Nothing is more important than having landing pages that are readable and attractive. It makes the readers more engaged with the topic, which results in more traffic.
An outstanding landing page also tops up the search results making it more well-known when a user tries to research something related to your topic. It also increases the brand value and projects good impressions.
What Is Landing Page Optimization?
To achieve your goals, optimizing your landing page is essential. Enhancing your landing page performance leads to significant improvements in your results. Optimizing your landing page lets you achieve higher conversion rates, get customers at a lower cost, and maximize your ad spend.
In this article, we’ll walk you through different tips on how you can create UX-optimized landing pages:
1. Keep Your Landing Page Simple
The simplest way to drive the users away from your site is to make your layout look crowded. Landing pages with dense blocks of texts and images will either bore the readers or overwhelm the essence of the website’s message.
If you want the reader to get helpful information from your blog and maintain their interest, you should:
- Limit the texts and images from one in every section to 100-150 words
- Eliminate all main navigations
- Make sure to emphasize your offer’s value
- Encourage users to share your blog
2. Mobile and Browser Friendly
Frequently, users are looking for content that’s easy to understand and helps them find whatever they are looking for. However, you cannot guarantee that every user will stick with your landing page, especially if the structure is not that good.
So, if your landing page UX is not as responsive as expected, large-scale changes should be made if your landing page UX is not gaining much traffic.
Things that you should consider to have your helpful landing page are:
- Have a quick load and responsive CTA
- Short and informative copy
- Clear and focused message
- Engage your visitor to the content by asking them relatable questions
3. Clear-cut and Visible CTA buttons
Even if you have created a recognizable button, you have only won half of the battle.
The other half of the landing page should be about letting visitors know what will happen upon clicking your CTA button. For example, if your CTA does not require payment, you should consider a compelling one.
Some examples of a compelling and general CTAs are:
- See more
- Try this
- Get started
4. Write Concise Headlines
An engaging landing page should have concise written headlines because readers tend to scan and skim the landing page rather than read them deeply. You should keep your headlines on point so that users can easily find the information they are looking for and those they are most interested in.
Here are some tips:
- Use solid and compelling words
- Accompany your headlines with bold subheadings and statements
- Use easy tone and language
5. Short Forms and Easy to Fill Out
Putting all the information you think is necessary for your landing page. Still, the secret of creating an engaging and presentable landing page is to ask the users to fill out the preliminary information.
Some landing pages also use this agreement to ensure that all information is confidential, which is an effective way to gain visitors’ trust.
Some questions that you can ask are:
6. Use Appealing Visuals
To increase the appeal of your landing page and better understand what you are talking about, you should have visual content. If it is an image from the internet, you should always include the source.
If you are the one who edited the graphic, the better. Just remember not to fill the landing page with tons of photos, or else it would be a photo collage, not a landing page.
Tips on putting the photos:
- Create authentic photos, not just stock photos
- Choose custom illustration as much as possible
- Don’t use images just to eliminate dull-white spaces
- Pick a shot where your main item is focused
7. Use F-shaped or Z-shaped Information Hierarchy
This depicts a hierarchy that is essential in structuring your content. It refers to the skimming or reading patterns of website users.
When you use the F or Z pattern, it is more likely to gather the interest of your readers because they are considered readable patterns, and people are already used to them.
F pattern shows:
- Fast-reading block patterns
- Easy and simplified reading patterns
Z pattern shows:
- How the readers travel as they read (left to right; top to bottom)
- A reverse S-pattern as readers skim the content
8. Use Relevant Images
While reading a landing page, people look for images for their reference. Good photos add more traffic and interest. It also shows how presentable and passionate you are with your company and what you do.
In choosing the right photos for you, you should:
- Know your audience
- Choose HD and authentic graphics
9. Make it Consistent
Upon clicking the link or ad posts in an email, it is essential to have consistency with the landing page on which the visitors would end up.
Consistent with the ads and information in the anchor link, you gain the visitors’ trust because of your credibility. It also indicates that you are paying attention to the ads and content.
To make your referring source more engaging and consistent:
- Choose a similar tone and language between the landing page and post ads
- For email, color schemes and similar images are ideal.
A badly optimized landing page can negatively affect your site. But sometimes, it can be hard to produce a high-quality landing page that readers could be interested in.
Understand that marketing a brand does not mean you’ll succeed right away. So, apply these best practices to have a more UX-optimized landing page. Also, focus on the methods we’ve explained above to maximize your site and landing page.
Kenneth Sytian is the Owner and CEO of Sytian Productions Web Design Philippines. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and an influencer in the industry of web design and development in the Philippines.