With the recent pandemic and along with growing accessibility of technology, more and more people are engaging in online shopping. Statista predicted that this year, more than 2 billion people will buy products and services online. However, most of these customers will engage with the companies that have already established their reputation as accessible, trustworthy, and engaging.
If you also want to make your business acknowledged and acquire more customers, you should drive traffic towards your online store.
Here are five tried-and-tested ways to do so:
Create Enticing Sales Campaigns
What is a better way to entice customers to shop online than by giving them good deals?
By creating the right sales campaign — no matter the season or the reason — you can hope for your shop to be flooded with visitors! You can offer rewards, like free shipping for a certain total amount or bundle deals. Also, you can make discount coupons that are only accessible on your website.
Make sure to define your sales campaigns – you can include a countdown clock on your website, announce a flash sale, or set a time period for rewards e.g. a weekend or a fortnight.
But remember, sales campaigns will only be effective if they are well promoted! Make sure to advertise your sales through Instagram or other social media marketing to ensure success.
Optimize Your SEO Strategy
Majority of businesses have a lot of competition, and most of the customers will go for the Internet search to find the one that suits their needs the best.
If your site is not visible online, you cannot target potential clients and make sales opportunities. That is why digital marketing specialists at Ayima highlight the importance of SEO in driving traffic to your website or webstore, as many people discover pages using search engines. SEO, or Search Engine Optimization, is a process of optimizing your website with specific keywords to rank it higher in search results.
To create the best SEO strategy, businesses need the right people, the right technologies, and a careful, data-focused approach from planning to execution.
However, although SEO strategies are executed properly, it will still take time before your site can see improvements, so be patient and consistent!
Consider Search Engine Marketing
While SEO improves organic search results, Search Engine Marketing (SEM) uses paid advertisements to increase a site’s visibility and ranking in search results.
Unlike organic SEO, SEM provides instant results as you will not be competing for organic search results space. This can lead to more sales conversions, website traffic, and increased audience engagement.
Although there is a distinction between these two, SEM can only be effective with the help of an SEO strategy.
Through your SEO strategy, you will know which keywords to include in your paid ads, so you can cater to your target clients.
Invest in Content Marketing
You should also invest in content marketing, which would involve crafting quality content related to your brand.
Content marketing can be a means of educating your customers about the problems and needs they have, which can be solved by your products and services. In addition, you are stimulating their interest and establishing yourself as an authority in your field.
A common approach to content marketing is through blogs – e.g. Zesium sees the blogs as an important way of connecting with visitors. Blogs, newsletters, FAQ sections, selected personalized content etc. also aid in presenting your message and values to the world, and if executed correctly in combination with SEO, it can help greatly improve your business visibility.
Make sure to produce fresh content and leave your readers with effective calls-to-action, leading them to either read more on the topic or try out your services.
Lean on Email Marketing
In the age of TikTok, Snapchat, and Instagram, email marketing may be frowned upon as it sounds outdated.
However, email marketing actually boasts the highest return on investment (ROI) compared to any other marketing strategies. The reason is that most users check their emails at least once a day. A well-written email with a clear call-to-action can definitely move potential customers closer to conversion.
Begin by growing your email list. Aside from new customers, include those who have already purchased your products or services and even the ones who have abandoned their carts and never continued their purchasing journey on your site.
Once you have your list of recipients, plan out what your outreach email will include. Focus on a specific target for each email. Are you promoting a sale, a new product line, or a season-specific item? Then, make sure to create provoking subject lines, engaging calls-to-action, and eye-catching content.
It shouldn’t end here!
No matter which strategies you deploy in boosting your online store traffic, make sure to do it consistently. Results do not magically appear overnight, and success will only happen if you invest time, and dedication into your endeavor.
Your end goal should not only be limited only to increasing traffic to your online store. Think what happens next? Turning this increased traffic into more sales.
Make sure that your homepage clearly states what products and services you provide. Ensure that your online store has a user-friendly interface with clear (and working!) CTAs. Enable your customers to easily navigate your site – it should guide them to their desired items quickly through detailed product descriptions and high-quality visuals. Additionally, include a direct, personalized channel for communication that allows your team to immediately respond to your customers’ queries.
Remember, by satisfying your customers’ needs, you are building a loyal client base, which will sustain your business in the long run.