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Od praktikanta do QA testera

Nikola je pre godinu dana nakon tromesečne prakse u Zesium-u započeo radni odnos. Danas je uspešan tester, svakodnevno pronalazi bagove i čini naš QA tim još jačim i boljim. Pročitajte u nastavku njegovu priču.

1. Kako si saznao za praksu u Zesium-u i zašto si se odliučio bas za nas?

Za praksu sam saznao preko prijateljice koja radi u Zesium-u i odlučio sam se za Zesium upravo zbog njenog dobrog iskustva i generalno dobrog glasa koji ga prati. Smatrao sam da tu mogu započeti svoju karijeru kao QA i nisam pogrešio. 

2. Koja je najbolja stvar koju si naučio/la na praksi?

Naučio sam dosta toga i upoznao sam se sa mnogim alatima kao što su Swagger, Postman, SQL baza podataka, Jira itd. Sve ovo mi je potrebno u svakodnevnom radu i pomaže mi da izvršim svoje zadatke na najbolji mogući način. Ali najbolja stvar koju sam naučio je da je svaki problem rešiv i da je, timskim radom, svaka prepreka savladiva. 

3. Šta ti je ostavilo najveći utisak?

Najveći utisak na mene je ostavila dobra atmosfera koja vlada u firmi, ljudi su spremni da pomognu jedni drugima i podjele svoje znanje sa kolegama, što mi je posebno bilo važno s obzirom da nisam imao mnogo predznanja i iskustva. 

4. Navedi kolegu i najbolji savet koji si dobio/la od nje/ga.

Izdvojiću svoju mentorku Anju Latinović koja mi je rekla nešto što nikada neću zaboraviti: “Probudi dijete u sebi, probudi testera u sebi.”

5. Kakva je atmosfera u timu, koliko te podstiče na rad?

Atmosfera je pozitivna i prijatna. Većina kolega sa kojima svakodnevno sarađujem i sa kojima sam okružen su vrlo motivisani i spremni da pomognu, što mi je najvažnije. Uzajamno podstičemo jedni druge na kvalitetan rad, ali i dobro druženje.

6. Koji je najzanimljiviji projekat na kojem si radio/la?

Ovde bih izdvojio Hesus, projekat u vezi sa transportom. Specifičan je i jako dinamičan, pun konstantnih promjena, noviteta i izazova sa kojima se svakodnevno suočavamo.

7. Koja znanja bi voleo/la da unapređuješ u Zesium-u?

Htio bih da se usavršim u dosada naučenom, tj. u manulenom testiranju i u alatima koje sam do sada naučio. A svakako u budućnosti mi je plan da proširim svoje znanje i oprobam se u automatskim testovima.

8. Kako izgleda tvoj tipičan dan?

Nakon jutarnje kafe i organizacije taskova za taj dan kreće glavni deo, a to je testiranje. Testiram različite mobilne, ali i web aplikacije pomoću svih navedenih alata. Pronalaženje i opisivanje bagova je glavni deo posla, a ukoliko otkrijem neki kritičan bag koji blokira funkcionalnost aplikacije potrebno je da brzo odreagujem i zajedno sa kolegama otklonim problem u toku istog dana, ako je izvodljivo. Stoga su važne vještine određivanja prioriteta. Cilj je pronaći sve bagove, to je ono čemu težimo, ali svesni smo da savršensvo ne postoji i da ko radi taj i grijesi. 

Tu su i sastanci sa kolegama, daily sa projektnim menadžerima i developerima.
Nije sve u poslu, ima i razonode – šolja kafe i čašica razgovora. 🙂

Source: pmtips.net

9. Sa kojim izazovima si se susretao tokom prakse?

Sam početak je bio izazov, jer je sve bilo novo, novi alati, komunikacija sa klijentima. Važno je bilo prilagoditi se timu, što je posebno bilo otežavajuće, jer sam kolege upoznao pre svega online. Prošlo je neko vreme pre nego što smo se uhodali i bolje razumjeli, a onda sam se i sam opustio i lakše tražio pomoć kad mi je bila potrebna. 

10. Šta bi savetovao ljudima koji traže  praksu?

Savjetovao bih im da prigrle svaku priliku koja im se pruži i da je iskoriste na najbolji mogući način. Najbolje je ulagati u sebe, svoje znanje i vještine.

How can AI help You to Reach Success in Business Writing

Artificial intelligence is one the rise. This technology is considered one of the most promising ones to solve not only everyday business issues but also deal with global challenges. 

While the opportunities of AI are almost limitless, let’s narrow down its use cases to content writing and find out how AI solutions can help modern writers and businesses create top-notch content for their audience and reach their business goals. 

Source: prdaily.com

Artificial Intelligence in a Nutshell

To better understand how Artificial Intelligence, content writing and digital marketing are aligned, let’s get started with a brief explanation of artificial intelligence as such. 

As the name suggests, AI is a data-driven algorithm programmed to solve certain tasks. Artificial Intelligence is a general concept so it makes more sense to talk about Machine Learning since this is already a more specific technology able to learn the patterns, catch the anomalies, define the trends and even make data-driven predictions.

The role of Artificial Intelligence in business is growing. To date, a lot of companies use AI solutions to automate marketing tasks, predict market trends, automate routines, eliminate human mistakes, analyze customer data, improve safety on the workplace, optimize different business processes and even develop a business growth strategy, being guided by real-time data and market trends predictions. 

AI content writing is one of the applications of this technology in modern digital marketing as well. What’s more, an AI-powered content writer does exist (the program capable of writing the texts from scratch on its own) but most companies still prefer to hire human content specialists. 

The latter, in turn, are welcome to use the whole set of AI-driven tools to improve and simplify their writing process, delivering better results to the business owners. 

Source: analyticsinsight.com

How AI Helps Writers to Create Top-Notch Content

Writing in the future is expected to become fully driven by AI, but to date, there are a lot of applications to use in content writing and digital marketing. 

Below are some of the AI use cases, which create new opportunities for bloggers to make their writing more engaging, streamlined and polished. 

Grammar Check

Yes, you guessed it right. 

Grammarly, one of the most popular tools in modern content writing is fully driven by AI. 

While checking for grammar mistakes and typos is its simplest function, the Premium version opens up access to neural networks algorithms that are capable of catching the context of the article and making data-driven suggestions to improve your writing. While Grammarly isn’t always right, its improvements can be pretty valuable for those who want to be calm about their text clarity, engagement, and correctness. 

In addition to checking for grammar mistakes, AI-driven tools can also help you improve your text readability, get rid of passive voice and complex sentences. For this purpose, you can consider the Hemingway app which is also algorithm-based. 

Source: technology.inquirer.net

Plagiarism Check

Both plagiarism and duplicate content are essential indicators for search engines.

Fortunately, you can deal with these issues with the help of Artificial Intelligence solutions as well. Already familiar and popular plagiarism checkers are ultimately powered by AI  – its data analysis capabilities allow the algorithm to quickly scrap the web and find overlapping pieces of text. 

As for duplicate content, it works in almost the same way but checks the content within the framework of your website only. Read more to find out how to check duplicate content and why this subtask on on-page SEO is essential for your content promotion. 

SEO Research

As always, SEO promotion is still pretty complex. 

In addition to the need to write top-notch content and create useful backlinks, you also have to carefully research the relevant keywords and fill your articles with them. And here is one more use case when AI helps businesses with both content writing and SEO promotion. 

Such tools as Ahrefs, HubSpot, Answer the Public and others are fully data-driven and work with the help of AI. Their data analysis capabilities allow the businesses to get updated information on keywords relevancy, performance, frequency, and other important indicators. 

Source: gospelherald.com

Performance Analysis

In addition to creating the content as such, there is always a need to check its performance. 

There are automated tools that allow for measuring the bounce rate, users’ dwelling time, conversion rate, finding out the source and amount of traffic, evaluating the performance of your backlinks, and much more. 

There are even solutions that allow for tracking real-time user behavior on the website, for example, Hotjar. With the help of this tool, you can get a better idea of what pieces of your content the users interact with best, discover the stumbling blocks in your website design, and develop better tactics to make your website more user-friendly and your content – more valuable and engaging. 

Graphics 

Enriching your content with stunning graphics is a great way to make it more engaging. 

Still, not all business owners have the budget to hire a designer for this purpose. As well as not all of them consider stock photos to be good for their business reputation. Fortunately, there is a solution that leverages the power of AI to create custom photos, videos, and images. 

For example, with the help of Prototypr.io, you can drag and drop picture elements to come up with your own, add or remove backgrounds, use face swapping, and much more. It works like Photoshop but is easier and more affordable to use. 

Source: vecteezy.com

Conclusion

The opportunities of Artificial Intelligence for business can go on and on. When limited to digital marketing and content writing, they open the way to create better content, stay updated on your performance and goals’ achievement, automate routine tasks and find out more insights on how your users behave in response to your marketing tactics.

Choose the AI use case from the one we have reviewed above and get started with unlocking the power of artificial intelligence for your both core and non-core business processes! 

5 Ways to Make Your eCommerce Site User-Friendly

Did you know the “15 seconds rule?

Fifteen seconds, in fact, less is the average time a user spends on your website, and that is all you have to get their eyes glued to your site and capture their attention. Failing to do so could significantly increase your bounce rates, which will make supreme influencer Google” unhappy. And if you plan to stay long in the business, Google rankings is one of the most critical aspects you should bother about.

Good usability keeps your customers hooked and avoids leaving the site, which fuels your website’s success and performance. Your website ranks well with time, and it also attracts previous customers to keep coming back.

 Let’s talk about a few most essential ongoing eCommerce trends you should swear by as an eCommerce business owner if you want the numbers in your favor.

Quick Loading Times

With your users having a short attention span, you cannot slide this essential component under the table. Your online visitors expect web pages to load with the speed of light. 

  • A second delay on your web page’s loading speed can reduce the conversion rates by 7%.
  • Customers anticipate the loading speed within two seconds and abandon the site if it takes more than three seconds.

These numbers shall keep you on your toes if they do not already. Sadly, despite adding all the bells and whistles to your web store, your online visitors tend to care more about your loading speed. It is not only confined to customers, but fast website speed also makes Google algorithm happy and improves your search engine rankings. Thus, please reread the numbers if you plan to put more attention on aesthetic design pages or add more content while your website’s speed sits in the aisle.

Several online tools analyze your site’s current performance, like Pingdom or Google’s Page Speed Insights. Based on your analysis, you can optimize your speed by:

  • Compressing the size of images on your website.
  • Minimize the plug-ins and widgets on your website. Ensure whether only relevant analytic codes are running on your site, which is significant for your business.
Source: techieapps.com

Make Your Site Mobile-friendly

In 2021 and the future, you cannot choose between mobile-friendly or user-friendly, either both or none. That’s how important it is to optimize your site for mobile. 

After all, mobile optimization leads to:

To optimize your website for a mobile-friendly experience, a couple of points you should ensure:

  • Navigation– Since mobile screens are smaller than desktops’ or laptops’, navigation plays a significant role in making or breaking the deal. It has to be simple, straightforward, and all essential information should be easy to locate. You would not want your customers to second guess their buying decisions by having them searching hard to place the order.
  • Product Presentation– Online customers hesitate to shop online since they don’t have the luxury of experiencing the product quality beforehand. If your product presentation is confusing on mobile, you’ll miss out on a significant number of conversions. Thus your products and related information should be evident on a mobile screen. It has two primary advantages- it pleases your customers with clarity and satisfies Google by reducing your website’s loading time.
Source: weblinxinc.com

Choose Colors Carefully

Once you’ve attracted online visitors to your site, it’s time to keep them hooked so they make the final decision of catching the deal and not leaving the site halfway. You need to strike the right balance between elegance, attractiveness, and clarity. 

Remember, color is emotion! If you wish your visitors to remember your brand, you need to evoke emotions with them. 

Your color palette should also resonate with your brand, which keeps your brand impression in hindsight. It should maintain the proper contrast between the background and text, so your customers don’t find it hard to read online and strain their eyes.

If you choose your colors carefully it can create a strong brand identity for you while also driving conversion. Colors can be used to convey the message about your brand but it can also create a sense of uniformity among diverse products on your website. 

Source: pinterest.com

Easy Registration

Placing multiple CTA’s to collect additional data can help marketers plan better marketing campaigns and make informed decisions

However, if done wrong, this can severely annoy customers.

Think about it from your customer’s perspective, would you like to sign up for little details about you throughout the navigation process? If you said no, please keep reading ahead.

Plenty of sign-up windows that aren’t necessary can disrupt the seamless user experience you intend to provide. 

Moreover, your customers can find it time-consuming, and if they are impatient B2C customers, you’d not take the chance ahead.

However, there are multiple options to avoid getting on your customer’s nerves-

  • If you wish to increase the accounts registered, include only the necessary details or small information fields. For example- gender, DOB, etc.
  • Don’t go for informational fields that take a longer time than what your consumers anticipate. Don’t compromise the primary goal for the sake of additional data.
  • Information like address or payment details should only be included during the final checkout process since they don’t bring much significance at the initial stage.

Meanwhile, for B2B customers, make a unique registration form for wholesale purposes, and if you add other necessary fields, ensure moving ahead in chronological order for their convenience.

Source: nopaccelerate.com

Listen to Your Customers

This never goes south! Before serving them something you want, ask them for what they want!

Ask your routine customers about their experience with your website and what changes would they prefer? Further, take time to collect, analyze and process the feedback. Your customer feedback can get you brownie points for added revenue and bridge the loopholes you missed earlier. 

Customers often leave genuine feedback regarding what they liked and what disrupted their process of purchasing. Do not be afraid of negative feedback – having negative feedback is better than having none at all. Negative feedback can help you to understand what needs to be improved within your existing products or changed in your product roadmap. Such a product roadmap can also determine which products are not working out to be big hits or which products need to be produced in higher quantities.

When you ask your customers for feedback, you’re effectively improving your means of communication with them and when you respect your customer’s feedback, it will result in higher chances of revisiting your website.

Source: brilliantbusinessthings.com

Wrapping Up!

We’ve compiled five basic yet significant tips that can aid your goal of creating a user-friendly eCommerce business for your audience. They will ensure a delightful experience for your customers, improve your SERP rankings and visibility. 

Such an approach will ensure that your customers recognize your brand and return to your store for more purchases. If you continue with careful strategy for your eCommerce site, you can drive more traffic to your online store

Which trends did you like the most? Do let us know. 

6 Tips on How to Write Effective Software Defect Reports

Developing new software applications is a challenging process riddled with difficulties, especially without proper bug tracking. No matter how experienced you are in writing code or software testing, writing software defect reports can save countless hours of your time. 

According to published data, more than 65% of companies outsource their software development, which makes tracking and addressing bugs more complicated. Similarly, statistical reports indicate 87% of companies are experiencing software development talent gaps. 

As projects get more complex and ambitious in scale, software developers have a hard time tracking software defects properly. This is exactly why writing effective reports on found bugs is essential to successful software development. 

Let’s check how you can make your software development projects smoother moving forward.

Source: codoid.com

Reasons to Write Software Defect Reports in the First Place

Before you jump into defect report writing, you should understand the role of tracking bugs in software development. 

Every software development project is inherently tied down by its resources, deadlines, and promised deliverables. Software companies work with numerous stakeholders such as investors, clients, and end-users thus they need to deliver top-quality software. 

Software defects have no place in the finished product if the defect report writing process is handled correctly. Failing to address critical software errors before the launch can have severe consequences on your company’s reputation. There are very good reasons to write such reports throughout your software development, including:

  • Faster and more streamlined development 
  • Mitigated number of defects in the launch product
  • Higher client and user satisfaction with the software
  • Easier tracking and indexing of bugs for later patching
  • Improved brand reputation and reliability for your business
  • Attract more lucrative software projects down the line

Writing an Effective Software Defect Report

Index Software Defects with Unique ID Numbers

Once you start testing the software app for bugs, you should also begin tracking each defect as it occurs. This will help you avoid indexing the same bug twice without noticing. Simply assign a unique ID number to the defect in your software defect reports as they happen and give it a simple title. 

ID numbers will help your developers track and fix defects afterward. Depending on the software defect management program you use, you can collaborate with multiple QA testers at once. ID numbers will also help you avoid overlaps between one another, so don’t approach software testing without this. 

Each software development project should have its unique ID numbers repository to avoid further overlap with other projects.

Source: itcloudqa.com

Describe Each Software Defect and Their Cause

It’s not enough to simply tag a bug with an ID number and call it a day. Your developers will want to know what exactly led to the defect to begin with. To do that, they will need information on how you came to produce the bug and what happened afterward. 

This is important because the same set of steps can cause different defects to occur after multiple use attempts. 

Write a detailed description of the bug and the steps to reproduce it to make your developers’ jobs easier. This will help if you’re working with multiple testers, as you will avoid tagging the same bugs multiple times causing clutter.

Source: teamgantt.com

Categorize your Software Defects Based on Priority and Severity

Not all software defects are equal in severity and you will have to use your best judgment to categorize them

Most software development teams create a robust list of bugs that they will address over several months. If the app needs to be launched before all bugs are ironed out, the most severe ones need to be addressed first. 

This is why QA testers need to know the difference between minor glitches and app-breaking defects. The latter is far more important to software developers during active development and the former can stay in the low-priority category. This system aims to allow the company to launch a software app that is as polished and functional as possible on day one. 

Beyond that, software development can continue for several months or years post-launch to fix any lingering issues.

Source: iqvis.com

Proofread and Format your Software Defect Reports 

An important factor to consider when writing software defect reports is that you can never be sure who will read them. The project manager or executive in charge of decision-making may not be tech-savvy and they might need help understanding your reports. 

If you’re an IT student interning with a software development company, you may want to ask for help from professional writers for your defect report. If you think “I’d like someone to help me with my thesis” while interning in a software company, think of it as a writing assignment. 

Work with a reliable writing service to make sure that your software defect reports are well-formatted and free of grammar, proofreading, or abbreviation errors. That way, anyone who picks up your report document will be able to read it and understand how to address the defect.

Source: ibtimes.co.uk

Outline the Action Supposed to Happen Instead of the Defect

Depending on the scale of the project you are testing, it may be a good idea to also outline the wanted result of your actions. 

What was supposed to happen in the software app based on the original software development plan?  In this instance, you can reach out to original developers to ask them about the action they intended to insert there.

Writing software defect reports to be as detailed as possible is always a good way to make everyone’s jobs easier. Explain what action was inhibited by the defect and which functions are now unavailable because of it. 

This will also make your developers’ lives easier as they won’t have to go out of their way to find original development documents.

Be Polite and Professional in your Software Defect Writing

Finally, regardless of how familiar you are with the development team, it’s still good practice to be professional and reserved in your software defect reports. 

Treat these documents as official data reports instead of casual correspondence with your colleagues. As we’ve mentioned, you can never know who will end up reading your defect report and you want to leave a good impression. 

Moreover, you want to maintain your company’s professional reputation by addressing each defect and part involved with respect. Once you’ve written your defect report, read it to yourself to spot any inconsistencies or areas which could be improved. You can consult a QA colleague as well to standardize your defect reports going forward and make reading them faster and easier.

Source: datafloq.com

In Summary

Writing software defect reports is essential for a successful and productive software development workflow. 

Don’t overlook the value of tracking and addressing bugs during development. While your app may be functional at its core, it won’t matter to end-users who want their money’s worth. 

Broken apps are often abandoned by the community and fail to capture public attention mere months after launch. Don’t risk your app falling into this category and write software defect reports instead. Both your investors and your users will be grateful for your foresight.

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Jessica Fender is a marketer with a deep passion for all things digital marketing-related. Jessica writes both for online outlets and academic assignments involving research papers, case studies, and essays. She especially enjoys working with students and helps them to write their essay better.

Rise In SaaS Adoption Brings More Benefits And Security Challenges

This year, organizations have used 110 SaaS apps, marking an increase of 38% from 80 apps in 2020, according to Yahoo Finance. On 30th September, the leading SaaS management platform, BetterCloud, released the 2021 State of SaaSOps. The survey of over 500 IT and security experts reveals that the latest challenges in SaaS management and IT have kept the momentum going as digital transformation exploded in 2021.  

The report also sheds light on SaaSOps automation, SaaS security files, and the future workplace. Other key SaaS data and app usage findings published in the report include the rate at which the use of SaaS apps continues to explode and how a surge in SaaS adoption brings about more challenges. There are many reasons why businesses should adopt new technologies, including SaaS.

However, Software as a Service (SaaS) poses several challenges, with the most notable being limited visibility into user data and activity. The second challenge would be managing app configurations consistently and understanding all SaaS apps within an organization. 

Source: youtube.com

Below are the key factors influencing SaaS adoption and the challenges it brings.

Availability Of Subscription-Based Services

Today, you can subscribe to almost anything, including readymade food, clothing, pet supplies, books, and even sports accessories. 

While the subscription business model seems like a new trend, it has been in existence since the age of print publications and book clubs. Boosted by the popularity of streaming services like Spotify and Netflix, subscription services have become essential tools for retailers to grow their business. 

Many benefits are linked to subscription business models, such as cost savings, convenience, enhanced billing strategy, and increased customer retention. 

As subscription services become increasingly popular, the demand for SaaS apps also increases drastically. Since SaaS tools improve productivity while reducing costs, many entrepreneurs, especially retailers, invest in them to stay ahead of the competition.

Source: subscriptiondna.com

SaaS Evolution 

Software as a Service is an innovative technology that involves licensing and providing software online via a subscription-based model. This means you don’t need to purchase software on a disc for use on one computer. 

Unlike traditional software installations and management, SaaS apps are cost-effective and require little to zero maintenance. In most cases, SaaS tools are installed and configured to the cloud directly, meaning you won’t experience compatibility issues during installations. 

Additionally, you don’t have to worry about the cyber risk associated with managing high volumes of software licenses. 

Source: driveinsights.com

Reduced Software Costs

If you’re running a small business, SaaS can be beneficial in boosting operations within the organization. 

Usually, Software as a Service is affordable, allowing you to acquire the most effective business tools well-established businesses use without much hassle. Subscribing to software as a service also guarantees low investment risks because you can cancel your subscription anytime. What’s more, you can develop a SaaS app tailored to your business needs at low costs.  

There are many software development companies with the expertise to create apps that fit your business model perfectly. With many options to choose from, you can find a developer that meets your needs and budget. You can also leverage the services of SaaS application developers that offer subscription services. Such app developers allow monthly repayments based on pay-as-you-go service. They also commit time and resources to reduce your MVP or minimum viable product. 

Professional SaaS app developers understand that maintaining quality at speed is an excellent way of protecting your budget.

Source: pinterest.com

More Strategic IT

In response to the coronavirus impact, the role of IT in business organizations has shifted from functional to strategic. Over the past decade, technology in business revolved around enhancing internal communications, improving business accuracy, and managing data systems. Companies also relied on IT to improve their marketing efforts through research and collecting accurate customer data. 

Although IT’s role in the business setup hasn’t changed much, entrepreneurs and marketers now use technology more strategically.  

Currently, business owners leverage the power of different technologies to drive innovation in the workplace to enhance the employee experience. Today’s business owners know that engaging employees is key to the growth and success of any venture. Therefore, they utilize the latest communication, collaboration, and project management apps to streamline business operations. 

In fact, 76% of respondents in the 2021 State of SaaSOps, admit they’ll be more strategic with their IT efforts in the next twelve months. 

Source: pinterest.com

SaaS Limitations

Like any other product in the market, SaaS has several limitations

As software providers invest more in the SaaS model, many app users overlook the importance of license compliance and end up misusing the software. 

Another drawback of using SaaS apps is limited customization. Ideally, you can have a SaaS tool developed to suit your business needs. However, the instant code that controls how other users use the app can’t be customized. You’re only allowed to personalize the software master data. 

Adopting SaaS tools also increases security risks, meaning hardworking but negligent workers can lose essential data to hackers. SaaS brings about various risks like poor visibility in user activity and data. It also raises concerns regarding data security, license compliance, and software integration. 

Source: gtechnosoft.in

Final Word

The availability of subscription-based business models and the evolution of SaaS over the years are critical factors driving its popularity in modern business organizations. 

Other key aspects influencing businesses to embrace SaaS include low software development costs and increased strategic IT practices.