If you’re a marketer or salesperson, then you’ll know how big of a labyrinth that sales can be at times. In fact, the sales world is a very fluid, quick paced and changing industry with many different emerging competitors. Due to this, it is crucial for professionals in the sales industry to continuously improve and boost their sales.
This article can be helpful for both new and existing businesses that may have stagnated or declined recently.
Having said that, below are five suggestions for boosting your sales and improving your revenue and sales performance:
Understand Your Business’s Value
Every business has something special or unique to offer its customers, including yours. The goods and services you offer may be the same as other businesses, but the manner in which you provide them makes you different from others. Find out what makes your company unique, and then share that with your customers.
To do so, think about the following questions:
What is your product or service?
Who is your product or service for?
Why is your product or service different from your competitors’?
Why should people care about your product or service?
With that said, make sure your customers see this first on your website, or in person, so they know what differentiates your product from others.
Know Your Target Audience
Your sales will increase when you truly understand who your customers are, which means you are able to target marketing, social media and other ad campaigns for them. In addition, you will also be spending less money on ineffective marketing campaigns.
Beyond marketing, understanding your target audience will help you sell products as you know in what way your product can fulfill your customers’ needs. If you can understand why your product fills a certain need in a consumer’s life, you can highlight this improvement and compare it to alternatives.
It is also important to target your existing customers, not just potential new customers. Consider your customer retention strategy and how you can improve their experience. It’s actually a less expensive marketing strategy to focus on your existing and loyal customers instead of trying to get new ones.
Consider creating a customer loyalty program or rewards points system.
Focus on Customer Testimonials
Customer testimonials can be quite valuable in terms of business assets, especially when it comes to marketing and social media. ‘
Theresa Malone, a sales manager at UKWritings and Studydemic, suggests that businesses should “make it a priority to gather and organize these testimonials so you can use them to their full advantage. It’s even more useful if the business can pair the testimonial with a photo to put a name, face and title (if relevant) to the review.”
In fact, matching an experience to a face means a lot more to a potential consumer as they can relate to that person, it seems more realistic and professional and can increase your sales.
Storytelling paired with photographs will engage and persuade your target audience and will only improve your sales.
Interact with Your Clients
If you get reviews of your business on sites like TripAdvisor and Yelp, it’s important to take the time to respond to the reviews. This is the perfect opportunity to thank and interact with clients when you get good reviews, and manage bad reviews in a professional and authentic way. Under no circumstances should you become antagonistic or defensive as this tends to only reflect poorly on you and your business.
Social media is also a good place to positively interact with customers. Use Twitter and Instagram to find out what the conversation is around your business. Follow socially active local accounts like restaurants, event promoters and other local organizations and influencers. They’ll most likely follow you once you follow them, and that improves the possibility of the range of your messages.
Get with the Times
The old sales beliefs don’t hold true nowadays and it’s important for your sales strategy to reflect this.
With the rise of social media, it’s no longer as important to focus on physical location. If your social media presence is strong and engaging, people will go out of their way to find your business. Understand the new generation of consumers and their needs and perspectives, and make sure you can tap into this market as it grows.
“Perhaps the most important step you can take to get with the times is recognize the power of the mobile device. More and more, customers want the ability to shop from their mobile phones as they’re on the go, and your business’s website needs to be able to meet this demand,” says Ian Marson, a tech writer at ViaWriting and Essayroo.
Consider optimizing your website for mobile phones as a priority on your to-do list. You can also look into developing an app for mobile devices.
It may seem daunting at first, but these are mostly easy wins for any business. In fact, adopting all of these suggestions will improve the customer experience and help you increase your sales and by default your revenue.
Therefore, it’s important that you – the marketer or salesperson – to keep in mind what the consumer wants. Remember that they want convenience, speed, personalization, entertainment, etc. If your business can address these wants, then eventually, the sales will follow.
Sara je u Zesium došla 1.decembra prošle godine i nakon tromesečne prakse u Project Management timu sa mentorom Milanom Lisicom započela je i radni odnos.
Pročitajte u nastavku njenu priču.
Kako si saznala za praksu u Zesium-u i zašto si se odliučila bas za nas?
Za praksu sam saznala preko drugara koji je ranije, takođe, bio na praksi iz oblasti Project Management-a u Zesium-u. On mi je još tada pričao o kompaniji i podelio svoje iskustvo, tako da sam imala informacije iz prve ruke. Iz njegove priče zaključila sam da su ljudi u Zesium-u predusretljivi, da se neguje timski duh i da project manager-i imaju veliko znanje koje rado prenose kolegama, što mi se mnogo svidelo.
Koja je najbolja stvar koju si naučio/la na praksi?
Naučila sam mnogo o upravljanju projektima, ali i o ulozi project manager-a. Naučila sam da ta uloga sa sobom nosi mnogo lepih stvari poput stvaranja novog proizvoda, komunikacije sa kolegama i generalno upoznavanja novih ljudi, ali isto tako i mnogo odgovornosti, pregovaranja i kompromisa. Kao najbolju stvar izdvojila bih ono što mi je kolega preneo, a to je da je uloga menadžera da smiri oluju, koja može da dođe od strane klijenta ili tima u napetim trenucima, tako da druga strana uvek vidi bonacu – mirno more.
Koja je, prema tvom mišljenju, najveća vrednost ove prakse?
Mislim da je najveća vrednost to što se stiče i teorijsko i praktično znanje iz oblasti upravljanja projektima. Teorijsko znanje prenose iskusnije kolege čije je svako predavanje prožeto mnoštvom primera iz njihovog dosadašnjeg rada, što svu teoriju čini zanimljivijom. Takođe, uključenost u projekat od prvog meseca prakse omogućila mi susretanje sa situacijama koje se samo u realnom poslovnom svetu dešavaju i verujem da me je to dobro pripremilo za zaposlenje.
Šta ti je ostavilo najveći utisak?
Najveći utisak na mene ostavila je atmosfera koja vlada u Zesium-u. Od prvog dana tretirana sam kao deo kolektiva i svaka osoba mi je ponudila pomoć. Mnogo kolega je podelilo svoje iskustvo i savete sa mnom, što mi je značilo u periodu prakse.
Koji je najbolji savet koji si dobila od kolega?
Najbolji savet koji sam dobila i koji često spominjem jeste da je skoro završen zadatak isto što i nezapočet. U poslu se odnosi na to da klijenta zanima sve ono što je urađeno i što može da vidi. Klijente zanimaju rezultati rada. Slično je za sve ostalo u životu, bilo u pitanju sređivanje stana, čitanje knjige ili nešto treće. Zato treba ostati fokusiran i stvari uraditi do kraja.
Kako bi opisala atmosferu u timu i u firmi?
Atmosfera u Zesium-u je ono što me je na prvu loptu oduševilo, a tako je ostalo i do danas. Nije u pitanju samo dobra energija u prostorijama firme, već i način na koji se ljudi ophode jedni prema drugima. Potencira se iskrenost i rešavanje svih nesuglasica i nesporazuma u momentu nastanka, što mislim da je neophodno u radu sa ljudima kako bi se gajio zdrav odnos. Kada su ljudi iskreni i dobronamerni, kritke se prihvataju jednako dobro kao i pohvale.
Šta ti je najzanimljive na čemu si radila?
Najzanimljiviji mi je projekat na kojem trenutno radim, a koji podrazumeva razvoj softverskog proizvoda. Osim komunikacije, organizovanja rada, delegiranja zadataka i slično, uloga project manager-a u kompaniji Zesium ima i kreativnu stranu koja podrazumeva osmišljavanje i predlog za izgled i funkcionisanje proizvoda. Svaki dan se u okviru tima radi na unapređenju proizvoda, pri čemu imam priliku da čujem mišljenja članova tima koji imaju različito znanje, iskustvo i poglede. Na taj način se i moji pogledi šire i svakodnevno učim.
Sa kojim izazovima si se susrela tokom prakse?
Kao neko ko je završio studije menadžmenta i imao svega nekoliko programerskih predmeta, najveći izazov predstavljalo mi je da shvatim kako jedan softverski proizvod funkconiše. Poteškoću u savladavanju toga predstavljao mi je širok obim projekta i tematika koja mi do tada nije bila bliska. Bilo mi je potrebno neko vreme da savladam sve pojmove koje su kolege koristile na dnevnim sastancima i da ih potpuno razumem o čemu tačno pričaju. Iako i dalje svakodnevno učim nove stvari, moram da priznam da bi proces bio dosta teži da nisam imala kolege koje su na svako moje pitanje bili voljni da odgovore i da mi objasne sve što mi nije jasno, kao i mentora koji mi je u svakom trenutku i za sva pitanja bio na raspolaganju.
Kako izgleda tvoj tipičan dan?
Moj tipičan dan počinje sa proverom poruka od kolega i klijenta. Nakon toga slede sastanci i komunikacija sa klijentima oko novih zahteva koje je potrebno analizirati i proveriti sa timom. Zbog svega navedenog, svaki dan učim nešto novo, a to je ono što je osobi na početku karijere, poput mene, najvažnije. Kada se utvrde detalji, zahtevi se definišu u okviru alata Jira, koji predstavlja veliku podršku prilikom organizacije rada i praćenja napretka projekta, i koji koristim većinu radnog vremena.
Šta bi savetovala ljudima koji traže praksu?
Savetovala bih im da istraže koje kompanije posluju u oblasti koja ih interesuje i fokusiraju se na one u kojima veruju da bi se osećali dobro i bili zadovoljni. Iako ponekad nije lako doći do prakse, ne treba da odustanu. Veliki broj kompanija ima naloge na društvenim mrežama (LinkedIn, Instagram, Facebook…) i često putem njih objavljuju konkurse za razne prakse. Čak i ukoliko u datom trenutku ne postoji otvoren konkurs, savetovala bih im da pošalju email poruku kompaniji, da objasne zašto su odabrali baš nju i pitaju da li postoji otvoreno mesto za koje bi mogli da se prijave.
Ukoliko želiš i ti da budeš deo Zesium-a slobodno nam pošalji CV na: email@example.com.
How To Increase Sales And Grow Your Business Using Marketing Automation
As your business grows, time quickly becomes your most valuable and scarce resource. For many business owners, automation is the solution.
By automating the most time-consuming tasks, you and your team can operate more efficiently and respond better to consumer demands.
A business process that is experiencing a rapid surge in automation is marketing. Studies show that 68% of businesses use some form of marketing automation.
What Is Marketing Automation?
Marketing automation is a technology capable of automating repetitive marketing activities. It refers to software that relieves marketers from tedious tasks such as the manual distribution of email marketing, the management of social media posts, and the delivery of ad campaigns.
Most marketing automation tools rely on a simplified series of steps or workflow to streamline the workload of marketers and generate more leads for the business.
Benefits of Marketing Automation
Good marketing automation combined with excellent strategy offers businesses a myriad of benefits.
Marketing Automation tools empower businesses to reach a significantly wider audience than would otherwise be possible. Studies show that businesses who implement marketing automation experience a 451% increase in qualified leads. Businesses who devote efforts to cultivating these leads will have a higher chance of converting them into paying customers.
Additionally, marketing automation tools can foster collaboration between the marketing and sales departments in a company – it makes it easier for marketing and sales to work in alignment and convert leads into sales.
Automating certain marketing processes can also greatly reduce costs as a business. Research shows that marketing automation can result in a 12.2% reduction in marketing overhead. “Business owners looking to reduce marketing costs should consider automation,” advises Marion Saldana, a career blogger at Draftbeyond and Writinity. “It can help small businesses succeed without being too labor intensive.”
In addition to improving sales and cutting the costs, marketing automation drastically boosts efficiency when implemented properly. Marketing teams who take advantage of this technology can save time and energy from completing more mundane, repetitive tasks manually. Instead, automation frees up time for exclusively human activities such as developing brilliant marketing strategies and nurturing strong relationships with clients.
Another benefit of marketing automation is more accurate analytics and reports. Most marketing automation software excel at providing highly detailed and useful reports. Marketers, in turn, can use the customer insights from these reports to evaluate the success of past campaigns, improve existing processes, and formulate a better strategy moving forward.
What To Look For In A Marketing Automation Tool
While there are plenty of marketing automation software with amazing features for marketers to choose from, it’s important to prioritize effortless and user-friendly integration during your evaluation.
Some useful features to look for in a marketing automation platform include campaign management capable of handling multiple campaigns and content management for creating and tracking content across several channels.
Another feature to look for is an analytics and reporting function. This provides businesses with insights to continuously improve their marketing strategy.
Other helpful tools for marketers include lead capture and nurture, and CRM integration.
Ways To Use Marketing Automation To Boost Sales
There are several ways to incorporate automation in your marketing processes to drive growth as a business.
Here are some of the most popular uses among marketers.
Marketing automation is a great tool for marketers running several campaigns across multiple channels.
“Technology can automate the most monotonous parts of the marketing process,” according to Christian Akbar, a writer at Research Papers UK.
“This can save marketers from manually writing personalized emails one by one for an email marketing campaign.”
Any business that wants to succeed understands the importance of engaging consumers and developing strong relationships with them.
Fortunately, many marketing automation tools focus on ways to enhance the customer experience. Some common ways marketing automation improves personalization include personalized email messages that address the customer by name and personalized recommendations that are tailored specifically to their purchase history.
Marketing automation technology promotes the conversion of prospective consumers into paying customers by using tools such as action-triggered emails. These emails automatically engage the consumer whenever they complete one of the specified action triggers.
One of the most popular triggered emails occurs when a customer adds a product in their cart and abandons it without completing the checkout process. The email automatically reminds the prospective customer of the product after they’ve exited the website.
Often, these emails give the nudge the consumer needs to follow through with the purchase.
Track And Analyze Results
One of the most useful benefits of implementing marketing automation as a marketer is the ability to measure the success of your strategies.
Automation provides marketers a way to quantify the return of investment of their marketing efforts with ROI tracking. This allows businesses to see which marketing avenues are the most profitable and which ones are not performing as well.
Therefore, marketing automation equips businesses with the information to decide which marketing efforts to continue to invest in or eliminate.
The good news for businesses who have yet to leverage the power of market automation is that it’s not too late.
While it may be challenging to implement at first for some marketers, the numerous benefits of marketing automation are undoubtedly worth the learning curve for businesses. More than anything, marketing automation tools should focus on the customer experience. These are the most successful and advantageous forms of marketing automation for growth.
However, it’s important to remember that regardless of the tools provided by marketing automation software, it must be paired with a good strategy to achieve results.
Today, social media is the centerpoint of most people’s lives and impacts the way we live, work and recently, the way we learn.
As per the research from Center for Lifelong Learning (C3L), Universitat Oldenburg, Germany more and more teachers incorporate social media into their classrooms not only to engage students but also to support their educational development. No matter if we like it, social media forms the way how students learn and interact nowadays.
Social media is here to stay for a long time so instead of complaining, it would be wise to leverage it as a learning tool.
The Role of Social Media as a Learning Tool
Although some people have negative opinions about social media, using social media for learning purposes is NOT about how many likes your post has.
Social media, used in a classroom, can be guided and cultivated to provide better learning results and critical awareness. It can also allow students more freedom to connect and collaborate outside of the classroom and experience the globally connected world before they enter the workforce.
Social media platforms can be active learning tools where students take place in learning in their own specific way rather than assimilating information. Social media can shape and present information in a meaningful way and since students are mainly accustomed to social media, it makes the process even more exciting than learning by traditional tools.
Even more, sharing information with other students promotes deeper engagement between students plus it can be a strong motivator as students can put more effort to their work knowing that it will be interacted through social media.
Types of Social Media Tools
There are various social media platforms yet here are some of the most popular ones:
Google Docs and other collaborative document tools to store and edit data
Blogs with a comment features to share and discuss details
Skype to engage more with each other as well as materials
Facebook to create groups and share information internally
Twitter and hashtags to encourage open forum and debates
Linkedin and other social networks to build connection
Ways to Implement Social Media to Classroom Activities
Google Apps – stay connected anywhere
Google offers a wide variety of helpful tools from Google Docs to Google Classroom which has been extensively used for lectures and classes during the Corona pandemic.
Teachers can create your own Google Classroom where you can have video meetings, create and manage your classes, assignments and grades as well. You can add materials to your Google Drive and create surveys with help of Google Forms for a direct and real-time feedback.
Students can track their classwork and submit assignments online while sharing resources and interact in class stream via email. Google Docs is a great tool as students can learn to utilise various features it offers from formatting options up to share, comment and tag option among many others. Students can also use Google Slides to make presentations or Google Sheets to create data tables or make charts.
The students research different topics and share their findings with the class via Google Hangouts or other tools and further engage in a collaborative learning process.
Blog – leverage the power of blogging
Writing blog posts gives students an opportunity to use and produce digital content – there are different blog platforms such as WordPress, Wix, Tumblr or Medium where teachers can create a class blog.
Then, explain the elements of research and writing authentic, plagiarism free blogs. It does not have to be always curricular stuff but you can also encourage their creative writing abilities. Give them to actively read and comment on each other’s blogs.
By giving the writing assignments as blogs, you can create an environment around it – you can give points for comments and discussions, giving feedback and more.
Such blogging practice encourages research and develops creative abilities with students. The subject syllabus and any tasks and resources can also be shared on a blog as a central location where blog as a semester assignment can improve students’ writing and critical thinking.
Skype – use video conferencing to teach your students
Skype is the most known tool for people of all ages but it is not just for use with friends or work mates. Teachers have been using Skype to connect with their students as well as to connect the students with others around the globe, aka ‘pen pals’ in the digital age.
You can also use Skype for larger group projects – for example, matching students that attend the same subject can bring a whole new dimension when studying history or science. The teacher can hold a lesson over Skype and share their screen for students to understand better. Since connection sometimes can be unstable, use the screen recorder apps to record the lesson and watch it on-demand for better results.
As social platforms make the world a smaller place, you can contribute by inviting a guest lecturer who would provide a real life perspective on their own field of expertise – that way, students can ask questions they’re interested in and catch a glimpse of some processes related to the guest’s knowledge.
Even more, you can try connecting with other classrooms from across the world and enable students to experience how it looks like to have a class outside your country.
Another good idea is video messaging – it increased in popularity due to recent remote and hybrid school and work, but kids would find it fun and exchange video messaging. In order not to outgrow the educational moment, teachers should create rules for this type of lecture.
Facebook – create a classroom group
Facebook is another social media platform which can be used in your classroom.
Teachers can create a Facebook group for your class as groups have privacy settings and are a safe place to share information online. Be careful before you take this step; you have to make sure that every single student in your class has access to a smartphone, tablet, or a computer. It is mandatory for teachers to also talk to the parents since some of them might not approve their children to have Facebook profiles.
As younger generations love to document every part of their lives, the teacher can take an advantage of this and share photos of class activities or field trips.
There are many more options to try out like Facebook polls where you can easily create polls, class materials for students or post events like field trips with all the relevant details while students can sync their calendars with Facebook.
You can also share educational content, videos and articles from reliable sources related to the topic studied in class. The great thing is that those documents or links are only accessible to the Facebook group.
Twitter can be great as a learning tool – if all yoru students have phones with Internet access, it would be great to organize a Twitter discussion during the class – you can come up with a hashtag together which will be related to the discussion and students can do an online research and tweet a post within 15 minutes.
Twitter can help teachers with reminders for assignments or sharing helpful resources for students who can later create discussions around a certain hashtag they’ve created themselves. There are so many education hashtags that students can use and analyze what has been trending lately.
The teacher can ask students to tweet a summary of a book or just set a question for students to answer via this platform.
Another interesting idea is to get celebrities’ tweets and check them for grammar or spelling errors and have them retweet the celebs’ message minus the errors.
Twitter can definitely implement a fun aspect within learning and it is also excellent to stay in touch with both your students and parents via sharing about your class updates.
You can create a class-specific Pinterest board and save pins relevant to lessons – you can create boards as per a subject and sub-topic boards for weekly lessons. Pinterest can also be useful for students to pin websites, books or videos to a board that will later help them when it’s time to write.
Your students can divide boards as per related topics and follow each other’s collections and later, you can choose together the best resources and make a presentation for the class. For example, you can ask students to choose the most inspiring historical buildings or monuments within your city, collect the facts and create Pinterest boards where they will present as projects for history class.
Another great use of Pinterest is for career tips – you can create a board full of career resources, job statistics or resume tips which will help them to get ready to tackle the future job hunt.
Youtube – create your channel
Teachers can use YouTube to create a channel for their class, publish their own educational videos, Vlogs and podcasts.
You can get your students to watch educational videos on a certain topic or listen to informative discussions in class related to the subject topic. YouTube can revive the idea for students to engage with each other and learn something new or pick up knowledge throughout the whole process.
One of the examples is TED Talks – it offers a plethora of lectures from experts as well as educational organizations like BBC’s Open University which has its own YouTube channel containing high quality content.
If you don’t have time to maintain a YouTube channel or a podcast, you can find some interesting and relevant content and share it regularly with students and keep the knowledge flow – you can even play it in class and afterwards organize a discussion about it.
Linkedin – build networks
Linkedin is today’s number 1 business network but it can be used in class as well. Many companies, including schools and universities, are present on Linkedin and there is a large number of official Linkedin groups focused toward smaller niches like colleges, degree programs, etc. which can align with some of your students’ interests.
It is much better to teach your students how to start networking before their job hunt – if they participate in Linkedin now while students, they will have a solid network by the time they graduate or start a job search.
This way, they will learn basic principles of conduct on Linkedin, have access to a network of other students, graduates or faculties all over the country and get introduced to other benefits like webinars, lectures or events dedicated to a certain topic which is of interest to the students.
You can never know when a fellow colleague or a former professor may be able to help you with your life and career so it’s important to learn the process of networking to be ready for later challenges.
Instagram or Flickr – make projects more fun with photos
It has always been easier to remember when seeing photos or graphics. When it comes to images, Instagram or Flickr can be a great source for a photo-based lesson or a project.
Students can use Instagram for a photo essay or to present a series of photos while storytelling. Instagram is different from other social media as it can allow students to practice digital storytelling.
Ideas on how to use Instagram are many – for example, if you organize a school trip, assign your students with random hashtags (#nature, #sightseeing, #beach etc.) and ask them to take photos. The hashtags will motivate them to take specific types of photos which you can review later and choose the best ones. Students can create class related Instagram accounts and make their photo essays which will be posted on the Instagram or Flickr profile.
Such projects will make your students realize the potential of social media and how to use them in a meaningful way. If you notice that a certain method does not give proper results, try something different.
Social media has a huge potential, just make sure to use it properly for educational purposes.
Benefits of Social Media in Classroom
Social media and technology are integral parts of our daily lives and implementing these into the classroom feels more natural than ever before.
None of social media is the same – all platforms have their own different ways to be used in a classroom and it can represent a more direct communication tool for students, teachers and parents.
Social media enables more e-learning opportunities as well since online classes have become ‘a new normal’ today – it can train and prepare students to work remotely which is an important lesson where social media can help.
Social media triggers more collaboration in students’ work and helps students to recognize real-world applications of social media.
Replacing traditional learning methods with social media in your classes can broaden students’ creative expression and engage them to work more in the class.
As we live in the technology world, it would be wise to introduce the students to proper usage of social media and prepare them for later when they grow to join the workforce.
First of all, monitor how students use social media during class as these platforms can easily become a distraction. Also, check with your school about the policy regarding the usage of social media in class. Educate your students and explain how important social media can be as an educational tool.
Students already use social media on their own and they usually try to mimic the things they see, many of which are not the best examples.
As a teacher, your duty is to set a responsible example for your students. Educate them on risks of social media and guide them to use it to learn new things and build their good reputation.
It is crucial to understand the impact of social media in education prior to using it and if used with care, social media can positively influence the way each person learns in the classroom.