Did you know the “15 seconds rule?”
Fifteen seconds, in fact, less is the average time a user spends on your website, and that is all you have to get their eyes glued to your site and capture their attention. Failing to do so could significantly increase your bounce rates, which will make supreme influencer Google” unhappy. And if you plan to stay long in the business, Google rankings is one of the most critical aspects you should bother about.
Good usability keeps your customers hooked and avoids leaving the site, which fuels your website’s success and performance. Your website ranks well with time, and it also attracts previous customers to keep coming back.
Let’s talk about a few most essential ongoing eCommerce trends you should swear by as an eCommerce business owner if you want the numbers in your favor.
Quick Loading Times
With your users having a short attention span, you cannot slide this essential component under the table. Your online visitors expect web pages to load with the speed of light.
- A second delay on your web page’s loading speed can reduce the conversion rates by 7%.
- Customers anticipate the loading speed within two seconds and abandon the site if it takes more than three seconds.
These numbers shall keep you on your toes if they do not already. Sadly, despite adding all the bells and whistles to your web store, your online visitors tend to care more about your loading speed. It is not only confined to customers, but fast website speed also makes Google algorithm happy and improves your search engine rankings. Thus, please reread the numbers if you plan to put more attention on aesthetic design pages or add more content while your website’s speed sits in the aisle.
Several online tools analyze your site’s current performance, like Pingdom or Google’s Page Speed Insights. Based on your analysis, you can optimize your speed by:
- Compressing the size of images on your website.
- Minimize the plug-ins and widgets on your website. Ensure whether only relevant analytic codes are running on your site, which is significant for your business.
Make Your Site Mobile-friendly
In 2021 and the future, you cannot choose between mobile-friendly or user-friendly, either both or none. That’s how important it is to optimize your site for mobile.
After all, mobile optimization leads to:
- Improved Google and SEO rankings.
- Better Conversion rates.
- Better customer experience.
To optimize your website for a mobile-friendly experience, a couple of points you should ensure:
- Navigation– Since mobile screens are smaller than desktops’ or laptops’, navigation plays a significant role in making or breaking the deal. It has to be simple, straightforward, and all essential information should be easy to locate. You would not want your customers to second guess their buying decisions by having them searching hard to place the order.
- Product Presentation– Online customers hesitate to shop online since they don’t have the luxury of experiencing the product quality beforehand. If your product presentation is confusing on mobile, you’ll miss out on a significant number of conversions. Thus your products and related information should be evident on a mobile screen. It has two primary advantages- it pleases your customers with clarity and satisfies Google by reducing your website’s loading time.
Choose Colors Carefully
Once you’ve attracted online visitors to your site, it’s time to keep them hooked so they make the final decision of catching the deal and not leaving the site halfway. You need to strike the right balance between elegance, attractiveness, and clarity.
Remember, color is emotion! If you wish your visitors to remember your brand, you need to evoke emotions with them.
Your color palette should also resonate with your brand, which keeps your brand impression in hindsight. It should maintain the proper contrast between the background and text, so your customers don’t find it hard to read online and strain their eyes.
If you choose your colors carefully it can create a strong brand identity for you while also driving conversion. Colors can be used to convey the message about your brand but it can also create a sense of uniformity among diverse products on your website.
Placing multiple CTA’s to collect additional data can help marketers plan better marketing campaigns and make informed decisions.
However, if done wrong, this can severely annoy customers.
Think about it from your customer’s perspective, would you like to sign up for little details about you throughout the navigation process? If you said no, please keep reading ahead.
Plenty of sign-up windows that aren’t necessary can disrupt the seamless user experience you intend to provide.
Moreover, your customers can find it time-consuming, and if they are impatient B2C customers, you’d not take the chance ahead.
However, there are multiple options to avoid getting on your customer’s nerves-
- If you wish to increase the accounts registered, include only the necessary details or small information fields. For example- gender, DOB, etc.
- Don’t go for informational fields that take a longer time than what your consumers anticipate. Don’t compromise the primary goal for the sake of additional data.
- Information like address or payment details should only be included during the final checkout process since they don’t bring much significance at the initial stage.
Meanwhile, for B2B customers, make a unique registration form for wholesale purposes, and if you add other necessary fields, ensure moving ahead in chronological order for their convenience.
Listen to Your Customers
This never goes south! Before serving them something you want, ask them for what they want!
Ask your routine customers about their experience with your website and what changes would they prefer? Further, take time to collect, analyze and process the feedback. Your customer feedback can get you brownie points for added revenue and bridge the loopholes you missed earlier.
Customers often leave genuine feedback regarding what they liked and what disrupted their process of purchasing. Do not be afraid of negative feedback – having negative feedback is better than having none at all. Negative feedback can help you to understand what needs to be improved within your existing products or changed in your product roadmap. Such a product roadmap can also determine which products are not working out to be big hits or which products need to be produced in higher quantities.
When you ask your customers for feedback, you’re effectively improving your means of communication with them and when you respect your customer’s feedback, it will result in higher chances of revisiting your website.
We’ve compiled five basic yet significant tips that can aid your goal of creating a user-friendly eCommerce business for your audience. They will ensure a delightful experience for your customers, improve your SERP rankings and visibility.
Such an approach will ensure that your customers recognize your brand and return to your store for more purchases. If you continue with careful strategy for your eCommerce site, you can drive more traffic to your online store.
Which trends did you like the most? Do let us know.