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Use of Modern Technologies in Documentaries

As technology makes the world more accessible to us, so too does it open our eyes to the many stories and experiences out there to tell. Documentary filmmakers have been telling these stories for ages, and their platform for producing and presenting these stories has only continued to widen, also due in large part to technology.

It’s only fitting, then, that technology has availed itself to documentarians to help make their filmmaking process more efficient and effective and even improve the quality of the documentaries they create.

Cinema itself was a revolutionary technology in storytelling and journalism at one time. Now, revolutionary technologies like virtual production, volume technology and LED walls, AI, remote editing and storage and real-time rendering have made it even easier to make films that tell those stories more vividly than ever before.

Virtual Production

In early 2022, French documentarians became one of the first in their country to incorporate virtual production techniques into a filmed production with the documentary series 2080.

Appropriately focusing on innovations in modern technology, the show incorporates not only motion capture and CGI technology but virtual effects (VFX) projected on an LED wall rather than a green screen (a virtual production technique known as “volume technology.”)

Virtual production is somewhat of a catch-all phrase for any filmmaking enterprise incorporating at least one virtual or CGI-based element. Many of the other technologies discussed here, in fact, could qualify as or contain an aspect of virtual production.

Among the technologies falling under the canopy of virtual production include those to produce:

●       Performance and volumetric capture

●       Virtual camera outputs, such as pan, tilt heads and master wheels

●       The feel of a handheld camera

Cinematographers can now use simple and convenient drop-down menus to alter lighting and switch between lenses.

Though its applications for documentary filmmakers may only just be emerging, filmgoers can already see elements of virtual production in action in science fiction films—an apt genre for experimenting with new storytelling technologies—like 2013’s Oblivion, which used back-projection techniques to bring high resolution to backdrops containing actual footage rather than green screens. (You can see Oblivion’s masterful use of virtual backgrounds for free on DIRECTV STREAM.)

While it may be easier, certainly, to see how fictional films can incorporate virtual characters, worlds, elements and effects, documentarians can also benefit from this technology.

For example, to explain the workings of a complex engineering or biochemical mechanism, a documentarian can employ CGI. To recreate a setting or scene to convey a critical narrative within the film, a documentarian can create a virtual rendering of that environment and even the characters concerned.

What started as a technology for video game engineering providing an innovative way of manipulating polygons, backgrounds and VFX creations has become an increasingly valuable asset for filmmakers.

Source: mediafactory.org.au

Artificial Intelligence (AI)

Artificial intelligence (AI) is one of the first and foremost modern technologies working its way into film production, as filmmakers are discovering the many ways it can play a major supporting role in the filmmaking process.

Scriptwriting and Analysis

AI makes the task of coming up with new stories that have the potential to wow modern audiences more efficient. AI algorithms can be fed large quantities of film scripts from which to cull and analyze data and apply what they learn to the writing of new scripts.

When it comes to documentaries, this can be incredibly helpful in coming up with effective and compelling narration. The time this use of AI can save filmmakers in finding good stories to tell can ultimately save production money.

Another application of AI for the writing of films is script analysis. Once documentarians compose their footage into a script, they can use AI to analyze that result and identify any weaknesses in its narrative structure or holes in its presentation of the information. It can then ask questions and suggest revisions to improve the script.

Pre-production Planning

AI can help simplify and streamline pre-production by helping automate necessary processes such as schedule planning and location scouting. By helping to efficiently coordinate schedules of talent (interviewees, etc.) crew and location availability, AI can again help save productions time and money.

Source: simbasible.com

Performance Predicting

AI can help productions predict how successful a film may be with audiences and how much revenue it may pull in.

This can be useful for studios deciding whether or not to produce or distribute a particular documentary and how many resources to put behind it. Studios and filmmakers can also use AI to help match a film to its most likely audiences.

Cast Selection

While cast selection may not be as big a factor with documentary filmmakers as with fiction filmmakers, there are still decisions to be made as to what faces and voices to show audiences to help tell their story.

Many documentaries have figures that must appear in the film to present the full story. However, they may also have parts of the story that several personalities may be qualified to convey, such as multiple officers, lawyers or friends of a victim or suspect in a crime documentary or multiple first-hand participants, witnesses or analysts involving a central event. In deciding which of these people to include in the film, AI can turn out to be quite useful.

Movie Promotion

It’s commonplace nowadays for studios to use AI to market their films.

They’ll use AI to analyze a film’s audience base and the popularity of the subject with filmgoers in various locations and demographics to help determine where and how best to promote the film. They may even use AI to help come up with those advertisements.

Source: huffingtonpost.co.uk

Music Composition

Using a technique called reinforcement learning, AI can develop musical patterns based on data it analyzes from other compositions as “inspiration.”

It can also base these musical patterns and their changes throughout a film on the tone or atmosphere of the movie at any given moment. It can even account for factors of the genre.

Algorithmic Video Editing

Using AI to edit films according to a defined set of rules is known as algorithmic editing. Nearly all films in the modern age use this technology to some degree in their editing process.

Some of the ways algorithmic editing can help streamline and improve the editing process of a film include:

●       Organizing footage based on faces, landscapes or other visual identifiers

●       Automatically cutting footage to suit a particular style or narrative flow, such as the flow and balance of interviews with direct footage

●       Optimizing post-production workflow

Audio/Visual Restoration and Recovery

For his acclaimed documentary The Beatles: Get Back, a behind-the-scenes look at the band’s production of the album Let It Be, Peter Jackson used AI in a process called “demixing” to reveal muted conversations in the studio between the bandmates. (Stream The Beatles: Get Back on Disney+.)

Another example of AI’s use in film restoration and enhancement is how it was used to restore the Lumière Brothers’ seminal 1896 documentary short L’arrivée d’un train en gare de La Ciotat (Arrival of a Train at La Ciotat) and then enhance it into 4K at 60fps.

Remote Editing and Storage

Documentarian filmmakers Jim Rota and Dean Gonzalez faced dual difficulties when trying to edit What Drives Us featuring Foo Fighters’ frontman Dave Grohl. COVID forced them to work from home, so they turned to remote editing to get the film completed. But, to remote edit the film, they needed a sufficient means of remotely storing the over 1,000 photographs and hours of B-roll footage and video interviews they compiled, comprising in total of about 54 TB of data.

Not only did they need a reliable remote storage solution to remotely access that data and save their progress working with it; they needed enough throughput with that storage to handle various key editing components, like playback, review and editing and sequencing scenes.

Rota and Gonzalez used an enterprise-grade NAS storage solution from OpenDrives called Blackmagic Design’s DaVinci Resolve 17. It allowed them to use a MacBook Pro for all post-production processes, from compositing many images into a single one to adding effects to correcting color for consistency to mixing sound–all from the same platform.

It also allowed them to transfer video files directly between the camera storage card, a workstation and an editing interface without needing to change the file format. (You can stream What Drives Us on The Coda Collection through Amazon Prime Video.)

Real-Time Rendering

Another outcropping of the video game industry, real-time rendering allows filmmakers to make changes to a digital environment almost instantaneously, avoiding the cumbersome render times that formerly stifled progress on production.

With the ability now to see and adjust how a production’s digital and physical components interact in real-time, they can work quicker and more precisely than ever.

 While not a documentary, this technology can already be seen in films like the sci-fi epic Gods of Mars.

Source: blogs.nvidia.com

Summary

These are just some of the newest software technologies documentary filmmakers are using on their projects. Modern tech has also given documentarians a slew of filmmaking hardware innovations and improvements to advance their craft, from high-quality, pocket-sized cameras to drones.

 One day soon, other modern innovations like virtual reality (VR,) augmented reality (AR) and AI voice synthesis and voice cloning will work their way into the documentary filmmaker’s standard toolkit.

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Frank Moraes is the editor of the cord-cutter website HotDog.com

The Best Keyword Research Tools (Free and Paid)

SEO relies heavily on keyword research tools, which helps in planning several ways. These tools are essential for generating keyword ideas and discovering how many people are searching for a specific keyword. You can also determine the trends and see how much competition there is for a specific keyword.

That’s why, if you want to conduct adequate keyword research, determine the most relevant keywords and improve the SEO of your website. Then, you need to use the tools that are available to you and the most helpful.

In this blog, we’ll look at 10 keyword research tools that may help you enhance your content and connect with your audience. 

Before we get started, let’s first understand the keyword research tool and its significance in today’s digital market.

What is a Keyword Research Tool?

A keyword research tool assists you in generating topic ideas that people are searching for on search engines such as Google, Amazon, Bing, and more.

Customers are looking for specific content, and this helps in discovering it. You can also categorize your blog posts and landing pages by topic.

Keyword research tools provide short-tail and long-tail keywords for which your competitors rank at the top of search results. It enhances your content to target specific keywords and gain traffic from them.

Source: smartegrants.com

Why is keyword research important?

Keyword research is a great way to learn about the types of questions your target audience is searching for. Modern SEO, content, and marketing strategy might strongly influence data obtained from these targeted keywords.

Many individuals use keywords to find information while doing online searches. When your content shows up in the search results for your target audience, you can estimate an increase in traffic. Therefore, focus your attention on these concerns.

Paid and Free Keyword Research Tool for Business

SEMRush

Semrush is a keyword research toolbox that includes content marketing, competitive research, PPC, and social media marketing tools. It enables you to engage and develop your digital audience more quickly. You can start your free trial on their website to get an in-depth and comprehensive analysis of your website.

SEMrush offers a 7-day free trial of their service. You have to insert your credit card information to access the trial. However, you won’t be charged if you cancel your subscription within the 7-day trial.

Here are several pricing plans:

●      Pro – starts at $99.95/month and is also payable yearly. This plan is for websites and contract employees with a little budgets.

●      Guru – The options in this plan are suitable for small- to medium-sized businesses handling content sites daily and SEO services. Guru’s monthly starting price is $191.62.

●      Business – suitable for eCommerce businesses and organizations, starting at $374.95 /month.

●      Enterprise – when your content strategy extends beyond the capabilities of the aforementioned options, SEMrush can customize a plan to your specific requirements.

Source: the sole.org

Ahrefs Keyword Generator

The Ahrefs Keyword Generator is a free online tool provided by Ahrefs, a popular paid service. Input any desired keyword, and it will retrieve the 100 best keyword suggestions from its database of over 8 billion keyword phrases from over 100 countries worldwide.

Keyword Generator includes:

●      The number of inquiries

●      Keyword difficulty scale: 1–100

●      When was this result last updated?

●      A list of queries about your search words

Using this keyword research tool, you can uncover long-tail keywords, select less competitive keywords and restrict your search using a geographical area or search engine.

By obtaining the list of results, you can export your data. Additionally, Ahrefs offers free Bing, YouTube, and Amazon keyword tools to the Keyword Generator powered by Google.

Ahrefs Keyword Generator is a free tool that enables you to do as many searches as you want without creating an account. However, it doesn’t let you save your results. You can’t make an account with free service, so you’ll have to prove you’re not a robot every time you search.

Source: keywordkeg.com

KWFinder

KWFinder was created by a company well-known for its high-quality keyword research tools. You can refer to their beginner’s guide to help you get started. When selecting keywords with little SEO difficulty, the KWFinder software is a lifesaver.

A limited number of free research are available with this keyword tool. You may save up to 50% on any of three plans by signing up for an annual plan such as Basic ($30) for small businesses and freelancers, Premium ($40) for blogs and startups, and Agency ($80) for heavy websites and eCommerce.

Ubersuggest

The free version of Ubersuggest gives you a lot of helpful information. Searching a phrase or word shows you the number of searches, the SEO difficulty, the paid difficulty, and the CPC.

Right below that, it tells you how many backlinks you need to get on the first google page for that specific keyword. While scrolling down, you can see lists of keyword suggestions and ideas for page content.

The collection of page content ideas includes relevant blog names. You can see the people who have clicked on and shared every article. The rest of your data reports can be exported to CSV for storage and sorting. Ubersuggest offers a free Chrome extension that displays data directly on the SERP.

The free edition allows you to access one website and three daily keyword searches.

Source: neilpatel.com

Keywords Everywhere

Keywords Everywhere is a chrome extension tool that lets you look up keywords as you browse Google, Bing, YouTube, and other sites.

When you search, a keyword will recognize, and the search volume for that term will display in Autosuggest instantly. On the SERPs themselves, a box with free keyword suggestions is placed on the right side of the page, meaning you may add keywords without leaving Google.

Google Trends

Google Trends is a free app that provides graphs and analytics on particular Google and YouTube search phrases.

Once you input a search word on the site, it will automatically display a list from Google. You can adjust your options on the results page to display YouTube results. It also includes Google Shopping, Images, and News Trends.

Google Trends helps you determine keywords that are getting more popular and eliminate ones that are losing traction. It does not offer information on monthly search volume and competitiveness for every keyword phrase.

Source: happify.com

Moz Keyword Planner

The Moz Keyword Explorer gives you keyword suggestions that are easy to use. Moz’s SEO tool has all the features you’d expect from the best keyword research tools, plus Organic CTR Score and Priority Score are unique data points.

Enjoy 10 free searches each month when you create a free Moz account.

To fully use this tool, you need to purchase the SEO package. The platform’s “Medium” package, which starts at $179 per month with the possibility of a free 30-day trial, includes the Moz keyword research features.

AnswerThePublic

AnswerThePublic is an excellent site to view raw search insights. Once you input your search term(s), it shows the queries people are asking about that topic. The answers are shown graphically, with all the who, what, where, when, why, and other questions that users ask.

It’s an effective method for generating keyword ideas and determining what your potential customers truly want. The results can be downloaded as a graph or a list.

There is one downside to this tool: With a daily limit of three free searches, you should carefully consider each word you enter.

GrowthBar

GrowthBar is an excellent tool for bloggers and marketers that need ranking difficulties or keyword or phrase ideas to display their results easily.

Outline for content generation is a feature that makes them stand out. You can outline your website or blog with keyword phrases, word count, header, photos, links, and much more with only a single click.

Additionally, it enables you to see competitor profiles that include information on backlinks, keywords, social media advertisements, and relevant insights.

GrowthBar has a 5-day free trial, and then you’ll be paid according to your selected plan. The paid plans, Pro ($29 per month) and Scale ($79 per month), allow you to search for unlimited keywords.

Source: digitalspotacademy.com

Keyword Tool

If you’re engrossed in keyword scooping, use the Keyword Tool. The tool is marked as one of the best tools on the market. It offers inquiries for several search engines, such as Google, YouTube, Apple Store, Amazon, and more.

Additionally, Keyword Tool is just like Google Keyword Planner. The 750+ keywords are free and easy to start. The Keyword Tool plan starts at $69/month and is billed yearly.

Final Thoughts

Whether advertising your blog or creating an e-commerce website, every page needs effort, time, and experience. Your business’s excellent keyword research tools can assure that your efforts will pay off.

To choose the right one for you, estimate your budget and determine the primary focus of your brand’s SEO strategy.

4 Ways to Use Blockchain to Improve Supply Chain Management

The supply chain in the past was way simpler than it is right now. With the world becoming more interconnected, the current supply chain has become incredibly complex. 

With larger networks, multiple products, millions of customers, multimodal transportation, several stages, several locations, etc. it has become much harder to manage the whole logistics process.

Problems Due to Complex Supply Chains:

Owing to its complexity, it becomes challenging for the organizations to coordinate, cooperate and keep a track of the whole logistics process to make it transparent. The lack of transparency and loss of track can result in the mishandling of the product, information or financial sprawl, counterfeiting, and above all the dissatisfaction of the customer.

These disruptions, in turn badly impact revenues, the overall cost of the product, sales, and, the speed of production and distribution in the longer run. 

Many companies have been looking for ways to make the supply chain transparent and increase visibility across the whole logistics process. Then blockchain came to the rescue.

Source: walletweekly.com

How is Blockchain Helping?

Blockchain operating principles are based on its three important features:

  • Immutability
  • Transparency
  • Decentralization

Immutability

All the links in the supply chain have become increasingly complex. Also with the involvement of third parties, suspicion of illegal practices increases. 

With immutability, meddling with the data becomes impossible. Whatever changes are made, all the information is shared with the people involved. Hence, the chances for fraud and counterfeiting are almost reduced to zero. Blockchain can help improve the efficiency of the whole logistics process. 

Providing a single source of information that is too dominated by the features of transparency and immutability, blockchain helps build trust among the stakeholders.

Decentralized Data Structures

Blockchain having decentralized data structures provides public and private digital ledgers that can assist in the coordination of important information and in keeping a track of it. 

As they are decentralized, they are not owned by a single entity, and the data is shared among everyone who is a part of the whole network.

Source: btcmanager.com

Transparency and Traceability

Blockchain can help logistics and freight forwarding companies handle their business with a larger network that may be spread across several cities or countries efficiently. Not only this, but blockchain can also build up a system that ensures better security and more transparency across the supply chain giving the organization opportunities to grow exponentially.

Technology has transformed all aspects of our lives, intending to make it easy and efficient. Though the technology of blockchain was developed for bitcoin, it is considered to be the game-changer in the field of logistics as it brings reliability and integrity to a company. 

The companies with the help of blockchain can track the shipment at every step; from the order placement to its delivery with guaranteed transparency. Thus, it can help organizations to improve customer relationships by earning their trust.

Tracking in Real-time

As discussed earlier, blockchain can provide tracking at every step of the supply chain. From the order placement to its delivery, all the stages can be easily and speedily traced without any hassle. 

Blockchain can be used to track the whole life-cycle of a product and trace its movement and status from the manufacturer to the consumer.

Tracking Eatables and Medicines

It has proven to be extremely beneficial for companies that deal with eatables. Checking on the credibility of the food items including vegetables and fruits has never been that easy. 

Moreover, it helps ensure the safety of the product. Data security in the health department is paramount. 

The transportation of temperature-sensitive items including medicines is a huge responsibility. 

Security of Product Ensured

Any kind of delay or product manipulation could result in grave consequences. 

But with blockchain, as the tracking becomes easier, the product’s security can be ensured.

Source: supplychain247.com

Building a Customer’s Trust

Some companies are using this technology to let their customers look up the chain history by using blockchain-based QR codes with the help of a smartphone app. 

This traceability protocol is allowing its customers to trace the product to the point of its origin leading to sustainable consumption and building trust in the customers.

Digitally Secure Transaction

Blockchain agreements allow digital transactions to offer a transparent and secure process. Moreover, it can help spot any sort of financial anomaly in billing, invoices, and payments by taking care of all the critical data and the chances of counterfeiting are reduced to zero. 

With a single data silos, blockchain enables multi-party transactions resulting in transparency and facilitating automated business transactions. It offers innovative business models with more transparency and more visibility.

Automation

Many parts of the logistics procedure are still required to be done manually and depend on some paper-based documentation which can create trouble to track the product. Blockchain can help overcome these problems. 

Blockchain enables automation. Having the ability to store a large amount of unstructured data digitally, the commercial process can be automated as soon as the terms and conditions of the contracts are met. 

The self-regulation of the contracts saves time, and hassle and secures the interests of the people involved.

Trusting Each Other

Blockchain’s feature of immutability makes it impossible for anyone to manipulate or corrupt the data. So blockchain helps build a good level of trust and credibility in the supply chain. 

Whether it’s about the transactions or the safety of the product, all can be ensured using blockchain as it also enhances the visibility in the supply chain. Nothing can be tampered with.

suuplychainbeyond.com

Confidence and Trust

The efficiency and reliability of the supply chain can considerably be improved using blockchain as it requires minimal bureaucracy and paperwork. 

The lengthy paperwork can be replaced by an automated digital data structure that can’t be played with. It ensures that the information is accurate as controlled access is given to everyone involved giving confidence and trust.

Security

Blockchain provides security against the prevalent risks of hacking or data manipulation. The information and data breach in the older ways of agreements could be easily compromised.

Blockchain-Based Smart Contracts

As discussed earlier, smart contracts can be self-executed and are fully autonomous after being launched.  

Moreover, the regulation of manual contracts often requires the involvement of lawyers, brokers, litigators, etc. which costs a lot of money. This money can be saved with the help of blockchain technology.

Source: cubix.com

Locating Any Condition in Agreement

Business agreements often involve a great number of pages and hundreds of clauses and sometimes it becomes hard to keep a track of them and to make sure that every step is being followed. 

With blockchain, it becomes easier to locate any clause and the parties agreeing to a contract can easily ensure if the conditions are being taken care of or not.

Avoiding Delay

The contracts and agreements between different parties require time and the services of lawyers and bankers for their regulation. This can cause a delay in the whole process and a lot of costs.

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Danielle Gregory is a full-time Writer, Traveler, and Marketing Expert at Al Sharqi Shipping. She writes about a range of subjects such as Supply chain, Logistics, and IoT.

9 Best Practices for Creating UX-Optimized Landing Pages

Nothing is more important than having landing pages that are readable and attractive. It makes the readers more engaged with the topic, which results in more traffic.

An outstanding landing page also tops up the search results making it more well-known when a user tries to research something related to your topic. It also increases the brand value and projects good impressions.

What Is Landing Page Optimization?

To achieve your goals, optimizing your landing page is essential. Enhancing your landing page performance leads to significant improvements in your results. Optimizing your landing page lets you achieve higher conversion rates, get customers at a lower cost, and maximize your ad spend.

In this article, we’ll walk you through different tips on how you can create UX-optimized landing pages:

1. Keep Your Landing Page Simple

The simplest way to drive the users away from your site is to make your layout look crowded. Landing pages with dense blocks of texts and images will either bore the readers or overwhelm the essence of the website’s message.

If you want the reader to get helpful information from your blog and maintain their interest, you should:

  • Limit the texts and images from one in every section to 100-150 words
  • Eliminate all main navigations
  • Make sure to emphasize your offer’s value
  • Encourage users to share your blog
Source: uxplanet.org

2. Mobile and Browser Friendly

Frequently, users are looking for content that’s easy to understand and helps them find whatever they are looking for. However, you cannot guarantee that every user will stick with your landing page, especially if the structure is not that good.

So, if your landing page UX is not as responsive as expected, large-scale changes should be made if your landing page UX is not gaining much traffic.

Things that you should consider to have your helpful landing page are:

  • Have a quick load and responsive CTA
  • Short and informative copy
  • Clear and focused message
  • Engage your visitor to the content by asking them relatable questions
Source: daringdesign.co

3. Clear-cut and Visible CTA buttons

Even if you have created a recognizable button, you have only won half of the battle. 

The other half of the landing page should be about letting visitors know what will happen upon clicking your CTA button. For example, if your CTA does not require payment, you should consider a compelling one.

Some examples of a compelling and general CTAs are:

  • See more
  • Subscribe
  • Try this
  • Get started 
Source: dribble.com

4. Write Concise Headlines

An engaging landing page should have concise written headlines because readers tend to scan and skim the landing page rather than read them deeply. You should keep your headlines on point so that users can easily find the information they are looking for and those they are most interested in.

Here are some tips:

  • Use solid and compelling words
  • Accompany your headlines with bold subheadings and statements
  • Use easy tone and language
Source: wecreate.com.hk

5. Short Forms and Easy to Fill Out

Putting all the information you think is necessary for your landing page. Still, the secret of creating an engaging and presentable landing page is to ask the users to fill out the preliminary information.

Some landing pages also use this agreement to ensure that all information is confidential, which is an effective way to gain visitors’ trust.

Some questions that you can ask are:

  • Names
  • Email
  • Budget
  • Role
Source: websiteplanet.com

6. Use Appealing Visuals 

To increase the appeal of your landing page and better understand what you are talking about, you should have visual content. If it is an image from the internet, you should always include the source.

If you are the one who edited the graphic, the better. Just remember not to fill the landing page with tons of photos, or else it would be a photo collage, not a landing page.

Tips on putting the photos:

  • Create authentic photos, not just stock photos
  • Choose custom illustration as much as possible
  • Don’t use images just to eliminate dull-white spaces
  • Pick a shot where your main item is focused
Source: justinmind.com

7. Use F-shaped or Z-shaped Information Hierarchy

This depicts a hierarchy that is essential in structuring your content. It refers to the skimming or reading patterns of website users. 

When you use the F or Z pattern, it is more likely to gather the interest of your readers because they are considered readable patterns, and people are already used to them.

F pattern shows:

  • Fast-reading block patterns
  • Easy and simplified reading patterns

Z pattern shows:

  • How the readers travel as they read (left to right; top to bottom)
  • A reverse S-pattern as readers skim the content

8. Use Relevant Images

While reading a landing page, people look for images for their reference. Good photos add more traffic and interest. It also shows how presentable and passionate you are with your company and what you do.

In choosing the right photos for you, you should:

  • Know your audience
  • Choose HD and authentic graphics

9. Make it Consistent 

Upon clicking the link or ad posts in an email, it is essential to have consistency with the landing page on which the visitors would end up. 

Consistent with the ads and information in the anchor link, you gain the visitors’ trust because of your credibility. It also indicates that you are paying attention to the ads and content.

To make your referring source more engaging and consistent:

  • Choose a similar tone and language between the landing page and post ads
  • For email, color schemes and similar images are ideal.
Source: downgraf.com

Conclusion

A badly optimized landing page can negatively affect your site. But sometimes, it can be hard to produce a high-quality landing page that readers could be interested in.

Understand that marketing a brand does not mean you’ll succeed right away. So, apply these best practices to have a more UX-optimized landing page. Also, focus on the methods we’ve explained above to maximize your site and landing page.

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Kenneth Sytian is the Owner and CEO of Sytian Productions Web Design Philippines. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and an influencer in the industry of web design and development in the Philippines.

8 Common Pitfalls of Contract Management and How to Solve Them

Contract management is about managing a contract with the client to ensure that everyone involved fulfills them. The process covers reviewing, negotiating, and maintaining contracts. It also includes evaluating and implementing new agreements and terminating old ones.

Another crucial part of contract management would be communicating with clients about their needs and expectations. The contract management process involves three steps: negotiation, drafting, and execution.

Since contracts are a critical aspect of any business, you can expect to encounter problems regarding them along the way. Here are eight common pitfalls of contract management that you should know and how to solve.

Contract language and contract clause limitations

Contracts are essential documents; you can use them to manage parties’ expectations. However, for a contract to be effective, it must have the correct language and clauses.

Sometimes, contracts may not have all the necessary elements to bind them legally. For instance, if there is no consideration in a contract, likely, it will not be legally binding.

Contracts may also include clauses that are not enforceable under law or contain unreasonable or excessive provisions. This lapse could cause problems for both parties because one party might use these loopholes to exploit the other party.

To avoid these problems arising in the first place, legal counsel should review any contract before signing it to ensure that it contains all necessary elements and does not violate any laws.

Lack of clarity and scope on the goals

A lack of clarity and scope can cause the following problems:

  • Lack of trust
  • Misunderstandings
  • Delayed deadlines
  • Increased costs for both parties involved

It is crucial to clarify the goals and objectives of the contract to help avoid these problems. This step will help you understand what tasks and goals need accomplishing and how you should do these tasks.

This step is also vital for both parties involved in the contract. They will know what the expectations are for them to do and how they can meet these expectations.

It is crucial for all parties involved in contractual negotiations to be clear about what they want from their partnership. This way, there will be no surprises, and both parties will know what they need from each other and what they should expect from one another.

Source: nycomdiv.com

Limited visibility throughout your contract process

Contracts are a vital document in the business world. They regulate relationships between two parties and define each party’s obligations and rights.

The contract process is long and can be challenging to manage. It includes many steps, such as negotiating the terms of the contract, drafting it, signing it, and executing it.

Limited visibility throughout this process can cause problems in contract management because the people involved might not perform some of these steps correctly or entirely.

There are many ways to solve this problem, including:

  • using an automated workflow for drafting contracts and executing them,
  • using a digital signature service for signing contracts,
  • and using artificial intelligence for contract management

Slow contract turnaround time

Contract management is a crucial part of any company. It helps ensure that the company has a suitable contract for any situation.

Unfortunately, this isn’t easy when a contract requires a turnaround time that is too long. This poor turnaround time can cause problems in the following areas:

  • The agreement may not be ready in time for the next step in the process
  • The company may lose out on opportunities because they don’t have a current contract
  • The company may have to pay more because they are working with an outdated agreement.

To reduce the turnaround time on contracts, consider using tools for Contract Lifecycle Management or CLM tools. It will help you organize your arrangements by date and category so that you can find them easily when needed.

Source: kofirm.com

Lack of standardization and centralization of contracts

The lack of centralization and standardization in contracts can cause problems like vague contract language, no clear definition of responsibilities, or even no mention of what happens if something goes wrong.

The solution to this problem is to create a standardized boilerplate contract that covers all the necessary points that are important for your company and has it reviewed by a lawyer before signing it. This template will help you avoid any future problems with your contracts.

Disorganized management of expiry and renewal dates

Keeping track of the expiry and renewal dates of your contracts is vital. This vigilance will help you manage them better and avoid any problems that may arise from disorganized management.

The first step is identifying which contracts need to be renewed or expired. You can locate them by looking at the contract’s date or checking its status in your system.

Once you have identified which contracts need to be renewed or expired, you can start working on them one by one. Ensure you are renewing or expiring them on time, so they don’t get canceled automatically.

Source: spotdraft.com

Not involving commercial teams in contract negotiations

When businesses did not engage the commercial team in contract negotiations, solving the problems arising from this lack of involvement was challenging.

First, the lack of involvement can cause misunderstandings and confusion when interpreting contracts. To prevent this from happening, one should ensure that all parties clearly understand what people agree upon before signing any agreements.

Second, if there are any errors in the contract or discrepancies with what was agreed upon and written down in the agreement, one should be able to point out these errors or discrepancies and resolve them quickly. This inclusion will help avoid future problems with these contracts later on down the line and ensure that all parties are satisfied with their agreement.

Missed deadlines and contract reporting

Missed deadlines and contract reporting can cause problems in contract management. For example, if a company misses a deadline, it might not be able to deliver the product on time, and this will cause an issue with the contract.

To solve this problem, companies should make sure that they clearly understand what you want from them and what the company expects from them.

For this issue not to happen, organizations must establish a set of rules and guidelines that are communicated with all parties before any contracts are final.

Wrapping up

Contract management is tricky. Knowing the common pitfalls that you are likely to encounter with it can help you be aware of what usually leads to them. That way, you’ll be able to solve them before they even cause significant issues in your business.

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Andi Croft is a freelance writer interested in topics related to business, technology, and travel. She has a passion for meeting people from all walks of life and bringing along the latest tech to enhance her adventures.