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How can AI help You to Reach Success in Business Writing

Artificial intelligence is one the rise. This technology is considered one of the most promising ones to solve not only everyday business issues but also deal with global challenges. 

While the opportunities of AI are almost limitless, let’s narrow down its use cases to content writing and find out how AI solutions can help modern writers and businesses create top-notch content for their audience and reach their business goals. 

Source: prdaily.com

Artificial Intelligence in a Nutshell

To better understand how Artificial Intelligence, content writing and digital marketing are aligned, let’s get started with a brief explanation of artificial intelligence as such. 

As the name suggests, AI is a data-driven algorithm programmed to solve certain tasks. Artificial Intelligence is a general concept so it makes more sense to talk about Machine Learning since this is already a more specific technology able to learn the patterns, catch the anomalies, define the trends and even make data-driven predictions.

The role of Artificial Intelligence in business is growing. To date, a lot of companies use AI solutions to automate marketing tasks, predict market trends, automate routines, eliminate human mistakes, analyze customer data, improve safety on the workplace, optimize different business processes and even develop a business growth strategy, being guided by real-time data and market trends predictions. 

AI content writing is one of the applications of this technology in modern digital marketing as well. What’s more, an AI-powered content writer does exist (the program capable of writing the texts from scratch on its own) but most companies still prefer to hire human content specialists. 

The latter, in turn, are welcome to use the whole set of AI-driven tools to improve and simplify their writing process, delivering better results to the business owners. 

Source: analyticsinsight.com

How AI Helps Writers to Create Top-Notch Content

Writing in the future is expected to become fully driven by AI, but to date, there are a lot of applications to use in content writing and digital marketing. 

Below are some of the AI use cases, which create new opportunities for bloggers to make their writing more engaging, streamlined and polished. 

Grammar Check

Yes, you guessed it right. 

Grammarly, one of the most popular tools in modern content writing is fully driven by AI. 

While checking for grammar mistakes and typos is its simplest function, the Premium version opens up access to neural networks algorithms that are capable of catching the context of the article and making data-driven suggestions to improve your writing. While Grammarly isn’t always right, its improvements can be pretty valuable for those who want to be calm about their text clarity, engagement, and correctness. 

In addition to checking for grammar mistakes, AI-driven tools can also help you improve your text readability, get rid of passive voice and complex sentences. For this purpose, you can consider the Hemingway app which is also algorithm-based. 

Source: technology.inquirer.net

Plagiarism Check

Both plagiarism and duplicate content are essential indicators for search engines.

Fortunately, you can deal with these issues with the help of Artificial Intelligence solutions as well. Already familiar and popular plagiarism checkers are ultimately powered by AI  – its data analysis capabilities allow the algorithm to quickly scrap the web and find overlapping pieces of text. 

As for duplicate content, it works in almost the same way but checks the content within the framework of your website only. Read more to find out how to check duplicate content and why this subtask on on-page SEO is essential for your content promotion. 

SEO Research

As always, SEO promotion is still pretty complex. 

In addition to the need to write top-notch content and create useful backlinks, you also have to carefully research the relevant keywords and fill your articles with them. And here is one more use case when AI helps businesses with both content writing and SEO promotion. 

Such tools as Ahrefs, HubSpot, Answer the Public and others are fully data-driven and work with the help of AI. Their data analysis capabilities allow the businesses to get updated information on keywords relevancy, performance, frequency, and other important indicators. 

Source: gospelherald.com

Performance Analysis

In addition to creating the content as such, there is always a need to check its performance. 

There are automated tools that allow for measuring the bounce rate, users’ dwelling time, conversion rate, finding out the source and amount of traffic, evaluating the performance of your backlinks, and much more. 

There are even solutions that allow for tracking real-time user behavior on the website, for example, Hotjar. With the help of this tool, you can get a better idea of what pieces of your content the users interact with best, discover the stumbling blocks in your website design, and develop better tactics to make your website more user-friendly and your content – more valuable and engaging. 

Graphics 

Enriching your content with stunning graphics is a great way to make it more engaging. 

Still, not all business owners have the budget to hire a designer for this purpose. As well as not all of them consider stock photos to be good for their business reputation. Fortunately, there is a solution that leverages the power of AI to create custom photos, videos, and images. 

For example, with the help of Prototypr.io, you can drag and drop picture elements to come up with your own, add or remove backgrounds, use face swapping, and much more. It works like Photoshop but is easier and more affordable to use. 

Source: vecteezy.com

Conclusion

The opportunities of Artificial Intelligence for business can go on and on. When limited to digital marketing and content writing, they open the way to create better content, stay updated on your performance and goals’ achievement, automate routine tasks and find out more insights on how your users behave in response to your marketing tactics.

Choose the AI use case from the one we have reviewed above and get started with unlocking the power of artificial intelligence for your both core and non-core business processes! 

How to Integrate AI for Digital Marketing Success

The business world has continuously embraced the use of technology because of its massive benefits. Artificial Intelligence (AI) has therefore become fundamental in the operation of these businesses. 

Companies that have embraced this technology have reaped big, and the results will continue to skyrocket from stats. 

Dive in to understand how to integrate AI for digital marketing success.

Personalized Content Creation

Content is a cornerstone of any digital marketing company. However, gone are the days when ANY content was king. For you to reach your audience, you have to curate your content to meet your customers’ immediate needs and you can get the best from it if you personalize your content.

Have you subscribed to any company newsletters? If yes, you should have noticed how they address every person by their names and even emphasize the content as if they know you. 

The secret is AI technology. With the use of AI, companies send personalized content to every prospect hence increasing conversions.

Many firms have embraced this technology while sending emails to prospects. 

Email marketing is the best way to reach clients and candidates in real-time. It has also proved to be the best tool for converting prospects into long-term clients. All the company needs is to send regular emails with insights that try to solve client needs. In turn, candidates will seek favor and more solutions, which is how they become warm prospects or even long-term clients. Use email marketing to send industry-specific news, company updates, or just to check in with clients. 

This regular communication with your consumer base will go a long way to converting sales. 

Source: rxdigitialmarketing.com

Using AI Chatbots Services

It is part of the ancient past when representatives answered every customer’s queries. 

Many companies have invested in AI chatbots that solve many customer problems in real-time. 

The chatbots engage prospects immediately when they click the link to your website. Clients trust such sites when they get help on the go.

AI allows the chatbot to gather helpful information from different sources of data. That enables other brands and businesses to communicate with consumers on a personal basis. That is what Under Armour and IBM did when they collaborated. The record learns more about one’s different activities and suggests the best way to perform better. The Under Armour App provides users with advice about nutrition, health, and exercise.

If you invest in chatbot technology, you will save a lot as everything happens, even without your customer care representative. You can start your own drip campaign, marketing automation, and chat service to boost your customer service ROI. Search for quality services online to help you implement this technology. 

Doing this will also reduce the number of customer care representatives, as the bots will do a more significant percentage of the customer care services.

Source: knowledge-era.com

User Experience

Have you ever asked who decides on the ads you see when you open your browser? 

There is a lot of work in the background to arrive at every ad you see on your social media platform when you open eCommerce apps like Amazon

Many companies have significantly invested in AI technology to the extent of knowing your region, your search history, and likes and preferences.

From stats, customers who receive ads that match their interests are likely to purchase them, increasing the conversion rate. 

AI has dramatically enhanced customer experience and an increasingly more significant customer base with little effort. AI technology is able to collect a wide range of user insights that can influence your marketing campaigns and messages. AI can save your company money by collecting this data for you about your customers. 

This data will not only enhance the consumer experience through personalization, but it can help your company create data-driven solutions and tactics to grow your business

Source: in.pinterest.com

Lead Generation

With the help of AI, you can generate more leads for your current website.

The technology extracts and analyzes insights from an extensive database. It matches the data with the other leads hence derives a probable conversion rate for every lead. With the technology, you can first target prospects with a higher conversion rate before going for the others with less conversion. 

Moreover, when you use the correct data and AI technology, you can easily predict customer experience hence adjust accordingly.

Source: pipes.ai

Image Recognition Technology

You will agree that you found your photo target or friend target to a particular image at some point. 

Many platforms invest in image recognition technology to target the right audience, mainly when they use images similar to what the niche leaders post.

For instance, you can decide to make an image similar to your most significant competitor’s bit with minor adjustments. Clients will efficiently prospect for your products. They, too, might remain your prospects if they get what they need. However, please don’t use the technology to dupe customers to your company and fail to get what they want. 

Offer the best services as you utilize image recognition technology.

Source: openthegovernment.org

Bottom Line

AI continues to rock the digital marketing world. 

The technology has helped the firms curate the best content customized to every prospect which in turn generates higher leads and a more personalized experience for the consumer. It has also helped the companies attract many clients with minimum effort. AI is also fundamental customer care assistance as they support candidates to get what they need in real-time. Technology is essential for any business with the vision of remaining at the brim of operations.

How will Artificial Intelligence Aid Business Growth in 2021

Artificial Intelligence (AI) investments among big businesses are on the rise. Currently, the percentage of businesses using AI grew by 270% from 2014-2019. Most of these businesses are large companies, but small to medium-sized businesses are also adopting AI technologies. 

Whether people are aware of it or not, Artificial Intelligence permeates most of the services and applications they are using daily. 

Current AI investments among big companies include the following AI applications

  • Augmented Reality (AR) and Virtual Reality (VR)
  • Autonomous Vehicles
  • Machine Learning
  • Machine Vision
  • Natural language Processing
  • RFID
  • Robotics
  • Touchscreens
  • Voice recognition

AI is also extensively used in the medical industry – for diagnosing and recommending treatment actions for patients. These data-centric business solutions enable medical specialists to give accurate and more personalized recommendations. 

In addition, AI serves a crucial role during the pandemic. It is used for proper screening and predicting the current and future patients, early detection and diagnosis of the infection, developing drugs and vaccines, and reducing healthcare workers’ workload.

Personalization in Business Interactions

Approximately 85 percent of consumer interactions in 2020 were done without the involvement of human beings. Chatbots and other platforms became more dominant as the pandemic raged and they include online sales and delivery, automated retail, and touchless engagements

Many facets of eCommerce are affected by AI today as it quickly detects trends and clusters in consumer behavior, purchase patterns, and other commonly occurring data. In fact, AI now makes it possible to detect millions of such purchases per day, generating a customized experience for a single user.

More than 33 percent of marketing leads are lost due to a lack of follow-up. By effectively retargeting new clients, AI stops this from happening.

With the sales processes moving beyond time-consuming methods, consumers are now influenced by different media types. Using artificial intelligence integrated into CRM systems enables businesses to personalize solutions and communications that target the right consumers at the right time for the proper purpose.

Source: cio.com

AI-Powered Email Marketing

AI has been playing a significant role in email marketing for years. Email marketing generates steep revenues at $38 for every dollar spent.

Since most businesses have moved online, the competition for the market’s attention has become more cutthroat. However, intelligent strategies powered by AI solutions can level the playing field. 

You need to start using data-centric email marketing plugins, allowing you to create unique email marketing strategies that yield the best possible results. If you are already using email marketing, upgrade to AI-powered plugins to stay competitive in 2021

Those who could retain their brick-and-mortar stores start collecting customer email addresses using a POS (Point-of-Sale) system. Just make sure you do all your lead generation in keeping with privacy laws to avoid issues for your company. If you’re exclusively an eCommerce retailer, you can collect email addresses as visitors land or leave your site. 

Modern POS systems and retail platforms can be linked to email marketing apps such as MailChimp. This way, you can create and manage a subscriber list, automate email campaigns, and generate detailed reporting. 

Source: pinterest.com

Cashless Payment Solutions

A more straightforward way to go touchless amid the global crisis is to use cashless payment solutions. More and more consumers now use E-wallet payment platforms and apps.

A Mobile E-wallet helps you keep money and move funds to your bank account by scanning a QR code. It may be linked to a customer’s debit or credit account, depending on the business’s preference. To be vigilant, you can top up or fill just the cash you need on your E-wallet. 

Any aspect of the transaction, including billing to receipts, is digital, regardless of customers’ devices. Cashless payment is also possible for microbusinesses in small communities through online payment apps.

Source: prnewswire.com

Contactless Sales and Shipping 

Contactless delivery is the new normal. 

Drop-off delivery options are now a standard among logistics companies like DoorDash, Postmates, Instacart while eCommerce sites like Amazon, Shopify have long offered this feature. 

Sales and shipping has dramatically increased during the pandemic as people observed social distancing and lockdowns all over. We will continue to see contactless delivery options rise in 2021. 

For instance, self-driving vehicles and robots for grocery and food delivery are emerging around the world. Meituan in China, Walmart in the US, Ocado in Europe, and Rakuten in Japan are just some examples of AI-powered vehicle solutions helping businesses thrive in the pandemic. 

We will see more companies comply with human touch preservation via artificial intelligence-based applications.

Source: istockphoto.com

Business Automation 

The rise of AI technology has led to work automation marking the new-age business revolution. The theme remains constant, from robots working in factories to automated hotel bookings and property technology – incorporating AI systems for business automation. The only difference is the AI applications employed. 

With a growing trend in the automation of routine work, AI is quickly automating several routine business processes.

AI is one of the fastest-growing and popular data-driven technologies being used worldwide. From governments and large organizations to small online businesses, AI is being used by multiple entities across the world to automate routine operations, making way for human resources to focus on high-quality tasks.

Streamlining operations through AI solutions is a smart move for businesses to cope with the demands of a new normal economy. Artificial intelligence statistics from a recent survey show that more than nine in ten top businesses surveyed are already investing in AI technology.

Companies’ growing use of AI shows plenty of benefits, at the top of which is business productivity. 54 percent of business executives claim that AI adoption within their work led to an increase in productivity. Such effective use of AI also helps with better and more accurate decision-making within organizations. 

Source: acom.com

Distributed Teams and Remote Operations

Remote working has been around even before the pandemic. However, the crisis pushed remote working and distributed it into the forefront in 2020. From government offices to private companies, everyone had to adjust and find ways to keep operations ongoing. 

The reason for this is because the pandemic remains to be controlled. 

Another reason is the dramatic decrease in revenues for most companies affected by the lockdowns. 

A third reason is that distributed teams cost less than a full-on, on-site staff. As the economy begins to recover, more and more businesses discovered a remote work setup’s glories mention they will keep these newly-adopted work setup. 

Even employees and freelancers themselves find the remote work setup most suitable for them when preservation of health and safety is critical. Mobile apps to increase productivity at home multiplied to answer the demand for remote working. 

Video conferencing has thus become a norm – Zoom rose rapidly as a videoconferencing platform, outranking Skype, Google Meet, and other messaging apps because of its features that were quickly able to accommodate the exodus of professionals and students coming its way. Although it experienced security and technical issues with the sudden jump of its users, it bounced back real quick and made the app more secure, able to accommodate even large-scale webinars from around the world. 

Many new ventures are emerging in the remote working sector. Startups Bluescape, Eloops, Figma, Slab, and Tandem have all provided 

Visual collaboration platforms are also on the rise, enabling teams to interact, create and share content, monitor projects efficiently, conduct online employee training and run virtual team-building activities. Such examples include startups Bluescape, Slab, Figma, Eloops, and Tandem. 

Micro-SaaS companies in the new normal economy are also increasing, most of which integrate Artificial Intelligence and machine learning solutions to improve modern businesses

Source: mdsny.com

Conclusion:

The growing use of AI isn’t just widespread in businesses. As the technology goes mainstream, consumers worldwide have become more receptive and accepting of it.

Businesses need to work on communicating how they’re using AI within their organizations – despite the growing acceptance of AI, many consumers remain wary of how businesses are using the technology. Only 54 percent of consumers claim they trust companies to use the data collected from AI in a way that’s beneficial to consumers. 

To boost small businesses, owners must be open to AI adoption and integration – the increasingly widespread use of AI is boding well for SMEs (small to medium enterprises) because it is becoming more accessible and affordable in many ways. 

If customers are willing to use AI-powered solutions for a better experience, then all the more the businesses should. 

Keep up with consumer demands and maintain their edge amongst their competitors. 

Practical Use of A.I. in Transportation

Artificial Intelligence (AI) is a technology that fuels machines with human intelligence – machines that have AI capabilities can automate manual tasks and learn on the go just like humans. 

Such automation gets repetitive and time-consuming tasks under the AI-powered systems that learn with time and can eventually carry out critical tasks and make decisions on their own. 

Such unique potential drove the transportation businesses to start investing into AI technology to improve revenue and stay ahead of their competitors. 

Transportation industry has just begun to apply AI in critical tasks however the reliability and safety in transport are still under question. Major challenges in transport like safety, capacity issues, environmental pollution, reliability etc. provide a huge opportunity for AI innovation. 

No matter downfalls, AI in transportation is yet to reach 3.5 billion dollars by 2023

Source: techstreetonline.com

How can A.I. help transportation:

Transportation industry faces problems when a system functionality cannot form per predictable patterns which are affected by external elements like traffic, human errors or accidents.

A.I. uses data to predict decisions appropriately and it has been implemented in a variety of ways where some of examples include

  • public safety (e.g. tracking crime data in real time),
  • autonomous vehicles (e.g. self-driven vehicles),
  • pedestrian safety (e.g. tracking pedestrians/cyclists paths to minimize accidents),
  • traffic patterns (e.g. causes of delays, reduction of traffic congestion) and
  • corporate decision making (e.g. accurate prediction methods and forecasts). 
  • etc.

Benefits of AI in transport:

The best fit of AI and transport somehow came naturally as adoption of these technologies can have a massive impact on the entire industry although the application of AI still varies across geographies. 

Increased use of A.I. will ensure reduced labour costs while providing higher profits – fully automated fleets will be there to resolve an issue of long driving hours and breaks.

AI can also have a huge impact on safety and traffic accidents. Driving at night is a great issue and smart unmanned vehicles can significantly improve the problem. Auto-pilots or unmanned vehicles that can operate without a human can help the drivers to snooze without causing any traffic accidents.

Traffic management can also be more effective – AI methods enable us to forecast traffic by using traffic data and details about urban ongoing events as well as suggest alternative routes by automation. 

Complex infrastructures and various elements within cooperation chains can be improved with the help of AI through e.g. optimal route schedule, minimal waiting time, traffic detection in real time for adjusting the routes etc. 

Data analytics in logistics can also help upgrade transportation planning and increase safety in general. 

There are many more benefits to list yet AI is still growing and the benefits will too.  

Source: raconteur.net

Drawbacks of AI in transport:

Although AI can bring a plethora of benefits to any industry, there are also some drawbacks to pay attention to like creating transparency in AI decision making or safety issues within autonomous vehicles. 

One of drawbacks include job flow as it became a major issue for truck or taxi drivers and other industry members. Although social experts tried to explain that job skills can be shifted to other sectors, tensions remain. 

AI implementation can also represent drawbacks as undeveloped countries will face massive challenges in utilizing such solutions as their infrastructure is not capable of providing maintenance.  

Transport companies also face potential AI drawbacks as transportation costs contribute to the company revenue by up to 10%. All existing businesses will need to develop and implement AI technologies to remain competitive within their industry and the high cost of developing, repairing and maintaining the complex machines can be extremely high.

Ethic issues are also under revision – companies bringing AI to transportation will have to take the ethics of AI seriously if they want to win consumers’ trust. 

AI technology still needs significant improvement as it’s still far from a human level of intelligence. 

Source: zfort.com

AI in Transportation

We can already find the examples of AI being used within transportation. As Artificial Intelligence evolves and becomes more mature, it is certain that the number of roles where AI plays a major role will increase.

Some of the examples where AI is common in transport are:

Autonomous Vehicles

Autonomous vehicles are already a reality within transportation. They represent the first step into a new future of autonomous transportation although it seemed quite a futuristic idea in the past.

A.I. uses its processing, control and optimization capabilities to power these driverless vehicles. With autonomous vehicles, real-time data transmission and processing is crucial and any confusion within these processes can cause fatal outcome.

In Tokyo, autonomous taxis have already begun operating but the driver sits in the car for safety reasons to be able to take control of the taxi in case of emergency situations. 

Source: https://asia.nikkei.com/

The USA started to implement autonomous trucks as of 2018 as 65% of goods are carried via trucks globally. It has also been predicted that maintenance and administration costs can be reduced by around 45% with autonomous trucking. 

Waymo company has introduced self-driving minivans and trucks within a certain number of states for testing on public roads.

These types of projects are still in pilot versions while trying to make autonomous vehicles safe for passengers but as the technology evolves, autonomous vehicles will gain more reliability and become much more widespread. 

Passenger Transportation 

The safety of passengers, pedestrians and drivers has always been a number one issue for the transportation industry. 

The use case of AI was the autopilot system which is used in almost every commercial airplane today and it is a vital part of any air travel nowadays.

New York Times reported that only 7 minutes of an average Boeing flight is controlled by humans (takeoffs and landings) while the rest is being handled by an autopilot.

Public transportation will also be hugely affected by A.I. since there have been driverless buses recently transporting passengers with the help of sensors, cameras and GPS. 

Source: interestingengineering.com

A.I. technology can do so much for us – it can reduce the human errors within traffic, monitor the safety regulations compliance, review vehicle maintenance reports and manage transportation in such manner to decrease effects of driving risks in urban areas.

Smartphone Apps

Today, ‘there is an app for everything‘ – it includes AI powered real-time traffic updates through services like Google Maps or Waze

These applications use location data collected from smartphones to be able to analyze traffic conditions within your local area and inform the users better about the traffic. 

These apps may soon face competition in the form of autonomous vehicles as why would you need an app if the car itself already does the same work?

Source: techcrunch.com

Traffic Management

AI can be used to manage traffic systems due to its processing, control and optimization capabilities. In order to make the roads smarter, AI can be applied to traffic management to streamline the traffic. AI prediction ability to recognize the physical or environmental issues that may lead to heavy traffic or congestions is another great benefit. 

Source: interestingengineering.com

Sensors and cameras implemented on the roads collect large amounts of data related to traffic details. Such data is analyzed by big data and AI systems to reveal traffic patterns. 

The relevant insights assist commuters with details on traffic predictions, accidents or road blockages and provide suggestions on the shortest routes to their destinations.  

The example is Siemens Mobility which has tested a prototype A.I. monitoring system through traffic cameras – it alters the traffic lights based on real-time road congestions hence minimizing road congestion. 

This way, AI can reduce redundant traffic, improve road safety and reduce wait times. 

Source: bbc.com

Law Enforcement

Law enforcement is another area where A.I. is not being used to help law officers to identify people drinking or texting while driving, for example. Earlier, this represented an issue for human officers since vehicles move at high speed but A.I. has resolved this issue. 

Now, A.I. can detect quite accurately if a person drinks or texts while driving and sends an alert to any nearby officers to intercept them. 

One of those examples is Motorola Solution which brings AI voice assistants to law enforcement vehicles where police can just state a license plate and the system will look up the information and respond within a few seconds. 

Source: bbc.com

Delay Predictions

Another problem within transportation, especially air transportation, is the delays. As per the research paper by the University of California, Berkeley, flight delays can cost up to 39 million dollars in the USA. 

In order to overcome flight delays costs as well as passengers’ negative experience, AI comes to the air transport for rescue. 

Data analysis and computer vision come to assist and shorten passengers’ waiting time as AI can use its capabilities to predict anything from bad weather to a certain number of technical glitches which may cause flight delays. Computer vision systems can intermittently monitor the aircrafts while AI along with Machine Learning (ML) use and process real time aircraft data, records and weather information. 

Computation can reveal some hidden patterns helping the industry to gain valuable insights on possibilities that may cause delays or cancellations. 

Source: express.co.uk

Drone Taxis

Drones have already been used in delivery service systems but soon they could be used as taxis as well. Unmanned aerial vehicles represent a one-of-the-kind solution in fight against carbon emissions, traffic congestion or expensive infrastructure.

Drones as taxis will allow people to arrive at their destinations much faster while reducing their commuting time to a minimum at the same time. Regarding urban areas, drone taxis can be a real deal for solving the issues like urban planning and urban infrastructure development. 

Some recent examples of drone taxis was a display of an autonomous aerial vehicle in China, where 17 passengers had a chance to experience smart air mobility for the first time. 

A few years ago, Uber took a step forward to make autonomous ‘flying taxis’ a reality by signing a partnership with NASA to develop the software to operate them.  

These use cases indicate that similar future applications are about to be developed.  

Source: interestingengineering.com

FINALE

Artificial Intelligence (AI) has become more than just a visionary idea – it is a part of our daily lives and we use it each day without even noticing. AI can be found in our mobile apps, in social media feeds or in the way how Grammarly checks our grammar mistakes.

Transportation industry has already used some AI solutions for a while but it won’t be long until the increase of AI within transportation and logistics.

As A.I. is getting more subtle with time, it is a matter of time when we will get to see the exciting future driven by AI!

Innovative technologies that changed healthcare

A wide array of digital innovations have been revolutionizing healthcare and there’s no doubt: technology will stay in the medical industry. 

Medical technology has evolved to connect patients and doctors thousands of miles away through telecommunications and it is not uncommon in today’s world for patients to hold video conferences with physicians to save time and money.

As per Statista, the total global medical technology growth per year is expected to be at 5% in the 2022 and although the medical tech industry had unstable growth in the recent years, the healthcare industry persists as strong with different products and companies involved. 

Technological development has transformed medicine through its innovative and challenging solutions. 

Source: aimseducation.edu

Electronic Medical Records (EMR/EHR)

In the last few decades, medical recording and billing advanced from a paper-based system to a digital format. 

A new software was developed as per HIPAA laws to send out electronic bills and soon the electronic medical records took place. 

Doctors hugely benefit from these digital records – with a tap of the button, they can access all the care a patient has ever received and figure out possible illnesses. Doctor offices and hospitals can easily access the patient’s records by any connected device. 

Another benefit is enablement of statistical documentation of the entire population as well as supporting the transparency of the healthcare system and possibility to integrate it with reimbursement data. 

As the healthcare system changes, these types of electronic records minimize errors. 

Although it is not a perfect system (sometimes difficult to access and don’t provide network-wide connectivity due to security issues etc.) it can allow doctors to access patient’s records without having to get copies or to rely on outdated fax machines. 

In a nutshell, EMR enables medical staff to access patients’ records easily and provide more personalized treatment as per the medical history.

Source: physicianexpress.com

3D printing

Although 3D printing started back in the 1980s by Charles Hull, its wide usage started later. 

Its ‘adolescence’ stage from 1999 to 2010 was a great decade for 3D printing not only due to its popularization but when 3D printing met an open-source movement. The open-source initiative for a self-sustainable 3D printer that could build itself or some of its parts started in 2005 by Dr Adrian Bowyer in a RepRap Project.

The ability to print anything quickly became something to improve the medical industry. MRI and CT scan images can be converted into 3D image files and printed, allowing surgeons to explore the area prior to any surgery taking place. 

3D printing can bring wonders in all aspects of healthcare. We can now print biotissues, artificial limbs, pills, blood vessels and much more. 

The pharmaceutical industry also witnessed benefits – FDA approved the first 3D printed drug back in 2015 and nowadays scientists are working on 3D-printing ‘polypills’

3D printing has revolutionized prosthetics as well – getting a customized prosthetic limb is significantly cheaper and affordable to more people as massive developments have been made within the 3D printing industry.

NGOs also helps patients and refugees from war-torn-areas with 3D printing technology providing them with printed prosthetics. 

Source: machinedesign.com

ICD-10 

ICD-10 or International Statistical Classification of Diseases is the most recent revision of the diagnostic tool. 

The classification allows illnesses, unusual findings and symptoms to be recorded and it covers more than 14000 different codes as well as additional sub-classification. This tool is able to trace diagnoses and allows a country to track its morbidity rate as well as to retrieve and store diagnostic information. 

If a clinic or a hospital wants to start using ICD-10, they usually need to install the new software. 

Afterwards, the staff members must be educated on how to follow set guidelines. There are many online training programs and many association websites offer instructions.  

The new technology streamlines the system and enables tracking of the population statistics which can help with future diagnoses. New billing methods and tracking procedures make it easier to identify patients’ past treatments. 

ICD technology reduces the amount of paperwork, increases the rate of successful treatments and allows practitioners to monitor the entire population when treating an epidemic. 

Source: ehrintelligence.com

Big Data

In every industry, DATA is everything – in healthcare, the analysis of a huge amount of data can provide valuable insights into the state of the industry. 

Some examples are that doctors can now offer more accurate diagnoses and suggest better treatment. 

Data ranges from analyzing diagnostic reports to filing patient treatment histories. IBM research teams say that the same supercomputer that won a game of Jeopardy in 2011 is now used to help physicians make more accurate diagnoses and recommend the treatment accordingly.

Today, it is possible to generate and collect huge amounts of data from a number of different sources in healthcare – this data is used for analytics, making predictions about potential epidemics and preventing fatal results.  

Cloud storage of data helps to improve efficiency and accessibility to the information as well as in R&D of new treatment protocols or pharmaceutical formulations since they provide vast amounts of analysis facilitating efficient health information exchange. 

With cloud services and big data, there is no more hassle or high costs of maintaining additional server hardware – it is a secure and cost-effective storage solution. 

Source: tcf.org

Artificial Intelligence

Artificial Intelligence can redesign healthcare entirely – a computer can be programmed to analyze the data and come to conclusions much faster than a human can. 

AI algorithms are able to extract medical records, outline treatment plans or develop drugs quicker than any medical professional. 

One of the examples is Google’s DeepMind which created an AI for breast cancer analysis – it proved to outperform all human radiologists on average by 11.5%!

Another benefit of AI is personalized medicine and more effective treatment based on individual health data paired with predictive analytics – it is currently ruled by supervised learning allowing doctors to select from more limited sets of diagnoses or estimate patient risk based on genetic info and more. 

Pharmaceutical industry also reaps benefits from AI – experimentation data can help drug manufacturers to reduce the time needed for developing drugs resulting in lower costs and improved replication. 

Companies like Turbine, and Deep Genomics are leveraging the power of A.I. to develop new drug candidates and novel therapeutic solutions in record time and speed up the time bringing it to market, all while saving costs and lives.

There are many more applications of AI in medicine for clinical trials or radiology and it is still being tested and implemented. 

Source: medtechimpact.com

Robotics and drones

Robotics is the fastest growing field in medicine – surgical robots, pharmabotics, disinfectant robots etc. are just some of the developments that robotics covers. 

The global shortage of health professionals during the recent outbreak is something that could eventually be facilitated in the future by robots providing assistance to people that need help where human capacities lack. 

Lately, with a sudden outbreak of Coronavirus, robots have become more than necessary – they’ve become mandatory for decreasing the infection spreading. 

Due to COVID-19 being highly infectious, minimizing human to human contact has become a pivotal issue.

The challenge was to get more robots in medicine to perform activities like delivery service etc. and the company JD have accepted the challenge – its autonomous robots helped in minimizing human-to-human contact while providing basic goods to people. 

Source: cncf.io

Another great usage of robots in medicine is having robots disinfectants which can clean and sterilize the patients’ rooms without exposing anyone to infection.

A great example is a Danish company UVD – they constructed the robots which emit ultraviolet light to kill bacteria without exposing humans to infection and the best is that they can be controlled remotely. These UVD robots have been a great help during the Covid epidemic

Drones are another way of helping healthcare – they can broadcast information, spray disinfectants in public places or deliver smaller items. Lately, some drones have been equipped with thermal imaging and resulted in identification of people of elevated body temperature or not wearing masks but also for many other usages. 

Source: nurse.org

Robot companions have also taken their place in medicine – they help people to alleviate loneliness, treat mental issues or help people or children with chronic diseases.

Existing examples of robot companions include Jibo, Paro or Buddy – some of them have touch sensors, cameras and microphones for their owners to be able to interact with them. 

In outbreak or not, the robots and drones can become an increasingly essential support for humans in many ways. 

Virtual (VR) and Augmented Reality (AR)

Virtual reality is changing healthcare and both the lives of patients and doctors – it is being used to train future surgeons for actual surgeries which showed that surgeons had 230% of boost in their overall performance due to such a tech assistant as opposed to their traditionally-trained peers. 

The technology is also benefiting patients within pain management – patients suffering from cardiac, neurological or post-surgical pain have shown a significant decline in their pain levels when using VR to distract them from painful stimuli. 

On the other side, we have Augmented Reality AR which is different from VR as users do not lose touch with reality and it only puts information into the eyesight quickly. 

In medicine, AR can help medical students to prepare better for real-life operations in the same way as it prepares surgeons to enhance their capabilities. 

For example, medical students can use Microsoft HoloLens to study anatomy via their app. By using this method, they can learn a detailed and accurate anatomy of humans without the need of real bodies. 

Source: mellanox.com

Wearables and sensors

The biggest benefit in healthcare definitely comes from wearable technology. 

Wearables have already found their path to gaining popularity nowadays – those are great devices to get to know more about ourselves and retake control of our own lives. 

Source: wearableo.com

There are many types of wearables e.g to manage your weight or stress level, to manage your cognitive capabilities better or just to reach an overall fit state.

The tracking industry has infiltrated into the lives of all of us, old or young, with smart bracelets, smart beds and smart chest straps, smart rings, fitness trackers, smartwatches, smart hearing aids etc.  

With healthcare, patients who wear these smart devices can measure data ranging from body temperature to blood pressure which can further be sent to their medical team in real-time. 

In case anything looks odd or even dangerous, doctors can diagnose and treat the patient much quicker.

The entire process is quick thanks to the data collected by a wearable device as doctors do not have to run a myriad of tests to determine an illness or disease. Instead, they can refer to the data collected by a wearable to quickly figure out the cause of the medical problem. 

Source: fronetiersin.org

Wearables also enable remote monitoring where a person can stay at home and share the results remotely with their physicians leading to people having more control of their own health and making more informed decisions. 

Remote monitoring is especially beneficial for disabled people who cannot move and visit their doctors or hospitals – remote technology allows them to consult the doctor from the comfort of their homes.

This way of communication reduces the time and financial cost of recurring visits to the doctor.  

MHealth

Mobile health apps or MHealth offer a huge flexibility to all participants – the apps are one of the most inexpensive ways to facilitate communication and to provide services to the patients. 

There are different apps according to their primary functions – some serve to raise health awareness while others facilitate patient-doctor communication. 

Today, there is ‘an app for everything’ as Apple says and that is genuinely true – besides the apps which can help to track your sleep patterns or monitor your heart rate there are also social media apps for doctors to interact and link with patients. 

Mhealth supports multiple areas in healthcare such as medication management, personal health records, diagnostics, fitness and weight loss, mental health and many more. 

Due to technological innovations, it is possible to explore and research other ways of treatments today. 

Healthcare industry is heading towards improved effectiveness every day.

Source: kingsfund.co.uk

Medical Research and Technology 

Technology has disrupted the way how medical research and experiments are conducted – the same procedures now take months instead of years or longer. 

Today, it is possible to simulate human reactions to a particular drug rather than lean solely on human volunteers. 

Scientists were able to examine various diseases on a cellular level and produce antibodies against those with the help of technology. Such vaccines against serious or fatal diseases (polio, MMR etc.) help to prevent disease spread and save thousands of lives. 

For example, when the Ebola outbreak happened, researchers developed innovative solutions that led to the Ebola vaccine in record time – this proves that experiments and research can be greatly accelerated with the help of technology.  

The researches and tests are still being conducted with help of technology to support prevention, diagnosis and treatment of diseases as well as development of new medicines and drugs.

Source: techround.co.uk

Nanotechnology 

Nanotechnology is an exciting new area in science with endless applications in medicine. Nanomedicine seeks to apply nanotechnology – manipulation and manufacture of materials and devices smaller than 1 nanometre (0.0000001 cm) in size – to prevent diseases and to diagnose, monitor, treat, repair and regenerate the biological systems. 

Some applications of nanotechnology in medicine can be within cancer therapy, protein detection, tissue engineering, cell manipulation, heart diseases, antibacterial treatment and more. 

For example, small smart pills like PillCam are already in use for colon exams in a non-invasive way. The first approved smart pill was back in 2001 and in 2018 MIT researchers created an electronic pill that can be controlled wirelessly and can help sending diagnostic information or release medicine per smartphone commands. 

Besides smart pills, there are also vibrant capsules, dose tracking pills, nanobots, nanopatch vaccines, smartphone microscopes, smart bandages and more but we are still to see the future of nanotechnology in medicine

Smart patches are also a form of nanotech and this year, France-based company Grapheal developed a smart patch for continuous monitoring of wounds – the patch measures and stores bio parameters which graphene core can even stimulate wound healing.

CES 2020 has revealed many novelties related to nanomedicine and as technology evolves, we are yet to see more practical examples of nanotech in medicine. 

Source: youtube.com

FINAL

These examples of technologies show how new ideas can completely change the experience for patients and the treatment process for the care providers. These technologies offer amazing opportunities to provide better healthcare to people as well as supporting healthcare to cope better with the increasing demands. 

As technology continues to develop, we will see even more innovation and development within healthcare. 

How can Technology and AI help fight Coronavirus better?

The spread of coronavirus shows no sign of ending soon. 

Many countries have been affected by the virus but at the moment, there is no vaccine to treat it. As Coronavirus continues to spread, the most important task is to contain the outbreak as much as possible. 

Amidst the global pandemic, technology can be used to help and save lives.

How can technology and AI (artificial intelligence) help people in the fight against COVID19?

AI to Track Coronavirus Outbreaks

AI (Artificial Intelligence) can help us to track Coronavirus outbreaks. 
Today, we can track data via the live dashboard – it pulls data from the World Health Organization (WHO) to better locate possible outbreaks and provide safety measures to minimize the spread.

Source: John Hopkins University

A Canadian health monitoring company BlueDot uses AI to scrap foreign news reports, forums and announcements from public health officials to protect people around the world from infectious diseases. BlueDot’s early-warn system uses AI (ML or Machine Learning and NLP or Natural Language Processing) to track and analyze data which helps them to understand when to notify about the spread

Speed matters the most in a pandemic situation and AI can spot the outbreaks quickly and intervene to keep them to a minimum. AI surveillance uses tons of posts about Coronavirus to get more accurate data and predict how fast the outbreaks may be. 

More and more countries have started deploying AI surveillance to monitor and track citizens to achieve a wide range of purposes. Although it raises serious questions about the future of privacy, AI surveillance has proven a useful tool to monitor and respond to the global outbreak such as Coronavirus. 

AI and Wearables to Track People 

Some countries, like China, use AI and ML based tools to detect Coronavirus cases – not only detect but also to track people that have been put to quarantine or self-isolation. 

Face recognition can help with detecting people’s faces, especially with people who have been diagnosed with the virus and if, in any case, cannot be located. 

Many applications have also been developed to help people track if they’ve been in places as the confirmed virus patients. 

Source: austincountynewsonlne.com

Wearable technology is another great way that may help to fight the virus – it enables healthcare professionals to monitor vital signs with patients without physical contact. 

Some hospitals in China have used a continuous temperature sensor to help reduce the spread of the virus – the sensor is applied to the patient and sends real-time information to the health institution. 

Wearables have proven beneficial and can be used to monitor heart and respiratory rates among patients.  

Source:rateittoday.com

Drones Assistance

Drones’ assistance have become essential in minimizing the spread – people use drones to carry out tasks like spraying disinfectant, dispersing public gatherings or tracking people in quarantine.

Usually lighter drones are used for detection and monitoring while some types of drones can also be used for food and face masks delivery which helps prevent the virus spread.  

Souce: wetalkuav.com

Drones can be upgraded for Aerial Thermography – usage of drones equipped with thermal camera scanners to detect temperatures of people in a crowd where they can identify persons with the highest body temperature.

Source: thedronegirl.com

Robots and Tech Tools for Contactless Communication

Robots have become more important than ever during the pandemic outbreak as it’s extremely difficult for medical staff to remain safe while providing treatment to patients. 

Shortage of medical workers has become a top problem as they are in direct contact with the patients and can get infected by the virus. 

Using robots can minimize the exposure of medical staff to the infected patients – the fewer people in contact with infected patients, the better. 

Robots can help perform tasks such as delivering food and medicines and cleaning the patients’ rooms enabling contactless assistance and preventing further spread. 

Source: news.panasonic.com

Healthcare applications can provide real-time consultations – patients that suffer from symptoms similar to Coronavirus can consult a doctor via a video call instead of coming into close contact with patients. 

Virtual consultations can provide doctors with a person’s current state along with healthcare data like blood pressure, heart rate, etc. 

Source: smarthealth.nl

In China, Ecommerce giants have gone further and deployed robots to deliver food to prevent the spread of the virus. Contactless delivery systems try to minimize the human contact resulting in decreased spread of the virus itself. Autonomous vehicles can carry up to 100kg of goods and deliver 3-4 rounds per trip. 

Self-driving robots can be used for disinfection of hospitals, for example, UVD robots release concentrated UV-C light which has a germicidal effect and can kill bacteria and airborne viruses on the surface. 

One of the most popular robotic ‘disinfectants’ is developed by Blue Ocean Robotics that uses ultraviolet light to kill viruses and germs. 

Source: blue-ocean-robotics.com

Thermal Imaging Cameras to Detect Temperature

Although Coronavirus is a current danger, people still need to work and travel if necessary. 

Many thermal screening cameras have been installed at airports across many countries – they use thermal imaging equipment to detect a person’s body temperature if above normal range and react accordingly without spreading panic.

Thermal cameras create images using infrared radiation – the heat sensors record the heat of people’s bodies and display 2D images with temperature levels.

Thermal sensors can scan the large crowd of people and instantly pinpoint the ones with high temperatures or fever as opposed to checking everyone’s temperature and creating massive delays. 

Source: gizmodo.com

As already mentioned, another great usage of thermal cameras is called Aerial Thermography which includes an unmanned aerial device (drone) and an infrared camera scanning. 

Drones show higher safety levels as they can complete the task with less or no contact and they can be obtained at affordable costs.

Such data can be sent to health institutions so that the treatments can start immediately and have the biggest effect. 

AI to Help Develop Medicine

Coronavirus is similar to EBola and SARS as they’re RNA viruses which means they are responsive to mutation and more complex to develop vaccines.

Source: blockbox.io

Many companies have already deployed their resources in attempts to develop medicines – Google’s DeepMind has used its AlphaFold system to release structure predictions associated with the virus. Although these haven’t been experimentally proven, they hope it will lead to better understanding how the virus functions

Baidu Research has opened its LinearFold algorithm for free to the scientific community and epidemic prevention centres so that all research on Covid19 structure can be continuously expedited – the algorithm takes only 27 seconds to recognize and solve the RNA structure of Covid19 which is over 100 times faster than classic algorithms. 

The most important thing for these algorithms is access to data so it’s vital to release all details crucial for any algorithm searching for a cure. 

Tech Tools Provide Online Education Programs

Due to the Coronavirus outbreak, many schools and universities are closed while schooling is organized via online education programs.

Simple technology tools and apps enable many educational institutions to organize pre-recorded classes or live streaming where teachers can hold their classes with help of a whiteboard or PowerPoint presentation thus continuing the school year. 

In Serbia, school and university programs have been adopted via national TV channels or digital channels so that it is accessible to everyone.

Source: politika.rs

A great number of online teaching and educational platforms also provide their services for free during the outbreak helping students not to be so much affected by Coronavirus.

The crisis evoked by Coronavirus triggered an increased demand for online education, courses and content. 

AI to Fight Fake Information

Global pandemic affected the world population and it’s been noticed that some social media networks started posting misleading content related to Coronavirus and its prevention – from the origin of the virus to various claims about miracle cures. 

Spreading panic in a pandemic situation is extremely dangerous and an increased number of fake news can just make the situation worse. 

Source: blo88er.com

AI can be used to analyze words or word patterns to try to spotlight fake stories. 

For example, Facebook uses AI to address the issue by quickly learning behaviour through pattern recognition – power of AI can detect false stories on the Internet with great accuracy. 

That is the reason why the biggest internet and social media companies put extra effort to detect fake information and filter information that can be sent over their networks. 

AI to Help Production of Face Masks

As the Coronavirus outbreak rapidly spread in some countries, lack of medical equipment has become a common issue within many health institutions worldwide. 

Lack of masks, gloves, protective scrubs etc. is a huge problem and we need to address it if we intend to keep our medical workers healthy and minimize the spread of virus with those who are the first in the frontline. 

Source: sonoviatech.com

One of the companies that contribute to the issue of shortage of medical products is Sonovia, an Israeli startup that works on producing fabrics that will be immune to the virus until we develop vaccines. The most important thing is that they use technology that can cover fabrics with antivirus without using any chemicals. 

In Serbia, a Facebook group ‘Vizionari Srbije’ was established on 20 March 2020 by a group of enthusiasts with a goal to help their citizens at risk of getting infected by Coronavirus. The first project was to create 3D printed safety face visors to protect healthcare professionals and medical staff from direct transmission of the virus. The project achieved a huge response – the group created visors for more than 22.000 people and still counting. 

Source: https://www.facebook.com/groups/vizionarisrbije

Final Word

As the Coronavirus crisis is growing, we can see how some of the technologies can be helpful in the fight against infectious diseases in the future. 

Technology can be our ally and help save lives, but let us not forget that humanity and solidarity among people enable the same technology to show its full potential and keep us together during the outbreak. 

I believe technology still needs time before being able to stop such disease outbreaks so we need to invest in it proactively. The human experts and technology are the best combination for the future times.