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Cybersecurity in the Home Office: How to Protect Your Personal Networks

While a couple of years ago it was rare to find a work-from-home job, now it is more common than ever for businesses to employ partially or completely remote workforce. There are many perks to this arrangement, such as reduced operating costs and the ability to hire employees from anywhere, but the downside is the increased potential for cybercrime and data loss. When your employees are no longer working in the same building under the careful watch of the IT team, it can be more difficult to ensure that your staff is prioritizing cybersecurity.

However, while there may be a learning curve, it is far from impossible to stay protected. The trick is to ensure that every employee is educated on common threats and that they take the proper precautions to secure their home networks. While some employees may have an idea  about viruses and how to avoid them, it is up to management to provide guidance. 

Let’s talk about how to do that so your company can avoid a data breach.

Source: saemobilus.sae.org

The Risk Of Cybercrime

In order to really comprehend the importance of protecting home networks, it is important for everyone in your company to understand what is truly at risk.

Hackers love going after businesses big and small because they know about the massive amounts of corporate and customer data that is obtained and stored by most corporations. If any piece of that information falls into the wrong hands, it can be detrimental. 

While many of us know that credit card and Social Security numbers can be used to commit identity fraud, many don’t realize that even seemingly arbitrary information (e.g. birth dates and email addresses etc.) can also be sold on the black market or used for future scams.

If a company is found to be negligent and to be at fault for a data breach then they could land in hot water. In addition to a hit to their reputation, there is also a financial implication. 

Current studies show that the overall cost of a breach could reach upwards of four million dollars, which includes the costs of recovering your data, patching vulnerabilities, informing affected customers, and paying any potential legal fees. Employees should also be informed of these risks, so they know the repercussions. If they don’t secure their home network, then they could see their company go under.

Source: blueteamalpha.com

The Company Responsibility

While employees will hold some of the responsibility, it is the company that needs to ensure that their staff is protected from the risks of cybercrime.

For starters, your company should consider offering all employees a paid home business insurance policy. In addition to protecting their homes from damage and theft, many policies also offer assistance in the case of cybercrime. Cyber insurance can be a lifesaver because it can help with the costs necessary to reprogram computers and mobile devices, recover lost data, and pay back any customers that took a financial hit due to the breach.

Finding a suitable insurance policy should be a part of the overall cybersecurity response plan that your IT team should have in place in the case that an employee’s home network is hacked. This strategy should list every process that needs to take place immediately after a breach, including which programs need to be recovered first, which team members will be responsible for those specific tasks, and how you plan to inform the public.

If remote employees will be responsible for any part of the plan, they should be notified well in advance.

Source: europeanfiles.eu

Protections At Home

While having a suitable recovery plan in place is a great start, it is really best to avoid an issue before it starts.

To prevent unwanted intrusions, all employees should be required to create a complex password that includes a combination of letters, numbers, and special characters. On top of that, IT should also enact a form of two-factor authentication such as a finger scan or a secondary code that is sent to the employee’s cell phone. Every few months, the passwords should be updated, and if an employee ever leaves the company, their access should be revoked.

While a strong password will keep many hackers at bay, those that can get past that first line of defense can install a virus or piece of malware within moments. To prevent those threats from taking hold, every employee should have antivirus software installed on their computer and mobile devices so any existing virus can be immediately eradicated.

Your company must stay on top of these antivirus programs and install new updates when they become available in order to stop the newest threats and deal with IT concerns remotely.

Source: callhippo.com

Mobile Security

A perk that many employees enjoy in a remote environment is the ability to work from anywhere, even in public places, but without the proper protections, hackers could have an even easier time causing havoc than they do in the worker’s home office. A common tactic that cybercriminals attempt is the man-in-the-middle scam, where they create a fake network that looks like the real deal, but when the unknowing employee logs in, they are really connecting their mobile device to the hacker’s computer. From there, the hacker can gain access to the work files within and make their way into your corporate network.

To prevent this and other scams, employees should be educated on current threats and ensure that their device is properly protected. In addition to a password and a firewall, they should also consider installing a virtual private network. A VPN will automatically encrypt all incoming and outgoing data so it cannot be read if intercepted, and it will also disguise the location of the employee’s device, so they are harder to find.

As you can see, the threat of a network breach is very likely and quite dangerous, so management and employees need to work together closely to verify that their networks are secure. Consider the tips above and set yourself up for success. 

Source: corrata.com

Wrap Up

We exist in a new age of business where bank robbers are no longer the main threat to our company’s safety and security. With the mass migration of offices towards the hybrid or remote workplace comes a new set of rules and protections.

Whether it is advanced cybersecurity software implementation or simple training courses for remote employees, keeping up to date on digital data protection is a must for any remote business.

Benefits of Using Data Visualization for Content Marketing

Most businesses across the industries have adopted content marketing to popularize their business operations. However, many people do not understand that data visualization has a significant impact on content marketing success. 

Data visualization gives businesses a chance to present data using a series of visual elements necessary to convey their marketing message. It is evident that many people have already encountered different visualization elements such as graphs, charts, and more. 

Source: youtube.com/scitoons

Any business operating online needs to have an excellent content marketing strategy to secure a considerable number of potential customers. Having a good strategy helps you express the different types of information in various ways. 

Most businesses get it daunting to gain the trust of their target audience. This makes it challenging for businesses to grow and attain their goals. The use of data visualization can greatly help business owners attain their desired goals in business. 

Our article contains detailed information regarding the benefits of data visualization on content marketing. 

Let’s roll together! 

Source: mediadigi.com

Easy to Present Information

Content marketing is all about presenting information to the audience, persuading them to prioritize your business over others. This means that you need to present the information that your target audience can easily understand. 

Data visualization gives you enough space to explore and present relevant information systematically to your audience. You can use a collection of tables, graphs, charts, and other visualization elements to convey information. 

The good thing about this mechanism of presenting information is that everybody can read through the content and clearly understand the main message. In addition, the content is presented in an attractive manner that grabs the attention of the audience. 

You can also use different data visualization elements to display any marketing-related information for the well-being of your business. Besides, data visualization is considered a universal language that anyone across the globe can understand. 

It is vital to note that the visualizations are likely to reach people speaking different languages. This won’t be a problem since the language used to present the visuals is universal, and everyone can comprehend the message. 

In addition, data visualization goes beyond words since everyone gets a deep understanding of every message displayed. The message places your business on a competitive edge since it is persuasive in nature. 

Source: pinterest.com

Process Huge Sets of Data 

Research has revealed that businesses generate a lot of data from their daily operations. The data generated is a vital aspect when it comes to content marketing. The problem comes in when it is time to process the data and generate valuable insights from it. 

Data visualization has proved to be a vital tool for data processing. It primarily helps analyze the data and generate essential insights that are valuable for the growth and development of the business. 

You can easily use data visualization to compare specific patterns and trends vital in content marketing by creating insightful visualization using tools such as Tableau, AnyChart, Scatter Plot Generator and Google Charts. Visualization can help you identify a bigger picture of your business that you can take to the public members. 

By processing huge data sets, you can easily identify the major aspects vital to convincing potential clients to make your business an immediate priority. Also, you can use visualization to evaluate the performance of your marketing campaigns and their success. 

This will help you identify the areas you need to focus on to enhance your business success. Also, you will be able to locate the parts that you have managed to succeed. 

Source: visme.co

Encourages Customer Engagement 

Customer engagement is vital when running content marketing campaigns for your business. It has been revealed that businesses that focus on enhancing customer engagement succeed five times compared to other businesses. 

When portraying your content marketing information, it is automatic to have numbers and figures. Your target audience needs to get precise information about the figures you are talking about to understand the trajectory of your campaigns. 

You need to create your content marketing campaigns using excellent visuals that will enable your target audience to have a clear view of the major points in the campaigns. This can only be visible if you make good use of data visualization elements to reach success in marketing campaigns

You can as well incorporate other aspects such as data storytelling to make your campaigns more fruitful. This involves the use of data in telling stories about your business within a specified time duration. 

Also, graphics encourage customer engagement giving them a chance to contribute to the success of your business. This gives potential customers the confidence to acquire your products and services. Analysis has revealed that 80% of businesses that use data visualization to engage customers appear to be successful.

Source: digitalmarketinginsight.com

Helps Identifying Trends in the Industry 

Businesses operate depending on the current trends within the business industry. It is vital to do analytics and identify the current trends within your business industry before aligning your content marketing campaigns. 

Presenting data in graphs and charts gives you a clear picture of the exact situation across the industry. This gives you an idea about how you need to tailor your content marketing campaigns to elevate the performance of your business. 

Note that the business industry is changing much faster from time to time. You need to remain updated about the ongoing changes to craft unique content marketing campaigns that will work for your business. 

Identifying trends in the business industry can also help you tailor content marketing strategies for startups and any other type of business. Also, it is an excellent aspect to consider when crafting content marketing strategy 2022. 

Once you have identified the current trends within the industry, you can easily make prudent decisions that will trigger the performance of the business. Note that you might be forced to invite a data visualization analyst to help you get the job done or do it yourself by learning what a data analyst does.

Source: bestinfographics.co

Bottom Line 

The combination of data visualization and content marketing has proved to hold the future of the business industry. 

Businesses need to adopt the above mentioned features within their business operations if they want to stay competitive in their market.

Ryan Erwin has more than 12 years of experience in the field of Digital Marketing and Data Analysis, currently working as a Digital Marketing Specialist at PPCexpo.

Are Open Source Solutions Good for Your Software Development?

The Internet has pushed forward software development, allowing programmers around the world to connect and share ideas. 

Open source software is one of the great victories of this dynamic connection. Open source software enables hundreds of individuals to collaborate, solve problems, and design new programs, such as the Book of Ra spielen, that we can all benefit from. 

We’re going to look at open source solutions, and what they can do for your software development.

Source: zivtech.com

What Is Open Source Software?

The global computer software market is dominated by giants such as Apple and Microsoft, companies that have risen to the top selling software and hardware. 

In contrast, open source types of software are made available to both users and programmers completely free. One of the biggest examples is Mozilla Firefox, one of the most popular browsers, and one that is also completely free. The Linux operating system is another example. 

These open source softwares are available to users for free, but more importantly, they’re available to programmers. The source code is readily available, meaning that programmers can use it to create their own versions, and change any issues with current versions. 

It’s essentially free to all, and it offers a number of major benefits

Source: fosbytes.com

Open Source Software Benefits 

Solving Problems and Bugs

One of the main benefits of the latest software version is the fact that anyone can work on resolving bugs in a program. 

Rather than relying on a dedicated team, open source software is modified and improved by designers all around the globe. This international community is able to bring diverse approaches and experience to software development, resulting in a constantly peer-reviewed approach to software development.

It’s particularly effective at resolving any bugs and issues that may be present in a program, making it available at its very best.

Source: awonits.com

Customization

One of the big draws of open-source software is the possibility of customization

Thanks to the open source code, developers can fine-tune a program, changing interface functionality. This is particularly useful with things like browser plugins. 

As Mozilla Firefox is open source, developers are able to easily create browser plugins that enable users to customize how they use the browser, adding things like media players or advanced search settings.

The Personal Benefits of Open Source

Open source customizable software provides more than just improved access and customisations. 

There’s a good reason why so many people are involved with working on open source. It’s a great way to learn programming, and to get experience with a range of different programs. It’s also a great way to become involved with a community. 

Open source programming generally depends on cooperation, with programmers keeping each other in the loop about the latest developments. This massive online community can help you network, and earn something of a reputation for yourself.

Source: gravewebservices.co.uk

Promoting Yourself

Thanks to this extended community, open-source programming is a really effective way of promoting your talents as a software engineer

If you’re good at what you do, the huge range of different open-source programs give you the chance to demonstrate your skills. As a result, it’s possible that you’ll be able to find more work, either as a freelancer or with a larger company. 

Likewise, if you’re a business owner, encouraging your employees to get involved with open source planning is a good way to promote your workforce and their problem-solving skills.

Giving Back to the Community

Open source programming isn’t exactly charity work, but it does thrive on a certain altruistic spirit that is worth more than money. 

Many professional programmers actually derive far greater satisfaction from their open source work than their other work. This is because this kind of programming gives you the opportunity to give something back to the online community, and the broader world of an open-source software developer. 

Given how many people depend on open-source software for a wide variety of different purposes, it’s great to have the opportunity to pay something back for something freely available online.

Reduced Costs

A particular benefit of using an open-source software system, whether as an individual or as a business owner, is the obvious cost benefits

While many software solution options are available as entire packages for extremely high prices, open-source is available completely free. Plus, thanks to the customization benefits we’ve already mentioned, you’re able to get exactly what you need out of the programs without any superfluous extras. 

This is particularly useful for businesses, as you’re able to provide your employees with a range of different tools and programs completely free.

Source: opensources.solution

Improved Transparency and Security

With proprietary software, you’re never completely sure what you’re getting. Most companies work extremely hard to ensure their code is completely secret, as it’s the foundation on which their business is based. 

Open source, on the other hand, is completely transparent. If you know what you’re looking at, you’re able to tell from looking at open-source code whether the program is any good or not. With proprietary software, it’s impossible to see the code, and impossible to tell. 

On top of that, the transparency of open source is great for added security. You can see exactly what’s on offer, and avoid any potential security risks.

Source: medium.com

Easy to Rely On

Open-source software is of particular value to individuals or businesses embarking on long-term projects. 

This is because there’s no threat that the software is just going to vanish one day. Companies go under every day, leaving their software exactly where it was when they packed up. 

Companies also discontinue software packages or create new versions which may lack key aspects of previous versions. Open source has none of these issues. 

If you’re using a program for a long-term project, or simply favor it over other options, you’re guaranteed that it’s going to be around whenever you need it.

The Disadvantages

We can’t pretend that there aren’t any disadvantages of open source

One of the most obvious ones stems from the fact that this kind of software depends on a diverse range of different individuals. As a result, it’s not like there’s a dedicated support line for you to contact if something isn’t working properly. 

On top of that, if you want to work with only open-source when developing your software, you’ll never have the same level of intellectual rights as with proprietary software. 

Unfortunately, two of the biggest advantages of open source also have the potential to be disadvantaged.

Conclusion

All in all, the benefits of open source software development in 2021 outweigh the disadvantages. 

It’s simply convenient and diverse for a developer not to bother with. The above should give you some idea of the opportunities on offer and how to make use of them. 

Once you start integrating these kinds of programs into your business and development model, you’ll quickly see what makes them so special.

How to Use Omnichannel Approach Effectively for Better Business Results

With the evolution of marketing, brands and businesses should shift their focus from traditional marketing strategies to marketing on omnichannel. 

So what is omnichannel marketing? 

It is a marketing strategy that helps a brand to build its presence on multiple online and offline channels. The online channels include websites, apps, social media, SMS, email, WhatsApp, and offline channels include the retail store, events, call center. The amalgamation of all these channels helps to create a positive and seamless experience for the customer. Since the customer is everything for a business, the omnichannel marketing approach should be implemented to provide a smooth experience for your customers. 

A negative experience will always leave a sour taste in the customer’s mouth, significantly reducing the chances of the customer coming back to you. 

Source: commbox.io

USE CASES OF OMNICHANNEL FOR BUSINESSES  

Omnichannel marketing strategies can be implemented in various industries and sectors. To provide you with a better picture, some of the examples have been discussed below: 

Healthcare 

Various healthcare providers have started to implement the omnichannel approach by providing their patients with access to their reports on multiple devices, sending reminders for their doctor’s appointments, and providing daily health tips to keep the interaction alive. 

Retail 

In the retail world, customers have been provided with the option of purchasing online and collecting their products in-store. Customers can even interact with businesses on social media and even via email. 

Banking 

Instead of customers waiting in long queues to get their bank statements, they can easily do that through the bank’s official app or request a soft copy via email. Banks can even inform their users about new products via SMS or email, making it a more personal experience for their customers.

Source: flickr.com

Travel 

Airlines can send SMS and email reminders to their passengers before the departure of their flights. Any changes in flight schedules can also be conveyed to them easily. 

THE IMPORTANCE OF OMNICHANNEL

For the success of any brand, customers have to be given the utmost priority and respect. Therefore, you must make their experience with your brand as seamless as possible. If the customer is happy, they will surely come back to you for a similar experience and even recommend you to their friends and family. 

Omnichannel marketing can provide a seamless interaction to your customers. This experience is important for the following reasons: 

Provide Better Customer Experience

Providing your customers with a seamless experience would allow you to retain those customers, which eventually means a higher ROI (Return On Investment). You would be able to build a better and stronger relationship with your customers. 

Create a Better Brand Identity 

Utilizing various channels for marketing your brand will provide you with better brand visibility and a better brand image. 

Increased Sales

With better brand visibility and awareness, you can attract more customers. This eventually means higher sales and profits for your business. 

Better Insights into Customers Behavior 

Using multiple channels to market your brand will provide you with more data to monitor your customer’s engagement with your brand. This data is sufficient to help formulate marketing strategies accordingly, making them more effective than before. 

Source: the-future-of-commerce.com

HOW TO CREATE A PERFECT OMNICHANNEL MARKETING STRATEGY 

Creating a successful and effective omnichannel marketing strategy requires proper planning. If done the right way, it would help to increase the ROI for your business. 

Typically, an omnichannel marketing strategy involves the following: 

Collect data 

Data collection is the most important step in designing an effective omnichannel marketing strategy. It is on this data that the omnichannel marketing strategy is based. If this data is not up to date or accurate, your marketing strategy will not be able to deliver the results you desire. 

This data will give you an insight into how your customers interact with your brand; what devices they use, what features or products they are looking for, or what time are they most active. The data can be collected online and offline with the help of various marketing tools. 

Analyze the data 

Once the accurate data has been collected, you are now ready to analyze it. This would give you a better insight into how your customers interact with your brand, and how you can make it a better experience for them. 

Customers can be categorized according to their behaviors to provide the users with a unique experience. 

Source: acceleratedigital.com

Customer journey mapping 

Once the customers have been categorized, you must study the customer journey maps for each category. 

This will give you a better insight into how a customer reacts from the minute they discover the brand till the point they carry out a purchase. With this data, you can create better-targeted marketing campaigns that will prove to be more effective.

The right context 

Sending the wrong message to the wrong audience will not be an effective way of marketing. 

You must ensure that the message is conveyed at the right time to the right audience on the right platform, for your marketing strategy to be as effective as possible. 

Your brand must have certain guidelines set regarding this. 

Customer service

Since an omnichannel marketing strategy is being implemented to provide your customers a seamless and positive experience, you must not overlook the customer service you provide to your customers. 

Your staff must be trained well to serve your customers in the best way possible. Your customer care team is a group of people that will represent your brand to your customers. Therefore, they must be trained well.     

Source: textexpander.com

GETTING A HIGHER ROI WITH YOUR OMNICHANNEL MARKETING 

A smooth experience for a customer will help you to retain them; but to be able to generate a higher ROI, you must consider the following: 

Be consistent with your messages 

A brand that does not message its customers regularly is forgotten faster by the customers. An average customer receives numerous messages from other brands. To keep up with this competition, you must message your customers regularly, but still not overdo it; the customer must not feel pestered at any point. 

Always provide a consistent customer experience

To be able to retain your customers for a lifetime, you must be able to provide them with a similar experience on all channels. The customer should always feel the same regardless of the platform they choose to interact with your brand. 

Data-driven marketing 

As discussed before, data collected is extremely essential for an effective omnichannel marketing strategy. Getting an insight into the customer journey mapping will allow you to target your customers accordingly. 

All of these strategies ensure that your brand can generate a higher ROI. This makes your omnichannel marketing approach very fruitful. 

Source: blog.searchmetrics.com

FINAL WORD

The omnichannel approach has been implemented by most brands and businesses from all sectors. As more and more brands are taking up this approach, the competition has become very tough. 

All brands are trying to target the customers to get a higher ROI. It is becoming increasingly difficult for brands to survive in this marketing world, especially those who do not have any new and unique marketing strategies. 

If you too are struggling with the omnichannel marketing of your brand, you must not shy away from contacting professionals for digital marketing services.

Internship at Zesium

Zesium is a company that values knowledge and willingness to learn – the same reason inspired us to start our internship program. 

No matter the area of expertise, Zesium gives the opportunity to graduates and specialists interested in gaining work experience in the industry and taking an important step in building a solid career. 

Our new interns: Suncica Miladinovic (iOS), Andjela Misic (Android), Marija Milojevic (QA), Dejana Pavlovic (Frontend), Nikola Djurovic (iOS), Nikola Djukic (Backend) i Vladimir Petrovic (Backend).

Although we are a software consultancy company, it is not only software development that we focus on, but also on honing and upgrading our team’s skills other than the area of expertise. 

Software development projects tend to be complex and multifaceted – during the process, things can change quickly and it is important for the entire team to know how to best handle the risks. To complete projects on time and within the budget, it is the project managers that must engage in efficient planning, organization and monitoring. 

Our latest internship was held in the field of Project Management (PM). It involves use of various policies, procedures and principles to plan, implement and complete the project. 

Project Management Interns: Nikolina Sarajlic and Sara Mandic together with our Project Manager Milan Lisica

In IT companies, project managers have to tie everything together at every stage of software development. It is them who must make sure that everything goes according to the plan, watch the budget and achieve the goals. 

Project Management internship in Zesium included some main areas that we covered with our interns as follows:

  • Introduction to IT project management (team members, project types and stages etc.)
  • Project preparation (project estimation, creating project specification and the team etc.)
  • Agile Methodologies (Scrum, Kanban etc.)
  • Jira tool setup (creating epics, stories, sprint organization, elements etc.)
  • Project management (PM daily, weekly and monthly activities, project progress monitoring, project risks, planning sprints and prioritizing, writing User Stories, team meetings and communication with the client etc.)
  • PM Tools (Jira, Confluence, GSuite, Slack, Zoom, Adobe XD, Photoshop etc.)
  • Introduction to the basic technical terms (software architecture and components,development environment, Bitbucket/GIT etc.
  • Introduction to UI/UX design principles, backend and frontend as well as to QA process
HR presentation for our new interns

However, at Zesium, it is not only Project Management that was on the plate to learn about. Besides the main areas, our interns have the ability to learn about other skills essential when working with people and within the deadlines. 

Some of the other skills important for Project Managers (and other roles) we support are nurturing your own passion to learn new software development practices, developing analytical capabilities and flexibility at work, enabling you to listen actively and manage your time as well as to upgrade your communication skills for various situations.

Due to the recent pandemic situation, some of our employees are still remote, thus we also pay close attention to develop an ability to manage remote teams and build trust with your team peers. 

Our iOS interns: Suncica Miladinovic and Nikola Djurovic

Apart from the skills mentioned above, we encourage our interns to learn additional skills that will help them enter the business environment more confidently and we also educate them how to:

  • Prepare the ‘ground’ before they go to the holiday
  • Successfully present and talk to people as well as efficiently organize meetings
  • Grow a culture of providing feedback
  • Responsibly behave whilst working in a company

As our motto is ‘We Always Take a Step Further’, we consistently provide more value for our interns through lectures and advising on various topics like efficient Skype communication, building your personal brand, advising on how to successfully manage remote teams and achieve attention to details in the work.

QA internship: Team Leader Anja Latinovic and Marija Milojevic

Throughout the entire internship process, our interns are always recommended the best resources and literature to upgrade their skills and learn more at their own pace. 

No matter if you’re enrolled in Android, iOS, backend or QA internship, you will get a chance to learn more about other job roles and get familiar with certain parts of their work and acquire a wide knowledge on software development in a company. 

The internship is important to us because we do not only educate interns to gain technical knowledge but also to learn how to interact with professionals in a workplace setting and develop essential soft skills like time management, adaptability, problem-solving and teamwork. 

If it sounds good and you’re interested, feel free to reach out to our HR colleagues at: hr@zesium.com

How to Effectively Position a Banking Mobile App in the Market

Mobile banking app market was projected to generate $693 billion from downloads as per some statistical reports – in 2020, the total payment value generated by using mobile devices reached $503 billion. 

Increasing numbers of mobile users has also incited the growth of mobile payment services worldwide.

With such increasing numbers, financial institutions have moved beyond traditional marketing channels and try to leverage mobile technology as an important sales channel. 

Banks are going digital to take advantage of technological innovations, becoming better, stronger, and more trusted by their customers. By now, the most competitive banks offer their clients mobile banking  – the ability to complete the financial transactions via their smartphones or tablets. In order to keep up with growing demands of clients, both digital and legacy banks must continue to adapt to mobile market trends. 

Source: technofaq.com

Business Benefits of mBanking

Mobile banking is more secure than online web banking due to multiple layers of authentication and protection. 

Clients tend to handle more transactions via mobile phone, thus the result may be an increase of your bank revenue generated by mobile. 

Paperless benefits to mobile banking not only help to protect the environment, but also reduce postage costs for banks. 

Banking apps reduce human errors and let your clients manage their own finances in a smarter way while you will have better visibility of bank processes and address service issues instantly

Mobile provides push and in-app notifications which significantly improves the communication. Those notifications are personalized alerts notifying users about certain actions (paying the bill, etc.) and should be used as a way of passing on key information. Notifications can improve customer relations with the brand if used properly. 

Mobile is the best way to leverage technologies for improving user experience since you can offer personalized and tailored insights for users based on their preferences resulting in smoother customer experience. 

If banks want to learn more about their customers’ habits and preferences, the mobile is the right way to go. Mobile banking apps enable banks to collect feedback thus improving the overall customer experience

Source: krify.co

How to promote your mobile banking

If you want to drive adoption you need to raise awareness of the benefits, educate and onboard your clients and give them a reason to change now.

Motivating mobile adoption requires you to explore the barriers standing in customers’ way. Is it difficult to sign up, are they unsure how to use the app and similar will help you to perceive your product from their standview. 

If you want your mobile app adoption to be effective, you should implement both online and in-branch tactics. 

What’s in it for the consumer?

Think about why would anyone pay attention to your app? 

People usually need a slight push, so think about the perks of giving a mobile app a try. 

You should try to figure out what to offer in order to meet the requirements of your audience – such a strategy can result in success when promoting your banking mobile app

Source: paymentsjournal.com

Pay Attention to Your Audience 

Some research showed that certain banks and financial institutions are more prone to younger, more tech educated people who already have a good knowledge of mobile technology. 

But do not forget about older people – many older people are actively engaged or interested in mobile apps and technology. Carefully choose a plan that includes this demographic group and you may be surprised. 

If you want to attract both younger and older generations, make sure that your offers are valuable to your targeted audience. It will be difficult to attract or retain people if the app is slow or complicated – the whole point is convenience and ease of use, so make sure your app delivers exactly those features. 

Empower Your Frontline

A great chance to promote your mobile banking app is when the clients visit your banking branch. Once they finalize their service, you can walk them through how to complete their transactions via mobile. 

That means that your frontline staff must be confident using your mobile app while recommending it to your clients. 

Your staff that interacts with your customers regularly must be familiar with your app and able to use it and help customers with any issues that customers may reveal. 

If you want to cover all angles, you can offer help to people to download your app or set it up physically in your bank, while online you could provide a tutorial on your website. 

Onboarding users and showing them the simplicity of your mobile banking app is the best way to drive them to use your app. 

Source: timesofisrael.com

Create a resource centre on your website

One of the major obstacles to adopting your banking mobile app is the confidence and know-how level when using your mobile app. If clients do not believe they can complete their transactions correctly and securely, they will not use it. 

You can overcome this issue by providing product simulations on your website. Such an approach will properly onboard your users and give them a chance to educate themselves on how to use your apps without any difficulties.  

Any mobile app needs an onboarding section, so providing various forms like tutorials, step-by-step guidelines or FAQ section or chat will surely help in educating people and supporting the adoption.

Source: silvercloudinc.com

Run an Interactive Marketing Campaign 

Interactive campaigns are a great way to promote your mobile banking app. You can raise awareness, educate your clients and incentivize mobile app adoption all within a single experience. 

Interactive campaigns create engaging experiences that encourage people to stick around – you can also combine experiences (e.g. games) with awards that customers will care about. 

Engaging techniques will give your customers a reason to engage with your app in a long run building their usage habits and getting insights into their preferences. 

Source: bankmellat.ir

A Single-Feature Emphasis

The biggest mistake of many sales reps and marketers is to try to explain ALL benefits at once. Highlighting specific features at a time will allow customers to focus only on one feature and more easily process the information. 

If you send marketing emails promoting your banking mobile app, always highlight only the most important details to engage users to keep reading. 

Step-by-step guidelines and checklists will help with this approach but remember to stay clear of heavy text in your emails or newsletter. 

Source: cdgi.com

Social Media for Promotion

Today’s consumers want to be able to manage their own accounts, spendings or savings and that is the reason why financial institutions focus a lot on mobile technology. They tend to make their brand stand out in their social media ads with value propositions. 

A new approach would be to promote mobile banking as a lifestyle itself – such an approach will create a better sense of integration between the bank’s products and their mobile apps. 

Social media can be used for SEO purposes as well – you can target your physical stores and use keyword phrases like ‘bank near me’ or rely on product specific keywords like bank accounts. 

However, be careful with social media and ads so as not to trigger a counterffect. Step into their shoes and give them a good reason to download your new app – once you perceive things this way, consider adding it to your strategy. 

If you want to differentiate your mobile app from your competitors’, your marketing team should translate/convey the value proposition of the mobile app into the messaging that will support the lifestyle of their customers and end users. 

Source: appvirality.com

Mobile banking trends 

Some of the most in-demand features of mobile banking apps as per industry analysts are as follows:

Account Management 

Such tools enable users to perform basic banking tasks in-app while helping banks to establish a single-channel experience. A hassle-free digital experience demands flawless mobile management capabilities.

Security and control 

Security functionalities enable customers to overview their personal information – such a need was accentuated in the pandemic.

Security is the utmost factor when talking about consumers’ confidence in banks’ digital means. 

Security features today are becoming more and more advanced with technologies like biometric authentication, facial recognition and voice recognition.  

Alerts 

Alerts or notifications are one of the most important ways for banks to reach their customers – they are the best approach if being in easy-to-use and interactive format. 

Banks can gain a competitive edge by investing in less common alerts like password changes or purchases above the previously set amount. 

Source: dribble.com

Finally, what do customers expect?

Mobile banking is definitely the future of the banking industry. 

If you wish to increase adoption, try to figure out the reasons why your clients hesitate and help them with the onboarding – only if you offer them unique value, will they try your mobile app. 

Customers today are bound to their smartphones and they expect their banks to be at their pocket’s reach. If you combine useful features with high security standards, it will enable you to retain both, new and existing customers.