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How to Integrate AI for Digital Marketing Success

The business world has continuously embraced the use of technology because of its massive benefits. Artificial Intelligence (AI) has therefore become fundamental in the operation of these businesses. 

Companies that have embraced this technology have reaped big, and the results will continue to skyrocket from stats. 

Dive in to understand how to integrate AI for digital marketing success.

Personalized Content Creation

Content is a cornerstone of any digital marketing company. However, gone are the days when ANY content was king. For you to reach your audience, you have to curate your content to meet your customers’ immediate needs and you can get the best from it if you personalize your content.

Have you subscribed to any company newsletters? If yes, you should have noticed how they address every person by their names and even emphasize the content as if they know you. 

The secret is AI technology. With the use of AI, companies send personalized content to every prospect hence increasing conversions.

Many firms have embraced this technology while sending emails to prospects. 

Email marketing is the best way to reach clients and candidates in real-time. It has also proved to be the best tool for converting prospects into long-term clients. All the company needs is to send regular emails with insights that try to solve client needs. In turn, candidates will seek favor and more solutions, which is how they become warm prospects or even long-term clients. Use email marketing to send industry-specific news, company updates, or just to check in with clients. 

This regular communication with your consumer base will go a long way to converting sales. 

Source: rxdigitialmarketing.com

Using AI Chatbots Services

It is part of the ancient past when representatives answered every customer’s queries. 

Many companies have invested in AI chatbots that solve many customer problems in real-time. 

The chatbots engage prospects immediately when they click the link to your website. Clients trust such sites when they get help on the go.

AI allows the chatbot to gather helpful information from different sources of data. That enables other brands and businesses to communicate with consumers on a personal basis. That is what Under Armour and IBM did when they collaborated. The record learns more about one’s different activities and suggests the best way to perform better. The Under Armour App provides users with advice about nutrition, health, and exercise.

If you invest in chatbot technology, you will save a lot as everything happens, even without your customer care representative. You can start your own drip campaign, marketing automation, and chat service to boost your customer service ROI. Search for quality services online to help you implement this technology. 

Doing this will also reduce the number of customer care representatives, as the bots will do a more significant percentage of the customer care services.

Source: knowledge-era.com

User Experience

Have you ever asked who decides on the ads you see when you open your browser? 

There is a lot of work in the background to arrive at every ad you see on your social media platform when you open eCommerce apps like Amazon

Many companies have significantly invested in AI technology to the extent of knowing your region, your search history, and likes and preferences.

From stats, customers who receive ads that match their interests are likely to purchase them, increasing the conversion rate. 

AI has dramatically enhanced customer experience and an increasingly more significant customer base with little effort. AI technology is able to collect a wide range of user insights that can influence your marketing campaigns and messages. AI can save your company money by collecting this data for you about your customers. 

This data will not only enhance the consumer experience through personalization, but it can help your company create data-driven solutions and tactics to grow your business

Source: in.pinterest.com

Lead Generation

With the help of AI, you can generate more leads for your current website.

The technology extracts and analyzes insights from an extensive database. It matches the data with the other leads hence derives a probable conversion rate for every lead. With the technology, you can first target prospects with a higher conversion rate before going for the others with less conversion. 

Moreover, when you use the correct data and AI technology, you can easily predict customer experience hence adjust accordingly.

Source: pipes.ai

Image Recognition Technology

You will agree that you found your photo target or friend target to a particular image at some point. 

Many platforms invest in image recognition technology to target the right audience, mainly when they use images similar to what the niche leaders post.

For instance, you can decide to make an image similar to your most significant competitor’s bit with minor adjustments. Clients will efficiently prospect for your products. They, too, might remain your prospects if they get what they need. However, please don’t use the technology to dupe customers to your company and fail to get what they want. 

Offer the best services as you utilize image recognition technology.

Source: openthegovernment.org

Bottom Line

AI continues to rock the digital marketing world. 

The technology has helped the firms curate the best content customized to every prospect which in turn generates higher leads and a more personalized experience for the consumer. It has also helped the companies attract many clients with minimum effort. AI is also fundamental customer care assistance as they support candidates to get what they need in real-time. Technology is essential for any business with the vision of remaining at the brim of operations.

Learn These 7 Essential Machine Learning Algorithms!

With technology getting more accessible and smarter, there has been a rise in the idea of Artificial Intelligence (AI) and Machine Learning (ML). There are many individuals – and even companies – that have become inspired by ML, since people are looking for ways to get more consumer attention, learn what works and what doesn’t work, how to improve oneself, and so on. 

Source: nybys.com

Yes, ML gives individuals and companies the power to compute according to the numbers and algorithms. With algorithms and the numbers considered “the brain” of ML, there’s absolutely no doubt that all data analysts should know it from the inside and out.

With that in mind, we will show you 7 of the most popular ML algorithms that all data analysts must learn. 

Decision Tree

“Data analysts should know about ML decision trees,” says Terry Wise, a tech journalist at Britstudent and Write My X

Decision trees are used for classifying and categorizing problems by dividing a set into any number of categories. Such categories are based on selected variables, and can generate many possibilities in that set. As such, the set becomes like a ‘tree,’ thus showing the functionality of an informative process, and improving decision making in Machine Learning.”

Source: youtube.com/stanfordonline

Linear Regression

Linear regression is a predictive model used in statistical analysis. 

This algorithm works by making predictions based on a series of dependent and independent variables. From there, the relationship can be figured out by combining said variables. As time goes on, the algorithm will grow to recognize any disturbances (or what’s known as “noise”) and or correlated variables that might interfere with your results. 

This is beneficial, if you want the inaccuracies to be weeded out.

Source: medium.com

Random Forest

This next technique is like – so to speak – a makeshift “forest.”

When you have more than one decision tree to work with in your data analysis, then you have yourself a random forest. This algorithm takes multiple decision trees from a dataset, and then randomly assigns variable subsets to each stage of each tree. 

Since this process is randomized, you’ll get instant insights as decision trees are produced and then brute-forced into generating results. However, it all depends on the value of each decision tree.  

Source: medium.com

Support Vector Machines

Support Vector Machines – or SVMs – are a form of classification, since they take training datasets, and then turn them into higher dimensions. Afterwards, they’re inspected for the optimal separation boundary(ies) – called hyperplanes – between classes. 

Hyperplanes are pinpointed by locating support vectors. Support vectors exist when classes and their margins are made parallel to the hyperplane that’s defined by the shortest distance between that and its support vectors, thus classifying both linear and nonlinear data. In short, hyperplanes are calculated like this (given that the data is linearly-separable): W . X + b = 0 

Here’s how the formula works:

  • W is a vector of weights
  • b is a scalar bias, AND 
  • X are the training data

Using this formula, you’ll be able to find the maximum-margin hyperplane (or one that is only the same distance from the support vectors). Simply put, when you combine the linear inequalities into a single equation, not only will you turn said inequalities into a constrained quadratic optimization problem, you’ll also set conditions based on Karush-Kuhn-Tucker.

Source: medium.com

Bagging

Bagging is about building a series of models, reading their results, and then choosing the right result,” says Chris Davis, a tech writer at Phdkingdom and 1day2write

When you chain or group classifiers together through voting, weighting, or combining, you’re looking for the most accurate classifier possible in ML. It’s basically called ‘bootstrap aggregation,’ because it studies and chooses samples, thus aggregating in ML.”

Source: pluralsight.com

Apriori

You might or might not have heard about Apriori yet this algorithm has been growing in popularity over the recent years. Typically, you’ll find these algorithms in regular market analysis, which shows you product combinations that frequent databases. 

How does it work?

The Apriori algorithm takes two data points, and then identifies positive and negative correlations between those two products. This allows company departments – say a sales department – to identify and name links that are vital to business success. 

In other words, you’ll be able to connect sales and consumers to each other, thus giving you a winning marketing strategy! If you invest in ML to help you boost your sales, then this algorithm is for you!

Source: youtube.com

K-Means Clustering

Finally, K-means clustering!

This algorithm is taking divergent datasets, and then finding a class for the data that you’ve received from the divergence. 

When you take K-means into consideration, data sets can be grouped into homogenous clusters. From there, you can use these ML algorithms to cluster and split the data into a certain number of points per cluster. Afterwards, ML will make sure the data is re-analyzed. 

Once the data is analyzed again, new clusters will form into closer values.

Source: medium.com

Conclusion

Machine Learning is here to stay and in the high-tech world – courtesy of 2021 – Machine Learning is growing more powerful by the day. As a result, ML is becoming more accurate. 

As you take into account these 7 essential ML algorithms, you will learn the ins and outs of ML, and then reap the rewards of knowing the numbers, marketing correctly, and making stronger business decisions in the future. 

With Machine Learning, possibilities are imminent.

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George J. Newton is a writer and editor for Assignment writing services and Essay help. He also contributes his work to websites such as Coursework Help

ZESIUM Ranks as Serbia’s Most Recommended Developer for 2021

Creativity meets technical prowess — that’s what best describes us at ZESIUM

It’s been 17 years since we started this company, and through time, we honed our craft to be the best in the industry. In light of our impact on the world, we’re genuinely proud to announce that we’ve been recognized by The Manifest as one of Serbia’s most recommended and reviewed developers for 2021!

To give you an idea of how big this means to us, we’re going to share with you our story.

In 2004, ZESIUM Mobile Ltd, Novi Sad was established to help guide clients towards success. We started off small, just like any other company, and now, we have more than 100 incredible projects for clients all over the world.

From simple projects to complex builds, we’ve shaped the future of businesses together with our partners, helping them to harness the capabilities of technology and innovative thinking.

Thanks to their overwhelming support and appreciation for what we do, The Manifest recognized our efforts!

The Manifest is a Washington DC-based business news platform that provides comprehensive B2B wisdom for millions of browsers. In their inaugural awards, The Manifest sees our team’s work and we were also ranked for the number of recommendations we’ve received throughout the year.

This esteemed acknowledgment is a reflection of our top-notch project management, excellent quality services, and undeniable client satisfaction rate. Thank you to The Manifest, our teammates, and beloved clients for making this a reality for us.

Moving forward, we can’t wait to seize more opportunities and welcome new projects. We are excited to see what’s ahead for us.

Partner with us and see why our clients love working with us! 

Don’t be a stranger and feel free to drop us a line to tell us more about yourself. 

Best Practices on How to Design and Develop an App in 2021

More than 218 billion apps were downloaded worldwide last year and the trend shows an increase every year. In fact, just 4 years ago the mobile app revenue was at 285 billion US dollars and is expected to reach almost 700 billion US dollars in 2021.

There’s money to be made if you own an app, but the competition is fierce and it’s important to deploy the optimal strategy for your app, otherwise your time and money will be poorly spent.

If you are interested in building an app and making sure it stands out from the competition, you must have an outstanding app design and utilize senior app development techniques that will leave your competitors in the dust.

Source: pinterest.com

The best apps all have a modern and simple user interface, an easy way to navigate the app and absolutely no, zilch, zero show-stopper bugs. A skilled app development agency can help you get the most out of each of these important attributes.

Before you contact an app development agency or a freelance developer, it’s wise to understand the app development process so you’re not jumping in blind-folded. Our guide will walk you through the process so you know exactly what it takes to be a winner.

Phase 1: The beginnings

1. Brainstorm your app

Having a carefully considered plan is going to build the foundation for everything that is coming later, so you need to do your homework before calling the designers and developers.

Keep these points in mind when you brainstorm:

  1. What are the core features your app should help solve?
  2. What are your competitors currently offering?
  3. Why would users switch to your app? What features will you include to make it stand out?

These 3 points are the fundamental questions you should be answering in the early phase. 

Once you have these written down, you can always refer to them later as your milestones for the following phases.

2. Write down the basics and form a strategy

After thinking about the answers to the questions above, expand and add more detail to each. 

What do you want your app users to focus on, what’s less important and should be put on a sub-page?

Consider how your app is going to make you money. There are pros and cons to each payment structure.

Completely free

Maybe you want the app to be free to the user and paid for by in-app advertising banners. There are several mobile advertising platforms and they each offer their own monetization structure. Check Google AdMob, AdColony, StartApp, UnityAds, and Epom to see which works for you.

You should also consider the type of in-app ad style you want to include. There are:

  • Banners (small rectangular ads embedded on the app screens)
  • Interstitial ads (appear when switching between screens)
  • Native ads (designed to look like part of the app and less intrusive)
  • Video ads (can offer rewards for clicking)
Source: inspirevisual.com

One-time payment

Require a one-time payment for unlimited use of your app. This used to be the only alternative to free apps, but their popularity has dwindled with the introduction of subscription and micro transaction payments.

Ongoing subscription

This is the most popular revenue generating model for apps, especially on the Apple store. In 2020 annual spending on the top 100 subscription apps in the United States, was led by Apple’s App Store at 4.5 billion US dollars followed by Google’s Play Store at 1.4 billion US dollars.

Micro transactional payments

Another very popular payment method and only surpassed by subscription based payments. Micro transactions are small payments within the app that expand the features of the app, either for lifetime or for a limited time. This is an especially popular method used by gaming publishers.

3. Do in-depth analysis of your competition

Research of your competition is a critical step in the process of app development. It’s essential to understand the market niche of your app and to determine the competition. There is a lot of selection and competition in the app world, so you’re going to want to make sure you have a truly unique idea.

It doesn’t matter if there are many apps already available and similar to your app idea, because yours could be the one to beat them all.

By spending some time looking at your competitors’ apps, you’ll be able to find out their weaknesses and if you read the reviews, you’ll also find out what people want that is not already in the app.

Based on your research, add features that they don’t have, because that’s what you are going to emphasize when you promote your app

No one is going to switch to your app if it’s just a carbon copy of an already existing app, but they’ll quickly be on-boarding if you are offering useful extras.

Phase 2: Now it’s time to Design and Develop

4. Visualize the App

Wireframes are simple drafts created to outline the look and feel of your app. They are similar to blueprint drawings for a building, except that they outline every screen, interactive object and the interactions between them.

While wireframes can be put down on paper initially, it’s recommended to use one of the many online tools. Digital wireframes will make it much easier to make changes, especially as your wireframes become more detailed and complex in structure.

Once your wireframes are completed, you can share them with your friends, colleagues and team members for feedback on the navigation and structure of your app. If there are any show stoppers this is the time to find out, before you move onto the design and development of the actual app. Making changes in a wireframe tool is much more costly and time effective than having to do it later.

If you have no idea what tools are available, don’t fret. We’ve got a list of the 3 best coming up.

All the wireframe tools listed are top contenders in their field. They are perfect for laying out an entire app structure and interaction.

These tools are great for beginners with intuitive interfaces and tutorials available for any additional guidance needed.

Axure

Axure is widely popular as a wireframe tool allowing designers and UX gurus to create flowcharts, wireframes and mockups. It can even go a step further by providing the option to build prototypes of apps, meaning functional wireframes that can be navigated by clicking around.

Additionally, it’s possible to add interactive design diagrams and functionality using sitemaps, UIs and HTML.

Another great feature for teams is the option to collaborate with team members and add comments throughout for feedback.

Axure offers templates for setting up wireframes for Android, iOS and web based apps. The blank canvas presented initially can be populated by simple screen layouts and later have animation effects, clickable elements and more added for an impressive visual presentation.

The wireframes can be exported to preview on mobile phones, further improving the app’s functionality and usefulness for testing out concepts.

You can get started with Axure for $300/annually for an individual user or $504/annually per user for a team license with additional features such as co-authoring, revision history and cloud hosting.

Source: axure.com

Moqups

A streamlined visual tool combining diagrams and design in one online solution.

With Moqups it’s possible to wireframe any app you can think of. It also supports mockups, mind maps, diagrams, and prototypes in a small efficient package.

The tool is entirely web based, so it requires an internet connection to build your app project, but most should be able to meet that requirement.

As with the other wireframe tools, it also supports team collaboration. Since it’s all done online there’s no issue working with a remote team placed in different locations in the world.

Moqups offer a Pro plan including 3 users for $192/annually or an Unlimited plan with no limit to the amount of users at $588/annually. They also have a free plan to try it out. It’s limited to 1 project and 200 objects with 5 MB of storage. Each button and graphical representation counts as 1 object, but at least you can try it out.

Source: moqups.com

Mockplus

Introduced in 2018, Mockplus is a relatively new player in the market. It provides wireframing and prototyping on Android, iOS, PC, Mac and Web.

With more than 3000 icons and close to 200 components, there’s plenty of drag and drop elements available to build the interface you are envisioning.

By scanning a QR code, it’s possible to preview wireframes on a real device in real-time. Since it’s all built in HTML the compatibility is pretty much universal and if you are somewhere without an internet connection, wireframes can be downloaded for offline use.

It supports app team collaboration so multiple people can work on it simultaneously.

The price tag is $199/annually for an individual or $1999/annually for a team (10 members max).

Source: mockplus.com

5. Get started on the design

Once you have a sign off on the wireframes starts the fun part: Making your app pretty.

This is a vital step in the success of your app, because you have to make sure your coming app users will really enjoy using your app and not be turned off by an out of date design or just a plain poorly designed app with cut-off content or hard-to-navigate UX design.

Here’s where you decide what color palette you want to be applied to your app and what fonts and icons to use.

If you are a designer yourself you can try sketching up some designs yourself, but you have to know all the limitations of designing for the device(s) you are targeting. You also have to know what the current trends and visual styles are, or even better, what’s soon to come.

Unless you have designed apps before, it’s probably better to hire a professional app designer and work with them. You can suggest your vision and see them bring it to life.

The alternative and probably better option would be to hire an app development company and work with their designer. The advantage of hiring the entire team is that they’ll communicate and be on the same page throughout the project. Hiring people individually can be a recipe for disaster unless you are a pro project manager.

6. Let’s Put the Pieces Together with Development

You’re now at the phase where the design is ready to be handed over to the development team. They will review the technical requirements and choose the best technology stack for the app.

Each developer is assigned a specific module to complete if developing in sprints. Sprints usually are done in two week phases and at the end of each phase the app will be tested by the QA team to be sure no bugs are present for the final release.

During this phase your app is programmed natively for either Android or iOS or as a cross-platform solution for both devices in one source code. Any back-end integration with servers and APIs are also performed in this step.

In addition to the developers another team is also brought in through this phase. They are the Quality Assurance team. More about them in the next phase.

7. Testing, 1-2-3

The Quality Assurance team tests the app throughout development for any bugs, inconsistencies or anything not looking according to the requirements. All issues are logged in a bug tracking tool and sent back to the developer until the issues have been resolved.

Usually app development includes an alpha and beta test phase. The alpha test phase is the test phase described above and is all happening internally.

The beta phase is when your app is almost ready to be launched on the app store. At this point you do a soft launch in a live environment similar to the final environment. The app is hosted on the publisher’s app repository, but in an invite-only status.

A selected group of people are then asked to download the app and give feedback and report any bugs or issues they experience during use.

Once you have gotten feedback from everyone and adjusted the app accordingly, your app is ready for the official launch in the app stores.

8. Launch, it’s time to show the world

All there is left now is getting your app ready for the launch

You have to write descriptions, compile enticing screenshots and videos, figure out what geographic locations your app should be available in and of course the price of your app or payment model.

If you are launching on the Google Play store (for Android devices) there is no review phase before your app is pushed into the store. Apple’s App store does require the app to go through an Apple review first. Fortunately, it’s a quick 1 to 2-day process, so it won’t delay the app release significantly.

Conclusion

Once your app is live, don’t rest on your laurels.

 An app has to be maintained regularly to stay up-to-date and bug-free. Sometimes new programming functions are introduced by Apple or Google and others are removed, so it’s necessary to keep an eye on crash reports coming in and fix any issues immediately.

Developing and maintaining an app is an exciting venture – enjoy your app ride and make it a long lasting one. 

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Michael Frederiksen is a guest blog author and co-founder of Inspire Visual.  

How Sales Teams Use Technology to Their Benefit

Technology is constantly evolving and businesses have already become dependent on technology to run their operations efficiently.

Sales is a part of every business and it is a fast-paced, dynamic business aspect where technology streamlines sales processes. It is said that salespeople are the early adopters of technology starting from CRM systems up to smartphones.

As technology became more advanced, B2B selling strategies benefited from the tech advancements and contributed to its further growth.

Let’s explore how technology helps sales teams to improve their productivity and reach their targets.

CRM (Customer Relationship Management)

CRM (Customer Relationship Management) software is the most popular sales and marketing tool — it enables salespeople to draw the reports, take notes or updates directly into CRM, store emails and more. Such tasks help the sales reps to stay organized in their pursuits.

CRM empowers salespeople to better grasp the sales opportunities by tracking deals as they progress in the pipelines. Such monitoring allows them to review stages and probability, thus improving forecast accuracy.

Source: appypie.com

No matter which CRM you use, it helps you to store your lead information and historical communication in one place, standing as a ‘hub’ accessible to your entire company. CRM can help salespeople set their tasks and reminders for follow up actions, integrate their calendars or inboxes and sync data to the system automatically. Sales managers can track workflow analytics enabling them to identify and amend inefficiencies within the sales process.

The entire CRM system captures sales data which can later be used by other departments, like marketing, to determine which efforts are driving revenue and enable quick forecasting for the company operations.

All in all, CRM provides a central place for coordinating actions with customers making it easier to implement a sales process.

Source: youtube.com

The Big Data

The more salespeople know about their customers, the greater competitive advantage they have.

Big Data can be the prime tool of your sales team to uncover important details about their leads prior to reaching out. It can support increasing customer acquisition and reducing churn rates as well as improving existing products.

You should start with a process of collecting and consolidating data. If you develop clear goals and processes around data collection, you can enable the sales team to be proactive in gathering relevant information — a key factor when working with CRM.

Data analytics tools can help your sales workforce to identify and nurture those leads that appear most likely to respond to their products or solutions. Well-designed analytics program can guide sales teams to make better decisions. Keep in mind that such a process can bring successful results only if focus is put on areas where analytics can contribute the most.

Sales teams can use analytics to segment their target market and to approach prospects, including relevant information into the communication.

Source: purple.ai

Email Tracking Tools

Although many salespeople frown upon mention of email, the very same email has become a default communication channel for both buyers and sellers. With the technology advances, today it is also normal to have email tracking software.

Email tracking tools enable salespeople to spot their prospects’ behavioral clues which they will later use for an effective follow-up.

Top sales people monitor their prospects preferences thus make valuable and timely follow ups no matter the action — a website visit, a clicked link or a social media mention.

However, no matter how ‘creepy’ email tracking sounds, top salespeople know how to use it in a more ‘natural’ way — tracking details are used to identify which prospects show the most interest (high open or click rate etc.) thus creating meaningful follow up communication.

You can also automate your email communication by creating sequences to send to your prospect on time, which can also be personalized. There are various software tools enabling personalization and tracking each message — your job is to collect data and send out your best sequence.

Source: saleshandy.com

Mobile Technology

The entire sales population today are on mobile devices — smartphones, laptops, tablets and other devices help them to automate tedious tasks and focus more on important things.

Mobile devices have changed many aspects of the selling process forever, not only for sales people but also for customers. Since customers can research, evaluate and purchase products using smartphones, sales people should take that into account, since research shows that 93% of consumers use their mobile phone to research products and services that will end up in making a purchase.

Mobile offers instant access to products or services — it may increase effectiveness of your sales pitch resulting in higher closing rates and improved customer experience.

When it is purchase time, mobile access allows all the documents to be readily available for winning the deal. Texting buyers and prospects is now a common practice for many sales reps and for a good reason: texting has nearly a 100% open rate and most texts receive a response within 5 minutes.

Such a mobile explosion set a great opportunity for salespeople to gain a competitive advantage via mobile phone. When you combine it with cloud-based CRM platforms, your salespeople have easy and instant access to their critical customers and opportunities. Mobile technology and collaboration tools enable salespeople to work with real time data and update their records at the moment.

Source: emergeapp.com

Social Media

Social media have changed the rules of the game when it comes to marketing and customer expectations. Data has always been important in the sales process yet social media made it easier to access customer data while automation tools can facilitate the analysis of such data focusing on data-driven sales.

Sales people should identify key social networks that your target customers use and focus on building a high-quality presence. It is said that for B2B sales, Linkedin and Twitter work well.

Salespeople can easily connect with the prospects by connecting and following them. When identifying the prospects, sales reps can use keywords to search for persons active in their particular industry.

Source: gorevity.com

Social media allows salespeople to build long lasting relationships so be prepared that you will need some time before you get desired results. Building such long lasting relationships is only possible if you invest time to research, create and share engaging content.

If you want to drive more sales, another effective way via social media is to have the influencers to promote your unique product, services or specific discounts.

Another way is to turn your existing customers into your brand advocates — you can reach out and offer them to promote your product in exchange for freebies or other rewards.

Social media advertising is one more method — each social media has options to create ads or promotions. It can increase your brand visibility which can further boost your chances of driving sales from social channels, as well. These ads can be customized by displaying products that a certain customer recently viewed, putting it into context and driving them to the purchase.

Source: pinterest.com

Online Content

In today’s business and marketing, CONTENT IS THE KING!

Modern consumers prefer to make their own decisions based on the information provided to them by your content — thus, they buy on their own. Relevant and fresh content is the most important way to help them with their purchase process while it helps your company to build your brand.

Original content is the best way to inform people about your services and further stimulate them to engage with your company. Always bear in mind that people actually buy benefits and NOT your products or services so always focus on benefits and problem solving when creating your content.

Once you create our own content, make sure to allocate it to different channels — the proper allocation will put your sales and marketing teams on the right track as this is an important step in your content strategy.

We return to social media as it is the best way to provide valuable bite-sized content to your audience. Social media can enable you to promote your content as well as create content that will provide valuable information to your followers like blogs, guides, tips, detailed FAQ section and more.

The overall goal is to provide valuable information to your customers that will help them decide and attract them to try out your products or services.

Source: nutshell.com

Chatbots

The average attention span of a website visitor is short — if a visitor comes to your website to make an enquiry, you have a short amount of time to respond. That is where chatbots come in because no person can sit at a computer responding to queries all day.

As demands for personalization and instant communication continue to increase, chatbots are becoming more common and more sophisticated.

Customers usually expect a chatbot to get detailed answers to their questions, resolve complaints or guide them how to get a quick response. Having this in mind, you can tailor your chatbot to meet your customers’ needs thus increasing your chances to drive more sales! Chatbots can respond to customers’ queries, evaluate their interest in your products or suggest other available options and all of this is automated.

Chatbots can be also used to facilitate feedback from customers via several options like online surveys, emails, polls and feedback forms. Customers’ feedback brings hidden issues to the forefront and guides you in the right direction.

Sales chatbots help you to push leads down your sales funnel with little or no human participation. Benefits are huge — money saved for not having to hire a human agent can be a big plus to your profit margin and chatbots are always on time — they log any enquiry providing swift response preventing any dissatisfaction by keeping them waiting for long.

Source: the postzilla.com

Cloud Technology

It was much more difficult for companies in the past — they had to deliver their software on physical devices like CDs or Flash Drives etc.

Although those were revolutionary at the time, the obstruction to sales was the expense and slower speed of data deployment. The progress in cloud technology resolved such issues by offering cloud-based solutions.

Today, companies can cut their costs by transferring to cloud solutions and storage which makes data products more affordable — lower cost products and quick access to services end up being factors for improving sales volume in any industry or market.

Source: pinterest.com

Video Conferencing

Virtual conferencing used to be inconvenient due to the need for bulky and expensive equipment.

Nowadays, technology enables us just to ‘hop’ on a video conference call.

Such ability was a great improvement for sales people in the pandemic times and for those who work remotely.

Although the default process for many sales people used to be to pick up the phone or just send an email, video conferencing popularity greatly improved such a process.

Video conferencing is of extreme importance as body language, facial expression and posture are visible on a video call and give more insights into the person’s energy and mood, facilitating the pitch flow for the salespeople.

Source: panopto.com

Virtual Learning

One of the technology advantages for salespeople today is definitely the accessibility to vast resources for becoming better sales experts.

Today, sales officers do not have to wait for live seminars or in-person conferences to improve their skills. There are many virtual learning platforms and webinars, sales managers can find plenty of knowledge sources to learn more and train for better sales performance.

You should try to leverage these learning platforms and tools to reinforce your knowledge and skills to the best.

Source: northvilleschools.org

FINAL

Digital age is here and unless companies recognize the effect the technology has on our businesses, we may find ourselves left behind.

Many B2B technologies developed in recent years are already well integrated in forward-thinking selling strategies, including chatbots, texting, machine learning etc.

Top sales professionals not only use technology but ensure that the same helps them to achieve better results and drive more sales.

Any kind of technology has to be carefully applied to be of real value for your customers and to solidify what your brand stands for.

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Originally published on Data Driven Investor, Medium on 1 October 2021: https://medium.datadriveninvestor.com/how-sales-teams-use-technology-to-their-benefit-2e3064026d50