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Boosting Business Through Internal Communication Tech

While many companies tend to focus on their external communication, internal communication amongst staff and between different departments is just as important, if not more so. How your company runs internally ultimately determines how good of a service you provide to your clients and customers, which in turn impacts the success of your overall business. 

And when it comes to boosting internal communications, the right tools are key. If your company is still relying on outdated methods of communication, you may find yourself falling behind. But by adopting new technologies, you can improve internal operations and the growth and success of your company.

Source: peoplematters.in

What is Internal Communication?

Before jumping into the benefits of internal communication and why it’s important, it’s helpful to understand what internal communication is and how it works.

As the name suggests, internal communication is essentially the sharing of information between internal staff, teams, and departments. And the purpose of internal communication is to ensure there is an effective and efficient flow of information between everyone that needs to be in the know so everyone stays informed and there is no miscommunication.

This can include communication of various types, such as:

●      Management: Communication between managers, supervisors, team leads, and executives to discuss strategies, high-priority information, and other general communications

●      Team: Communications between colleagues that are on the same team and working on the same project. Or communications between different teams that are working together to get something done

●      Face-to-face: Communication between individuals, such as briefing someone on a task or project

●      Peer: Informal communications between colleagues

●      Digital: Communications over the internet, email, messaging, video and telephone calls, and even social media

Overall, the communication types above can occur verbally in person, using paper, or electronically. And as most things are going digital today, the best way to improve these communications and optimize your operations is to use internal communication technologies.

Source: myhubintranet.com

The Importance of Internal Communication Tech

Without an effective internal communication strategy that makes use of the latest tools and technologies, your company may fail to keep up with the demands of today’s fast-paced, digital world. Customers and clients have higher expectations today, as do employees. So to meet those demands, you have to optimize your internal operations to ensure everything is running as efficiently as possible.

There are numerous benefits to implementing the latest tech and improving internal communications, including:

  • Boosting employee engagement and the overall employee experience
  • Increasing productivity
  • Optimizing workflows
  • Creating more information and data transparency
  • Improving trust between colleagues, managers, and teams
  • Mitigating risks
  • Avoiding conflicts and misunderstandings
  • Improving the sharing of goals, tasks, and objectives
  • Helping with the implementation of new policies
  • Improving insight
  • Promoting collaboration
  • Improving reliability

Additionally, improving your internal communications using tech can also help your company avoid serious legal issues. When communication is lacking, there are a number of things that can go wrong. But the worst is when poor communication leads to a critical error that creates a legal problem, such as accidentally sharing sensitive information with the wrong person.

With internal communication tech, however, there is more security, and you can more easily track who is communicating and what information they are sharing. For example, if you are discussing sensitive client data, there are certain communications tools that you can use to protect that information to make sure it doesn’t get leaked or shared with the wrong person.

Source: appkode.com

Best Practices For Updating Your Internal Communication Strategy

Before you start rolling out a new internal communication strategy and investing in new technologies, it’s important to have a plan and make some preparations to ensure your new strategy sticks and will be a success.

This should include:

●      Analyzing your current situation to identify what is working and what needs improving

●      Defining and setting realistic goals, objectives, and timelines

●      Identifying the specific communication needs of teams and departments

●      Researching the various tools available to decide which ones will work best for your needs

With any new digital transformation or adoption of new technologies, is also incredibly important to get your employees on board. As your staff will be the ones using these tools and technologies the most, it’s crucial to prepare them for the changes that are being made and ensure they are comfortable with using the new tech.

The best way to get your employees on board and ensure a successful transition is to meet with them to discuss the vision and your plan, demonstrate strong leadership to guide them through, and offer training and give them time to become acquainted with the new tools and how to use them.

Source: clintechresearch.com

The Latest Tech and Tools That Can Boost Your Company’s Internal Communications

With the latest advancements in technology, there are numerous tools and applications available to companies that can be used to improve internal communications. Artificial intelligence (AI), for example, is making business technologies overall much smarter and more efficient. And so many tools and applications today use some level of AI or machine learning to allow businesses to run as optimally as possible, including communications tools.

Below are some of the best and latest internal communication tools available:

Multi-Channel Intranets

An intranet is an internal communicator’s best friend. It is a centralized channel or software that is specifically designed for internal communications where employees can easily and safely share and access information.

Internal Newsletters

Company-wide newsletters sent out on a regular basis are an excellent way to keep everyone in the know and up-to-date on the latest happenings, such as projects, policies, changes, updates, and any other important information. You can even make specialized newsletters just for certain teams or departments. And with so many tools available, there are numerous ways to share this information, such as using mobile apps, intranet boards, and emails.

Collaboration Tools and Plugins

Communication isn’t just about passing things down from upper management, but it’s also about allowing for better lateral communication between employees for a wide variety of reasons. Messaging apps like Slack, for example, allow employees and colleagues to easily and quickly communicate with one, which is incredibly helpful for bonding and collaboration.

Video Conferencing Tools

With flexible, remote, and hybrid work schedules becoming increasingly popular, it’s essential for employees to have a way to communicate more efficiently and have meetings without everyone needing to be in the same place at the same time. And video conferencing and video chat software make this possible.

Messaging and collaboration tools don’t always cut it because you still need to be able to look at someone to read their body language and facial expressions to communicate more clearly and effectively. But if everyone isn’t in the same location, communicating face-to-face becomes a challenge, but one that is easily remedied with video tools and software.

Source: techstudiojax.com

Wrapping Up

These are just a few of the wide variety of tools and technologies that are available today to help with internal communications. The list could go on and on. 

This is why it’s important to do some research to determine your company’s specific goals and identify your areas of need. A freight company, for example, might not need the same kinds of internal communication tools as a finance company.

It’s all about creating the right strategy and implementing the right tools that work for your individual company and your teams to help you grow and achieve success.

6 Reasons To Implement ABM Into Your B2B Marketing Strategy

Account-based marketing (ABM) has been increasingly popular with B2B marketers recently as it allows brands to personalize their content. As a result, it optimizes the customer experience on a more lasting basis.

The ABM approach combines sales and marketing, providing a shortcut to the sales cycle.

However, what does a successful ABM strategy entail? 

The answer is a systemic activation of predefined personas and giving them a satisfactory customer experience.

Source: https://www.itsma.com/

How Does ABM Work

Many companies find success with an ABM strategy, however you must follow the appropriate steps and optimize your campaigns to get the best results.

Here are three primary ways how ABM can work between two teams:

  • One-to-one: A senior marketer will work with the account team to get the best strategy.
  • One-to-few: A marketer works with 5-15 accounts, usually within the same industry, and gets similar issues.
  • One-to-many: Working with a high number of carefully chosen accounts

Using one of the following methods, your marketing team can focus on the campaign.

Source: marketo.com

Here are the six reasons to implement ABM into your B2B marketing strategy:

1. Efficient Use of Marketing Resources

ABM allows you to structure your marketing efforts and resources within your key accounts, driving the most revenue.

With a narrow focus, account-based marketing initiatives enable you to optimize your most valuable resources, saving you time and money.

By integrating your sales and marketing efforts, your marketing team can work directly with sales. That way, you can easily target and create content for key accounts.

This will help you maximize the efficiency of your B2B marketing resources and helps build communication channels with sales to help you have an aligned sales and marketing organization.

The top three challenges of implementing ABM are creating a scalable strategy for multiple accounts, producing customized content, and coordinating programs across marketing, sales development, and sales teams.

TOPO

2. Defined Return on Investment (ROI)

Your marketing strategy needs to be measurable, which is no different from ABM.

Data from the Information Technology Services Marketing Association shows that 84% of businesses say that ABM provides them with higher ROI than any marketing strategy.

Measuring the ROI of any marketing initiative is vital and is possible because of the automation and software tools available in the market.

With ABM, you can easily see the return on investment for ABM initiatives and other areas for improvement based on how people respond to your content.

Source: abmagency.com

3. Identify Account-Based Marketing Measures

Usually, account plans have specific measures that need to be noted as part of the ABM campaign. It helps you create structure and coordinate all the steps involved.

Moreover, the following aspects also need to be considered:

●   What channels need to be utilized for your ABM campaign?

●   What specific type of content works well with your target group?

●   Who are the key decision makers within your target company?

●   How are ABM and the sales process integrated?

Account-based marketing is solidifying your relationship with target accounts beyond your campaigns. The extent to which a campaign can support your goals could be measured in KPIs such as:

●   The number of deals that are concluded

●   Engagement

●   Interactions on social media

●   The number of content people

Tracking these metrics allows you to save time and resources. Check out this handy guide to account based marketing metrics– what to track and why. 

If any weaknesses are found in your analysis, you’ll know precisely the points you need to channel your efforts. Doing so allows you to optimize your ABM campaigns better.

4. Closer Alignment of Sales and Marketing

Perhaps your sales and marketing teams function independently of each other but it would be good to change, especially if you’re keen on implementing a true ABM strategy.

Your sales and marketing team should work with one another to identify target accounts, creating solid communication and outreach strategies. You also need to monitor the progress of your campaigns.

ABM functions as a way to unite teams and not divide them. It allows teams to work hand in hand rather than working independently.

Moreover, ABM is an excellent way for B2B marketers to align strategically with sales while creating personalized campaigns targeted at specific accounts that drive revenue.

However, ABM isn’t intended to replace mass marketing initiatives that drive awareness and traffic.

However, you can use it to level up your B2B marketing strategy so that you can drive organizations towards a clear ROI with measurable sales results.

Source: jk-squared.com

5. Cultivate Your Information Contacts

Once you’ve acquired contacts, you must deepen your relationship with your target group. It would help if you also strengthen your customers’ trust in your brand.

Offering direct communication, individualized content, and having a professional presence in meetings provides you and your brand a solid foundation in retaining contacts through account-based marketing in the long run.

87% of account-based marketers say that ABM initiatives outperform other marketing investments.

ITSMA

6. Define Your Target Accounts

To pay off your investment in ABM, you need to pick target accounts wisely.

Several factors, such as the company size, number of employees, and location, let you identify target accounts that are attractive to your brand within the framework of your B2B marketing strategy.

Over to You

There’s no better time to jumpstart your ABM strategy than today, especially since many of your competitors haven’t completely maximized usage of this strategy yet.

By implementing these tactics targeting and investing in account-based marketing, you’ll be on your way to success. That’s because the future of B2B marketing lies in account-based marketing.

Good luck!

The Pros and Cons of Technology in Education

Technology has brought better learning solutions to various institutions. It has changed and improved the teaching and learning approaches in various dimensions. 

Although innovations have always influenced the education system, the emergence of new technologies has caused major shifts in the learning process.

Some people believe that distancing from the traditional learning system is a good idea. Others believe in combining the traditional system with digital learning. 

Every stakeholder in the education sector should be aware of the benefits and limitations of technology in education.

edtechnology.com

Pros of technology

Saves Energy and Time

Technology helps to reduce human effort and minimizes the possibility of errors during the teaching-learning process. It helps teachers to assess performances, track attendance and establish learning gaps without using too much energy and time. 

With the automated mechanisms, teachers can review their student’s learning and create time to focus on other vital tasks. Tech-savvy teachers can use their time to improve the learning processes through innovative solutions. 

The COVID-19 pandemic has greatly influenced the education sector worldwide. 

In April 2020, the pandemic got at its peak leading to closures of learning institutions and affecting over 90% of the student population worldwide. These institutions shifted to the use of technology in learning, which allowed teachers to interact with their learners with minimal time and effort. 

Source: fablaconnect.com

Reduced Academic Stress

Poor lifestyle, academic requirements, and parents’ expectations make students suffer stressful situations, especially in a traditional learning environment. 

The online learning environment can significantly reduce academic stress. Through digital learning, students can thrive, and this can support the learning outcomes for all types of learners.

Introverts and gifted learners can enjoy being in a safe environment when learning digitally. This education mode also allows them to explore their learning potential. 

Homeschooling and online schooling are perfect solutions to deal with the problems of regular learning platforms. Students can escape threats such as bullying, abuse, and school violence.

Source: mdreducation.com

Saving Environment

Technology in education remains a solution to different global environmental challenges. Over the past 40 years, wildlife land has declined by over 60%. To date, many nations risk losing the ecological balance that is important for human and wildlife survival. The notable environmental benefits of technology in education are as follows:

  • Minimal energy consumption. Learning institutions use a lot of power to support their enormous buildings. Typically, the buildings consume an annual average of $100,000 worth of power. Through technology, reduced energy consumption could save the institutions some money and decrease the carbon footprint.
  • Reduces pollution. Virtual learning can significantly reduce carbon dioxide emissions every semester. It saves time, reduces transportation, and helps the planet. 
  • Reduces plastic waste. Online learning offers the benefit of reduced plastic waste. When students learn from home, it reduces the need for disposable products such as plastic water bottles and plastic bags.
Source: bel-india.com

Learning Mastery

Through technology, students can become masters of their own learning. They can choose the style and the pace to master their subjects depending on their abilities. The control over learning helps them to discover their strengths, weaknesses, and abilities, leading to efficient and meaningful learning. 

Some digital learning platforms use advanced systems that allow students to select their preferred learning mode and material. This is the best way for them to optimize their self-paced learning programs. The goal is to help learners find answers to what they learn and discover how they learn. Teachers can communicate knowledge and become effective evaluators, mentors, and coaches. 

Cons of technology

Digital Divide

In some countries, the digital divide is a major concern, and it hampers service delivery in learning institutions. Research shows that:

  • 9% of students above 15 years in the Organization for Economic Co-operation and Development countries (OECD) don’t have quiet places to learn in their homes
  • Only about 50% of the children are enrolled in institutions with online learning facilities. 
  • Over 35 children above 15 years are enrolled in institutions where tutors don’t have the necessary technical and pedagogical skills to support digital learning.

The gender divide, urban-rural divide, and inequalities make technology-based education inaccessible to the disadvantaged group. Worse still, half of the students who had to stay home due to COVID-19 (about 800 million learners) don’t have access to a basic computer. 66% of the school-level learners don’t have internet access in their homes. 

The Maintaining Cost is High

Modern technology requires regular updates and maintenance, which many people tend to overlook. Innovations in digital technologies happen very often. Institutions must keep up with technology to make the most out of it and to meet the teaching-learning goals. 

Upgrading applications and software continuously requires powerful hardware devices. So, educators should not fully believe that relying on technology is the solution to the problems in the education sector. For institutions not to regret the use of technology in learning, they must estimate the long-term costs of the investment. They need to determine how the investment will affect the tuition fees the students need to pay. 

Technology is Distractive

Educationists often forget that many learners often continue using their digital devices outside their classrooms. The daily dosage of video games and social media makes the learners’ brains accustomed to entertainment. The short-term and intensive content can make the students unproductive as a result of wasting time.

Regular interaction with digital devices lowers the attention span making the students perform poorly in school. Although educators have good intentions, it becomes challenging to control how learners use their devices outside classrooms. Teachers should discourage students from using applications that are not related to learning and use technology in class only when it is necessary. 

Source: digitiallearning.com

Conclusion

Implementing technology in education is a good idea, but it should be done with proper planning. Most institutions introduced online learning so abruptly after the outbreak of the COVID-19 pandemic. Teachers and students have benefited from technology, although it has had its limitations. The institutions should analyze the pros and cons of technology in education before making investment decisions. 

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Dennis Lodge is a freelance journalist, blogger and copywriter who provides college paper help in the field of education, career and finance. He works for Superiorpapers and is an accomplished traveler and extreme sports enthusiast.

Top Methods To Secure Your Business After A Data Breach

A cybersecurity attack occurs every 39 seconds and can cost your business significantly. Your business is responsible for keeping customer and client data safe, keeping your tech stack secure, and ensuring trust for all your stakeholders.

How can businesses respond to a data breach and prevent a second incident?
Here we’ll discuss the top methods to secure your business after a data breach. These tools, trends, and technologies will help you to ensure your business does not suffer a second data breach, equipping your business to meet the security demands of the current climate.

Source: due.com

Best Methods For Securing Your Business After A Data Breach

Here are the best cyber-physical methods to secure your business after a data breach.

Invest In Physical Security

Protecting your business from data breaches doesn’t just require cybersecurity – it also requires physical security protection. 

So, which are the best tools for physical security? 

To keep your server rooms and the data stored in your office building secure, you must ensure that no intruders can enter the property.

Implementing access control is the best solution to prevent unauthorized parties from entering your building. Modern access control solutions help secure your facility without sacrificing convenience for the daily user. You can use keycards for entry or invest in a mobile-first access control system that allows users to download access credentials onto their mobile devices. 

Utilizing modern card readers for access control allows for door access via cloud-based and mobile-enabled applications. It also enables for the management of security data and operating door locks remotely.

Entering the building with a mobile-first access control solution is also convenient. Rather than the user rooting through their bags and pockets to pull out their access device, they can enter without presenting the device to the reader. 

All the user needs to do is trigger the motion sensor on the access reader with a wave of their hand. Having detected this motion, the reader will then communicate with the user’s mobile device and unlock the door. The reader uses three remote communication methods (WiFi, Bluetooth, and cellular) to ensure no failure and permit entry on the first attempt.

Your employees can enter with their hands full, and no queues will form at your building’s entrance – cloud-based access control doesn’t hinder productivity for your business.

Source: controltechinc.com

MFA, Biometrics, And Identity Verification

One of the main flaws in any access control system is the potential for an unauthorized user to gain possession of access credentials and use them to enter your building. 

To keep your data secure, you need assurance that this can’t happen and that only authorized users will be allowed to enter your building. You can use identity verification, biometrics, and MFA to ensure all users are who they claim to be:

  • MFA – multi-factor authentication requires the user to present two or more credentials before entering the building. These credentials might be mobile access credentials, passwords, biometrics, or facial recognition.
  • Biometrics – fingerprint scanners, retina scanners, and voice recognition tools can help you to ensure that the user is identified before they enter the building.
  • Identity verification – by integrating access control with video surveillance, you can implement identity verification software to verify the identity of users. The software helps you to automate the process and removes the need for manual intervention. If you invest in a video intercom reader, you gain a touchless access reader and a high-definition camera in a single device, facilitating identity verification. The intercom reader is also helpful for checking the identity of a building visitor before remotely granting them access.
Source: tgdaily.com

Integrate Cyber And Physical Security

You can integrate cyber and physical security to fortify your business against modern security threats. With so many cloud-based security tools being implemented, it becomes necessary for companies to consider cyber and physical security as interconnected.

Thus, security and IT teams must work together to ensure their cyber and physical security approaches are aligned. With both teams merged, you can integrate cyber and physical security tools seamlessly:

  • Cybersecurity protection – your cloud-based physical security tools require cybersecurity protection to prevent a breach of security data. 
  • AI and analytics – your IT team can help your physical security team to implement AI and analytics, screening surveillance footage and other security data for anomalies. If the AI software detects a threat, your team can receive alerts on their mobile device for a rapid response.
  • Zero-trust for physical security – you need to apply zero trust to your cyber and physical strategies. Your employees should receive permission to access only the physical and digital resources they need and nothing further. This way, you can mitigate the severity of an internal security breach. Install smart door locks to protect any areas in your building that host sensitive data and assets, and ensure that only high-level employees have permission to enter these areas.
Source: isc2central.blogspot.com

Educate Your Employees In Response To The Breach

If your security breach was caused by human error, you need to provide your employees with education on best cybersecurity practices. You can implement password management software to ensure your employees set strong passwords and do not reuse passwords. 

And, you can provide seminars on how to spot phishing scams. It is also prudent to establish a company-wide software update policy. Your employees should not be working using outdated software versions, as there could be vulnerabilities in older versions of the software that the developers remedied with the update.

Conduct Regular Cyber And Physical Penetration Testing

To implement an effective security strategy, you must perform consistent penetration testing.

Security threats are constantly evolving, and your system needs to evolve in response to these security threats. Regular penetration testing will identify vulnerabilities in your cybersecurity and physical security strategy and reveal areas that need revision.

Source: travelers.com

Businesses Need Cyber-Physical Strategies

The modern security climate requires businesses to merge disparate cyber and physical security strategies. Current security threats can be both cyber and physical. 

The only way to keep your data secure is to implement tools and methods that secure your business from both a cyber and physical standpoint. 

Consider these methods in line with your current security strategy, and identify whether these methods may remedy any vulnerabilities.