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8 Tips on How to Use User Feedback Data Effectively

Mobile is the new battleground. 

Mobile is the place where users go for convenience and speed, so make your mobile experience count. 

Developing a product and growing a business is hard yet it’s even more difficult when users start to complain. Although nobody likes to get negative comments, such feedback is actually a good thing as it can help you to improve your business and take it to the next level. 

The trick is to know how to use such feedback data to make real changes in your company. 

The best method to understand your users’ needs and to respond to those needs in your app or a website is to collect user feedback. You should gather feedback on mobile to optimize user experience and gain an advantage over competition by giving your users what they want. 

Many companies are abundant with feedback data yet stay unsure how to leverage such data for their consistent growth. 

What are Users Insights?

User insights are interpretations of the data gathered from user feedback and other sources, compiled and analyzed to support business decisions better. 

The main goal is to identify behavioral trends to improve your product/services and to make your sales and marketing more effective. 

Getting insights from user feedback gives you a chance to understand your users better, to improve their digital experience and at the same time, to increase your revenue. 

Analysis of such feedback involves identifying the needs or issues of your users so that you can improve user satisfaction and reduce churn rates. 

Source: blog.desk360.com

How to Utilize User Feedback?

Before analyzing, make sure you have gathered all the feedback in one place.

There are some common ways on how to act on user feedback and turn it into your biggest strength. 

Here’s how you can turn user feedback into an advantage for your business:

Collect and Consolidate Your Data

Firstly, sort all user feedback that you want to analyze into a spreadsheet and add key metadata about each user (you can include how long a person has been a user, how much they spent, the date and source of the feedback etc.). 

Your table could look similar to this: 

Collate your feedback data
Source: intercom.com

After you collect the feedback, such systematization will consolidate incomplete or inconsistent data. There are many different segments of users and grouping them per different aspects (frequency etc.) will be helpful as each user has their own expectations from your company. 

Upon carefully examining the data, discover common themes as well as repetition of the feedback. For example, if many users from different segments complain about the same thing (e.g. onboarding process etc.), then you should act on it. 

Categorize Feedback

If you take your time to review the comments and try to uncover patterns within responses by categorizing them, you will get even more valuable insights. 

Once you start reviewing the comments, you will notice categories which can contain elements like speed, availability, registration, price and so on. 

Create categories and review the comments again to mark them with an appropriate category. If a single comment refers to more than one category, you can divide it into parts and mark each part of the comment. 

Expect that comments will be both positive and negative and you can start dividing them into matching columns in your table (e.g. Excel) with proper sections. 

Source: hubspot.com

Some common rule to help you to understand the feedback is to group it by:

Feedback type

Categorizing feedback into different types is helpful if dealing with inconsistent feedback from your customer support or customers who wrote anything they wanted in your survey field. 

Some common categories that can be useful are:

  • usability issues
  • new feature requests
  • bugs
  • pricing 
  • generic positive or 
  • generic negative comments
  • junk (nonsense feedback) or 
  • other (for feedback hard to categorize where you can later come back and re categorize if any patterns appear within the rest of the data)

Feedback theme

Sorting out feedback per theme can be useful if you’re trying to make sense of the high volume of different feedback. If you have a small data set (around 50 pieces of feedback), you may not need it. 

The themes you create will be unique to the feedback you get and will relate to the aspects of your product. 

For example, if you received a lot of user feedback, your themes can look like a list of product features such as: 

Such categorization can help you even more when you have to provide your insights to more than one team (if one team works on mentions and another on your profile etc.). 

You can also create team-related themes (marketing, sales, customer support etc.) for better efficiency – try to create some themes and see if such category types can be useful to your teams. 

Feedback code

Feedback code is necessary to clarify unsorted feedback from users and to rephrase it in a more actionable way. 

Create the feedback code detailed enough so that even an inexperienced person can understand the subject of the feedback. 

The feedback code should be concise and matching user feedback as possible – you must refine the feedback whether you like it or not. 

An example can be:

Code your Feedback
Source: producthabits.com

In order to uncover such details, you should segregate your feedback data. Common practice is to create a table with Excel or Google Sheets or any other tool you find suitable and import all your feedback data. 

Your feedback will come in both structured (ratings or ranking indicators) and unstructured form (comments, complaints etc.), so you can also add a category to help you consolidate your data more efficiently. 

You can make a list of all complaints or praises in one place. 

Source: pinterest.com

After you fix it and test it, update the app and request more feedback again. 

When new feedback arrives, assess the situation again for better insights – if there’s no improvement then the issue might be elsewhere, and if the problem is resolved, it’s a win for you. 

This process is repetitive – analyze the data, fix specific issues, and repeat the feedback loop until everything is working properly. 

The better you are at gathering and analyzing feedback data on a regular basis, the more effective the entire process will be. 

Get a quick overview

Before you start coding your feedback data, you should review the feedback to understand the variety in responses.

If you review feedback and end up with almost each customer giving different feedback, you will most likely have to analyze a higher volume of data to discover the patterns. 

However, if you scan through the first batch of feedback and the majority relate to a particular issue within your app, you will have to review less. 

Code the feedback

There are different ways to code your feedback but the usual manual procedure is to create two spreadsheets – one to keep your code frame and the other for coding each piece of feedback per specific code frame.  

You can structure your feedback by code frame to separate positive from negative comments or you can code each piece of feedback per several codes from the code frame. 

Another method of manual coding is to use Feedback Types as one of hierarchy levels such as usability issues, bugs, new feature requests etc. 

Source: reviewmonitoring.com

When you go through the entire feedback and carefully code each row, your exact feedback codes will be specific to the product/service that the feedback relates to. 

For example, a few analysis codes you can use to a new feature request can be: 

  • The ability to send emojis 
  • Assigning tasks to multiple clients 
  • Onboarding process 

If any piece of feedback talks about multiple points (two different feature requests etc.), it is useful to capture these two separate points in separate columns.

Whether positive or negative feedback, if you spot certain words that appear frequently (e.g. negative: bad experience or positive: easy to use etc.) it will instantly indicate widespread use. 

It can also help to color your spreadsheet to easily see the emerging patterns or to run a sentiment analysis and get an overview whether customers are mainly satisfied, neutral or dissatisfied.

Refine Your Coding 

You can start with higher level codes and break them down later.

A good thing is to focus on the exact language people use as sometimes, similar issues can turn out to be quite different issues after all. As you go through more feedback, you can realize that you have to break a single popular code into several pieces of more specific code. 

For example, you realize you have a lot of user feedback related to Email Issues, but as you read more, you realize that these can be divided into separate issues like: ‘Email delivery bug’ or similar which are quite different. 

Always remember to go back and recode the earlier codes if necessary. 

Analyze the Popularity of Each Code

Once you’ve finished coding your feedback, the next step can be to determine the total amount of feedback per a single code – it will help you to see what kind of feedback is the most common and which patterns exist in your user feedback. 

A great way to do this is to sort the data into ‘feedback type’, ‘feedback topic’ and ‘feedback code’ columns and group similar items together. After that, you can highlight all items with the same feedback code and a total count will appear – create a summary table to record all total counts for each feedback code.  

If you have a large data set (more than 500 pieces of feedback), you can create a pivot table for these calculations – it is valuable to analyze the other user attributes that you collected. For example, put your user attributes (user type, etc.) into a spreadsheet and look for other correlations you received e.g. what is the monthly spend of users demanding a new feature?, and similar. 

Source: isportsanalysis.com

Summarize and Share 

You’ve coded your data and now you can create a summary of user feedback data based on the popularity and discuss it with your team. 

If you have little feedback (less than 50 pieces), you can summarize actionable feedback in a simple table or a document. 

A large set of feedback can be broken down by other variables like ‘feedback type’ or ‘feedback topic’ etc. 

Such practice will make it much easier for you to identify different groups of feedback and channel them to different people in your team who should act on it. 

Keep in mind that the most powerful thing you can do with feedback is to prioritize. 

You can create a top 10 user issues that you can then use to adjust your product roadmap

Take Action

Implementing feedback successfully is a significant part of product development. 

If poorly managed, user feedback can divert you from the real problems and you can end up wasting time and resources. 

However, if you manage your feedback properly, you can come up with new ideas and plan your improvements more effectively. 

Summarize previously reviewed feedback into a short document and share it with your team for further planning. 

An effective method is to try to incorporate user feedback at each stage of the development process leading to the final ‘thank you’ email. Never forget to thank your users no matter if the feedback is positive or negative. 

Source: pinterest.com

Unstructured insight is the one that will help you to build a better product but other data can help as well, like product purchase history, lifetime value and more. 

Automate User Feedback Analysis with 3rd party Software

There are many specialized solutions for automating user feedback analysis where some are more DIY than others. 

Some of these solutions are: 

You should check each solution and confirm its features and if they correspond to your needs for analyzing the feedback. For example, some tools have both manual and automatic methods for coding feedback, while others can unify user data no matter the feedback channel etc. 

Check each of the solutions and decide which one suits your needs best. 

Final Word

Without a feedback process in place, your company might overlook some apparent mistakes which can prevent you from achieving the revenue you want. When it comes to feedback, the more details you have, the better. 

Start with consolidating the data for a preliminary analysis, look for patterns and correlations and then tackle the issues – afterwards, test until you notice the improvement in feedback. 

In case you get stuck, you can always use some tools that can give you further insight. 

Keep in mind that the feedback process is a never ending process. You should ensure that your feedback process is a loop – listen to your users, make improvements and continue to collect feedback. 

5 Ways Marketing Technology Revives Locked Down Businesses in 2021

Locked-down businesses have caused such a disruption to the economic sector as the pandemic continues to rage on. As a result, millions of companies, from SMBs (small-to-medium-sized businesses) to large-scale enterprises, have suffered the unfortunate loss of their business. Furthermore, thousands more remain struggling to keep their businesses afloat. 

With no sure end in sight, strict social distancing measures continue to stay in effect in many countries. Although it is significant in preserving human life, it is not looking too good for businesses that cannot operate as usual. 

For businesses that rely on foot traffic, it is time to discover new normal business strategies to keep the business thriving amid the global pandemic. It is possible to revive locked-down businesses in 2021, especially through the strategic use of marketing technology.

How to Revive Locked-Down Businesses in the New Normal

Like so many others, if your business has taken a hit during the pandemic, you are probably looking for quick fixes to help revive it this 2021. To guide you in the right direction, here are ways to take action to get your business back on the right track today using tried and tested marketing technologies available today.

Spruce up Your Website

The digital economy is booming as a considerable portion of the world’s population stays home to work, study, and other daily activities. Online shopping increased exponentially in 2020 and is now a staple for almost all kinds of businesses. 

If you do not have a website yet, it is time to establish an online presence for your business. Having an online presence is a marketing technology that serves as a building block for your business’s brand in the new normal.  Moving your business online is the first step to revive your locked-down business

If you already have a website, ensure that it is eCommerce-ready so you can accommodate customer acquisition, lead generation, and sales through your website. 

It means that your website’s SEO (Search Engine Optimization) should be in check as well. 

Is your website discoverable on the Internet? 

It is crucial to invest in SEO because it is the digital world’s version of a flyer or billboard. If people do not discover you online, how will they know about your business and what you offer? 

Source: underconstructionpage.com

Sprucing up your website includes using the right keyword strategies in your content title, images, and tags. In addition, check your site’s speed and overall performance. An unsecured site will not just put customers in danger of malware attacks, viruses, and data breaches but will also put your business’ integrity on the line. 

Make the necessary tweaks and improvements to maximize user experience and encourage a steadier traffic flow. If you do not have your marketing team, you can outsource one to handle SEO for your website.

Although establishing a high SERP ranking does not happen overnight, you can be assured that you will rank in time with the right SEO strategies. Update your content and web design and spruce up your website as necessary.

Web design has a significant role in businesses, so make sure your web design in 2021 fits the trends. 

Your Services Can be Streamed or Video-chatted.

To continue to provide access to your customers at home, go digital with your services. Tutors, personal coaches, and even psychiatrists are making themselves available virtually. To start providing remote services to your market, use free apps like Google Hangouts, Skype, or Zoom.

Video marketing is a marketing technology that quickly boosts traffic and lead generation for your business. Consider creating a Vimeo channel where customers can pay for videos with the frequently requested content. Vimeo employs a paywall to charge consumers for access to your content. 

Source: softvire.com.au

Start a YouTube channel because you can monetize your videos on this most popular video streaming platform. Invest in ways to increase your YouTube views because it can easily augment your business profits if your site gains many followers and viewers.

For example, an accountant may use a free application like Loom to record their screen and share it with their email list to demonstrate how to start a tax return. For customers who need to repair appliances or do simple fixes at home, a business involved in this line of work can start posting videos showing how to do in-home repairs.

While you won’t spend as much as you will with normal services, it will assist with cash flow in the meantime. You can also provide the tools they would need through your website. Whatever tool or equipment you used on the video, provide a link where your viewers can purchase those items for their home project. Provide options like door-to-door delivery or pick-up services at your warehouse to promote your business as well. 

Stay Connected with Customers.

It is essential to stay connected with your customers, especially when transitioning your locked-down business online. Check on them through personalized emails, which is very efficient marketing technology. Don’t push selling at the onset, as it may turn your customers off, especially since you do not know the intensity of the pandemic’s effect on them. 

You can start by sending some encouragement, which people need more these days. Let them know that you are finding ways to continue serving their needs and how they can continue to reach you. Provide your website details, whether you already have an existing one or you just launched your website. 

You can provide a link to a unique landing page that provides a little bit more details. For instance, the landing page can be about the link they can go to if they want to order products from you again. You can also survey your social media accounts. In this way, you can gather information about what products or services they urgently need from you and how they want to receive them. 

For example, if you are a publishing company, you can survey whether they still want to buy printed books or if they prefer eBooks instead. If the majority answers eBooks, you need to tweak your products and include eBook versions of your products. 

Source; telusinternational.com

By staying in contact with your customers, you discover their pressure points during these moments of considerable uncertainty. You can then adapt your product or service offering to meet their evolving desires and needs. 

The goal is to make it easy for them to engage with and purchase from your company. Make a conscious and consistent effort to personally ask these questions to your customers, whether by email or via social media. 

Even if you believe you know what is going on in their lives and how they feel about your business, you will still get usable insight from their answers. Remember that your customers’ needs and behaviors will most likely change in a time of crisis, so you need to learn how to adapt quickly.

Listening and learning from your customers is one of the wonders of marketing technology you need to recognize and utilize. 

For instance, if your target market is mostly married and with family, even if you are not in the edutech business, you can find out how you may assist your customers. They are probably juggling between doing their jobs remotely and navigating through distance learning in the new normal

You can provide articles in your website’s blog about their most pressing concerns and struggles and echo the campaign in your social media accounts. 

You can also provide public information about the latest news and updates in your area regarding the pandemic and government measures that may affect your customers. 

Brands that show empathy and concern for their customers during this challenging season will boost your brand reputation and increase customer acquisition and lead generation. 

Organize an Online Event

Canceled activities have been the most important source of distress for specific merchants. 

Recognize why most people crave entertainment when they are locked up at home since it is where live streaming and online events can help. Almost all social media platforms now have live streaming options, like YouTube, Facebook, Instagram, Tiktok, and the like. 

If you were planning a shop opening, new launch, or anniversary party, switch it to one of the social media networks that provide live streaming. It’s an excellent way to keep your customers engaged and nurture your brand’s relationship with them. So, when you start selling your products or offering your services, that trust and goodwill you established with them come as a benefit. 

Even if they are at home, you still make your consumers feel invested in your company and engaging with your website’s content.

Source: netrostar.com

Boost Your Team’s efficiency.

COVID-19 has not only had an impact on industries, but it has also resulted in the loss of many employees. However, your team members are the most valuable asset to you and your business. 

They could make the difference between reviving your locked-down business or shutting it down for good. 

Take advantage of this opportunity to support the upskilling of your workforce, educate them on new trends, and show them how to use relevant resources to boost their morale and competitiveness even more.

Most notably, make an effort to be open to the teams and to support their mental health. All are under duress right now. Be a leader who is concerned about their physical, mental, and emotional well-being. 

If you take care of your team, your team takes care of you and your business.


Source: softvire.com.au

Adversities may come unannounced, but business owners can harness the adversities to their advantage. Wielded in the hand of a modern-day business owner, adversities can pave the way for innovation and positive change. 

In light of pandemic, we have seen a surge in new normal business solutions in response to this time’s pressing concerns and issues. It opens opportunities for better businesses that can adapt to the changing times. 

Using the right marketing technology levels the playing field between large-scale enterprises and startups. 

The quality that will set your business apart is your passion for success and unwavering commitment to keep trying, moving, and serving the community amid adversity.

10 Mobile Safety Tips Parents Need to Practice with Their Kids

Mobile device safety is more crucial now than ever. Apart from the fact that more information is available to children nowadays, the threats within the online world continue to multiply, putting children at risk. 

When it first became available in 1991, the Internet transformed the way we interact and the addition of mobile technology allowed the Internet to permeate our daily lives. There is no turning back on digital technology’s effects on education, business and every other area of our daily lives. 

Over the years, exponential progress has been made to boost the connectivity that Internet and mobile technology together can provide better.

Since it’s easy to connect to the digital world these days, this generation consumes more data than ever. 

As a result, we live in a highly mobile society, where almost 67% of the population is actively using mobile devices. More devices are available today to children of all ages, from smartphones and tablets to computers and other connected devices. 

Image Source: We Are Social

The use of gadgets in families is becoming more prevalent in this digital age. Parents need to implement reasonable and age-appropriate control and accountability when it comes to screen use by minors under their care

It’s even more pressing now because most children are doing distance learning in the new normal because of the pandemic. 

Kids-Safe Internet and Mobile Use

Internet safety is awareness of the risks following Internet activities and use of several effective measures against cyber threats. Due to the growing number of mobile phone users, the Internet safety includes desktop devices and mobile devices such as smartphones, smartwatches, tablets, and the like. 

Cybersecurity, online security, the Internet protection, or e-safety aims to protect users from dangers such as malware attacks, virus infections, phishing attacks, data breaches, identity theft, etc. 

For children, this includes exposure to adult content and harmful sites or apps.

Why is Safety Crucial in the Internet and Mobile Device Use?

Our homes are now accessible through the Internet. 

Surprisingly, some parents will go to great lengths to physically shield their children from threats but will remain unconcerned with tracking their children’s Internet behavior.

We teach our children not to talk to strangers, but some of us let them surf the Internet—the vast world of strangers—without adult oversight. In some parents’ opinion, a new mobile device they give to their child cannot do any damage because it’s just a gadget. But that is not the case anymore as the mobile device you give your children is a portal into their lives. 

The Center for Cyber Safety and Education published the “Children’s Internet Usage Study” in 2016, which detailed how 4th to 8th graders in America use the Internet. 

What they discovered was that children are constantly engaging with strangers on the Internet. 

Source: https://iamcybersafe.org/parent-research/

These statistics show the following alarming realities:

  • 29% of minors use the Internet in ways that their parents would disapprove.
  • 21% of minors go to websites where they can communicate with strangers.
  • 17% of minors visit pages with pornographic or adult photos or videos
  • 11% go to websites to learn how to cheat on classwork.
  • 4% go on gambling websites.

Teaching children how to use the Internet responsibly keeps them safe from scams and safeguards their mental and physical health.

For instance, children are not allowed to give up sensitive information just to play games. It is a significant development in child safety guidelines for the Internet and mobile phone use. However, these laws are constantly broken in the online world, so practicing information security when going online is still a safer approach to privacy. 

Parents and supervising adults must not rely solely on cybersecurity protocols from mobile apps and websites. Cybersecurity must be everybody’s business, more so with adults that are accountable for children’s welfare. 

Here is a video showing why internet safety must be taught to children. 

Source: Smile and Learn

Mobile Device Kids-Safety Tips that Parents Should Practice

Talk openly with your child about their online activity.

Parents need to establish a good relationship with their children for any type of discipline to be effective and beneficial. 

It is also challenging to establish rules if you are not present at some level to supervise. Kids spell love as T-I-M-E, so it is crucial to let them know you care for them and are interested in what they are doing. 

Set time for your children where you can give them your undivided attention. If possible, log off from all your devices when spending quality time with them. If you set the example for them that fun doesn’t have to come from mobile, online games, and Internet use, they will eventually catch on to the example you set. 

Do not communicate only to correct, as this will drive them to despise our correction. Let the children see that you are interested even in the value they get from their Internet and mobile device usage. Talk to them about the trends and threats to cybersecurity, or maybe mobile app development trends that directly affect them. Incorporate digital safety in day-to-day conversations, most notably when you start to establish your family’s culture regarding Internet and mobile device safety. 

Slowly but surely, this digital safety awareness will grow naturally with your children. They may even surprise you when they develop their smart ideals regarding this concern and find ways to protect themselves online even without your prompting. 

Set and stick to boundaries from the start.

Boundaries are essential for children. Boundaries are the guidelines, limits, and rules we identify for our children to keep them safe. It includes reasonable and permissible activities and behaviors for them, including mobile device usage. Boundaries are good to establish accountability and responsibility at an early age.

According to child experts, having reasonable limits set by their parents helps children feel safer. Sure, kids will sometimes push certain limits, but when you hold to what was decided upon initially, they realize you are serious. It instills in them a more profound sense of trust and security.

When educating younger children, be as imaginative and sensory as possible – you may use catchy music, animation, role-playing and other similar techniques. 

The rules must be easy-to-remember and straightforward, especially when they are still young. When your children grow older and more mature, you will choose to add additional ground rules or elaborate on the specifics of these rules.

Check this sample list to help you decide what rules to follow for your children – the list can be customized and printed to meet the needs of your family.

Pre-set Rewards and Consequences.

Along with clarifying boundaries to your children, you also need to let them know about rewards and consequences of following or breaking the rules regarding gadget use. It needs to be clear to your minors that their decisions can either bring them benefits or consequences. 

They will always try to break your rules if crossing boundaries has no actual repercussion for them. Incentives should also be used to encourage healthy behavior. Keep in mind that kids feel safer when ground rules aren’t changed on the spur of the moment.

If you are offering a reward or imposing a consequence, you must explain that a reward or a consequence is about what they did, not who they are. No matter if your children behaved well or not, your positive acceptance of who they are should remain unchanged. Their actions, on the other hand, have consequences attached to them, whether good or bad. 

Empower your kids by making them know that they will influence the result by making wise decisions. It is how you train kids to use tech responsibly

Owning a Mobile Device Is a Privilege

Parental duties, besides others, also include monitoring the children’s internet and mobile device use.

Mobile devices cannot be used as personal property by children as it is a privilege rather than a right –  children must learn to use it wisely, be open and responsible.

Let them know that a part of this accountability system you are establishing is the need to audit their mobile devices and computers as the need arises.

You can download several kinds of apps that can reasonably monitor your children’s digital activities whenever browsing questionable sites or downloading inappropriate apps or content.

Be sure that they understand that, like with any privilege, misusing or abusing it will result in losing their right to enjoy it. 

Observe Age-appropriateness for the Internet and Mobile Device Use.

Before purchasing a gadget for your child, get the latest reviews by child experts and investigate what age and duration are appropriate for children to begin using a mobile device.

Kids under the age of six are not recommended to use their own mobile device quite yet. For younger children, screen time should be limited to 30 minutes or less, while for older children, it should be limited to less than an hour.

You should check which apps and games have been classified as kid-friendly by experts. Provide your children with a list of pre-approved websites, apps, and other resources from which to select. Older children and teenagers must ask for permission before communicating or providing their details with others online.

Here’s a helpful video on the dos and don’ts of giving your kids their first mobile phone:

Video Source: The Balancing Act

Teach Kids to Protect Sensitive Information.

Even if younger, teach your children how to protect their identity online. Identify which family and personal information they should NEVER provide in sites and apps they use, so they develop perception regarding identity protection. 

Furthermore, show them the risks of exposing too much information about themselves – they may open themselves to actual risks if they expose their location online, or reveal that they are alone at home, or the places they visit in real-time. 

Together with your children, open their social media accounts etc. and make it a rule that while they are minors, they will not have public accounts that are NOT accessible to you, so you can help them ward off attackers that lurk on unsupervised minors online. 

Keep Gadgets in a Common, Unlocked Area.

Hackers have used webcams to spy on unsuspecting users – consider what would happen if you allowed your children to sleep with a monitor or mobile device open near them.

Establish Internet and mobile devices use schedules at home and ensure periods or home areas that should be gadget-free, like during family meals or at the bedroom. It is a safety measure that teaches children to separate from their mobile phones when it is time to rest or do other essential things. Avoid allowing the mobile device to be a default for your children, meaning they always reach for it when they don’t know what else to do. 

If you are imposing such a rule, it is best to practice it yourself. Logging off is not such a bad thing, especially when it is time to rest at night. Show your child that you can separate your free time from your online time and it will follow your example.

Switch off connections at night. Although it might not be a choice in some intelligent homes, designating all connected devices in common areas and establishing a time for gadget use is a fast way to teach your kids Internet discipline.

Know Your Parental Controls

You should learn how to use parental controls that browsers and devices offer if you don’t want to expose your child to harmful information. 

For example, as in the SafeSearch Filter option on Google, pages containing pornographic content would be hidden. Switch it on by going to Settings > Filters and choose Expand. Unfortunately, parental filters would more likely be able to block your child from witnessing violence and/accessing pornographic content to a degree of accuracy. 

See Parental Controls & Privacy Settings Guides. When you purchase security software and features, you cover your expenses and increase your profit margin on security.

Know Your Children’s Online Friends

Follow and befriend your child on their social media accounts. Your children may cringe at the thought, but it makes sense to have discerning adults protecting them online when they are still minors. Don’t cross the line, though, like embarrassing your kids online but be on constant alert. Lurkers need to be aware that an adult is protecting the child’s online activity. 

Even in real life, criminals get discouraged from invading a home when a parent is present. The same goes for online. Attackers recognize the kids whose parents do not have a significant influence in their lives, and they swoop in to fill that void by bearing gifts that can entice your kids. 

Get to know the friends they have online. Monitor friend requests and discourage them from befriending people they don’t know personally. Being extra cautious helps spare your children from online users who want to inflict harm on children left unsupervised with their mobile device.

Encourage “Think Before You Post” Policy

Teach your children proper online etiquette that can guide them as they post content online. Show them what kind of content is safe and how not to reveal your family’s whereabouts. 

Moreover, teach them how to turn off location tags on their pictures and be careful when “signing in” to events, locations, and the like. Teach your children to keep their location private

As a parent, avoid sharing your children’s sensitive pictures and videos. What may look so cute and harmless can be enticing for online lurkers. Keep control of your family’s digital footprint at all times.

Any piece of personal information we put online is irretrievable and becomes a part of our digital identity, which may lead to issues in the future. Since youngsters and children are easily swayed, they must be given more online protection and made aware of their own privacy. 


YOU are the person to instill a culture of cyber safety and healthy mobile device use in your household. Children can follow more closely what they see more than what you tell them to do. You should connect the words to concrete actions so that the concepts you teach become tangible to them.

Whatever rules you choose, you must be prepared to follow them.

At the end, who we are online is a reflection of who we are in real life. 

Hopefully, we would bring more meaning to society even through using mobile devices responsibly. After all, all great things begin with simple steps.

Why is Blogging Important for Your Business

Blogs originally started as personal journals that people shared online, but as companies also seized the opportunity of blogging to improve their personal brand, BLOG has made its way and became an integral part of our online lives.

For businesses, having a blog is the best way to connect to their visitors or followers. On a technical side, it is a website page that gets updated regularly with fresh content on specific topics.

Business blog enables you not only to showcase your work but also to let your audience know more about your products/services — it will help you to carry your message loud and clear to your visitors. Blog gives answers about your values, and in general, improves your business visibility.

Source: cafe2u.com

Let’s see some benefits of your business having a blog:

Builds Trust with Customers

Having a blog on specific industry-related topics will provide necessary information to your visitors, no matter if you educate them on a certain topic or address the common concerns.

You can try to touch on multiple topics within your industry or choose the ones that you know your audience is interested in the most.

Make sure your content is fresh and valuable to your users and you can start building your supply for your business social media and trigger your followers to click for more.

You can set your blog as an addition to your customer support by answering frequent questions from your customers. Writing about things that are important to them shows that you care about their issues and will provide solutions with your expertise.

Such approach will make your customers trust you and be more willing to enter a cooperation with you.

Source: archizsolutions.com

Builds Credibility

Any professional company, whether big, mid or small sized, should run a blog.

If your content is insightful and reader-friendly, it will boost your company’s reputation. Sharing information helpful to your visitors can go a long way in developing credibility.

A well written, insightful and frequently updated blog, addressing important issues in your industry, will show your customers that you are an expert in your field and ready to use share your knowledge to solve their problems.

Such method assures customers that you will respond to their needs and provide a good quality service.

‘Credibility is a basic survival tool’. Rebecca Solnit

Drives Traffic to Your Website

As per Hubspot report, 55% of businesses that blog have more site traffic than those that don’t.

Not only is it good for your existing customers, but blogging is a great way to acquire new audience as well. If a customer finds one of your blog posts in Google search under a specific topic, you will earn yourself a reader who might have never heard of you otherwise.

Another way is via social media — post your blog links to your social sites and give your followers a reason to visit your website. Whenever you post an article, your visitors can share it on social networks (Instagram, Linkedin, Twitter, etc.) which is a great help to present your business to a brand new audience. Blog content can help your social presence as you can guide your blog to act as a content ‘store room’ for your social channels.

Every time you post a blog, it is a direct addition to your website’s indexed pages giving you a chance to rank higher in search engines and drive more traffic in organic search.

Your blog can work many ways so try and experiment how it can help promote your business value.

Source: vistacomm.com

Turns Traffic into Leads

Once you acquire a potential customer with an interesting blog post, you can drive them further down the sales funnel’ and ask for their contact details in exchange for a free downloadable that can help them with a specific problem.

A great way to make a blog serve its purpose is to add a lead-generating call-to-action (CTA) to every blog. Usually, these CTAs lead to free eBooks, whitepapers, free webinars or free trials etc. – any content which a customer will find valuable to subscribe to.

For example, when a visitor comes to your website and clearly sees and clicks on your call-to-action, you can guide him to a landing page with the form to fill in their information. If willing, visitors will submit their information to receive your free offer.

No matter what you wish to achieve (a sign up for your newsletter or email details for your free eBook), having a blog is a great way to increase conversions on your website.

Source: digitaldealer.com

Helps to Engage Your Existing Customers

Once someone uses your services, you should make sure to stay connected to that customer in the future.

Your blog can represent a connection to your customers to keep them interested in your brand by offering assorted content — not only articles, but also tutorials, case studies, helpful tips or company news, so to give them insight into your company culture.

You can also use blogs to enable customers to express their opinion about your content — set your blog posts for comments or questions and a two-way communication will help build your social imprint.

Some users will search for information on social media — you can try to brand yourself as an information hub and provide value to your visitors and customers. This way, they will keep following your work and coming back to check new posts.

Source: pinterest.com

Helps to Build Better SEO

SEO or Search Engine Optimization is a process of improving your website to increase its traffic in organic search results.

For a start, use keywords in your site blogs — make a list of keywords and categories you want your company to be found with. Use these words and related expressions when writing your posts but be careful as Google penalizes sites for keyword stuffing so you will not have that many words you could use.

However, your blog offers unlimited opportunities to create keyword rich content that will be insightful and engaging to your followers. If your blog is consistent and frequent, it will increase your visibility in ranking results.

Using good keywords in your posts can double the chances of customers finding you high in organic search results. A regularly updated and original blog is rated high in Google’s eyes and will boost your SEO definitely.

Source: searchengineland.com

Generates More Inbound Links

As per Google, one of three most important ranking factors are backlinks. There are different types of link building but when it comes to backlinks, quality is what matters.

Some good ways to create backlinks is to create interesting content that others will want to link to and to link your content to high-quality domains (.edu, .gov etc.). Pay attention that it is much better to have more links from diverse authority domains than to have many links from a single source, no matter its credibility.

If you put the right links on your website, it will improve your search ranking, build authority of your site and improve your user experience.

Additionally, check for bad links on your site and try to remove them — check your links on your website with Google Search Console and if you see any low-quality links, you should remove them.

There are some different tools that you can also use to identify the links that you want to discard like Open Site Explorer (SEOMoz), Google Webmaster Tools, Cognitive SEO or you can hire an agency to do the work.

Source: bloggerlinkup.com

Addition: Guest Blogs

Guest blogging offers you a chance to spread your word to more people with the same interests. Guest blogging, whether you write for others or others for you, allows you to create content that drives traffic to your site, (embedding links to your articles, creating call-to-actions etc.), and network with others in the business world within your industry.

Guest blogging helps you to build your brand and credibility on your niche topics. You can build credible authority within your market and present your business to brand new audiences.

Featuring guest posts on your own blog will help you to offer different perspectives and fresh content to your visitors — we all get bored with the routine so featuring a guest post is a perfect way to keep your readers interested.

Your guest blog authors can be a great source of promotion as they can also share their blog posts on their personal networks giving your company access to a much wider audience.

The key is to be consistent and write about the topics that relate to your business and the ROI will support the time you spent on building your blog.

Final Word

Your blog is your business asset — use it wisely as it can help you become more visible to your audience.

Blog can separate you from your competition by making your visitors aware of your business thus it is important to create content that is valuable to them.

If your content is interesting and insightful to your visitors, it will build your credibility, rank you as an expert and ultimately improve your business results.

Originally published on Medium, on November 27th, 2020