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5 Types of Software for Businesses in 2022

In this fast-paced society, people want instant results, and businesses need to play along with the demands. By doing so, companies can meet customers’ needs and make them happy with the outcomes.

How can businesses, no matter the size, meet the demand without compromising the quality of their product or service?

Technology is the best tool businesses can leverage to meet their needs and provide what customers ask for.

Computer software is technology that helps businesses to be more productive today. These software programs can manage different tasks and help reach their long-term goals.

Therefore, finding the right tools makes a huge difference in how a business can operate.

Source: the-next-tech.com

Why Choose the Right Software Carefully?

Every business is unique. 

That means that one software program may work for one company but not for another. If you are a small business, you cannot use accounting software that covers a large base clientele like that of a large organization.

The point is finding the right tool is necessary – it will cut down your expenses, deliver improved performance, and help make smarter executive decisions.

Keeping detailed records of client contacts or stock rotation is vital depending on what your company sells and the market it operates within. 

However, a few software solutions require commercial operations.

Source: webbiquity.com

Computer Software for Businesses

Accounting Software

Instead of spending your time doing various tasks manually, accounting software can simplify things. Even accountants will find using accounting software an efficient method.

Accounting software must have the following or one of these features:


It allows businesses to accurately process employees’ payroll, pay-slip, yearly bonuses, etc. It streamlines services from other software to reduce manual approach and allow more timely operation.

Payroll software programs can pay employees on time, track expenses, etc.


A comprehensive, user-friendly, and simply implemented tax software solution may give business owners just what they need to negotiate the complexity of any country’s tax regime.

One of the most critical components of preserving business integrity is complying with legal tax duties and estimating the optimal tax result for your company.

Tax software can record your company’s expenses, manage tax computation, or link an accountant to the software.

Source: fourlane.com

Bookkeeping Software

Understanding bookkeeping is critical to making valuable business decisions for a company. When it comes to accounting software, the ability of business owners to receive important accounting information in an easy-to-use, easy-to-understand format is critical. It allows business owners to focus less on complex accounting fundamentals and more on running their business.


Quickbooks can track and manage expenses, income, accounting tasks, payroll, sales tax, inventory, and more.

It’s best designed for small businesses with 4 tiers offered. It has a mobile app version to help you manage your accounting performance on the go.

  • Job costing
  • Inventory
  • Track expenses
  • Reporting
  • Estimates
  • Tax deduction
  • Sales tax
  • Invoices
Source: accounting-software.financesonline.com

Project Management Software

Another computer software that must be included on every business list is a project management software application. It provides an invaluable logistic flow of projects and tasks in an overview manner.

This sort of software enables users to organize big projects by dividing them down into individual job pieces.

Project managers can track who, how, where and why to manage the organizational flow. They can check on the progress of tasks and where resources are going.

In addition, a competent and well-organized strategy is also necessary for assuring clients that their projects will be done on time and in a professional manner.


Trello is an all-in-one project management software you can carry with you anywhere. It’s used to manage projects, improve collaboration, and enhance productivity for a faster and better project outcome.

It uses the Kanban-style of boards where you move a task to a new chapter or step once it’s accomplished. It makes managing projects and their workflow seamless. Users may create unique boards and lists with cards that incorporate files, links, checklists, due dates, and more using its simple and easy interface.

You can customize your boards with ready-made templates available. It also allows integration with other tools like Slack, Dropbox, etc.

Source: smallbiztrends.com

Communication Software

Communication is essential to all businesses of any size. It helps tackle issues, collaborate, manage projects, build relationships with customers, and more.

There is no need to go through a lengthy process of delivering a message or rely on emails at all. Now, you can provide instant messages and get answers as fast as you need them.

Communication tools are now comprehensive and allow teams to collaborate faster. It provides an efficient workflow process.

Tools for communication not only allow teams to send messages but permit video and audio calls, live presentations, sharing files, etc.


Slack is an excellent software for better communication and streamlines all project communication within the business. You can have real-time messaging, collaboration, and feedback.

You can create channels to manage communication faster per project or team. These channels can be private or public.

In addition, you can share files, schedule meetings, add third-party applications, and more. The search function makes it easy to look for a message or file. This eliminates the need to scroll through loads of chats and information. You can also mention a person to get their attention.

Microsoft Teams

Microsoft Teams is another communication tool on our list. Why? If your business uses the Office 365 software, it’s generally the best communication tool to integrate with. However, Teams can also work as a standalone application.

This chat-based collaboration platform offers more than real-time messaging. It permits audio calls and recordings, video calls, online meetings, file sharing, and integration with Office 365 and other tools.

Teams can work with a small number of employees to more than hundreds.

Like Slack, you can create channels for each department for seamless collaboration. It has fast online video calling and screen sharing that can support discussions between members. Furthermore, there is the integration of SharePoint, document storage, for file sharing.

Source: financialtribune.com

Customer Relationship Management (CRM) Software

Understanding your customers delivers a better way to drive growth and success. CRM software is a tool that can analyze customers and their interactions with them.

This tool provides crucial business insights and assistance that is linked with current and past customers, leads, etc. Identifying your data, trends, and multiple channels improves the overall operation and value of your business.

Zoho CRM

Zoho CRM is the most outstanding CRM tool. It fits any business size and makes it accessible always.

It works with businesses whether it’s in-office or remote work. Furthermore, it offers an improvement in the leads, increasing sales, and measures the overall performance of campaigns.

Zoho CRM is flexible for businesses, allowing them to customize themes, styles, reports, and forms. It’s easy to make them with the drag-and-drop feature.

Here are some features of Zoho CRM:

  • Classifies leads based on sources and filters to help sales representatives improvise on their pitch or approach to these leads.
  • Provides all details from the moment you get the lead to all the reports.
  • Tracking customer calls in a few clicks. It allows sales representatives to schedule calls and answers to satisfy customers.
  • Integration with other apps for better workflow and better collaboration.
  • Zoho mobile for easier access and faster response.
Source: syntacticsinc.com

Time-Tracking Software

Time-tracking software is for managing time and documentation of work performance. As time is a crucial source for businesses, time-tracking software can help employers check if employees are working on their tasks.

Time management software can track employees’ time and performance which help see areas of your business that need more time.

Time Doctor

Time Doctor is an application that monitors the activities of employees. It offers multiple services from payroll and project management. So, everything is integrated to help managers easily check on tasks, payments, and projects accomplished.

It monitors both the mouse and keyboard activity, getting screenshots at different intervals, and confirms employees are working on a task.

Other features of Time Doctor

  • Distraction alerts: It sends users alerts informing them they have gone off-track on their task.
  • Email notifications: Managers receive notifications or alerts regarding performances. These notifications can be customized depending on some triggers.
  • Works on multiple devices or operating systems.
  • It allows offline tracking.

These are the crucial computer software programs that businesses should have to help them with their tasks and improve their productivity. There are other software programs too, but it depends on how the business operates.

There is a wide selection of software for digital marketing, website building, online payment, cybersecurity, etc.

Source: macupdate.com


Knowing your business is the first step to identify the software your company may need. 

If you are familiar with what can help your business, you can now proceed to find a tool for that concern.

You don’t need the most expensive software for your business. Instead, look for one that offers the features that cover your requirements and allow you to adjust your premium plan as your business grows.

5 Ways Big Data Is Transforming the Real Estate Business

Businesses across different industries are leveraging Big Data – that is huge volumes of data collected from search engines, social media, and other non-conventional sources –  to bring improvements in many business aspects. 

With Big Data analysis, businesses enjoy streamlined resources management, increased operational efficiencies, growth opportunities, expedited and smart decision-making, and optimized product development among other benefits. 

It is no different in the real estate sector, the transformation is clear. Companies, investors, sellers, and buyers are embracing Big Data using this type of data to build algorithm models and predictive analyses to remove the guesswork. As a result, they are reaching predictions that are more accurate. Moreover, these predictions are bringing several benefits to the stakeholders. 

Here are 5 ways leveraging Big Data is revolutionizing the real estate industry.

Source: codeburst.io

1. More Accurate Property Evaluation

When introducing property in the market, pricing it correctly is crucial in the real estate industry. Real estate professionals often relied on their expertise and experience to manually appraise a home. This meant performing a comparative market analysis based on factors such as the proximity to schools, institutions, and other amenities as well as the prices of other properties in the neighborhood.

However, Big Data and AI are allowing these professionals to evaluate properties more accurately based on the current trends and other additional information. Unlike manual appraisal which compares just a few properties, big data can analyze thousands of similar properties. Big Data gives better insights into the market to help evaluators understand the markets in-depth. 

In addition, Big Data technology helps remove inconsistencies brought about by dependency on many data sources. The technology is able to bring all these data sets together to help reach a transparent and objective figure.

Source: mphmag.com

2. Improved Marketing Strategies

When it comes to marketing, the more targeted a strategy is, the better. 

With Big Data, property agents get access to valuable insights about what prospective buyers are looking for in properties. In addition, agents can be able to identify buyers’ demographics by gender, age, region, preferences, interests, career objectives, and more to help them create more targeted advertising campaigns. For instance, agents can be able to tell that a customer has young children or pets. With such information, agents focus on properties in pet-friendly neighborhoods as well as those close to schools. Likewise, with insights on career aspirations and standard of living, agents can help prospective buyers to locate properties that match what they are looking for.

Big Data is mostly transforming the luxury homes market in this regard. This is where prospective buyers are looking more into what features the homes have to offer, as compared to specific locations.

Source: smartbusinessdaily.com

3. Enhanced Property Development

Big Data analytics is helping developers and real estate company owners maximize profit margins through improved property development

Stakeholders are analyzing data sets to identify areas that promise the highest profits for development. For instance, by analyzing government records, they are able to identify areas marked for infrastructure improvements. Likewise, by looking at trends on social media, they can gain insights on, say, an increased interest in a particular area by a particular demographic. 

Additionally, by going through an apartment market survey, investors can be able to analyze property occupancy by comparing occupancy rates in the past versus future predictions. This helps them identify areas with high occupancy rates for their future investments.

In addition to identifying the best places to invest in, investors can use market analysis reports and follow social media trends to determine what residents in multifamily properties are looking for.

Source: itchronicles.com

4. Better Decision-Making

AI and Big Data are transforming the real estate industry by enabling faster and better decision-making for both customers and real estate business owners. 

For instance, Big Data delivers all the information a customer might need about a property. This can include crime rates, school zone data, home value graphs, and more. With access to such information, they can make the decision to buy or not faster and from a point of knowledge.

Likewise, investors can be able to look at the property’s past data such as how the property was used, past renovations, permits pertaining to the property, insurance claims filed in the past, and legal cases attached to the property among other information. This puts the investors in a better position to decide whether to go ahead with the purchase in a quick manner. 

Moreover, Big Data is paramount in risk mitigation to reduce losses.

Source: elinext.com

5. Efficient Running of the Businesses

As mentioned earlier, real estate companies relied on manual processes. 

This meant labor-intensive procedures and more man-hours for the work to be done. The entrance of big data brought about process automation. Big Data uses Artificial Intelligence technology to process huge volumes of data faster and accurately to produce user-friendly data.

With the time-consuming manual processes out of the way, real estate agents now have more time on their hands. Moreover, they are using this time to concentrate on more important business functions such as improving customer relationships. 

Property developers, on the other hand, are using useful data sets to keep abreast with the market changes and adapt quickly as needed.

Source: youtube.com/multifamilyuniversity


Big Data analytics provide real estate stakeholders with access to valuable information drawn from different and numerous sources. This gives a wider scope of data analysis and accurate insights into properties and land. 

Such an approach equips real estate business owners with the information they need to make better development decisions. Similarly, agents can zero in on properties that match their customers’ needs faster and buyers can dig out information about properties before making the purchase decision.

How to Hire Software Engineers on a Startup Budget

Startups are often caught in a dilemma. 

They have to contain their costs, optimize their working capital, and do full justice to the investments made. At the same time, startups have to hire quality software engineers. 

Letting code out into the wild is like taking undue risks without good software engineers. Startups have to be super careful about this. Even a small glitch in a prototype can make the customers suspicious and picky about whether they will use any startup products.

5 Tips on How Startups Can Hire Software Engineers on a Startup Budget?

Here are some points as to how startups can hire software engineers on a startup budget rather than an enterprise budget.

Attract Creative and Driven Candidates

Remember that there are software engineers who like to work in challenging environments as much as environments with good benefits schemes for employees. These are talented and creative software engineers. They cannot work in sweatshops fixing obsolete or stale code someone wrote decades ago. They cannot work on products conceptualized and designed by other minds, and they have to fit into this. They’d rather exercise their original thinking by being part of a core group of professionals building a revolutionary product. The product becomes a manifestation of their mindset or output of their creative thought process.

Such professionals find redemption in startups. At startups, software engineers are not just mere bricklayers. They are brick makers. They are responsible for theorizing, conceptualizing, and implementing their ideas. Startups heavily rely on the minds of such engineers. So, a startup can identify such candidates by assessing their interest level, motivation level, zeal, technical expertise, and love for programming. Importantly – their passion for building new products.

Source: bluematador.com

Use Curated Tests to Sieve Out the Best

Whatever said and done, startups need the crème de la crème. 

These people will define the destiny of this company. The ideas they put into motion will dictate the company’s trajectory in the future. And it’s not that difficult to find such engineers. Instead of using redundant hiring techniques, a better approach is to create a curated online assessment. The test can be highly specific – because no two software engineers are the same.

A software engineer who is good at building good UIs may not necessarily know Query languages and vice versa. In the software development world, horses for courses methodology work best. But startups most often need engineers who are full-stack. These are unicorn designers and developers – finding them is rare, but finding them is possible with curated tests. 

Such professionals want to work in stimulating environments because their minds are wired that way.

Source: gardoce.com.au

Hire Freshers 

When Zuckerberg started building Facebook, he had many projects under his belt. But he was not a ‘corporate-ised’ software engineer. He was a garage software engineer. He would code for the love of expressing himself. So, he was a fresher in that sense. 

Similarly, plenty of freshers love to code for the love of coding because it is a form of expressing oneself. Ironically, these freshers don’t get a way into large enterprises because they are categorized as freshers. Large enterprises are highly prejudiced in this regard. They don’t want to gamble on freshers.

Startups need not gamble on freshers. They have a better yardstick to measure the technical expertise of freshers. Using online tests is one of the good ways to do it. An online test that checks a software engineer’s understanding of core computing concepts will fare way better than traditional recruiting processes. Startups have the best access to freshers. And bright minds have the craziest and most revolutionary ideas. 

Tapping into them is a great way to look for a path-breaking idea.

Train Freshers

Hiring freshers and putting them on the job right away is not a good idea. Reserve a budget to train and onboard them. Allow them space and time as they need a lot of it. Their minds are wacky and ready to make inroads into the toughest problem areas. Allowing them the freedom to breathe is like providing sunlight to a plant. 

The more the sunlight, the more the growth.

Training should be a combination of soft skills and technical skills. In an organization, as much as technical skills matter, soft skills also matter. Communication is the bridge on which ideas, thoughts, and information pass. 

Even more important is behavioral training. Teaching freshers how to collaborate safely and professionally eases the office environment. It sets a congenial environment for collaboration and innovation.

Source: torc.ai

Hire Remote Software Engineers

Living expenses could differ by location. 

In certain locations, the cost of living might not be as high. Hiring remote software engineers from such locations is a good way to stay within budget and get quality talent. If a startup uses this strategy, then there is no stopping from where to hire. 

The world is a vast place. There are talented software engineers across the globe. It is up to the startup to pinpoint such talent and keep them engaged.

The startup can build a business model where it hires remote software engineers and uses a local verifying agency in that location to verify these engineers‘ location and credentials. This way, a global workforce can be built. All within budget and not relenting on quality. 

Currently, many startups are using this strategy and succeeding. A startup can double up its recruiting accuracy by using curated online assessments to get the best quality software engineers.

Source: willdom.com

Wrap Up – Plan in advance

Hiring software engineers on a budget needs good planning. 

Planning and prioritization are the keys. Otherwise, if a project comes in, the startup might be constrained to hire expensive software engineers to fulfill the project’s demands. Planning 6 months in advance is a good way to build capacity. Then, this capacity can be showcased to get projects.

A mix of local and remote software engineers can complete the projects. The success rates of these projects can be high, especially if the startup uses online assessment tools such as TestGorilla and others.

5 Tips to Improve Your Sales and Increase Revenue

If you’re a marketer or salesperson, then you’ll know how big of a labyrinth that sales can be at times. In fact, the sales world is a very fluid, quick paced and changing industry with many different emerging competitors. Due to this, it is crucial for professionals in the sales industry to continuously improve and boost their sales. 

This article can be helpful for both new and existing businesses that may have stagnated or declined recently. 

Having said that, below are five suggestions for boosting your sales and improving your revenue and sales performance:

Understand Your Business’s Value

Every business has something special or unique to offer its customers, including yours. The goods and services you offer may be the same as other businesses, but the manner in which you provide them makes you different from others. Find out what makes your company unique, and then share that with your customers.

To do so, think about the following questions:

  • What is your product or service?
  • Who is your product or service for?
  • Why is your product or service different from your competitors’?
  • Why should people care about your product or service?

With that said, make sure your customers see this first on your website, or in person, so they know what differentiates your product from others. 

Source: allbusiness.com

Know Your Target Audience

Your sales will increase when you truly understand who your customers are, which means you are able to target marketing, social media and other ad campaigns for them. In addition, you will also be spending less money on ineffective marketing campaigns.

Beyond marketing, understanding your target audience will help you sell products as you know in what way your product can fulfill your customers’ needs. If you can understand why your product fills a certain need in a consumer’s life, you can highlight this improvement and compare it to alternatives.

It is also important to target your existing customers, not just potential new customers.  Consider your customer retention strategy and how you can improve their experience. It’s actually a less expensive marketing strategy to focus on your existing and loyal customers instead of trying to get new ones.

Consider creating a customer loyalty program or rewards points system. 

Source: blackberry.co.uk

Focus on Customer Testimonials

Customer testimonials can be quite valuable in terms of business assets, especially when it comes to marketing and social media. ‘

Theresa Malone, a sales manager at UKWritings and Studydemic, suggests that businesses should “make it a priority to gather and organize these testimonials so you can use them to their full advantage. It’s even more useful if the business can pair the testimonial with a photo to put a name, face and title (if relevant) to the review.” 

In fact, matching an experience to a face means a lot more to a potential consumer as they can relate to that person, it seems more realistic and professional and can increase your sales.

Storytelling paired with photographs will engage and persuade your target audience and will only improve your sales. 

Source: ventaforce.com

Interact with Your Clients

If you get reviews of your business on sites like TripAdvisor and Yelp, it’s important to take the time to respond to the reviews. This is the perfect opportunity to thank and interact with clients when you get good reviews, and manage bad reviews in a professional and authentic way. Under no circumstances should you become antagonistic or defensive as this tends to only reflect poorly on you and your business.

Social media is also a good place to positively interact with customers. Use Twitter and Instagram to find out what the conversation is around your business. Follow socially active local accounts like restaurants, event promoters and other local organizations and influencers. They’ll most likely follow you once you follow them, and that improves the possibility of the range of your messages. 

Source: ninjaos.com

Get with the Times

The old sales beliefs don’t hold true nowadays and it’s important for your sales strategy to reflect this.

With the rise of social media, it’s no longer as important to focus on physical location. If your social media presence is strong and engaging, people will go out of their way to find your business. Understand the new generation of consumers and their needs and perspectives, and make sure you can tap into this market as it grows.

Perhaps the most important step you can take to get with the times is recognize the power of the mobile device. More and more, customers want the ability to shop from their mobile phones as they’re on the go, and your business’s website needs to be able to meet this demand,” says Ian Marson, a tech writer at ViaWriting and Essayroo

Consider optimizing your website for mobile phones as a priority on your to-do list. You can also look into developing an app for mobile devices.

Final Word

It may seem daunting at first, but these are mostly easy wins for any business. In fact, adopting all of these suggestions will improve the customer experience and help you increase your sales and by default your revenue. 

Therefore, it’s important that you – the marketer or salesperson – to keep in mind what the consumer wants. Remember that they want convenience, speed, personalization, entertainment, etc. If your business can address these wants, then eventually, the sales will follow. 

Good luck in your marketing and sales endeavors!


Madeline Miller is a sales blogger at Best essay services and Research paper writing service websites. She also writes blogs for the academic service Assignment writing services reviews. Madeline is involved in many business and sales projects and her goal is to help businesses improve efficiencies.