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What is Voice Recognition Technology and Its Benefits

Voice Assistants are around us for quite some time but once it was introduced into the smart phones, voice assistants have gained much more popularity. 

From Apple’s Siri, Amazon’s Alexa to Microsoft’s Cortana and less known Samsung’s Bixby – all the way, people got more interested in Voice AI (Artificial Intelligence). 

The trend of voice assistants is growing as only last year it was reported that over 1 million people in the US alone use voice assistants. 

What is Voice Recognition?

Voice recognition refers to the ability of a specific device to receive and interpret spoken directives – simply said, voice recognition technology can interact and respond to human’s commands.

Voice recognition originated on PCs but with integration in smartphones and its rising popularity, it became more accessible within the use of home devices. This way, the technology became available in our kitchens, living rooms etc. 

Source: totalvoicetech.com

The interest in voice recognition is continually growing as many people use it nowadays – this is the reason why businesses consider the utilization of voice recognition technology. 

Today, we distinguish two types of voice recognition:

  • Text-Dependent –  depends on the specific set of words the person says – you need step-up authentication and identity verification and in order to be activated, the user has to say the necessary phrase. 
  • Text Independent – does not depend on a specific text yet relies on conversation speech. The authentication does not require for the user to say a set of required phrases. 
Source: bayometric.com

Brief History 

The first time the voice speech recognition was documented was in 1952, when Bell Laboratories designed the ‘Audrey’ system – it was a system that recognized digits spoken by a single voice.

IBM developed ‘Shoebox’ in the early 1960s, which could recognize and respond to 16 English words including the digits from 0 to 9 – it was referred to as the ‘forerunner of today’s voice recognition systems’.

Following years brought technology advances and fast processors which led to the development and more common use of software like Dragon Dictate.

Throughout the time, voice speech processing technology has steadily progressed all the way up to 2011, when Apple decided to launch Siri

Since then, voice recognition is in the constant uprise and with Google’s Voice Search, Amazon’s Alexa following, it became widely accepted.

Source: wired.com

How does Voice Recognition Work?

Speech recognition and voice recognition are not the same thing. 

Speech recognition recognizes only the words and focuses on translation of verbal from to a text one. 

Voice recognition ensures for the voice to be recognized and to identify an individual user’s voice.  

Voice recognition is able to authenticate the speaker by analyzing the patterns and sequences of a person’s voice hence capable to identify the specific person. 

Such approach ensures safety as all the inputs will be authorized solely by your own voice and no others.

Source: geeky-gadgets.com

Benefits of Voice Recognition Technology

Voice recognition technology is already the trend – businesses should consider to explore such innovations as there are numerous benefits they can get if they include it to their own strategies:

Generate Personalization

Everything is about personalization’ 

The best way to add more personalization to your services is to enable your customers to easily and quickly present their needs – this can be accomplished by voice recognition technology.  

For example, today’s market consists of customers who are digitally literate or e.g. Millenials who are considered the digital generation – voice recognition technology would bring a personal touch for their needs and may be a winner for them.  

Those personal conversations can be developed with Voice AI which may provide better connection between the company and the individuals.

Source: voicerecognition.com.au

Generates More Time

Talking is faster than typing! 

Voice recognition technology is being built-in to more devices and gadgets in order to make life easier as voice inputs are far more efficient than typing. 

Voice recognition technology is improving each day and as per The University of Stanford, it has improved to the extent where it is able to be much faster and more accurate with text outputs (e.g. dictation on a mobile device etc.) than a person could be when typing on a keyboard. 

If such technology is implemented, businesses can streamline administration processes and mitigate the burden of typing and other similar tasks while enabling employees to focus on more complex aspects of the job. 

Source: usabilitygeek.com

Boosts Productivity Levels

When talking about workplaces, voice recognition can provide support and assistance with task-management duties such as setting up conference calls, scheduling meetings or setting up reminders, like with Amazon’s Alexa, for example. Such an approach enables companies to streamline the process for everyone leading to improved productivity and efficiency. 

With the development of voice recognition, it is now possible to acquire relevant information upon a voice instruction or request data for any specific project – all these activities can now take less time than it would usually do if we did it manually.

Translational capabilities enable people who speak different languages to communicate – the technology has the capability to translate the content into the target language which helps to remove the language barriers within daily business operations. 

Source: business.com

Makes You Accessible to Everyone

As voice technology requires only voice, it is a great option for people with motorical disabilities or difficulties to communicate much easier to your business. 

Such technology brings power to people who originally could have accessed it either at slow pace or not at all.

In addition, using voice recognition software can significantly help people with other kinds of disabilities like arthritis or hand tremors which can worsen if typing too much during the day. 

Reach Multiple Users At Once 

With Voice AI, it is possible to reach different customers all at once, unlike earlier when a customer support officer could only talk to a single person at the time.

Such technology enables businesses to increase the number of customers and deal with multiple questions or concerns more efficiently. 

Voice technology is continually improving and becoming more and more sophisticated thus companies invest more in exploring different ways on how to implement it and increase their reach as well as improve their business results. 

In the next year, it will certainly grow even more and a majority of companies will depend on it for their marketing. 

Source: freepik.com

Enables Hand Free Work

Whatever you do and whichever job you perform, task completion can be done more easily with voice recognition.

Dealing with a client, writing down notes after a customer call or sending a message to your colleague about the latest meeting etc. – all these tasks take a lot of time if done manually.

The Voice AI can facilitate work processes in a useful manner as you don’t have to use other materials – all client’s information and all notes or questions will be recorded automatically and accurately. 


Voice recognition technology is a trend that a lot of people and companies want to embrace – it can provide benefits not only to households but also to businesses as well. 

As voice searches and voice assistants become increasingly popular, businesses started to consider if they should use such technology in their communication strategy. 

The evolution and improvement is still ongoing but keep in mind that voice technology has slowly proved its advantage to having voice assistance within your everyday life. 

How Can Industry 4.0 Help Companies Affected by the Pandemic

The COVID-19 pandemic forced businesses around the world to change their strategies to survive the ‘new normal’.  

Businesses that are already online experienced growth amidst the crisis, like SaaS and MicroSaaS companies that further increased demands for online, on-demand and cloud-based products and services

Other businesses had to quickly shift online to preserve progression, part of them not having enough preparations and acuity but certain industries cannot survive just on remote operations.

What is Industry 4.0?

Even before the pandemic, Industry 4.0 was a field of great interest to many manufacturers as they looked in-depth into how Industry 4.0 technology can help them transition back to profitable operations.

Industry 4.0 refers to the Fourth Industrial Revolution, involving transformative technology such as smart factories with connective machines and intelligent robots.

The First Industrial Revolution happened in the 1770s where manufacturing moved from manual to machine, from farms to factories, all using steam and water power.

The Second Industrial Revolution happened a hundred years later when electricity became available. It gave us automation, assembly lines, and factories’ real image as we know them today.

The arrival of computers started the Third Industrial Revolution, where factories were automated and boosted blue-collar jobs. 

This Fourth Industrial Revolution (4.0) now involves a network of technologies that can communicate and connect, learn from each other, diagnose and troubleshoot issues on their own, or alert human analysts.

Some practical applications are predictive maintenance, interconnected supply or logistic chains, intelligent robots, autonomous devices and systems.

Source: halvorsen.blog

Industry 4.0 and Its Relevance in the New Normal

Industry 4.0 is the age of smart connected machines and connected robots so we need to rethink our businesses, upgrade our skills and divert our investments into preparing and shifting towards these new technologies. 

Organizations that do not prepare for this will not be as efficient and effective. 

Here is a look at Industry 4.0 and how it can help businesses bounce back from challenging times so they can cope with whatever the future brings.

Boost in Smart Manufacturing

Industry 4.0 focuses on improving conventional production, industrial platforms and manufacturing processes with new technologies

A survey by Plex Systems—a company that sells smart manufacturing platforms—reviewed global companies to learn about their success using Industry 4.0 applications. The findings showed that smart manufacturing options were adopted by just 24% of respondents. However, 22% launched pilots to test the worthiness of the technical solutions they were adapting.

HFS Research analysts have polled businesses to determine which innovations attracted their interest the most. The results showed many choices, such as automation, smart analytics, and cloud computing, offering immediate cost savings.

Researchers found that spending on products in those categories is likely to increase, while investments on products that take more time to produce revenues may decrease or remain unchanged in the coming months.

Source: business.uconn.edu

Industry 4.0 Technologies for Remote Areas

Advanced emerging technologies provide telemedicine systems for proper infection prevention and control. These technologies identify patient abnormalities and notify medical personnel immediately during an emergency. 

These technologies make the remote health monitoring system more efficient. Sensors are used to detect physiological data providing valuable information to patients and physicians. 

Advanced technologies are implemented to create greater exposure and creative solutions for COVID-19 patients, even in remote areas. In schooling for example, digital technology supports distance  and online learning during the COVID-19 pandemic.

IoT Minimizing Supply Chain Stress

The coronavirus pandemic quickly exposed supply chain problems leaving many unprepared businesses to catch up.

Those who switched to online purchases also encountered delays, while eCommerce companies saw enormous traffic jumps at the same time.

In March 2020, ACI Worldwide statistics showed a 74% growth in eCommerce transactions for most retail sectors as compared to the month in 2019.

Many people reported shipping delays, especially as regional and national lockdowns complicated matters. Shipment firms issued updates on service suspensions in affected countries, but slowdowns continued even though respective nations of the sender and receiver did not cease shipping and acceptance.

Technology that increases the supply chain’s visibility will help consumers survive in pandemic aftermath and future hardships.

You could initially overlook the effect on end-use components, but COVID-19 also affected them. Computer chips are an example. Their cleanrooms need 1000% higher cleanliness than hospital operating rooms.

Obtaining computer chips’ chemicals also poses problems. Many chemicals must remain in temperature-controlled environments to avoid reactions during transit.

Source: mckinsey.com

Future of Industry 4.0 and HealthCare

Industry 4.0 innovations will apply in the future to store our health care system’s critical data that can be used for another similar pandemic like COVID-19. Specialists will soon adopt this development, especially doctors and professionals affecting COVID-19 and other parallel pandemics or epidemics.

It can be used to streamline all medical instruments, equipment, and processes. The medical industry will evolve in the future and adapt to emerging technology to build a smart healthcare system. 

So, and so the software platform systems need to be updated to the latest. This revolution offers groundbreaking innovation to reduce the COVID-19 virus.

Source: www2.deloitte.com

Smart Analytics to Boost Businesses

Companies may be even more interested in analytical methods to direct their decision-making. Some acted right away in going forward with such investments. Sisense surveyed U.S. data professionals to learn how they depend on business intelligence and data analytics after COVID-19.

According to the findings, 49% of those surveyed were more relevant than before the pandemic while most industrial and manufacturing respondents expected to retain analytics investment.

That’s good news, particularly when many businesses face the reality of making cutbacks to keep alive in some places.

The possibilities of using smart analytics are infinite. For example, an operating platform may display increased vibrational activity or temperature in a given machine, indicating it may need prompt service to avoid a breakdown.

Companies could also evaluate data at the departmental or shift level, keep up-to-date with overall efficiency, or which new processes are working well against those requiring modification.

Enterprises supporting Industry 4.0 can also apply analytics to help them deal with COVID-19 issues. Real-time platforms may provide alerts on shortages or demand spikes, providing business warnings to mitigate future disasters.

Source: smart-analytics.com

Ramping up Robotics Investments

Industrial robots can improve performance, streamline processes, and run continuously without interruption. All of these benefits are especially attractive when businesses are recovering.

Robots may become core elements of business adoption processes. Some countries have surpassed the worst of their coronavirus outbreaks, but there is still a risk of labor shortages when exposed persons need self-quarantine. 

Other diseases—such as seasonal flu—may also affect plant development. Robotic equipment eliminates these impacts, allowing businesses to fulfill their needs.

Companies may want to pursue opportunities for robotics slowly and wait to see results before they escalate. That’s why Robotics-as-a-Service (RaaS) companies will find plenty of opportunities to expand their presence in the post-COVID-19 marketplace. 

RaaS service providers manage computer repairs and maintenance and generally encourage their customers to invest in more items as their needs require.

Source: createdigital.org.au

Utilizing Corporate Environments

Decentralization and dual-use are essential to the post-pandemic economy. When customers can live anywhere, many would opt to have a bigger, cheaper home where they can live and work. 

For the first time, two big real estate applications have announced a reversal of urbanization. Businesses can continue with remote working and other new normal conditions. 

Virtual reality and augmented reality will also experience rapid change as companies seek more advanced, remote, and collaborative tools. 

Holographic displays and interactive, collaborative spaces will be made possible by telepresence technology would increase even more as well.

Digital transformations in telecommunication must be in place to support this new demand. 

Source: slideshare.net


Industry 4.0 offers an automatic solution for different manufacturing sectors and related areas. It consists of various manufacturing and digital information technology for processing, storing, analyzing, etc. to minimize the risks, speed up development and ensure growth.

By implementing these innovations, people can work from home and businesses can continue operating with more experience to cope better with future challenges.

How Can User Feedback Improve Your Mobile App?

Bill Gates

“Your most unhappy customers are your greatest source of learning.”

Mobile apps always tend to earn high average app store ratings but where many fail is using the qualitative feedback. 

The best way for a mobile app to thrive is through user feedback as it is one of the main elements in improving user satisfaction and growing your business. 

Although a high average rating can be really great, it can also shift your focus from quality customer feedback behind each star. Businesses also need qualitative data to provide context and insight – ratings are important but reviews are even more so as they help to maintain the health of your app. 

Ratings don’t provide valuable information but only show whether your users like your app or not – in other words, you cannot identify the features for improvement or modify your product roadmap to make the changes quickly.   

When used together, brands can really understand their customers’ needs and pain points. 

Why is User Feedback Essential?

Gathering user feedback is the best method to understand what your users want and to improve the same in the app. 

As competition is tough, it is vital for you to develop an app that provides value to its users and that is functional and engaging. 

Once you receive the feedback from your users, you must act upon it otherwise, the users will feel like you’re not interested in creating a better experience for them. 

Let’s list some reasons why it is essential to regularly receive feedback from your users. 

Locates Features for Improvement

You know your product as each feature has been thoroughly thought and discussed. However, sometimes you cannot see all the imperfections. 

It is extremely important to get insight into what your users like and what are their preferred functionalities. 

Show that you truly listen to your users’ opinions since the app is made for them, so it should be as close to their preferences as possible.

However, take care to listen only to the most relevant feedback. Create a feedback system where users can express their concerns or opinions so that you can understand and decide  which features to keep, which ones aren’t so relevant and which new features should be created. 

Once you receive the feedback, don’t put everything into a feature backlog but rather in a ‘feedback bank’ – no matter how much you love the users for sharing their opinions, you have to be careful about applying them to product management. Each feature has a lifetime cost that includes maintenance, debugging, additional server load etc. 

Stop and ask yourself: Can I afford this?

For example, a bug could sometimes take days to fix or adding a new feature could take a month to implement – investing your resources into something that is not relevant for your app could turn out to be a waste of time. 

That’s why it is essential to filter the feedback and sort your priorities – only then implement a new feature and stay assured that your company will produce the app that meets users expectations. 

Source: onlinetherapyinstitute.com

Makes Users Feel Involved

Taking feedback into account and asking for users’ opinion shows them they are valued. 

By asking your users to provide feedback, you show them they are an active participant in making the app better for them. When users feel appreciated and heard, they start having positive connotations to your brand which they show by sharing their good experience to other potential users – the result could be more ‘sales’ in the future. 

Make sure that you use collected opinions to make decisions about your app and communicate it to your users to keep them engaged. Not doing so, you risk your users to feel neglected or ignored. 

A good try is to implement a customer feedback loop which is a strategy for constant product improvement based on users’ feedback. 

Remember, communication should always be a two-way street – try to create in-app surveys and specifically ask about their pain points within an app – this way, users can state the issues they face in the app or rate certain services thus giving further understanding to developers what is needed in the app. 

Such method provides a feeling of direct involvement of users within upgrading your app. 

Source: companyfounder.com

Produces Personal Recommendation

Personal recommendations are the top reason for purchase decisions within users. Referrals are the most effective yet free way of advertising and it resembles word-of-mouth type of advertising. 

Some other factors like advertising or price comparison influence users’ decision at some point, but referrals remain important during each stage of the purchase process. 

It is said that over 8-in-10 purchases are influenced by a recommendation or word-of-mouth.

That means that on average, the majority of people who would make purchases with your company, would have received a personal recommendation from someone. Such face-to-face referrals usually come from trusted people like friends or family and it can be the most convincing tool. 

If you wish to get users through referrals, first make sure that users’ feedback is positive. Do not forget to thank your users for making a referral – a good idea is to consider some appropriate way to reward them, through a discount for an upgraded package or unlocking a certain premium feature for them etc. 


Bad Feedback for Doing Well

Do not worry if you receive some bad feedback – instead of being frustrated, try to see unhappy customers as a chance. 

Bad feedback should be valued even more than the good ones (as my colleague says, ‘I don’t want to hear good stuff. Tell me what’s bugging you?’) as those users stepped out to share their bad experience expecting from you to act on it.

Firstly, it is highly important to create an action plan to deal with the bad feedback. Contact the users, address the issue and advise them on the exact date when you will follow them up. If the problem is more complex to resolve, make sure to compensate the user for the unhappy experience. 

You do not have to give your app for free, but a certain discount for premium upgrade or unlocking some features for the specific user can look much more positive to them. 

In such cases, the user will give you another chance and treat your oversight as a minor mistake. 

In case you don’t have such a plan, things can go sideways and turn out badly for you. 

Source: allthingsweb.co.uk

Helps with New and Existing Users

Whenever someone wants to download your app, the first thing they do is reading reviews and checking ratings. Although personal recommendations are more powerful than online reviews, the latter should not be underestimated. 

You would be surprised that 90% of users read online reviews before deciding whether to purchase and 88% of users trust these opinions as if they are personal recommendations. 

You should care about your online reviews –  track the situation, ask your users for their opinions and react appropriately. This way, you can even prevent any surprises before appearing on the Internet. 

Even when a user downloads your mobile app and tries it, it does not ensure they will come back. You can monitor various analytics and the market but keep in mind that there are some things that ONLY a user can bring your attention to. 

Feedback may address some things you have not considered before, like free shipping, available customer support or a user-friendly website.

Even if you don’t get only positive reviews, such unique insight will help you to understand the concept of the users’ desired approach and result in regular users.  

Source: insights.un.ga

Builds Loyalty for Your Brand

Asking for feedback from your users and responding to their opinions create a relationship that will make the whole experience more personal. Users will start to personalize your business and see it as a ‘person’ (group of people) who care about their experience. 

User-generated content (UGC) can be in the form of user reviews, testimonials or other visual content crucial to building your brand loyalty. Placing such content on your social media will make you more visible to the rest of the audience. 

User reviews can be a potential goldmine of ideas on how you can separate yourself from competitors. For example, maybe your app is ‘faster when loading’ or ‘more reliable’ – the sooner you find your angle, the better. 

One of the key things of building brand loyalty is being ‘real’ to your users – meaning, don’t be afraid to show the human side of your business. Not only to have a distinct tone but also try to be able to respond to callouts not because you ‘have to’  but because you WANT TO

Creating and maintaining such relationships will pay off – instead of being just an impersonal company (or an app), you create a connection between the users and your brand by becoming their favourite choice. 

Source: digitaltechnology.institute

Combines Data for Better Results

You should combine data analytics and user feedback for developers to have a clearer picture on what caused the issues. 

However, analytics can locate some issues like short sessions but you cannot know why the users are logging out unless we have users’ feedback. Users will be able to advise on too many ads popping out or if the app closes upon clicking on a certain button etc. 

When you combine feedback with analytic data, you can gain deeper insight into a users’ app experience. It can help you answer some complex questions like: why are users abandoning my app after only one usage or why users leave from a specific app screen

If you utilize your data analysis together with user feedback, you can improve your app easier than working on your own.

When talking about metrics, you should always track the right metrics:

  • Growth – the number of downloads 
  • Retention – monthly actives out of the total number of downloads
  • Engagement (or stickiness) – how frequently users use your app
Source: datapine.com

How to Gather User Feedback

How you will ask the feedback from your users is one of the most important things – you should consider different ways to gather user feedback and decide which one can fits your app the best:

Source: mopinion.com
  • Contact Forms and In-App Surveys – this method is direct yet effective. Make sure for a form or survey to be located in an accessible area of your app not taking up too much space.
  • Module Spots – they include in-page headers, footers or in the ‘About Us’ section within the menu. They are considered as low-effort and high-value options. 
  • Ratings – you can also ask a question (or a few) where your user can rank various aspects of your app with up to five stars. Try not to bother your users and make this feature optional. 
  • App Pop-Up this method provides a pop-up on your app to users. It can be an option for gathering feedback, but keep in mind that pop-ups block the screen preventing users from whatever they were doing so some users can find them irritating. 
  • Targeted Questions – segment your users by functionalities they use the most in your app – ask them targeted questions about that certain section of your app. It will ensure your users are familiar with the questions you are asking them. 
Source: pinterest.com

First, consider the type of app you develop to determine the appropriate method of collecting feedback, then make sure that your feedback request is not irritating or pushy.

Sticking by these principles will help you to find the balance between not bothering users and compiling the necessary data to determine which elements of your app need improvement. 


Before starting with user feedback, define your objective clearly and take into account functions and costs to create a feedback form you need. Upon collected user feedback, make sure to conduct wide data analysis on your results and adequately adjust your mobile app roadmap.

Don’t forget to thank your users for their feedback and inform them on recent improvements. 

If you try to follow these steps, the feedback automation will perform its magic and let users help in improving your mobile application.