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6 Effective Tips for Developers to Maximize Productivity

Tim Ferris

Focus on being productive instead of being busy.’

Many of us today confuse ‘ busy’ with ‘productive’. Being busy simply means that you don’t have much free time due to a great number of tasks of the worklog that you’re trying to do. Being productive is when you do quality work to finish your important tasks or get closer to your goal. 

Source: fathers.com.sg

Being a programmer instantly means that you have a lot on your plate but if you spend too much time reading through emails or iterating repetitive tasks, you can end up just ‘being busy’ without much productivity to display. 

How can you get more productive as a developer instead of being just ‘busy’?

Tip 1: Know When to Hit ‘Pause’

Writing codes can really get intense especially when coding for multiple hours in a row. After a while, you’ll find yourself staring at the screen not knowing how to solve the problem in front of you. 

Productivity is not the same as the number of hours spent behind the screen – staring aimlessly at the screen can give you a false sense of productivity yet don’t get fooled. 

You should clear your head for a few minutes as it will surely revive your focus. You can stretch your legs with a short walk, exercises or just bring yourself some food or water to move from a dead spot. 

Once you get back to the same problem, you will have a fresh perspective whilst you do some other everyday task. 

Joyce Wheeler

“Sometimes it’s better to leave something alone, to pause, and that’s very true of programming.”

Tip 2: Automate Where Possible

Every job in the world has some parts of the work process that are very repetitive and programming is no exception. Depending on the work task you do, you can also automate some part of the programming process.  

Automation can help you spend less time doing manual and time-consuming tasks. Firstly, devote some time and create a script to automate a certain task – in the long run, it will help you more than you thought. 

Source: drsimaging.com

Automation is not important only for saving you some time but it also helps you not to break your focus when doing something important or urgent.

Automating certain parts of the work process will definitely help you focus on more important tasks, as the automation will take care of the tedious ones.  

Tip 3: Prioritize

This sounds rather boring but not all of your tasks are critically important so don’t treat them like they’re the same. 

Your most important tasks are the ones with responsibility to create the most critical results you should accomplish.

All it takes is:  Identify your most important tasks and do them first.

Don’t overwhelm yourself with tasks – create a to-do list and prioritize your daily tasks.

Source: proservice.com

Build a discipline of scheduling time to work on your priorities – do that prioritized task FIRST in the morning. 

Don’t multitask: focus on a single task at a time, and complete it before you move onto the next task.

Sometimes it is okay to help your coworker and share the burden of a complicated task however, don’t hang on to it for too long. 

Finish your most important tasks before reading or answering emails and phone calls. 

Tip 4: Create a Plan Before Coding

No matter the type of task you need to do, brainstorming and planning will help you stay focused. The result is knowing exactly what to develop and which approach is the best for solving the problem. 

This allows you not to add some unnecessary features you think can be useful in the future. 

Prior to starting to code, make sure you understand all the requirements clearly – you need to understand exactly what you need to build as smallest details can have a huge impact on the solution you’re trying to implement. 

Once you’ve done this, start making a plan by breaking your task or feature down to smaller pieces. 

Take into account the potential problems you’re going to face and do a short research to be on a safe side. 

Be strategic with your tasks: analyze any problems with your productivity and come up with solutions.

No matter whether the application is simpler or more complex, planning will save your time and spare you any unnecessary negative effects.

Tip 5: Learn New Tools

You are what you code – and the tools you use define your workstyle or work signature. Although you’re the expert or even a master of the tools you use, you should spend some time learning new tools you’re interested in. 

Developers have their focus area and accompanying tools along with it. The tools you may need are completely different for every developer – Java developer uses different tools that a Python developer etc. 

Put some time and think about the tools you’d like to know more about and which are available. Always look for the tools that can reduce the amount of the manual or repetitive work you do. 

Source: bigthink.com

If you keep your mind fresh with a new tool, it will help your reasoning to stay sharp and quick which is essential when trying to resolve an issue. 

Tip 6: Cut Yourself Off From Social Media

The last but quite important tip to increase your productivity is to cut yourself out from social media – the only reason is that social media is a huge distraction.

Social media feed has no end – once you start scrolling, it becomes an endless story. You can do it every 15 minutes checking if anything new, but it just shifts your focus and drains your wit which you can use to resolve some issue at work. 

If you aren’t careful, social media will suck up a lot of your time. Each time you get distracted (by social media or other) it takes double more time to retrieve your focus and meanwhile no work is done. 

Source: dreamstime.com

Being a developer, try to develop your social media skills and only dive into social media feed once you hit a break. When you master your social media discipline, you will see that this tip might even be the one that can increase your productivity the most.


A productivity increase takes time so do not expect to see huge growth in a short period of time. Focus on one item at the time and you will see yourself getting more productive over time. 

It is okay if we don’t do everything in one day. Don’t be busy all the time as it does not mean necessarily that you will get more work done. 

Keep in mind that being busy is a form of lazy thinking and meaningless action whilst being productive is being efficient in building the problem solutions. 

Franz Kafka

Productivity is being able to do things that you were never able to do before.

Complete Guide On The Best Mobile App Monetization Methods

When you’re developing your mobile app, turning your app idea into reality is only the first step of a long journey. 

There are numerous steps to complete throughout the journey and one of those steps include app monetization involving planning on how to make money out of your app

The app monetization methods can be applied to brand new and already existing mobile apps and they will have the same effect on both. 

There are many ways how you can generate money via the app and you need to figure out the best method which matches your app idea. 

What is Mobile App Monetization?

Mobile app monetization is a way to make money through your mobile app – for every investment there should be a return on investment or ROI. 

A study showed that 51% of people check their mobile apps on their phones 1-10 times a day plus if we calculate the average time a user spends on a mobile app it ends up with more than 2 hours and counting. 

Source: themanifest.com

Mobile apps dominate over tablets and web due to their ease of use and access. 

If you plan to develop or release a mobile app, check the following monetization models and techniques that will help you to benefit on each penny you may have invested in your own mobile app. 

How to do it?

Prior to deciding on any monetization method, you should get to know your target audience to understand their behaviour and the way they may use the app. If you understand your users and the way they use your mobile app, you will learn quickly what can be the best way to monetize it. 

Another important factor is whether your mobile app is free or paid, meaning that a free app can be downloaded and installed without any charges while a paid app requires payment for downloading. 

Always remember that each mobile app is different so make sure to choose the best strategy that can monetize your app in the best way possible. 

Source: mobileapps.com

Mobile App Monetization Models

The most common types of app ‘pricing models‘ you need to understand prior to implementing any method are: 

1. Effective Cost Per Mile (eCPM) Model

Cost per Mile is the preferred model for the publisher due to the fact that no matter the actions taken by the user, it still brings some reward. 

The usual formula to use for calculation:

Total earnings represent the revenue generated by the app publisher with a specific ad. 

Total impressions stand for the number of clicks registered with an ad throughout the ad campaign duration. 

2. Cost Per Click (CPC) Model

As opposed to eCPM, this monetization model is regulated by a mobile user taking an action on an ad. Good thing about this model is that it attracts diverse types of advertisers aiming to deliver better ROI. 

CPC model brings risks as it will not be successful unless it generates a high click-through ratio plus it is really difficult to predict the revenue upfront. 

CPC can be calculated using the following formula:

Total ad spend stands for the amount spent on the ad campaign while total measured clicks is the number of clicks registered over a specific period of time. 

3. Cost Per Action (CPA) Model

The app revenue in CPA model is generated only if a user takes a specific action like downloading the app or uses it, clicking the ad or making in-app purchases and so on. 

It can bring a fruitful return on such ads but it is also prone to a variety of fraud hard to detect by the publisher. 

The Best Mobile App Monetization Methods

Some of the best ways to monetize your mobile app that can bring you ROI on your app are as follows:

In-App Advertising

In-app advertising is on the first place as it is one of the most popular ways to monetize your mobile app. Online advertising carries a great potential to grow further where statistics also support this fact. For example, the majority of Google’s revenue (95%) comes from advertising and on the global scale, Internet advertising is expected to exceed $200 billion. 

As per statistics, the potential of advertising brings the core value to your revenue model. 

The important thing at the start is to plan on how you will display the ads. 

Be careful as no one wants to be bothered by a series of ads popping up when browsing your mobile app. Figure out a way to educate your users without affecting the user experience.

Source: themanifest.com

Some ways to include online advertising can be:

  • Displaying ads on mobile or company website
  • More specific ad networks like Facebook, Google, Linkedin or Twitter
  • Marketing strategies similar to marketplaces like eBay or Amazon

There are many types of in-app advertising within this model and the following can be considered as the best:

  • Video ads – the publisher gets paid if the user watches the in-app ad video
  • Offer Walls – the user is rewarded with virtual content or additional in-game features for completing an action and it is preferred with a cost per mille model.
  • Banners – banners are constantly displayed when the app is used and they are put on an app screen however, it does not generate much traffic. 
  • Notification Ads – notifications pop up within notification bar to make the user aware of the ad
  • Playable Ads – a new type of in-app advertising allowing users to experience the app prior to downloading it decreasing non essential downloads. 

In-App Purchasing

In-App purchasing (IAP) is an excellent way to monetize your mobile app including a simple strategy with the apps that come for ‘free to play’ but with a ‘pay to win’ model. 

Although in-app purchases aren’t much guaranteed revenue generator, it can be applied to both free or paid apps to increase the revenue. 

If not done properly, it can lead to bad reviews and frustrated users so consider these potential drawbacks prior to choosing this method. The process itself must be smooth and convenient in order to drive sales.

The best advice is to place your mobile app for free, add more or additional features and functionalities and only then ask your users to pay for it.

Source: iphonehacks.com


If your mobile app is used on a regular basis, you have the chance to monetize your mobile app by offering the subscription as it works the best for apps that deliver content. 

You can create a strategy on providing the content for a subscription fee where users will need to pay a subscription fee. However, you must take care that your content is recent and original as users won’t see the purpose of subscription unless the content is updated regularly.

This way you will attract users to visit your app more frequently and encourage them to spend more time with your app. 

Subscriptions can be a steady revenue generator but only if your content follows the rule of being brand-new and relevant.

Source: commercebloom.com

The Freemium Model

The Freemium or Free-to-PLay model is usually followed by web-based services. 

It firstly offers the app for free for users to be able to ‘experience’ the value – users can download the app but cannot access the ‘FULL’ sets of features without upgrading. 

Only when the users try out your app, then you can ask the users to pay for unlocking the additional features or an upgraded version.

The users who are satisfied or impressed by the app’s features will surely pay a little more for it. 

Source: tubularinsights.com

The downside is that it takes more time to generate revenue, although freemium apps usually generate more money than the paid apps. The common situation is that users decide to keep only the free app version but don’t worry – you can still earn some profit by offering upgrades or premium content. 

If you implement the freemium model properly, you can easily make money through your mobile app. 

Affiliate Marketing

Affiliate Marketing involves earning a commission when users buy a product or a service by following the link on your website or within your mobile application. 

Affiliate marketing can bring you some advantages like a referral for praising others’ services/products or a new sales medium for your company. 

There are many affiliate programs that you can try out – check the commission rates and decide which one can be the best for you.  

Another benefit affiliate marketing can bring is additional traffic for your app through hosting ads on the website as this can help you to generate leads for your app.

Check out the total affiliate marketing spend in the following graph.

Source: themanifest.com


If you had no success with the ads, you can try getting sponsors for your app – it can be done in partnership with advertisers as well. 

This model offers relevant rewards to customers when they complete any designated action within your app where revenue is shared among marketers and advertisers. 

Sponsorship can offer personalization for users and can enrich user engagement as well as monetize the mobile app. Some examples of sponsorship model are:

  • Sponsor banner – highly visible, bringing to the app visibility.
  • Sponsor tweets – tweets are a great medium for advertisers.
  • Sponsored pools – brings traffic directly to the website.
Source: appforevents.com


Although referred to as the ‘LAST’ resort, the expected crowdfunding revenue is about to reach $300 billion by 2025 as per startups.com. The study reveals that crowdfunding success rate with campaigns is about 50% and even the higher percentage for the campaigns that exceeded the goal. 

Crowdfunding is a process where a project is funded publicly over the Internet. This method can be a bit tricky because you can never be sure of the amount the public will fund for your project. 

Some of the best-known crowdfunding platforms that can generate funds for your app are:

Considering that the crowdfunding method is unpredictable, it is better to use it as an additional channel to bring extra income rather than the main channel for your mobile app monetization. 

Source: 2ser.com

Paid Download

This method is a way to generate revenue by selling your mobile app in the app store and involves users to pay once for downloading the mobile app

If you wish to generate revenue this way, it is crucial to show your mobile app as exceptional with brand-new features and functionalities. If you provide value to your users that other apps fail to provide, only then you will get high visibility. 

This method can be challenging as it can be rather difficult to convince users to pay for your mobile app they haven’t used yet when there are a plethora of other available apps free of charge. 

Source: instabug.com

When trying with paid downloads, think about some downfalls – a price on the app creates a barrier for the people to download, it is not suitable for every app, the app may fail to meet users’ expectation resulting in reduced download number plus App Stores take 30% of the price from the app publisher. 

Those can be the reasons not to choose this method, but if your app offers value over other apps or if you want to tie your revenue directly to the downloads, then this might be your perfect match. 

Email Listing

Email is still a very popular marketing channel although many would not agree. 

Email can help you to generate revenue through your mobile app as people don’t change their email addresses frequently giving you a chance to run some targeted campaigns. 

App promotional emails are an excellent way to make people aware of your app as everyone communicates through email nowadays. Chances will eventually be on your side as it is highly likely that the email will be read at some time. 

In marketing, there is a lifespan of posts on various mediums and email is definitely on the top with a lifespan of 12 days as opposed to Facebook posts which ‘live’ only for a few hours. 

You can also try to gather email addresses by enclosing your app subscription form within the email. 

Email strategy can turn out to be an exceptional method as you can send your users some promotions or enable them to get some benefits if they download your app thus increasing the chances of success.

Source: mailerlite.com

SMS Marketing

An old-school method being SMS marketing cannot be overlooked when you want to monetize your mobile app. 

SMS marketing does not require any special arrangements to function and as almost everyone has smartphones, SMSs can be sent to users easily. The only thing the app publisher needs to do is to obtain the databases of smartphone users contacts available for such purposes. 

Once you have your users database, create an SMS which will be compelling for users to open – text should be simple and polite with an attractive offer and a bit of humour to trigger people’s emotions and make them open the message and read the text. 

Source: fast2sms.com

White Labeling

White labelling is another way to monetize your mobile app – it involves selling a product/service under the brand name of another company. A company produces a product and then sell it to another one for further marketing and for users, the product appears under the brand name it is advertised by. 

For example, if a mobile app is developed for providing a highly positive user experience, it can be sold to other companies with an excellent marketing model for final delivery to the users. 

This model can save a lot of money as some companies prefer to get ready-to-use applications to advertise them under their own brand name. 

This model has proven practical as both sides work on the areas they are experts in – the development company can focus on the product developments while another company will focus on promotion, distribution and marketing. 

Final Word

Every mobile app requires a specific strategy. 

I’ve listed several monetization methods but this is just the tip of an iceberg – each method has its own pros and cons and the trick is to choose the best one depending on the type of your mobile app and the business you’re running. 

The most important thing is to figure out the benefits of each method to make the best revenue out of these monetization methods. 

The Best Educational Mobile Apps for Homeschooling

Educational mobile apps have come to the forefront recently as families suddenly found themselves homeschooling. 

With the recent global crisis being Covid-19, families now turn to homeschooling and remote learning to keep their kids “in school” while staying at home. 

Most parents who transitioned to remote working had to juggle between work and managing their children’s education under the lockdown. With the increased usage of the Internet among kids, parents also had to pay attention to their online privacy.

Whether you are homeschooling just temporarily or no, you will need the best educational mobile apps to help you on this journey. Not only will it be useful for you and the kids, but it will uplift learning to a new level of fun that kids need at this time. For teachers, it can be a great help when teaching kids English or other subjects as it improves communication and adds fun element to teaching process.

Educational Mobile Apps Perfect for Homeschooling


Source: blog.zoom.us

Zoom is the communication app that has helped the world to maintain educational activities amidst the crisis. Classes were transferred online, and Zoom became a staple for almost every virtual class. 

Why is Zoom so powerful? It is a cloud-based video conferencing platform which can host virtual meetings via video conferencing, even with hundreds of participants. 

Teachers have continued to teach their classes through Zoom’s conference rooms. Lesson plans and instructions can also be shared and exchanged on the app. Teachers communicate with students by groups, by families, or individually, based on the need or the activity.

The app comes in both the free and paid versions. In the free version, you can have unlimited one-to-one meetings and 40-minute group meetings. 

Recently, Zoom has removed the 40-minute time limit for calls for K-12 schools in countries all around the world within its free plan. It is a stretch of generosity from a company that has been tested beyond its limits as everyone in the world suddenly had to work, study & socialise from home within just a few weeks. 

Eric Yuan, Zoom’s founder and CEO, issued an official statement assuring users that whatever issues were uncovered about their app, they have been working hard to resolve the problems and improve the app’s security. 

There are some changes after the privacy issues came out – now, you must have a meeting ID before you can join a conference call. 

It may be a bit cumbersome but it makes the app more secure, which means that you can trust that your children will be safe as they use the app. 

Microsoft 365

Source: office.com

Microsoft 365 is still the go-to productivity software, now available on mobile devices. It is particularly helpful since not all families have multiple laptops or desktops. 

Students can work on their reports and projects straight from an available mobile device. They can view, edit, and share files without switching between multiple apps. All of Microsoft 365’s applications are included, like Microsoft Word, Excel, PowerPoint, Outlook, One Note, and One Drive. 

OneNote, for instance, is a virtual notebook where you can keep all children’s notes organised per subject or topic. Kids can attach pictures, videos and links on their notebooks, something that regular notebooks cannot do while parents can just print selected pages from their notebooks if necessary. 

A homeschool portfolio is a form of a track record of the child’s educational progress. Now, parents and children can do electronic portfolios (ePortfolios) right on their mobile device via Microsoft 365. 

Indeed, you can boost student learning with Microsoft 365

Google Classroom

Source: blog.capterra.com

Google Classroom is a part of Google’s G Suite for Education. This package includes Gmail, Google Drive, Google Calendar, among other apps. It is targeted for teachers and students 

This app is user-friendly and great for collaboration between students and teachers. Teachers or parents can create a class and post assignments, materials, and other comments for others to see. 

You can invite a member via Gmail or they can join the class via code. A teacher can send the code via email to all her students in a group email. 

Aside from materials, schedule and assignments, students can also participate in discussion forums or message the teacher (either in private or via group chat).

Aside from Google Classroom, the G Suite has other applications that are perfect of students:

  • Calendar: track events, assignment deadlines, record attendance, and all things homeschool. 
  • Docs: for word processing
  • Sheets: for spreadsheets
  • Slides: for presentations
  • Gmail: email
  • Drive: cloud storage
  • Forms: forms, quizzes, and surveys 
  • Google Meet: virtual classrooms
  • Google Sites: site-building

Google Classroom can work well with other student information systems and websites. 

Teachers and students can make Google Classroom accounts for free. Schools, however, must register for the Google for Education platform. 

Khan Academy

Source: khanacademy.org

Khan Academy is a top of the line curriculum provider that is absolutely free. 

Khan Academy is known for its practice exercises, instructional videos, dynamic material, and a personalised learning dashboard. 

This app empowers learners to study at their own pace in and outside the classroom. This educational mobile app helps finding informative resources for math, reading, writing, science and more.

The app provides more than 4,300 videos on lessons—math, science, economics, and humanities—either via streaming off the site or downloading for offline viewing.

Khan Academy Kids


Just like its counterpart for K-12 students, Khan Academy Kids is a free educational mobile app created for young children.

The app is focused on holistic learning and has core subjects like early literacy, reading, writing, language, math, music, and arts. Its activities highlight the creativity and social-emotional skill-building.

Fun and charming characters guide kids throughout different activities and stories. Its original interactive content is very engaging even for young kids. Khan Academy Kids have activities, books, animated videos, games, and creative lessons that are tailored by experts for early childhood education (2 years old to 7 years old) that captivates children’s attention. 

The app is a collaboration of Khan Academy Kids learning experts from Stanford and the materials are aligned with the Common Core Standards and Head Start Early Learning Outcomes Framework.

Khan Academy also has an extensive library and more than substantial learning materials for the different topics, something that parents hugely appreciate as well. 

Unbelievable, the level of quality you get from Khan Academy for free, you also get with Khan Academy Kids – you will not see any ads on both apps for the sake of uninterrupted learning. It is why parents trust the Khan Academy apps as a learning partner in their kids’ learning journey.

Source: https://learn.khanacademy.org/khan-academy-kids/


CK-12 is an app that offers concept-based learning and currently serves 134 million users worldwide. It aims to let students learn at their own pace for free. 

Its products include Flexbooks, Flexbook 2.0, simulations, PLIX, adaptive practice, and more. It works well with different Learning Management Systems (LMS) like Google Classroom, Edmodo, Schoology, Canvas, and Kiddom, Clever, and ClassLink. CK-12  can also be added on Google Chrome as an extension 

The subjects they cover include the following:

  • Math: Arithmetic, Measurement, Algebra, Geometry, Probability, Statistics, Trigonometry, Analysis, Calculus
  • Science: Middle School subjects like Earth Science, Life Science, and High School subjects Physical Science, Biology, Chemistry, and Physics
  • English: Writing, Spelling
  • Social Studies: Economics, Geography, Government, History, Philosophy, Sociology
  • Other Subjects: Astronomy, Engineering, Health, Photography, Technology, SAT Exam Prep
  • College: College Algebra, College Precalculus, College Human Biology, The Universe

It comes in different translations such as Spanish, Korean, Deutsche, Chinese, Greek, Polski etc.. Everything on the app and website is always 100% Free. CK-12 is supported by the CK-12 Foundation, a non-profit organisation that creates and curates superior quality STEM content for educational institutions, students, and teachers worldwide.

Source: ck12.org

Kids Academy

Source: kidsacademy.mobi

Kids Academy has a learn-through-play approach that integrates technology, artificial intelligence (AI), gamification, and personalised learning. 

The app has over 5000 learning activities covering Math, Science, Language Arts, Reading, and Social Studies. 

The activities come as educational games, videos, printable worksheets, interactive songs, flashcards, and puzzles. 

Parents can monitor their children’s progress, strengths, talents, and areas where children may need extra support through this educational mobile app.


Source: abcmouse.com

ABCmouse is a full online curriculum for children ages 2 to 8 years old, covering subjects like Reading, Math, Science, and Arts & Colors. There are step-by-step learning paths with more than 850 lessons across 10 levels. It has Tickets and Rewards System to motivate the child to do well on every level and go to the following one with excitement.

It has over 9,000 individual learning activities designed to build a strong foundation of knowledge for early learners. For example, its games for preschoolers ages three years old and above teach sounds, numbers, and shapes with preschool alphabet games, art games, number games, and shapes games.

The games come with voice instructions, so it is very kid-friendly and engaging for early learners known to have a short attention span. 

Mimo: Learn to Code

Source: getmimo.org

Mimo is considered as one of the best coding apps around as it allows kids to learn coding on the go via bite-sized exercises, offering genuine coding experience. The exercises give immediate feedback, so kids learn how to adjust mistakes to perfect the code. 

Its ‘Code Playground’ is popular with kids because they can experiment with sample coding projects, write their own code, run it, and save their projects for later.


Source: duolingo.com

Duolingo makes language learning easy and fun. 

It is a free app with more than 30 languages to learn.

Gamification is integrated into every lesson, which delivers personalised learning, immediate grading, and rewarding system.

Each lesson takes just about five minutes each day and it is completely free. 

If you upgrade to Duolingo plus, you get uninterrupted, ad-free learning. Duolingo is also now available for schools for classroom use.


Source: lingokids.com

LingoKids is a language mobile app for children 2 to 8 years old which provides learning through play via game-based and interactive activities.

LingoKids aims to bring families together while learning and having fun because the more kids have fun, the more they learn. This Lingo Ludic Method brings the power of fun into this app. 

The LingoKids app has a vocabulary-based curriculum that helps kids develop modern-day skills like creativity by imagination, environment-friendly practices, critical thinking, collaboration, and diversity and equality. 

Final Word

There are a plethora of educational mobile apps available for families that can help with homeschooling. You just need to choose the app that corresponds to your needs and it can increase the quality of your children’s educational journey.

Even if kids are under lockdown, they do not have to feel stuck while homeschooling – find the apps that can help your children have fun and learn despite the unusual times we may be in.

There is no limit to what the children can learn, if we teach them how to keep an open mind and eagerness to learn more. 

What is Push Notification and Why Your Mobile App Needs it?

Push notifications can display the highest engagement among different industries. It is important to know exactly what they are and what they are used for to leverage it to your advantage.

Many apps today are full of the latest features and trends making it more relevant to users. One of such widely accepted trends to engage users are ‘Push Notifications’.

Potential of push notifications is huge and as per certain statistics from Mobile App Daily, push notifications response is three times faster compared to sending email while opening rates range from 1-7%.

The metrics of sending information to users via push notifications has been transformed nowadays as multiple changes were introduced within the push notification landscape. 

What are Push Notifications?

Push notification system was first launched in 2009 (APNS) and it’s a way to alert the users with important content via their smartphones.

Push notification feature is integrated into the mobile app and serves for constant interaction between the user and the app, even if the app is not used.

Push notifications are similar to text messages delivered to the users’ smartphones to stay updated with the app’s latest announcements. 

Source: clevertap.com

Push notifications do not require any additional app to be functional – the recipient can see the notification even if the app is not running. 

Almost every app offers an option for push notifications where the user can opt-out or opt-in to receive those notifications. Even if you’ve rejected the notifications, there is always an option to revoke those services.

Push Notifications Benefits

The benefits of push notifications can be great as it’s one of the best tools to engage the users. Be careful when implementing them as many users get annoyed or even abandon the app if bothered with numerous notifications.

Source: statista.com

If done properly, push notifications bring many benefits like:

Minimal Cost – don’t require a separate medium for sending thus the investment is minimal.

User Control – users can set their preferences through your mobile app settings reducing the risk of users getting annoyed by too many notifications

Brand consistency –  last-minute deals, discounts, coupons and special offers sent to users tend to enhance the brand consistency as users will appreciate information that adds value

Source: wordstream.com

Engagement – excellent to increase app engagement and improve retention rates

Track analytics – analyzing complex analytics within open rates, delivery receipts, engagement, interaction time and click-through rates as well as other types of analytics. 

Importance of Push Notifications in Mobile Apps?

Almost every mobile app today uses push notifications and seek permission from users to send them – it shows the importance of push notifications in the mobile apps like the following:

More Interaction With Users

You can maintain the functionality of the app by conveying the latest updates and news via push notifications which must contain short and appropriate words. This way, you’re recalling the users about the app contributing to the increased usability. 

This remaining strategy can also help with increasing the user engagement rate.

Source: salesforce.com

Increased Engagement

Push notifications can boost your engagement statistics as with every alert on the latest news, events or content may lead to an increase in the user engagement rate. 

As your mobile app continuously notify the users with the latest updates even when users don’t have time for it, it brings escalation in the involvement of the user with your mobile app. 

Bear in mind that you can always try different methods to deliver push notifications.

Driving High Traffic

Another important element for your mobile app is boosting the traffic. 

The instant ping sound will drive the user to open it up which ultimately drives the app’s traffic. 

Sending content to users instantly and regularly will grow the rate of your traffic counts. Pay attention to do it properly as too sporadic or too frequent notifications can result with loss of interest with end users. Your content you deliver must be relevant – unless the content is appealing to users, they won’t click on the notification thus leading to a potential app uninstallation.

Source: wpengine.com

Insights into Customers Behavior

If you wish to collect valuable data about the users by tracking notification messages, interaction time and duration, devices, platforms – push notifications are the best choice as they can generate max engagement and traffic. 

If you have insights into when, why and how many times the user utilizes your app, it will help you greatly in serving the user the best ways possible via push notifications. 

Ease of Use

Push notifications are much more efficient and simpler when compared to emails or text messages as they convey clear and short messages with specific information to users.

From a developer point of view, push notifications are easy to generate and implement in the app as they are less complicated and easy to manage with the user-friendly interface. 

Nowadays, both iOS and Android (or web) use Firebase Cloud Messaging (FCM) – it is a cross-platform messaging solution that lets you reliably send messages at no cost.

The end-users just need to scroll down their notification bar and decide what they want to do with the notification. 

Final Word

If you wish to make your mobile app interactive, push notifications are the best solution. 

The reason is that the users rely on the push notification features to get regular alerts which save their time and effort and keep them updated on the go. 

Take care to send relevant and timely notification messages to users and not to overwhelm them with countless messages. With careful planning, you can use push notifications to grow and retain your user base.