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4 Reasons Why You Need to Manage Risks for Your Shopify Business

Shopify is an incredibly popular eCommerce platform that currently powers 3,924,979 live websites. And it’s no wonder why – Shopify is easy to use, has plenty of features and integrations, and is relatively inexpensive.  

Shopify’s impact on the global economy has been phenomenal too — it has contributed $319 billion in global economic activity. 

However, as with any popular platform, Shopify is not without its faults. One of the biggest problems facing Shopify merchants is fraud, and this poses a risk that one cannot overlook. 

In this article, we talk about 4 reasons why you need to manage risks for your Shopify business. 

But before let’s understand the types of fraud and a sure-shot method to manage them. 

Problem — Shopify merchants face frauds 

While there is no lack of frauds faced by merchants today, some popular ones are: 

  • Fake orders: A fake order is when a fraudster places an order on your Shopify store using a stolen or fake credit card. The fraudster will usually choose high-priced items and have them shipped to an address that’s different from the billing address. This type of fraud is also known as “card-not-present” fraud.
  • Chargebacks: A chargeback is when a customer disputes a charge on their credit card statement. This can happen for a number of reasons, but it’s often because the customer never received the product they ordered, the product was not as described, or the customer was the victim of fraud. Chargebacks are costly and time-consuming to deal with, so it’s important to do everything you can to prevent them.
  • Counterfeit products: Counterfeit products are fake products that are made to look like the real thing. These products are often of poor quality and can damage your brand reputation.

The List goes on!

Source: fashionunited.com

Solution — invest in reliable apps

Today, there is software or an application for almost every need. Be it creatives for social media or a payment merchant to streamline the payments. 

But coming to fraud, you need to be meticulous when it comes to finding apps to prevent shopify fraud that actually use the latest technology to detect fraud before it puts a business in danger. Fraud is a crime that can have serious consequences for both the victim and the perpetrator. Preventing fraud helps to protect people and businesses from losses due to fraudulent activity. 

Good fraud detection apps today use machine learning and advanced data analytics to identify patterns in fraudulent behavior. Machine learning can identify fraudsters even when they are using new methods or data, so you can stay one step ahead of the fraudsters.

Some qualities of a good fraud detection app for ecommerce may include the ability to monitor customer behavior, set thresholds for suspicious activity, and flag or block suspicious transactions.  Another example is the ability to track customer behavior and activity, including IP addresses, device IDs, geolocation, and other data points.

Other features may include robust customer support, regular updates, as well as training and educational material to help merchants understand fraud in the eCommerce space better. 

4 reasons to manage risks for your Shopify Business

As an Ecommerce merchant, you are aware of potential risks to the business. But there is still a lack of information regarding how these frauds play out in the real world. 

In this section we take a deep-dive into some of the risks that a Shopify business is exposed to, and how it can derail business operations if proper fraud-prevention measures are not deployed on time. 

Prevent Account Takeover Fraud

In general, account takeover fraud occurs when a criminal uses personal information to gain access to and assume control of another person’s online account. 

This can happen when a criminal obtains login credentials through phishing or other means, or when they use stolen identity information to open a new account in someone else’s name. 

Once the criminal has taken over the account, they can use it to commit a variety of fraudulent activities. For example, making unauthorized purchases, transferring money to their own account, or even using the account to commit identity theft against the account holder.

As per SEON’s guide on the statistics of account takeover fraud,Account takeover attacks are on the rise, with an estimated 22% of adults in the US falling victim to this type of fraud, and average losses of around $12,000 per case. It is essential now more than ever not just for private individuals but also businesses to put in place defenses against online fraud.”

Source: https://www.claimsjournal.com/news/national/2022/01/26/308256.htm

Identify eCommerce Money Laundering 

Ecommerce merchants need to be aware of the potential for money laundering and take steps to prevent it. One way to do this is to monitor transactions for suspicious activity. 

This can include looking for patterns of behavior that may indicate money laundering, such as repeated transactions of small amounts of money, or transactions that are not related to the business.

Ecommerce merchants should also be aware of the signs of money laundering, such as customer complaints of being asked to purchase goods or services for someone else, or requests for refunds for products that were never received. 

Additionally, there are a few types of eCommerce frauds that could lead to identity theft, such as account takeover (as discussed above) and carding. In both cases, criminals gain access to victims’ personal information and use it to make unauthorized purchases or withdraw money from their accounts.

Transaction monitoring can help prevent identity theft by flagging unusual activity, such as large purchases made with stolen credit card numbers. Using a fraud prevention app created for Shopify can help identify this on time so that you can manage any potential risk at the earliest. 

Locate Return Fraud 

Return fraud is a type of eCommerce fraud in which criminals return stolen or counterfeit merchandise to a store or eCommerce site in order to receive a refund. This type of fraud can be difficult to detect, as it often takes place after the transaction has already been completed. Common examples of refund fraud are: 

  • Receipt fraud is a type of eCommerce fraud in which criminals create fake receipts in order to return merchandise for a refund. This type of fraud can be difficult to detect, as the criminals often use real receipt paper and real store logos.
  • Price arbitrage is the practice of buying a product from one online retailer and selling it to another online retailer for a higher price. This type of arbitrage is possible because prices for identical products can vary widely between different online retailers.
  • Switch fraud is a type of eCommerce fraud in which criminals use stolen credit card information to make purchases, and then return the merchandise to the store or eCommerce site using a different credit card. This type of fraud can be difficult to detect, as it often takes place after the transaction has already been completed.
  • Wardrobing is a type of ecommerce fraud in which criminals purchase high-priced items with stolen credit cards, and then return the items for a refund before the card issuer realizes the purchase was fraudulent. This type of fraud can be difficult to detect, as it often uses legitimate credit card numbers and billing addresses. 
Source: https://www.business2community.com/cybersecurity

Triangulation Fraud

Triangulation fraud is a type of e-commerce fraud in which a fraudster uses a third party to help commit the fraud. The fraudster will set up two fake accounts, one with a merchant and one with a payment processor. They will then use the payment processor account to pay for goods or services from the merchant account. This type of fraud is especially difficult to detect and prevent because it uses legitimate accounts and businesses to commit the fraud. 

Signs that direct toward this type of fraud are: new accounts buying the same items on a regular basis, invalid contact details, sudden increase in transactions, a large number of transactions going to the same payment processor, discrepancies between Shipping and Billing Addresses

It’s never too late to protect your eCommerce Business from fraud

There are many reasons to protect your eCommerce business from fraud. One reason is to protect your business reputation. If your business is known for being easy to defraud, you may have difficulty retaining customers and attracting new ones. Additionally, fraud can lead to financial losses for your business. By taking steps to protect your business from fraud, you can help reduce these losses.

How to Make Basic Visualizations in Python with Coding

As we know it, data has evolved over the years in complexity. Many organizations and business owners have had a significant role in data collection and analysis.

According to Shift Disruptive Learning, our brain cannot take in much text data. This is because it processes 60,000 times more visualizations than texts. 

One interesting fact is that 90% of the information we transmit in our brain is visual.

In our daily lives, we find ourselves entering data into our spreadsheets. Analyzing and visualizing data is usually the best part of the work.

Entering too many complex texts into our personal computers can be a tiresome task. That is why knowing data visualization is essential.

Visualizing data is an essential role in statistics because you allow others to recognize the crucial points in your data.

In this blog, we will learn in detail about visualizations in Python. The objective is to cover how we can make appealing charts in Python programming.

Let us briefly learn about data visualization in the next step.

Source: kdnuggets.com

What is Data Visualization?

In brief, data visualization is changing data into visual form. The objective is to make your data simple to read and interpret.

Data visualization is essential as it helps you depict various data forms into simple graphs.

Let us look at some other reasons why data visualization is essential:

You can use it to present information to others. 

Your objective is to make others understand your data. You can communicate to your audience the reasons behind particular logical reasoning.

Summarize large data sets

When you present your extensive data in the graphical form it makes it easy to summarize essential insights.

Visualizing data can help decision-makers make conclusions from big data sets.

Allows you to find solutions

One of the advantages of data visualization is that it helps you seek solutions. You can investigate information to find existing outliers and relationships in your data.

Let us examine one of the programming languages in our computers we can use for data visualization.

Source: bi4all.pt

What is Python?

Python is one of the programming languages – you can use it to create websites and perform data visualization and analysis.

When you use Python, you will learn that you can use it for general purposes. You cannot use the programming language for any particular commands.

Why Use Python in Data Visualization?

When you use Python in visualizing your data, it will offer you numerous graphing libraries.

If you are interested in creating high-quality plots, Python will support you with customizations. You can make many types of charts with Python.

Python is one of those programming languages with many in-built modules. A large community also supports the program.

Visualizations in Python can seem complicated, but they are easy. It does not matter if you are a beginner, you can easily create visualizations in Python even if you are not a computer guru.

The question is, how do we create data visualization in Python?

As we have briefly explained, Python has numerous visualization tools. You can make impressive charts with Python using its libraries. Each python library has its unique visualization styles depending on the visualization form.

Source: datasciencedj.blogspot.com

Data Visualization Tools in Python

Let us start with the most popular:

Matplotlib

Matplotlib is among the first data visualization tools in Python.

This data visualization tool in Python is used widely by most people. If you are lucky to be a data scientist, you may have used it once in your visualizations.

The remarkable aspect of Matplotlib is that you can use it with other libraries. Such libraries include Pandas and NumPy.

Matplotlib allows you to design charts in Python that are dynamic and interactive. When you use it to create charts in Python, you will realize that it is a flexible tool.

If you have used MATLAB before, it has similar features to Matplotlib.

The advantage of using Matplotlib is that the library has many aspects of color and size. This aspect helps you make remarkable charts with Python.

Let us see how we can create a Bar Chart with Python’s Matplotlib.

Creating a Bar Chart with Python

In this section, let us use a practical example of how we can create a chart in Python using Matplotlib.

A bar chart represents values in vertical or horizontal bars. When you use Matplotlib in making bar charts in Python, it becomes easy and efficient. 

Source: Python Spot

Seaborn

This type of python data visualization library is also popular among many users. You can use it to make appealing visualizations in Python for studying data.

With Seaborn, you can make chart visualization in Python a crucial component of your data analysis. 

Seaborn library contains visual diagrams such as scatter plots and histograms. You can use these charts for the visualization of data.

Seaborn also has its internal procedures for statistical analysis. This feature can aid you in making the charts of your choice.

One significant advantage of using Seaborn is that it allows straightforward data representation on plots.

Making a Scatter Plot Using Seaborn

You can use a scatter plot chart to plot points on a horizontal or vertical axis. It shows the relationship between two variables.

Source: PyData

Learn more on how to make a scatter plot chart in Python.

Last but not least, let us examine more visualizations in Python.

Ggplot

You can use this visual library to create charts in Python, such as error charts and histograms. 

The visualization package allows you to use various data visualization components. You can use such elements in a precise visualization.

When you indicate on Ggplot what to include in your chart, the visual tool will do the rest.

The advantage of using Ggplot is that it gives you more time to analyze the data. Ggplot will do much of the designing than studying.

The plotting technique of Ggplot is usually straightforward. This is because it avoids data visualization complexities.

Learn how to make a pie chart using Ggplot in this section.

Source: r-charts.com

Wrap Up

As we have seen, you can design data visualizations outside of spreadsheet tools – Python comes with many libraries that can help you visualize your charts.

As a business professional, you can use such knowledge to create appealing visuals in your data stories.

We have shown you how to do visualizations in Python without coding. Although we have not covered all of them, the ones above are widely used by most people.

Do not miss out on making visualization charts in Python – install the programming language on your PC and embark on this fantastic adventure.

Understanding the Tech Behind the Remote Business Revolution

The remote revolution is in full effect in the working world. 87% of employees are embracing flexible work, eagerly taking employers up on their offer when given the option to work remotely.

Employees are realizing the benefits of remote and hybrid work on their work performance, holistic health, and quality of life. Likewise, businesses also see how beneficial remote work can be for their workflows, employee wellness, and overall operation.

Having said that, successful remote and hybrid work wouldn’t be possible without technology. 

Let’s look at three prominent industries, how remote work and its technologies are infiltrating and the benefits these industries are reaping while adopting more remote and hybrid work.

Source: sloanreview.mit.edu

Healthcare

Healthcare is one industry right in the middle of the remote revolution. There’s been a significant increase in the demand for remote appointments and healthcare services on the patient side. The pandemic saw an uptick in mental health concerns and a decrease in the ability to commute to a doctor’s office. In turn, patients increasingly rely on remote mental health services and other digital healthcare appointments to receive the support they need.

Healthcare facilities, companies, and medical professionals have had to find a way to navigate this demand. Tech solutions were and continue to be the key to that navigation.

For example, although patients can take remote appointments over the phone, video conferencing tools elevate the experience. Patients not only get to attend their appointments remotely, but they also get the comfortability of seeing their doctor’s face and communicating with them on a more personalized level.

Telehealth wouldn’t be nearly as safe and secure without cybersecurity tools. Remote work and services have spotlighted how vital cybersecurity is to the experience. Cybersecurity tools are essential in healthcare because of the sensitive nature of the work and information shared on both sides.

Unfortunately, not all cybersecurity tools are created equal — nor can healthcare facilities control how secure the devices their patients are using to conduct their remote appointments. So, more must be done to ensure telehealth is as safe and secure as possible on both sides. A deeper understanding of this tech is likely the next step in the healthcare sector of the remote revolution.

Source: futureforall.org

Business

Business owners worldwide are also taking advantage of remote work. For one, top talent is likely looking for a hybrid or remote work arrangement to ensure they have the healthiest work-life balance.

To meet this demand, company leaders are offering hybrid and remote work options to stay competitive and increase their chances of landing top talent. They’re also using their global workforces and growing knowledge of how to use technologies to their advantage to help their businesses thrive in the digital age.

However, business owners find communication and collaboration challenging to maintain in a remote workforce. Those two things are critical to a remote or hybrid team’s success. Fortunately, project management software, instant messaging, and video conferencing help ease both critical components of a remote work team.

Business owners have also seen the rise of coworking spaces and technology as we settle into remote work. Coworking spaces allow owners to broaden their employee base while providing high-quality tech tools to support their work without having to foot the bill for them.

The tricky thing about coworking spaces and their tech tools is that the business owner doesn’t own or run them. So, when things go wrong, leaders must rectify them through a third party. That can halt the work of their remote employees, stopping their overall operation for the time being.

Another tech tool business owners are implementing in their remote workforces is employee monitoring software. Many company leaders are hesitant to adopt hybrid or remote work arrangements because they can’t monitor remote employee activity as they can with employees in-office.

Employee monitoring software makes that possible. Business owners can track when their employees clock in and out for work. They can keep an eye on what their employees are doing on company-provided laptops. They can also monitor their productivity by tracking specific key performance indicators (KPIs).

Source: yonseiuiscribe.com

Industrial Services

The industrial services industry is another key industry in the thick of the remote revolution. Industrial services include:

●       Shipping;

●       Manufacturing;

●       Construction;

●       Building maintenance;

●       Landscaping services;

●       Woodworking;

●       General contract work;

●       Engineering.

It may not seem like jobs in these industries can be conducted remotely. In certain circumstances, they absolutely can with the right technology.

For example, automation and artificial intelligence tools allow employees to work remotely in certain manufacturing positions. An employee can operate a picking robot and other machinery from a remote location, so long as they’re adequately trained.

The tough part is the latter. If employees aren’t adequately trained to operate machinery remotely, they can disrupt the workflow and ruin their operating machine. Or worse, they can threaten an employee’s safety who is working in the warehouse.

Cloud computing and storage are also helpful for employees working remotely in industrial services. They can easily store and access any information digitally, regardless of location. The key is to grant only the level of access employees need for their particular position.

Source: ericsson.com

The Demand for More Access to Remote Work

Simply put, employees across all industries are demanding their companies make remote and hybrid work a permanent part of their operations. Flexible work supports holistically healthy and high-performing employees. And that, in turn, sustains a profitable company.

Employees are spending less and less effort fighting with employers about more access to remote work. Instead, they’re choosing to leave companies that don’t allow it for businesses that do. So, if businesses want to keep their employees happy and their operations functional, they mustn’t ignore their workers’ requests for flexible work options.

Conclusion

As you can see, various technologies support remote work in different industries. If businesses want to remain relevant in an increasingly digital world and attract and support highly talented employees, they must focus on implementing — and fully understanding — the right technologies.

Hire Node JS Developers For Your Enterprise in 2022

Nowadays, businesses have been substantially upgrading due to intense demands of applications and websites among users. As a result, entrepreneurs either outsource their requirements or select an appropriate company offering solutions on a specific platform.

Although there are many technologies available, the majority of startup owners prefer Node JS for getting their web apps ready. As per 2020 sources, the preference rate for Node JS development purposes went on to 51.4%, as entrepreneurs receive their web applications built rapidly within minimal time. Moreover, business owners today face difficulties in appointing coders able to make new changes. 

Hiring an experienced Node JS developer with sound knowledge of technology and able to work on multiple platforms is a daunting question for many entrepreneurs. Besides that, one of the concerns behind the selection of a specific tech stack is reduction of cost to upgrade a venture digitally by choosing a particular tech stack suitable.

In this post, we will cover various points related to hiring Node JS developers. 

First, let’s explore what Node JS is, some qualities to concentrate on before selecting Node JS developers and benefits of appointing Node JS developers.

What is Node JS?

It is an open-source runtime environment of Javascript for the backend worldwide for creating web applications. Node JS is used to create cross-platform solutions which are compatible to run on multiple platforms, as it’s based on the V8 engine and can execute codes of Javascript outside the web browser.

By opting out Node JS development, solutions for any type of business can be created. Entrepreneurs get a well-organized and flexible application for their enterprises. Hence, the trend is being adopted by startup owners to hire Node JS coders for their ventures from renowned firms to get their jobs done.

SourceČ charumindworks.com

Which Qualities to Focus While Hiring Node JS Developers?

Before hiring the Node JS developers, you should appoint them by examining the following qualities mentioned below:

Error Solving Nature

The coders with skills of solving errors or bugs rapidly must be a perfect pick for you. However, building a web app involves resolving several issues detected during the process. You should appoint a developer who efficiently comes out easily from such results and brings expected output in no time. It is because such programmers assist you in overcoming any issues occurring in applications.

Adjustable

It’s not enough to appoint developers possessing ordinary skills just to make an application. But, as a startup owner, you should search for those who have the ability to work in any situation according to your requirements and should also be capable of taking any action to serve your favorable outcome. You can get to know whether a coder acquires flexibility or not by reviewing the skill sets for your project written by them.

Dedication

Working with the utmost dedication leads to fruitful outcomes. Similarly, selecting committed programmers in a team would help you to serve practical and valuable solutions to your venture. You can hire such a category of coders by analyzing the growth chart from the beginning of their careers.

Also read: Practical Tips for Developers to Maximize Productivity

Target Focus

Developers who are ambitious with their goals are helpful for giving the enterprises perfect match applications. Also, appointing such programmers will gradually assist you in getting solutions satisfying current ongoing trends and raising the quality standards of your venture.

Furthermore, many qualities are there to analyze before you hire coders to build the required solution for your venture. Now, you might be wondering in what ways appointing Node JS developers benefits you.

Source: blogarama.com

Perks of Hiring Node Js Developers:

It’s always advantageous to hire Node JS programmers to build an application for your business, but in what ways is mentioned below:

Receive Solution Faster

Node JS can be learned easily, so coders can know the platform effortlessly in terms of coding structure, which consumes minimal time for accomplishing the understanding process and starting development. Due to such characteristics of a platform, it’s sure that you will get your solution as per your expectations within a short duration.

The only thing to keep in mind while hiring programmers is they must be aware of programming languages like HTML, CSS, and Javascript. Because knowing them helps developers understand the code structure of Node JS.

Pocket Friendly

Hiring Node JS coders to create a web app for your venture would assist you in investing less capital. All you are required to ensure that a particular programmer must have a basic knowledge of Node JS working. In addition, it assists you in hiring fewer developers and reducing fees considerably to build a solution, as the entire platform can be utilized by a minimum number of engineers.

Get Scalable Platforms

Scalability is crucial when building a Node JS solution. Appointing appropriate programmers will assist you in receiving a light-weighted, spontaneous application that can be modified according to your needs later on. Moreover, coders can deliver you a platform that can be updated by targeting a few areas efficiently without affecting the rest.

Hence, from the above-discussed beneficial points, you might have got an idea that appointing Node JS programmers for your venture is a perfect move as it helps in building desirable solutions without affecting your pocket considerably.

Source: simform.com

Sum Up

We have clarified for you how to hire Node JS developers for your enterprise, which would assist you in getting an appropriate web app created suitable for your business. 

Today, almost all entrepreneurs are gradually switching to digital fashion, so you should automate your venture by appointing Node JS programmers or trustable technology partners who possess coders with essential qualities. It helps you in achieving a needed solution rapidly, as discussed earlier.

The Benefits of Visual Search for eCommerce and Retailers

Sometimes people want to find a certain product and if they do not know its name or tag, that’s where visual search comes in handy. 

When customers look for a product via an image instead of the keywords, it is called Visual Search. The process involves uploading an image to the visual search engines (Google Lens, Pinterest Lens etc.) which visually display results of either the same item or similar items available. 

Visual search engines are web tools helping users to find details about the item they want to buy by visually scanning through pages of results. 

A good example is Tommy Hilfiger – they introduced an app at a runway show in 2017 allowing visitors to snap photos and upload them to a visual search engine which then presented the same items for sale. 

Source: econsultancy.com

How does Visual Search Work? 

Visual Search exploits Artificial Intelligence technology to enable users search through real-world images rather than through text search. 

It is a combination of Computer Vision and Machine Learning – the first helps machines to both see and interpret the objects on the image, while the latter provides information to understand what is presented in the image. 

Visual Search enables users to find specific details about products, services or specific people on the web and other digital media. 

It has become more and more important as users mostly search for information and entertainment on digital media nowadays and Visual Search can perform on various devices (computers, smartphones, and tablets). 

Visual search will only grow in popularity because it facilitates the search process for users as digital media continues to evolve. 

Check the tips below on how to optimize for visual search:

Source: blog.red-website-design.co.uk

Benefits of Visual Search for Retailers

Visual Search is highly useful for the eCommerce stores since users can search for products they wish for quickly and find exact spots where to buy them online. 

Visual Search can make shopping experience much easier for customers – such an approach can yield uptick in revenue and customer acquisition for store owners. 

If you make it simpler and easier for users to find what they’re interested in, you will already bring them one step closer to making a purchase. 

Take a look at some key benefits of visual search for retailers who decide to go down the road of visual search.

From Search to Conversion More Quickly

Visual search helps customers to find the product without having to think about the right keywords – the easier you make it for your customers, the less hassle will be in achieving sales.

When Forever 21 conducted a study, they recorded an almost 20-30% increase in conversion for product categories that used visual search. 

Visual search is quick and efficient – everything modern shoppers appreciate today. It can easily scan a large number of result pages to find what you’re looking for, without you having to scroll endlessly through long lists of pages. 

Source: minttwist.com

Integrating Online and Offline Shopping Experiences

No matter if you have brick-and-mortar store or a mobile app, you should strive to offer multichannel shopping experience for your customers as they increasingly want the shopping process to be as effortless as possible.

With visual search, you can integrate online and offline shopping experiences to offer  – your customers will easily find a wide variety of products on your website or an app plus it will create a connection between your online store and your customers. 

Less Noise 

The ‘noise’ of eCommerce is a common hurdle for in-store sellers. 

When users perform a simple web search it leads to hundreds of pages of almost identical products.  Connecting your customers to a visual search ensures you provide the results on your available products. 

This helps cut through the noise of online shopping making it easier for customers to reach their purchase decisions. It also helps them to see specifically what YOU have to offer. 

Source: framethreesixteen.com

Funding of Social Proof and Word of Mouth

Social proof and word of mouth are still considered as the most effective marketing strategies in the eCommerce industry but those are quite tough to track. 

Word of mouth does not worth much if customers cannot figure out where that celebrity dress came from or which brand made their favorite influencer’s makeup. 

Visual search will help you bridge that gap by providing a direct connection between these favored products and your brand. 

Easier Measuring of Success

Visual search performance is something the brand owners can track and measure easily. When customers use visual search and proceed to purchase that same product or a similar one, the brand owner will find it easy to trace the sale back to visual search technology. 

Store owners can check the insights if and when consumers clicked on visual search results, which styles they’ve explored and when they made their purchase. This data enables them to pinpoint the particular products that frequently convert on visual search making it easy to increase the efforts that drive sales. 

If you, as a shop owner, monitor traffic that comes from visual search in Google Analytics, you can check all the relevant details like how many customers clicked to product pages and the conversions – both rates and amount. The result is – you will know exactly how many sales are driven by visual search technology. 

Source: smallbiztrends.com

Wider Reach 

New generations now discover brands through social apps and most of them are looking to purchase directly from the platforms – there has never been a better time to get your brand discovered outside of traditional search fields. 

Placing ads and providing visual search will give you an opportunity to reach a wider audience and keep the pace with the newer generation demands. 

Trust is critical in helping customers move towards a potential purchasing decision. Retail vertical strategy lead at Pinterest Amy Vener said that visual discovery allows shoppers to generate a more emotional connection, which turns into less price sensitivity. 

This way, you can open your gates to new generations and new customers and witness your growing audience of customers. 

Increased Revenue

Although visual search is a significant investment, the sites can look forward to the opportunity of vastly increased revenues. 

According to Gartner, early adopters of both visual and voice search will find their profit increased by as much as 30% by 2022

Source: blog.red-website-design.co.uk

Conclusion 

The next level for your business can definitely be visual search – if you include it into your strategy, you will enable your clients to find what they want quickly and easily.

  
By using effective strategies like keyword density and alternate text (ALT tags), you can provide your users with everything they need in order to find what they’re looking for, without having to spend much time scrolling through long lists of pages.