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Online Reputation Management: What It Is and How It Can Be Helpful for Your Brand

Having an excellent brand reputation is critical if you’re operating a business and want to succeed online or in a brick-and-mortar setting. Obtaining this valuable asset is a must when selling a service or product.

Getting your online reputation right has to be completed or potential customers thinking about buying from you will go elsewhere with their wallets. If they see your company has a bad online reputation, they’ll have a negative perception, persuading them not to make a purchase.

This element is why it’s so important to manage your online reputation. Otherwise, your sales numbers and online engagement will likely not meet your expectations.

Other drawbacks of having a bad online reputation can include the following:

●       Loss of employees

●       Bad search performance

●       Rise of skepticism

Source: mediaderm.com

What Is Online Reputation Management?

Online reputation management monitors and manages how customers feel about your brand. When customers view a brand positively, they’ll leave reviews showing their appreciation to your business. Negative reviews will surface if this isn’t the case and may persuade a potential customer to go elsewhere.

The main objective of online reputation management is to ensure that your brand’s reputation remains positive. You can take this action by managing and improving it when needed. Doing so helps create trust with existing and potential customers.

Getting Into Trouble – What Shouldn’t Be Done When Conducting Reputation Management

Being honest is essential when managing your online reputation. Faking reviews or concealing the truth will likely get you into trouble with customers, creating a path toward lower sales and lost profits.

Sometimes, it can be even worse, crashing reputation so much that it ceases to exist. This outcome occurred with the brand Von Dutch as pictured in The Curse of Von Dutch, playing on Hulu + Live TV. As a top brand worn by famous people such as Paris Hilton, the brand failed to manage its reputation and went the opposite way, creating a negative spiral that took the company down.

Source: deallocally.net

Advantages of Having a Positive Reputation

The success of your business has become increasingly dependent on how your reputation is seen in the online world. Having a positive reputation is critical if you want to generate leads and sell more services or products.

If your company has negative reviews, potential customers may avoid conducting business with your company. Having a poor reputation online makes it challenging for you to persuade new customers to spend their money.

By improving your online reputation, it can lead to the following benefits:

– Helps build brand loyalty

– Creates positive credibility

– Improves search engine rankings

– Boosts sales and revenue

– Improves employee morale

Source: quotefancy.com

Ways To Manage Brand Reputation Online

Ensuring your online reputation is trustworthy can be done by having positive reviews. This action helps potential customers make decisions on products and services to utilize.

With the rise of social media and its role in assisting customers with their buying decisions, managing how your brand is seen on these sites is imperative.

The following methods can help ensure your online reputation is managed correctly:

Deciding How You Want Your Brand To Be Seen by Customers

Do you know how you’d like customers to see your brand? For example, would you like to be known for having excellent customer service or being an authority in your field of business?

 Choosing this element is essential when managing your online reputation.

Evaluating Your Current Online Reputation Is a Must

If you’ve never thought about your online reputation, getting started is a must. You can determine your current online reputation by asking customers what they think about your company.

This action can be performed by utilizing Google’s brand marketing tools and other online tools.

Designing a Social Media Policy

Deciding how your business should interact online with customers and potential customers should also be completed and written down in a document.

Once done, employees in your business will understand the content needed to help your company portray a positive image. This policy provides a direction and creates engagement that should help support your reputation goals.

Source: coppertreesolutions.com

Creating a Social Media Strategy for Content

Designing a social media content strategy can help you focus on the areas where your business wants to improve socially. When taking this action, you want to decide what you want to achieve, such as acquiring followers or increasing sales online.

After doing so, you’ll choose the type of media you want to use, such as articles, videos or podcasts and decide which employees are responsible for producing each content form.

Choosing Online Social Media Platforms To Post Your Content

The next step is choosing an online platform to reach your ideal customer. Each online platform has unique advantages. Matching names with your goals can help you decide.

Considering the platform where competitors are active may inspire you. Examining the demographics on different social platforms can also be helpful.

Source: sociallycontented.com

Posting Quality Content on Your Chosen Social Media Platforms

Enhancing your online reputation can be achieved by posting quality content regularly. Engaging with your audience using blog articles can help generate traffic to your website and boost search engine rankings.

Utilizing high-quality images can also promote engagement.

Engaging With Your Audience

Engaging with your audience regularly can be critical in how they perceive you. Responding to positive and negative comments about your brand can be helpful when you receive them.

You should also reply to negative reviews about services or products you sell. For unsatisfied customers, you’ll want to propose solutions.

Source: hunterandbeyondllc.com

Setting Up a Schedule To Monitor Your Online Reputation

Once you start monitoring your online brand reputation, it’s essential to follow up regularly. Setting a schedule is the best way to proceed.

There are several tools available online, such as Google Alerts, that can help make this task easier and more efficient. With Google Alerts, you can monitor each time your brand, service or product is mentioned on the web.

Locating negative responses to your reputation using this and other tools should be highly beneficial. Encouraging feedback is an excellent way to receive positive reviews and increase your brand’s reputation.

Don’t be afraid to be proactive. Spending time seeking additional client reviews can help trickle down to your bottom line and create a positive result.

Source: icons-for-free.com

What To Do Next

As you can see, having positive reviews is essential if you want to meet your sales goals. Forming a strategy to ensure your brand is viewed positively online is a high priority.

Using a few of the online tools available can help you connect with customers and take advantage of the ability to create a positive online reputation that allows potential and current customers to view your brand positively.


Helen is a freelance content marketer specializing in technology and entertainment.

12 Link Building Strategies To Put Your Website on Top of SERPs

Search Engine Optimization (SEO) has since become the name of the game when it comes to online marketing. After all, SERPs and rankings are everything, especially if you want your website to be recognized as an authority in your niche and the go-to place for search users when they’re looking for information or products relating to your industry. 

In order to put your website on top of SERPs and rank high in Google’s results pages, you need to use link building strategies that work. 

Then again, link building can be a tricky thing to do successfully. But it’s one of the most important factors in determining whether or not your website will rank well on search engines like Google, Bing, and Yahoo. That’s why you need to have your link building strategies in place before you even begin to work on improving your website’s content and its rankings on the SERPs. 

Let’s dive in.

Source: dipshchamling.com.np

What Is Link Building?

Link building is the process of acquiring links from other websites to link to your own. A link from another website to yours is like a vote of confidence – it shows that the site likes your content and thinks it’s worth linking to. The more votes (links) you have, the higher your site will rank in search engine results pages (SERPs). 

So, without further ado, here are some proven techniques you can use now to start climbing up those rankings in no time!

1. Guest Posting

Guest posting is a link building strategy that involves writing content for another website in order to earn a backlink to your own site. When done correctly, guest posting can be an effective way to build links and drive traffic to your website. 

Here are some tips to consider should you choose guest posting as a link building strategy: 

  • Make sure the website you’re pitching to has authority by checking out their Google PageRank and Alexa Rank before you write anything. 
  • Guest post about topics related to your industry or niche. For example, if you’re an avid online gamer, you might write about the gta5.exe file download process or other top online games for Windows today. 
  • Write valuable content. Don’t just promote yourself or list off the benefits of whatever product or service you’re promoting. Make it worth reading. 
  • Acknowledge the owner of the blog by linking to them when they mention something you like. If they have posted an article that supports a line you wrote on your blog, then mention them. If you’ve used a quote from their blog then quote them as well.
  • Be consistent. Stick with one guest post per week or month at most. The more often people see your name pop up on their feed or inbox, the less likely they’ll be to click through every time.
Source: andysowards.com

2. Social Media Backlinks 

Social media backlinks are links that come from social media platforms like Twitter, Facebook, and Instagram. These links are important these days because people are on social media most of the time. Thus, they can also help drive targeted traffic and improve your website’s search engine ranking. In order to get social media backlinks, you have to put up content that is of high-quality and shareworthy. 

A great way to get social media backlinks is to partner with influencers who have a large following on social media. You can also participate in social media communities and groups related to your industry or niche. 

By being active on social media and in online communities, you can build relationships with other users, which may lead to them linking to your website. 

Source: linksmanagement.blogspot.com

3. Skyscraper Tactic

One link building strategy that is also effective is the skyscraper tactic. This involves finding content that ranks well for your target keyword and then creating something even better. 

Once you have created your content, reach out to the websites that are linking to the original piece and let them know about your new and improved version. Chances are, they’ll be happy to link to your content instead. 

If not, try reaching out to websites with a similar audience who might appreciate your hard work. Remember to mention where the original piece came from so you don’t get penalized by Google’s Penguin algorithm.

Source: pinterest.com

4. Business Directories and Local Citations (Listings)

This strategy involves adding your business to relevant online directories and local listings. This will help potential customers find your business when they’re searching online, and it will also improve your website’s SEO.

However, when you choose this strategy, you have to make sure your business information is accurate and up-to-date across all directories and listings. This will help build trust with potential customers and ensure that they have the most recent information about your business. 

5. Broken Backlinks

If you want to improve your website’s ranking, one link building strategy you can use is broken backlink building. This involves finding websites that have linked to your site in the past, but the link is now broken. You can then reach out to the site owner and let them know about the broken link. In most cases, they’ll be happy to update the link to point to your website again.

Source: summit360.com

6. Classified Ads

Advertising through the submission of classified ads is a great way to get your website in front of potential customers. You can target specific demographics and locations with your ad, and you can even track how many people click through to your website. Plus, classified ads are relatively inexpensive, so you can get started without breaking the bank.

7. Google My Business

Google My Business is a great way to get your website seen by more people. It allows you to create a listing for your business that appears in search results and on Google Maps. It also allows your business to show up in relevant search results, improving your click-through rate.  

And the best part is, it’s completely free! Simply enter your information and then follow the prompts to complete your account. You’ll be able to edit any information that’s incorrect or add new information at any time from this account. 

One more thing: you’ll need a Google account before you can sign up for an account. Once you have both accounts created, link them together by following the suggested steps. Then, return to Google My Business and look for the Get verified button in the top right corner of your screen. 

By verifying your business with Google Maps, you’ll gain access to more features that will give your site a competitive edge against other local businesses that haven’t yet done so.

Source: onlineimagetools.com

8. Reciprocal Links

When two websites agree to link to each other, it’s called a reciprocal link. This is generally done in hopes that the linking will encourage more traffic to both sites. 

Here’s how it works: 

Site A links to Site B, and then Site B links back to Site A. This can be beneficial because it signals to search engines that the two sites are related and increases the chances that either site will rank higher in search results. 

There are some caveats to consider when using this strategy. One of them is the quality of links. You want your reciprocal link partner to have strong content and a lot of social media followers/subscribers, etc., as well as a domain with high authority (DA). 

Another thing you should look at is relevancy; if your post talks about social media marketing strategies while the other site talks about home decorating tips, you probably don’t want to link these two posts together. However, if you know there’s going to be content coming out on Twitter strategies or DIY wedding decorations soon, those might be good potential partners. 

In general, though, think before linking – what do your websites’ pages have in common? What topics could make for an interesting discussion?

9. Replicate Competitor’s Backlinks

If you want to rank higher than your competitors, one of the best things you can do is replicate their backlinks. Start by using available tools to check out your competitor’s backlinks. Then, create similar content on your own website and reach out to the same websites linking to your competitor to ask for a link. Don’t forget to track your progress to see how much your rankings improve.

Here’s how you can go about it:

  • Find a website that has a similar niche as yours.
  • Use Google Search Console to see what sites are linking to them.
  • Reach out and ask those websites for links, too! 

10. Forums, Groups, and Communities

Another popular link building method is to participate in forums, groups, and communities related to your niche. This can help get your website in front of a wider audience and build up your backlink profile. However, be careful not to spam other users with links, as this could lead to being banned from the forum or group.

There are a few different ways to find groups and communities that will be interested in your website or business. First, try to search for groups on social media sites like Facebook and LinkedIn. You can also look for online directories that list groups and communities by interest or location. 

By taking the time to find the right groups and communities, you’ll be able to build strong relationships and boost your SEO at the same time. If you’re still not sure where to start, here are seven strategies to get you started: 

  • Make sure the group is large enough (5,000+ members). 
  • Look for niche forums with lots of engaged people (10+ posts per day).
  • Find communities through social media sites like Facebook and LinkedIn.
  • Find meetup groups near your city or town.
  • Attend events related to your topic of interest.
Source: mailershub.com

11. Triangle Backlink Exchange

Triangle backlink exchanges are a type of link building strategy that can be used to achieve your marketing and SEO goals. These types of exchanges involve two websites linking to each other. In doing so, they create reciprocity and increase the chance that their sites will rank higher in SERPs (search engine results pages).

In a triangle backlink exchange, two websites link to each other in order to increase their rank in SERPs. When two sites exchange links, it creates reciprocity and increases their chances of ranking higher on SERPs. 

There are many ways to implement this tactic but below is one example: 

Website A includes a small widget from Website B on its homepage. Website B then includes a widget from Website A on its homepage. They continue to include widgets from each other until all widgets have been embedded into both homepages. 

Once both websites have added each others’ widgets onto their respective homepages, they both have reciprocal links, which will help them to rank higher in SERPs. 

Note that it is important for these kinds of backlinks to be natural looking so that search engines don’t penalize your site for trying to manipulate the rankings with unnatural-looking techniques.

12. Use Google Alerts

Google Alerts is a free service that allows you to receive email notifications whenever new content appears online that contains keywords you’ve specified. You can use Google Alerts for link building by setting up alerts for keywords related to your website or business, then monitoring the results and reaching out to the authors of relevant articles to request a link. 

The best way to start getting links through Google Alerts is by using them as part of an overall strategy. Link builders with high budgets usually set up alerts on high-authority websites such as Forbes, Inc., The New York Times, or Harvard Business Review; those without budgets can set up alerts on less popular sites that are still relevant to their industry. 

Another option is to create alerts for generic topics to get backlinks from blogs in your niche. For example, someone who manages a blog about fly fishing might create alerts for fly fishing (which would result in backlinks from any blog discussing this topic), fishing (which would bring backlinks from any site talking about fishing), and flies (to bring backlinks from sites dealing with insects).

Source: onlineimagetools.com

In Summary

While social media and mobile marketing are important, link building will always remain to be the foundation of your digital marketing strategy. 

Link building should be an essential part of your plan from day one, and with the right mix of strategies and tactics, you can build quality links to both your website and social media profiles, boosting traffic to your site and helping you rank higher in search engine results pages (SERPs). 


Jess is a professional content writer and editor for Software Tested, writing about all sorts of technology topics under the sun. As a computer programmer, she is able to tap into her expertise on computers and gadgets to help others resolve their tech problems.

Benefits and Drawbacks of Cloud Learning in Improving Access to Educational Resources

Cloud learning is a relatively new form of education that has been growing in popularity in recent years. Proponents of cloud learning argue that it has several benefits over traditional educational models, including improved access to educational resources and greater flexibility for students. However, there are also several drawbacks to cloud learning, including concerns about data security and the reliability of internet connections.

Despite these drawbacks, the benefits of cloud learning are significant enough that it is likely to continue to grow in popularity in the years to come. Students who are interested in pursuing higher education should consider whether cloud learning is the right fit for them, and if not, traditional educational institutions will continue to be an option.

Source: vecteezy.com

What is Cloud Learning?

Cloud learning is a type of education that uses internet-based resources to provide students with access to course materials and instructional content. Rather than attending classes in person, students in cloud learning courses typically access their coursework online, through a computer or mobile device.

How is Cloud Learning Used in Education?

There are a few different ways that cloud learning can be used in education. One common use is for online courses, which are becoming increasingly popular as more and more students seek out flexible and convenient educational options.

Online courses typically make use of video lectures, readings, and other course materials that are posted online, and students can access these materials at any time that is convenient for them.

Another common use for cloud learning is in flipped classrooms. In a flipped classroom, students watch video lectures or read texts at home, and then come to class to discuss the material with their classmates and teachers. This type of learning is effective in helping students learn complex concepts.

Source: flexlearnstrategies.net

Advantages and Disadvantages of Cloud Learning

Cloud learning has several advantages over traditional educational models. One of the most significant benefits is that it can improve access to educational resources. Students who take advantage of cloud learning can often find and use a wider range of resources than those who are limited to the resources available at their local library or bookstore.

However, it has disadvantages too. The lack of interpersonal communication while delivering practical lessons with onsite applications can be challenging for both students and educators. Below are the most common advantages and disadvantages of cloud learning in delivering quality educational sources.

What are the Benefits of Cloud Learning?

Cloud learning is more affordable than traditional education.

Cloud learning can help you save on costs like tuition and textbooks. Plus, it’s more flexible than traditional education, so you can learn on your schedule. You save time, gas, and other resources as you study in the comfort of your home.

It is more flexible and convenient for students.

Study when you can at a convenient place or time you prefer. You’re not tied to a physical location, so you can study from anywhere with an internet connection.

It offers more diverse resources than traditional education.

Cloud learning gives you access to a wider range of resources than what’s available in your local library or bookstore. You can find online lectures, readings, and other course materials from around the world.

Cloud learning can improve access to educational resources.

One of the most significant benefits of cloud learning is that it can improve access to educational resources. Students who take advantage of cloud learning can often find and use a wider range of resources than those who are limited to the resources available at their local library or bookstore.

Source: istockphoto.com

Promotes collaboration between students and educators.

Another advantage of cloud learning is that it can promote collaboration between students and educators. Because cloud learning courses are typically asynchronous, meaning that students and instructors do not have to be online at the same time, they can easily collaborate on projects and assignments.

Cloud learning sessions are versatile

Cloud learning can be used in a variety of settings, including K-12 classrooms, universities, and corporate training programs.

What are the Disadvantages of Cloud Learning?

It can be challenging to stay motivated when you’re learning on your own.

When you’re not in a traditional classroom setting, it can be easy to get distracted or lose motivation. It’s important to set goals and create a study schedule to help you stay on track.

It can be difficult to find trustworthy sources.

Because anyone can post information online, it’s important to be careful about the sources you use for your studies. Double check if your resources are trustworthy resources for your industry.

Lack of complete access to education resources.

While cloud learning gives you access to a wide range of resources, you might not have access to everything you need for your studies. If you’re taking an online course, for example, you might not have access to a laboratory or other on-campus facilities.

It can be isolating.

One of the disadvantages of cloud learning is that it can be isolating. You might not have the opportunity to interact with other students or instructors in person. Get help from a classmate or a professor for concepts you find hard to understand.

Source: virtualtechgurus.com

How to Make Cloud Learning Work for You

If you’re interested in cloud learning, there are a few things you can do to make sure it’s a positive experience for you.

Find a reputable source

When you’re looking for information online, make sure you’re getting your information from a reputable source. Check the author’s credentials and look for reviews of the material before you use it for your studies.

Create a study schedule.

To stay motivated, it’s important to create a study schedule and set goals for your studies. Decide how much time you’re going to spend studying each day or week, and make sure you stick to your plan.

Take advantage of resources.

One of the benefits of cloud learning is that you have access to a wide range of resources. If you’re taking an online course, for example, take advantage of the lectures, readings, and other materials that are available to you.

Source: ericsson.com

Interact with other students.

If you’re feeling isolated, reach out to other students in your course or your field of study. You can connect with other students online or in person.

Cloud learning is more affordable than traditional education. Although it has its disadvantages, the benefits outweigh what it lacks. Plus, you’ll get access to high-quality education without the high price tag.

What is Visual Search?

As per a statistical report, 62% of millennials and Gen Z would use visual search over all other search methods.

Before we dive into the best practices, let’s see what Visual Search is and the best practices to implement one, if you haven’t already.

Source: fullestop.com

What is Visual Search?

Visual Search exploits Artificial Intelligence (AI) to help people perform their search by means of the real-world imagery rather than text search.

For example, if a person takes a photo of an object by Google Lens for example, teh software can identify the object within the image and provides feedback and details about it to the user.

This technology is especially useful to retail and eCommerce businesses — if you implement well-optimized content, you can stand a chance of being the returned search result for a user.

Such an approach will result in attracting more users and increased profit.

Source: analyticsinsight.net

How does Visual Search differ from Image Search?

Visual Search involves searching for the specific item via text, voice and vision — it belongs to a category known as ‘sensory search’.

Both visual and image search are based on imagery but there is an important difference — for image search, people still use words while for visual search, users can utilize an image to handle the same search.

Image search has been present for a long time, nearly 20 years — Google introduced this search format back in 2001 due to the inability of a search engine to cope with all the searches of Jeniffer Lopez and the green dress she wore on Grammy Awards back in 2000.

Visual Search works with a combination of Computer Vision and Machine Learning.

Computer Vision helps machines to interpret what they ‘see’ before deciding what to do with the information.

Computer vision has been present for a long time but with the progress of Machine Learning it became more advanced.

Machine Learning brings details that Computer Vision needs to understand better what is on the image.

Google lens, with help of this technology, cross-referenced the details with Google Knowledge Graph.

Source: youtube.com/h&m

The Biggest Platforms in Visual Search

Google and Bing visual search are mainly used for information retrieval alongside shopping while each of the major visual search platforms offer slightly different search options.

Pinterest Lens

Pinterest Lens was introduced in 2017 and already in 2019, they announced that the technology is able to recognize over 2.5 billion items.

With Pinterest Lens, users can submit images of almost anything and the platform can save the or shop the object on the photo. Pinterest stated that 90% of users’ purchasing decisions were enabled via the information gathered through this technology.

Clothes retailers can post ‘shop by look’ pins so that users may identify or search for garments within a certain image.

The engine can also find similar items to recommend to users in case a user decides that they do not want the exact product but would like something else similar to the original one.

Google Lens

Google Lens was launched back in 2017 and due to its advanced visual search abilities, it quickly became the most popular visual search platform.

In the following year, Google Lens was integrated with Google Image Search and in 2019, a study was published stating that their image recognition technology was more accurate than other similar platforms.

Google Lens technology is present in many Android applications like Photos, Google Assistant and Google Search.

The capabilities to combine multiple apps gives Google Lens a head start over the other similar engines — for example, if a user takes a photo of a sign in a foreign language via Google Lens, it can instruct Google Translate app to provide a translation in their own language.

Source: selesti.com

Bing Visual Search

Bing Visual Search is a bit different as it provides users with both information and products, similar to Bing search engine. It provides users with related items and pricing details.

Bing works similarly to other visual search engines and it has an extensive developer platform.

For example, if Bing guides a user to a particular item on your website, a developer has the ability to define the actions that will be offered to the user.

Source: mspoweruser.com

Amazon StyleSnap

Amazon’s visual search app was announced in June 2019 — it allows users to take photos of objects or products using this function within Amazon’s mobile app and then users are provided with the relevant details and similar items.

Amazon StyleSnap has already been working with Instagram platform for creating an integrated shopping experience for its users.

This technology is very useful for companies that sell on Amazon as they can get their products in front of consumers in an already competitive market.

Developers are also given the opportunity to read the latest guides for implementing StyleSnap.

Source: newsroom.snap.com

Snapchat Camera Search

Snapchat announced their Camera Search in September 2018 inviting users to search for products on Amazon via their app.

It works in a way that the app recognizes a barcode and then an Amazon card is provided to a user offering a link to a specific product or selection of similar products from their store. If the user has their app, they can click on the app and will be directly led to the wanted page.

Unfortunately, Snapchat did not post any latest updates or additional features, but you can read more about their AR and other features in their help guide.

Visual Search Best Practices

There are numerous benefits if implemented visual search but we will talk about these in one of the future articles.

Let’s check the best practices that websites should stick to so to appear in visual search:

Use Structured Data

One of the most important things is to provide as much information as possible to search engines, when adding any kind of content to your website.

The best is to use structured data for images as it can help your website to appear in Google rich snippets.

There are general structured data guidelines in Google for you to learn more about but also the type of structured markup that you can also add.

Add Alternative Text

Alternative texts are also known as ‘alt tags’ or ‘alt descriptions’ — it appears in place of an image in case it fails to load on the screen.

Alternative text is ‘read’ by search engines to help understand the meaning of the image. Users that use screen readers would also need alt text to understand the context of the photo. Alternative text should be authentic, concise and well written.

For example, if your image shows a man holding a red cup of coffee, your alternative text may sound like this: ‘Young man holds a red cup of coffee at home’ or in more details.

Source: moz.com

Use Descriptive Filenames

A popular phrase today says: Context is everything.

Majority of image files are commonly named like this: ‘IMG 12345.JPG’ but you should try better and provide as many details as you can.

If we follow the above example, instead of using such an impersonal name, rename it to: ‘man-with-red-cup-of-coffee.jpg’.

Although it is difficult, try to provide a unique filename to that image besides being clear and concise.

Have an Image Sitemap

If you provide an image sitemap, you can increase a chance for your images to be discovered by search engines. This is especially useful if you have Javascript loaded images.

If you provide an image sitemap, Google will easily identify, crawl and index your images.

Source: mural.co

Use Suitable Image Size and File Type

Having optimization of your content in mind, it is important to use the appropriate file size of images as it can affect the loading time of your site for your users. A site with slow loading speed can trigger users to leave your site.

There are some sites which are excellent for compressing images like: TinyPNG, CompressNow, Optimizilla and more.

Besides file size, pay attention to the type of files you use on your website. For example, Google Images supports the following file types:

  • Bmp
  • Gif
  • Jpeg
  • Png
  • WebP
  • SVG

Each file type has its pros and cons, where for example GIFs may not be suitable for some commercial websites.

Other Elements

The above listed recommendations relate only to images, but you should consider the other elements like SEO and other associated items to appear in visual search results:

  • Overall site speed
  • Overall site performance
  • Your site’s accessibility
  • Quality of images
  • Originality of the content and the images


Today’s technologies like Augmented Reality (AR) and Virtual Reality (VR) can help provide users with sensory search in all its forms.

As major search platforms push the boundaries of search features, it is vital for marketers and website owners to make plans for the future search options.

Keep in mind that younger internet users will expect such features so try to decide which approach can be the best for your business to follow.