketing campaign.


There are many mobile apps today and choosing the right one for your business can automate tedious tasks which can be performed from anywhere and at anytime. If you wish to survive the competition and join the race, you would need to try out mobile apps capability to make your business more profitable.

Not only can you improve your performance and profit, but you can also increase agility within the company – since mobile apps are ubiquitous, you should use it to your advantage and help your business to modernize the way of workload management.

Gamification in Mobile Apps

We live in an era where people expect from you to go ‘the extra mile’ when their experience is concerned. Noone is happy and satisfied anymore with a good and stable mobile app and that’s where gamification entered the stage.

Gamification involves applying game dynamics from games to the mobile application at the same time encouraging users to return to the app. Gamifying your mobile app can result in increased traffic and users’ engagement with the product if done properly – the whole process is based on principles of simple psychology.

A user must become familiar with the app itself prior to any engagement in the app’s gamification – only then the user can get enthusiastic about the incentives your app has to offer (collectibles and/or points).Gamification can relate to Maslow’s hierarchy of needs where essential place goes to self-actualization, esteem, love, belonging etc. Gamification process follows the psychological principles because it deals with the engagement of the user’s mind.


Gamifying mobile apps enables users to compete with others or to complete their own goals – a basic human psychology. Gamified elements help to trigger a sense of achievement and thus motivates users to use your app even more. Creating such gaming experience within a non-game app will instantly make more pleasure for your users. You don’t need to rebuild your app, you can just offer some fun experience to your consumers and thus improve the interaction, attract more users or increase acquisition of your app.

There are different elements that can influence the way how people interact with a mobile app like rewards, quizzes, badges, virtual goods, leaderboards and progress displays. All those elements help creating a unique experience for mobile users and encourage them to come back and try the app again. Moreover, a plus with gamification is that people tend to spread the word about ‘a great app I’ve tried’ which is an extremely valuable add-on.



This is a great way to retain users – whenever we do something, we like to receive some kind of reward in return (material or not). The fact also applies to the mobile app users where people are more motivated if the app offers a prize for completing a certain type of task. One example of this is Habitica – a gamified task manager which help you to turn your daily routine tasks into a fun game while helping you to organize your duties. They also offer rewards if you complete a level.

Habitica tutorial – youtube.com


If this suits your app description, hosting a quiz would be a perfect match for your users. A survey from a few years ago revealed that quizzes are shared at least 1900 times! It would be a smart method to increase interaction with your app users, under the condition that it meets the requirements of your app. If nothing else, the users would try to answer the questions out of fun.

Sometimes it happens that the template quizzes don’t meet your business needs – in those cases, you can always turn to some tools like LeadQuizzes to create your own compelling and engaging quizzes, surveys etc. that would serve your purposes only.

Use this asset for your advantage.

Source: community.articulate.com


Virtual goods resemble rewards but with longer term value. For example, you can earn points on a certain mobile app which you can later on use for making a real purchase. Virtual goods are often used as a part of loyalty programs like with airline flyer miles which you can later use for payment of flights or specific upgrades etc. Example that is interesting is Pocket Points – a mobile app that rewards students for NOT using their phones in the classroom. Afterwards, the students can redeem their points in the local stores or online retailers.

Source: pocketpoints.com


No matter how old we are, receiving a medal, a trophy or a badge of honour is a great moment for us. This is called recognition and that is an additional motivation for us to take on the next challenge. If done right, badges are a powerful gamification tool to engage the users. One of the examples is an app Kobo – it offers their users these types of rewards plus you have the ability to connect with other people with the same reading preferences.

Source: kobo.com


People are competitive souls and being able to see their name on the list of winners gives us a wind to the back. / encourage a person even more to continue. This is great for sports apps like Nike + Move where the app tracks people’s moves turning it into Nike Fuel and upon finished session, a leaderboard is added which improves the entire experience. Higher the score, the greater the motivation.

Source: projectmove.nike.com


Progress display is very important to people when they struggle to achieve their goal. Whether it is losing weight or learning a new language, progress display is an excellent way to retain users and support them throughout their way. A great example is Duolingo – It has a set of gaming interactions that allow users to track their progress and practice their linguistic skills. In the past, users could always see their progress and it would help and motivate them to do more. Nowadays, it is replaced by Coach element, but the core is similar although people preferred a clean, simple progress bar. Another example is Monitor Your Weight app which was awarded several times.

Source: monitoryourweight.com


SET GOALS – you need to define from the start what do you want to achieve with your improvements. Set up a plan and decide which elements are the best to enhance the experience.

IDENTIFY TARGET USERS – you need to identify target audience, their age, interests and behaviour. Analyze the same as the data can play a huge role when defining how your strategy should be developed.

CREATE VALUE – the whole point of adding game like elements is to convince the users that your app is just what they need for their purposes. Think about efficient rewards or interesting features that suit your app purpose and that can make your users to engage with your app even more.

SIMPLE AND REAL – don’t transform your app entirely, just add efficient improvements so to increase their interest. Make sure to add only tangible achievements like badges, discounts, rewards etc. that are real to your users. And always remember, keep it SIMPLE so not to confuse people with complex structures which would have a counter effect.

SOCIAL SHARE – the easiest way for people to talk to their friends about your app, provide them with an easy way to do it – through sharing on social networks. Don’t forget to integrate platforms like Facebook, Twitter etc. into your game. It is one of the best strategies for increasing your user base.

MONITOR USER FEEDBACK – regular checking on user reviews and feedback is a valuable insight. Update and optimize your gamified strategy based on these inputs and try to add features which will make users feel more competent.

Source: openaccessbpo.com


Borrowing some elements from games and adding them to your app will help you to increase user acquisition because people talk and people love to share. It enables word of mouth and spreading the word about your product will help you to bring in new users.

Once the users realize the potential of your gamified mobile app, it will be a good reason to share it with their friends.

Gamification is revolving around the user – gamified elements increase ‘stickiness’ of your app so the result is increased user retention.

If you enable an ‘adventure’ with your game elements for your users, you will definitely have returning customers who truly enjoy your app.

If you provide triggers for your users (notifications, badges etc.) it will result in developing powerful relationship with your app and brand in general as per Nir Eyal, the author of Hooked: how to Build Habit-Forming Products. And today’s marketing and sales are all about relationships.

Source: visme.co


The ultimate goal of gamification is to create ‘sticky’ apps that people will keep coming back to and get more engaged while using it.  

Gamification works best when having a social sharing element which is why mobile is the perfect platform. This is also an upside for your brand – the more people share their experiences the more likely others will want to join the adventure.

But bear in mind that gamification is NOT a makeover tool – if your app is not working properly, if it’s broken or if gamification process inside would be pointless, there’s no use in trying to gamify it.

If you use it cleverly, gamification can be your app’s biggest asset transforming the ordinary experience into lots of fun.