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How Can a Mobile App Help Your Startup to Thrive?

The pandemic crisis found ourselves involved in many business projects which cannot be postponed or undone. Startup ventures struck by the sudden pandemic outbreak need to modify their business strategy to correspond to the current situation.

Although all of us stay home, you can still reach out and serve your users or customers in many ways – via a mobile app being one of them.  

Mobile apps have become THE common tool for business – not only for corporate businesses but also for new ventures known as startups.

Any business that wants to make ROI (return on investment) should invest in a mobile app as it’s become a ‘survival kit’ in the overcrowded market. A recent study from Emarketer has shown that the majority of smartphone users spend most of their time surfing the Net and that’s a good start point – use the trend to your advantage no matter if you’re an established business or a startup.

Source: preply.com

Startups should pay attention whether to promote their idea to their target audience or a wide audience depending on their requirements – however you decide, there’s no better way than having a mobile app.

Most startups don’t have enough budget and they should aim to build an MVP (minimum viable product) and make a strong online presence

How can a mobile app help your startup to thrive?

Establishes Brand

When you start your business, the first thing you wish for is that you’re ‘recognized’

If you want to be recognized, you shouldn’t justdevelop a mobile app – more important thing is that your mobile app provides value to your users. 

This means that your mobile app should have all the necessary features necessary to attract your targeted users. Once your app attracts users only then you can expect your app to start making sales. 

Source: socialmediatoday.com

Find a reliable development company and explain your idea – check the value your mobile app will bring and make sure that all the features are valid and aligned with your initial idea. The entire process is gradual so don’t try to rush things – be patient and always keep in mind the value you provide to your users.

Mobile apps create awareness for businesses and if done properly, they drive a positive effect. 

Ensures Visibility

Similar to our lifestyle nowadays, people need services non stop, meaning it is highly important that you have 24×7 online availability unless your business focuses solely on your country. During pandemic, online demand for services has witnessed a significant growth as per example of Statista.

Keep in mind that your business can grow in the future and always leave some space for some ‘unpredictable’ situations. Having a mobile app enhances your online presence and also increases the visibility of your business or brand. 

Source: forescout.com

As already said, the majority of people use mobile over the web and additionally, people use apps for almost everything – online shopping, booking hotels or various events, leaving feedback or comments and much more. 

Use these trends to your advantage and offer yourself online - be present 24x7.

Triggers Engagement

No matter if your business offers products or services, what really matters is that you enable customers to interact with you. 

A mobile app provides an opportunity to boost your business and also helps expand it along the way. Make sure to develop a mobile app that is able to connect with your customers and save their sales records to give you further insights. 

Source: pinclipart.com

A mobile app is a great way to engage your users – you can increase user acquisition and retention with different features like push notifications, rewards and loyalty programs. Many users respond positively to loyalty programs as they see it as a way to save money, earn rewards or points, earn a special discount code and much more. 

All these features can help you to establish direct communication with your users. 

Builds Customer Relationships

In this highly competitive age, your startup cannot survive without a proper CRM system for faster sales. 

Building a healthy and trustworthy customer relationship has become incredibly important for every business, let alone a startup. 

Mobile CRM is extremely efficient because it can integrate a variety of information about your customers in one place and provide you with access at the palm of your hand – any time and at any place.

Source: barrymoltz.com

This enables you to include task management features to assign tasks to yourself or others.  

In order to build better customer relationships, your mobile app needs to operate well at all times - make sure that your customers can access it quickly and stay engaged while using it. 

Delivers Marketing 

Today, mobile apps are a direct marketing tool because they provide so many features that guide customers to get all the information they need.

The information the apps can provide is usually pricing, a news feed, search, bookings, shopping, forms and much more. With a mobile app, you enable your customers to contact you and use your services. 

Source: asuvictas.com.au

Your mobile app can reach out to customers via special offers for promotional purposes or push notifications, allowing customers to access the information they need and inform them about current discounts or loyalty programs.  

Always stay in touch with your customers. 

Helps with Social Media 

The trend of social media sync in mobile apps has already picked up and shown that it’s a game-changing tool.

The latest study from Linkedin has shown that small and medium-sized companies turn to social media as their marketing channel – social media can show the success rate of your marketing efforts and the entire growth process. That way, you’ll know if any stage of your marketing process is underperforming and which part exactly so that you can improve your effort or change the approach

Source: customerthink.com

Integrating your mobile app with social media channels will provide you with features like keyword monitoring, all-in-views of social media accounts, various ways to engage with customers, deep analysis and recommendation and more – all of these are beneficial for a startup. 

If you want to engage with your users and facilitate registration or login process or enable your users to reach you at all times, you should sync up your mobile app with social media channels like Facebook, Instagram, Linkedin or other social media platforms. 

Facilitate the process for your customers through social media. 

Enables Geo-Targeting

If you have trouble with targeting your key users, a mobile app can save your time and effort with its location-specific and time-sensitive features. Incorporating geolocation into your mobile app enables you to send special offers to your users who are close to your brick-and-mortar store. 

Source: marketingland.com

Geo-targeting can help you to cut your overhead costs, narrow your focus and deliver ads specifically tailored (deliver targeted ads to users at the right time and in the right place) for your preferred user group. You can also display coupons and deals to potential users nearby or just help them to find your business directly on a map. 

Geo targeting enables you to send personalized messages to your customers. 

Manages Finances

Since startups have a limited budget, you must accurately manage your assets and finances if you want to operate for the long term. You can manage your finances effectively with the help of asset management features in your mobile app.

Source: mobileappdaily.com

Some features provide expense and payment tracking, receipt scanning, invoicing, etc. It allows you to manage and update assets easily while on the go, associate tasks, appointments, reminders, notes and more. 

By properly managing your assets, you can ensure that nothing goes missing while getting the most out of the limited resources you have at hand. 


As mobile apps have been considered game-changers for businesses recently, it is an investment worth your money, time and effort. 

How can Technology and AI help fight Coronavirus better?

The spread of coronavirus shows no sign of ending soon. 

Many countries have been affected by the virus but at the moment, there is no vaccine to treat it. As Coronavirus continues to spread, the most important task is to contain the outbreak as much as possible. 

Amidst the global pandemic, technology can be used to help and save lives.

How can technology and AI (artificial intelligence) help people in the fight against COVID19?

AI to Track Coronavirus Outbreaks

AI (Artificial Intelligence) can help us to track Coronavirus outbreaks. 
Today, we can track data via the live dashboard – it pulls data from the World Health Organization (WHO) to better locate possible outbreaks and provide safety measures to minimize the spread.

Source: John Hopkins University

A Canadian health monitoring company BlueDot uses AI to scrap foreign news reports, forums and announcements from public health officials to protect people around the world from infectious diseases. BlueDot’s early-warn system uses AI (ML or Machine Learning and NLP or Natural Language Processing) to track and analyze data which helps them to understand when to notify about the spread

Speed matters the most in a pandemic situation and AI can spot the outbreaks quickly and intervene to keep them to a minimum. AI surveillance uses tons of posts about Coronavirus to get more accurate data and predict how fast the outbreaks may be. 

More and more countries have started deploying AI surveillance to monitor and track citizens to achieve a wide range of purposes. Although it raises serious questions about the future of privacy, AI surveillance has proven a useful tool to monitor and respond to the global outbreak such as Coronavirus. 

AI and Wearables to Track People 

Some countries, like China, use AI and ML based tools to detect Coronavirus cases – not only detect but also to track people that have been put to quarantine or self-isolation. 

Face recognition can help with detecting people’s faces, especially with people who have been diagnosed with the virus and if, in any case, cannot be located. 

Many applications have also been developed to help people track if they’ve been in places as the confirmed virus patients. 

Source: austincountynewsonlne.com

Wearable technology is another great way that may help to fight the virus – it enables healthcare professionals to monitor vital signs with patients without physical contact. 

Some hospitals in China have used a continuous temperature sensor to help reduce the spread of the virus – the sensor is applied to the patient and sends real-time information to the health institution. 

Wearables have proven beneficial and can be used to monitor heart and respiratory rates among patients.  


Drones Assistance

Drones’ assistance have become essential in minimizing the spread – people use drones to carry out tasks like spraying disinfectant, dispersing public gatherings or tracking people in quarantine.

Usually lighter drones are used for detection and monitoring while some types of drones can also be used for food and face masks delivery which helps prevent the virus spread.  

Souce: wetalkuav.com

Drones can be upgraded for Aerial Thermography – usage of drones equipped with thermal camera scanners to detect temperatures of people in a crowd where they can identify persons with the highest body temperature.

Source: thedronegirl.com

Robots and Tech Tools for Contactless Communication

Robots have become more important than ever during the pandemic outbreak as it’s extremely difficult for medical staff to remain safe while providing treatment to patients. 

Shortage of medical workers has become a top problem as they are in direct contact with the patients and can get infected by the virus. 

Using robots can minimize the exposure of medical staff to the infected patients – the fewer people in contact with infected patients, the better. 

Robots can help perform tasks such as delivering food and medicines and cleaning the patients’ rooms enabling contactless assistance and preventing further spread. 

Source: news.panasonic.com

Healthcare applications can provide real-time consultations – patients that suffer from symptoms similar to Coronavirus can consult a doctor via a video call instead of coming into close contact with patients. 

Virtual consultations can provide doctors with a person’s current state along with healthcare data like blood pressure, heart rate, etc. 

Source: smarthealth.nl

In China, Ecommerce giants have gone further and deployed robots to deliver food to prevent the spread of the virus. Contactless delivery systems try to minimize the human contact resulting in decreased spread of the virus itself. Autonomous vehicles can carry up to 100kg of goods and deliver 3-4 rounds per trip. 

Self-driving robots can be used for disinfection of hospitals, for example, UVD robots release concentrated UV-C light which has a germicidal effect and can kill bacteria and airborne viruses on the surface. 

One of the most popular robotic ‘disinfectants’ is developed by Blue Ocean Robotics that uses ultraviolet light to kill viruses and germs. 

Source: blue-ocean-robotics.com

Thermal Imaging Cameras to Detect Temperature

Although Coronavirus is a current danger, people still need to work and travel if necessary. 

Many thermal screening cameras have been installed at airports across many countries – they use thermal imaging equipment to detect a person’s body temperature if above normal range and react accordingly without spreading panic.

Thermal cameras create images using infrared radiation – the heat sensors record the heat of people’s bodies and display 2D images with temperature levels.

Thermal sensors can scan the large crowd of people and instantly pinpoint the ones with high temperatures or fever as opposed to checking everyone’s temperature and creating massive delays. 

Source: gizmodo.com

As already mentioned, another great usage of thermal cameras is called Aerial Thermography which includes an unmanned aerial device (drone) and an infrared camera scanning. 

Drones show higher safety levels as they can complete the task with less or no contact and they can be obtained at affordable costs.

Such data can be sent to health institutions so that the treatments can start immediately and have the biggest effect. 

AI to Help Develop Medicine

Coronavirus is similar to EBola and SARS as they’re RNA viruses which means they are responsive to mutation and more complex to develop vaccines.

Source: blockbox.io

Many companies have already deployed their resources in attempts to develop medicines – Google’s DeepMind has used its AlphaFold system to release structure predictions associated with the virus. Although these haven’t been experimentally proven, they hope it will lead to better understanding how the virus functions

Baidu Research has opened its LinearFold algorithm for free to the scientific community and epidemic prevention centres so that all research on Covid19 structure can be continuously expedited – the algorithm takes only 27 seconds to recognize and solve the RNA structure of Covid19 which is over 100 times faster than classic algorithms. 

The most important thing for these algorithms is access to data so it’s vital to release all details crucial for any algorithm searching for a cure. 

Tech Tools Provide Online Education Programs

Due to the Coronavirus outbreak, many schools and universities are closed while schooling is organized via online education programs.

Simple technology tools and apps enable many educational institutions to organize pre-recorded classes or live streaming where teachers can hold their classes with help of a whiteboard or PowerPoint presentation thus continuing the school year. 

In Serbia, school and university programs have been adopted via national TV channels or digital channels so that it is accessible to everyone.

Source: politika.rs

A great number of online teaching and educational platforms also provide their services for free during the outbreak helping students not to be so much affected by Coronavirus.

The crisis evoked by Coronavirus triggered an increased demand for online education, courses and content. 

AI to Fight Fake Information

Global pandemic affected the world population and it’s been noticed that some social media networks started posting misleading content related to Coronavirus and its prevention – from the origin of the virus to various claims about miracle cures. 

Spreading panic in a pandemic situation is extremely dangerous and an increased number of fake news can just make the situation worse. 

Source: blo88er.com

AI can be used to analyze words or word patterns to try to spotlight fake stories. 

For example, Facebook uses AI to address the issue by quickly learning behaviour through pattern recognition – power of AI can detect false stories on the Internet with great accuracy. 

That is the reason why the biggest internet and social media companies put extra effort to detect fake information and filter information that can be sent over their networks. 

AI to Help Production of Face Masks

As the Coronavirus outbreak rapidly spread in some countries, lack of medical equipment has become a common issue within many health institutions worldwide. 

Lack of masks, gloves, protective scrubs etc. is a huge problem and we need to address it if we intend to keep our medical workers healthy and minimize the spread of virus with those who are the first in the frontline. 

Source: sonoviatech.com

One of the companies that contribute to the issue of shortage of medical products is Sonovia, an Israeli startup that works on producing fabrics that will be immune to the virus until we develop vaccines. The most important thing is that they use technology that can cover fabrics with antivirus without using any chemicals. 

In Serbia, a Facebook group ‘Vizionari Srbije’ was established on 20 March 2020 by a group of enthusiasts with a goal to help their citizens at risk of getting infected by Coronavirus. The first project was to create 3D printed safety face visors to protect healthcare professionals and medical staff from direct transmission of the virus. The project achieved a huge response – the group created visors for more than 22.000 people and still counting. 

Source: https://www.facebook.com/groups/vizionarisrbije

Final Word

As the Coronavirus crisis is growing, we can see how some of the technologies can be helpful in the fight against infectious diseases in the future. 

Technology can be our ally and help save lives, but let us not forget that humanity and solidarity among people enable the same technology to show its full potential and keep us together during the outbreak. 

I believe technology still needs time before being able to stop such disease outbreaks so we need to invest in it proactively. The human experts and technology are the best combination for the future times.