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Polovni Automobili has already existed as a web app when they approached Zesium to help them bring their idea to life and develop corresponding mobile apps. One of the biggest challenges in developing the application was to make a high quality product and solution, since their web app is the most popular platform for second-hand cars in the Balkans.
Polovni Automobili was a very successful project for all the parties involved – the users were given a wide range of filtering system to facilitate their search and find easily what they are looking for.
Polovni Automobili mobile application is user friendly and very easy to use. The User Interface (UI) is simple and intuitive, with clear action buttons and personalized suggestions based on user’s behavior. The overall user experience completely corresponds to the Polovni Automobili web app.
PC Magazine, one of the leading magazines in Serbia in IT industry, every year chooses 5 best applications in Serbia based on the ratings, user experience, comments and application features – Zesium applications were among the five best applications: ‘Kupindo’ and ‘Polovni Automobili’ were chosen to be in the top 5 by PC magazine.
The final result of Polovni Automobili mobile application was a plethora of satisfied users, increased number of users of both web/mobile applications and higher ratings within the Stores.
Polovni Automobili mobile app reached its final goal: to increase the number of users with both Android and iOS applications and also to retain the existing ones by offering them personalized mobile experience.
The Android application has had more than 1.000.000 downloads and more than 13.000 user rates on the Google Play Store. The average rate is 4.5 which showed that the application was successfully delivered and accepted by users with a slight possibility for improvement.
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