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How Modern Tech and Data Management Revamp the Construction Industry

From managing personnel and financial outlay to predicting outcomes and equipment maintenance, the role of data is more critical in the construction industry than you might imagine.

Nowadays, modern tech and data management are revamping the construction industry on the whole. With construction technology investments more than doubling in the last decade, construction practices are changing.

These changes carry significant implications for the industry. From the tech involved to their applications on-site, these are the details you need to know. 

Source: onebyfourstudio.com

The Tech

A host of new technologies is powering innovative construction techniques. These are streamlining the way data is collected throughout development, leading to new and greater insights all the time. 

The construction industry has not been immune to the mobile revolution, in which data-driven oversight has become the new normal – these technologies are revamping everything from site monitoring to building practices themselves.

Let’s check the technologies responsible for this overhaul of construction practices across the board:

The Internet of Things (IoT)

The IoT is an umbrella term that includes all kinds of devices that communicate data over an Internet connection. In the construction industry, they include

  • Asset tracking tools
  • Remote equipment management devices
  • Wearables

These various sensors and monitors can track everything from hazards in working environments to the performance of machinery. 

By using them, site managers gain a comprehensive picture of everything from safety to efficiency. 

Artificial Intelligence (AI)

Through AI, all kinds of construction processes can be evaluated, automated, and improved. That’s because AI technology can evaluate information at human or superhuman levels. 

Using AI-powered systems, construction managers are revolutionizing the way they manage labor and risk assessments. 

Machine Learning algorithms take employee information and automate scheduling accordingly. Workers are evaluated according to their skills and project goals, then the system creates a workflow optimized for project efficiency. 

Similarly, risks associated with a project can be evaluated and reduced through these tools. The AI models risks against existing data, and then produces alerts or recommendations for improvement. 

Source: build-review.com

Augmented and Virtual Reality (AR and VR)

Augmented Reality (AR) represents a visualization of reality overlaid with digital information. On the job, this means interactive displays for equipment and process information. 

With Virtual Reality (VR), users are fully immersed in a digital world. From here, construction professionals can visualize projects and engage in computer-aided design to enhance the efficiency of the process. 

3D Printing

This is an additive construction process that stands to change the nature of construction altogether. With 3D printing, structures can be pre-fabricated with digital precision. 

Additionally, this technology enables the use of new materials and alloys through its unique approach to assembly. The implications include higher quality at lower costs. 

Source: constructionblog.autodesk.com


We also have the robotic tools that make construction sites more secure and more efficient. These devices are often paired with AI to complete tasks like

  • Concrete and bricklaying
  • Welding
  • Steel-truss assembly

As a result, labor costs and time are saved, with the added benefit of machine-level quality. 

These technologies are all linked and they gather important construction data, which in turn informs valuable data management processes. 

The Data Management Processes

With all this technology, the data available to construction companies become boundless. Additional tools and processes are needed to evaluate and apply this data. 

Fortunately, the data management tools being employed by construction managers are as vast and powerful as the aforementioned technologies. 

These are just a few of these tools and processes:

Building Information Modeling (BIM)

BIM is a process that has been around a long time but only in the modern time has become commonplace in construction.

BIM entails turning all your collected data into a 3D model of the build, complete with a detailed building process. These models are also interactive and integrated with your building schedule. 

Having this oversight is essential enough that 78% of building companies view BIM as the future of project information. 

Source: conceptarchitecturaldesign.blogspot.com

Digital Twinning

Digital twinning is a process that is highly similar to BIM in nature. That’s because it uses data to model a build, piece of equipment, or procedure. 

With digital twinning, real-time data is fed into a smart module that runs AI algorithms to determine efficiency and predict problems. On the job site, this helps to reduce risks. 

Computer-Aided Design (CAD)

CAD is another data management tool in which a computer assists the design process. It can be used in everything from laying out the construction site to building a project workflow. 

Project managers employ this tool as they create precise models of buildings. As a visual aid, it helps ensure that every element of a design is considered and optimized before construction even begins.

Source: csiestimation.com

Integrated Project Delivery (IPD)

Then we have Integrated Project Delivery. IPD represents the compartmentalizing of project elements through data analysis to produce a highly targeted and flexible lean construction process. 

This process strives for efficiency through collected information from all stakeholders in a project. From here, collaborative tools are used to streamline data into ideal project conditions.

Cloud-Based Construction Management

Of course, many of these data management processes would not be possible without the use of cloud-based construction management systems.

Cloud systems are perfect for data visualization and workflow management. That’s because these collaborative technologies safely store data in accessible forms, lending to the collaborative ability of all stakeholders.

Services like Google Cloud can be employed to create tailored data experiences, which then result in broad project oversight. As a result, managers can revamp the entire construction process with measurable, intelligent efficiency. 

Source: constructionblog.autodesk.com

What These Modern Tools Mean for the Construction Industry

You may understand the functionality and usefulness of all these tools, but what are their direct implications for the construction industry?

Overwhelmingly, these implications are positive. With data and technology, we can streamline productivity and reduce risk at every stage of construction. 

Additionally, the digital transformation is a goldmine when it comes to cost reduction. Primarily, this is due to the effects it has on finances, staffing needs, and innovation potential.


Technology helps cut construction costs through planning, prediction, and efficiency. That’s because the data-driven and digital nature of these tools allow project managers to effectively correct issues as they occur.

For instance, nearly 70% of projects fail to come within 10% of their budgets, while 30% of all construction work is rework.

By employing digital tools to model both these aspects at every stage of construction, labor and materials costs are reduced. 

Staffing Needs

Another key element of efficiency and cost reduction empowered by technology is the management of staff.

Labor costs make up around 20%-40% of overall construction costs. Reducing these through AI-assisted scheduling and workflow automation is possible with these modern tools. 

Source: imc-cpa.com

Innovation Potential

Finally, modern technology and data management enable greater levels of innovation than ever before. With all the insights from the data, you can better identify pain points and their solutions. 

Construction managers are using devices on the IoT alongside data management processes to model better processes. Then, analytics tools predict the effectiveness of any experimental solution before it takes physical form. 

The result of innovation means reduced costs and can even translate to more sustainable building procedures. These benefits give every construction company reasons to adopt new and transformative tech


With modern tech and data management, the construction industry is being continuously revamped. Greater insight from data enables productivity to rise while costs go down. 

Project managers should implement these technologies for greater efficiency onsite and for a competitive edge in our new digital world. 

ZESIUM Among Serbia’s Top App Developers For 2022

At ZESIUM, we focus on the development of tailor-made products, including native mobile app development (Android, iOS), backend/web app development, Internet of Things (IoT), and Artificial Intelligence (AI).

We are Agile and able to adjust our development process per your requirements. Our mission is to build the best products and develop solutions for the global problems while challenging ourselves to create innovative products.

We are thrilled to announce that Clutch has recognized ZESIUM as one of Serbia’s leading developers in the app development space. For context, Clutch is the leading ratings and reviews platform for IT, marketing, and business service providers. Clutch has become the go-to resource for buyers looking for the best company to hire and businesses seeking qualified leads and new projects.

Companies must exhibit an unusually high ability to deliver top-tier work to their clients to be eligible for a Clutch Leader Award. Receiving this award is no small feat, and we’re extremely appreciative of this recognition.

We’re proud to receive this outstanding award and look forward to helping even more partners expand their businesses. We believe that customer satisfaction is one of our most significant benchmarks for success. 

To our partners that trusted us, we genuinely appreciate it.

Here’s what they have to say about working with us:

Head Of Software Services Department, ADMS Software Company

“They’ve helped us a lot on the mobile front. We didn’t have any resources that actually had the knowledge on making mobile apps. We now have four mobile teams, two on our side and two on theirs. We’ve been with ZESIUM for the last seven years, and we’re really satisfied.”

If you’d like to know more about us and our projects, check out our profile on Clutch

We are your ‘set-and-forget’ technical partner – we Bring Your Ideas to Life with software products tailor-made for YOU

Send us a message now, and we can start talking about how we can help your business grow.

10 Best SaaS Management Tools in 2022

Running a business in today’s highly data-driven digital world is certainly not a cakewalk. More importantly–running a business efficiently is yet more challenging. Tons of complex variables to look after and analyze to make better business decisions. 

Gone are the days when you had to skim through bundles of pages to find that one specific record. Fortunately, AI-powered cloud-based tools and Big Data have taken over and made this process way too easy. From managing data to sharing and performing various operations, SaaS tools have taken the business management game a notch higher.  

While you can choose asset management tools like Zluri to optimize the business lifecycle and maximize ROI, there are four things you should consider before purchasing or subscribing to any platform. 

  • Is the UI simple to use and visually appealing ?
  • Is the pricing value for money? 
  • Can you easily integrate the tool with other business management tools? 
  • Does the company provide good tech support? 

Once you are clear on these four things, you can select a tool that suits best to your business. 

You will get to know about ten best SaaS tools to consider for your business – before jumping directly to the SaaS tools, let us first understand how SaaS management tools can benefit your business. 

Source: smartermsp.com

Why Do You Need SaaS Management Tools? 

Be it IT or any industry that deals with an excessive amount of data, SaaS management tools or platforms have many benefits. Below listed are a few:

  • You can prepare audits easily 
  • You can get an overall picture of all your company’s assets 
  • You can get all the information needed to make better business decisions 
  • You can make your system more stable and secure 
  • Tools automatically find malware and remove unwanted software from the system 

If you wish to maximize efficiency in running your business, then using SaaS tools is of utmost importance. 

Now that you know how SaaS management tools can help your business, let’s look at which SaaS tools you can use for smoother business operations. 

8 SaaS Management Tools for Your Business 

We have listed ten tools that can help you optimize your business. 

Considering your budget, functionalities and business needs, you can choose to use any of these ten tools for your business.


This is a data-driven platform primarily used to to automate IT related tasks including procurement, renewals and onboarding of employees, etc. It’s main features are:

  • Removes duplicate applications 
  • Highlights less used tools and applications with similar functionalities 
  • Removes unsecured apps 
  • Manages complaints risks 

Zluri has not publicly disclosed its pricing, but you can use a free trial that is available for companies with less than 25 employees. 


This is one of the most well-known tools used prominently in IT industries to track projects. Jira helps software development teams to effectively plan and manage projects. Well suited for agile teams, this one is an indispensable tool for companies that largely depend on reliable software development and maintenance tools for their business. 

  • Some of the primary features of Jira are as follows: 
  • Has scrum boards to manage complex and tight timeline projects
  • Kanban boards for big picture 
  • Customizable workflows 
  • Rich API and different tool integrations 

If you are flooded with projects and are struggling to keep a track of each, then you should consider using this tool. 

Source: betterbuys.com


Many SaaS tools provide you with features that can help you store and analyze customer data. However, Productiv, as the name suggests, gives you insights on how your internal staff engages with the software. It’s primary features are:

  • Improves compliance 
  • Improves application visibility 
  • Increases employee personalization 
  • Gives you more efficient renewals 
  • Gives you smarter license allocations 

Again, you can go for a free trial for this platform and then make a purchase if you are satisfied with its results. 


This tool incites policies from client’s end and also has data exposure, customer onboarding, offboarding data. Other features of BetterCloud include:

  • Data analytics 
  • Data security 
  • Compliance management 

Overall, this tool is an all-in-one platform that can also be easily integrated with other tools to smoothen working of your organization. 


This is essentially a website-building tool in which you can also integrate other tools. So if you want to build a website from scratch with a simple drag and drop facility, then Pixpa will work well for you. Moreover, the tool has following features:

  • You can create portfolio to sell your work 
  • Comes with built-in e-commerce capabilities 
  • Has an SEO manager
  • Extra blogging features 

This tool is mostly suitable usually for solopreneurs including designers, artists, photographers to create their portfolios and sell their work. Moreover, it is an affordable service and accessible to any company or solopreneur looking to create their website. 


This is a SaaS management tool that could benefit a large business. Beamy tracks optimization actions of SaaS applications. It helps in optimizing technology costs at each point of the system. Other key features of the app include: 

  • Dynamic application directory 
  • GDPR actions 
  • Spend and vendor management 
  • License management 
  • Shadow IT detection 
  • Subscription management 

Moreover, the platform provides SSL websites on all websites despite whichever plan you must’ve chosen and 24×7 customer via email or chat.


It is a simple visual content tool that allows businesses to create and edit presentations. Plus, it also allows you to share presentations, videos and other visual content. This tool is especially helpful for small businesses with limited budget or resources. You can easily create branded content without even having design knowledge since it is an easy tool to use. 

Some of its primary features include: 

Visme lets you create engaging visual content by simple drag and drop interface

  • Lets you create animate content with animation features 
  • Consists of gallery of templates to choose from
  • Easy to design content even for non-designers 
  • Allows integration with other tools 
  • Features like commenting options, integrations with Slack etc.


It is a tool especially for content creators and marketers to simplify content planning. You can consider Planable as a hub for a brand’s social media campaigns that lets your marketing teams collaborate better. With this tool, you can create, plan, approve, review and publish content smoothly. 

Some of the features of Planable are:

  • You can create and preview social media posts, all at the same place
  • Seamlessly schedule content with drag and drop functionality 
  • Incorporated features like adding internal notes and commenting 

You can avail a free plan that would be valid for the first 50 posts and choose a plan if you find it suitable for your business. 

Source: pcmag.com

Wrapping up 

We have given you the top ten tools to consider, however only you can decide which one is the best fit or whether you even need a SaaS management tool for your business. 

Once you are clear on your business requirements, choosing a SaaS management tool that works for your business gets easier.  

How Globalization Changes the Adoption of Digital Technology

Did you know that it took almost a century after their invention for landlines to be adopted in households in the United States? Moreover, this was after putting in a lot of work in building the necessary infrastructure. If you were born in the age of the Internet, this can be very hard to comprehend. 

Today, the rate at which users are adopting digital technology has greatly increased. We are seeing inventions made today from one corner of the globe reaching users worldwide in no time. This is possible because the world is increasingly connected and infrastructure systems are highly established. 

In our article, we look at how globalization facilitates the accelerated rate of digital technology adoption among users and about benefits of international SEO.

Source: blog.benchkart.com

What is Globalization?

The term globalization refers to the increasing interdependence of economies, populations, and cultures across the world. Simply put, it is an open flow of information, ideas, jobs, technology, and goods among consumers and countries around the world.

Technology advancement is among the key factors that are fueling globalization with reduced costs of communication and transport. The world is slowly becoming one global village, as people around the world are no longer limited by time and location. Moreover, the world is experiencing numerous benefits of globalization such as reduced costs of products,  easy access to new markets, and more opportunity for worldwide growth. 

Globalization is also contributing to increased standards of living across the world and businesses can enjoy a global talent pool, if a while ago it was deemed impossible to work from a remote location, nowadays that is becoming the norm. This in turn is making it possible for people to explore different careers beyond their homeland, and for businesses to discover the international talent that brings diversity and uniqueness to their teams.

Source: pros-cons.net

What is Digital Technology Adoption?

Digital technology adoption is where users reach full capability to utilize electronic devices, resources, tools, and systems to their full potential or capacity. This means going beyond the basics to make use of advanced features to unlock new processes and capabilities. For instance, a tablet user who uses it only for browsing the Internet is yet to achieve digital technology adoption. Only when he or she is equipped to use it in other ways such as playing games, taking pictures, doing online shopping, making video calls, and performing all electronic processes that the tablet is capable of, will digital technology adoption be achievable.

Likewise, if a business utilizes software for a number of processes or departments, the full potential of the software hasn’t been realized. However, the company can achieve digital technology adoption if it has gained the capability to leverage the digital tools to their full potential across the entire organization. For instance, using online video interpretation tools is a simple yet powerful way for businesses to tap into new markets around the world. 

Whether conducting sales calls or holding meetings, these video platforms make communication quick and easy, even when language barriers may exist. In addition, these tools help to reduce costs related to travel, translation services, and international phone calls.

Source: digital-adoption.com

Why is Digital Technology Adoption Important?

When digital technology is achieved, users of these digital tools and devices gain the power to transform their lives and businesses. Businesses can be able to streamline processes to save time and costs. They can also use digital technology to enhance customer experiences and gain a competitive edge. 

Digital technology adoption can help individual users make the most of their digital devices and tools. They can enjoy revolutionized entertainment, shopping, banking, learning, travel, and job-hunting experiences. In addition, they can take their connectedness to the next level.

Digital Technology Adoption Rate is Rising

Gone are the days when new technologies took years to reach consumers, like in the case of landlines described above. 

Technologies such as smartphones managed to gain a high rate of adoption in just a few years. Most users mastered social media as soon as it was invented. It is clear that new digital technologies are being adopted at a faster rate than they were in the past. Moreover, there is no sign of slowing down in the near future.

Source: reddit.com

How Globalization Helped?

Globalization has played a critical role in accelerating the rate at which users are adopting the use of digital technology. The increased connectedness across the globe has brought many benefits about:

  • Increased transfer of knowledge –Knowledge of new technologies is now readily available. Digital technology users can access this knowledge much more easily and apply it by utilizing digital tools.
  • Enhanced international competition – We are living in a highly competitive world where almost everyone is doing their best to outdo the other. People are competing on who owns the latest technology as well as who knows how to utilize it better. Moreover, this is happening in the full glare of the Internet for all to see. As a result, most people aren’t afraid of new technologies and are eager to learn and use them to their full potential.
  • and more.
Source: economicshelp.org


If new technologies are to be used to their full capacity, then digital technology adoption is essential for users. Thankfully, the world is more connected than ever before. 

As a result, the flow of knowledge is enhanced, making it readily available and easily accessible for users. This means that the digital technology adoption rate is increasing as globalization continues to take shape.

7 Reasons to Use Technology in Hotel Management

Technology permeates our everyday lives and it has become integrated into the daily business operations within many industries, including hospitality and hotel management. 

Amidst the pandemic situation, technology has become even more important than ever and it will play a key role in the recovery of the tourism industry. 

Hotel industry can implement technology across all departments to improve guest experience, streamline their business operations, manage post-covid protocols and improve the overall communication between your employees and guests. 


Hospitality and tourism industries were the most affected by the recent pandemic – such events showed the necessity for digital transformation in every industry. 

Although technology is present within the hospitality sector (computerized booking system, etc.), it still has not been properly exploited. 

Technology facilitates easy connection and communication across borders and continents. This enabled fast transfer of information helping the hospitality industry in terms of higher number of bookings, easier communication with the customers and more. 

Hospitality businesses market their services and products through the Internet where people can interact from different locations in real time. 

The Internet enabled businesses to market their products/services with ease at low costs and globally. The end result was that businesses were able to tailor the needs of the customer accordingly. 

With technology today, consumers are able to do their own research on destinations, accomodation facilities, schedules or the money needed for a tour. These are available on the Internet and it has become essential for budget and decision making. 

Source: tech.co

More Efficient Service

Today’s touristic businesses are faced with many demands and they must meet those needs and requirements. However, it is not only the customers but also the workforce and other employees that they must take care of. Besides this, hotel management has to manage inventory, purchases and human resources as well. 

The technology response to such issues would be the ERP system which is basically a suite of software applications that organizations use to manage daily activities including accounting, project or workforce management as well as supply chain. 

ERP systems help hospitality managers to handle all the vital functions ensuring their business performs at its full capacity, allowing managers to consistently review crucial business information and reports. For example, if you use ERP to manage inventory, you can enable your managers to compare financial data, billing schedules and other types of analytics. 

Such features enable management to reach data-driven decisions which they can further report to the relevant stakeholders. 

Source: hotelnewresources.com

Guest Convenience

Customers aka guests want their experience to be quick and hassle free – they want a seamless, tech driven and contactless experience in the hotel industry. No matter if it is ordering a room service from a smartphone or scanning QR code, they do not want to queue or leave your hotel room – guests expect an easy and smooth experience. 

Guests want to be provided with the connection so to be able to book, check and compare prices and schedule their traveling to various tourist destinations. 

Technology has eased globalization making the world a small global village. People are connected via the Internet and social media and information is transmitted quickly with just a tap. 

Technology has added a boost as people are able to access information about the locations they want to visit and get more insight into additional activities that can be.  

Source: teamdigital.com

No Repetitive Tasks

The recent pandemic stressed out the need for automation across many industries thus its popularity is growing. 

Even though your business does not have to jump into the usage of robots, there are many automated solutions available that can ensure a seamless integration and simplified daily tasks of your work staff. 

Introducing automation will help the hospitality business to lower the time-consuming and repetitive tasks allowing companies to be more productive on a day to day basis. For example, hotels can automatically send notifications (or emails) to their guests offering coupons or special promotions hence gathering customer feedback. 

Find a suitable tool for automation of email marketing campaigns as it will be easier for your team to efficiently send those emails. You can help your workforce to use their time for more complicated tasks (researching and preparing new marketing strategies etc.) by automating certain processes. 

Technology has become an important cornerstone in the modern hospitality industry since many customers expect streamlined services. 

That is the very reason why more and more hospitality businesses adopt technology to improve customer experience and keep their business running smoothly. 

Source: adyen.com

Easy Access to Information

Nowadays, guests want convenience – every service to be within their reach. 

Hotels can create their own apps where guests can find useful information such as nearby venues, restaurants, sightseeing sites and more. Having a mobile app can allow hotel staff to connect with the guest via messages (sms, viber, whatsapp etc.), send them personalized offers or promotions and much more. 

Another good choice can be chatbots powered by Artificial Intelligence (AI) that can help hotel staff to keep up with the customer’s demands and take off certain burdens from their plate. 

Chatbots can carry out many tasks like responding to FAQs, making reservations, ordering food or processing payment – chatbots offer timely service that makes customers happy and willing to return to your hotel.  

Hospitality places (hotels, motels etc.) that already utilize chatbots have reported benefits like increase in direct bookings, streamlined check in/out service and 24-hour reception. 

Source: revfine.com

Improved Communication

Customer retention and loyalty is the most important part of any service-based business – it is vital that you fulfill customers’ expectations related to their guest service. 

In the hospitality industry, no matter if guests order food, make reservations or ask for recommendations, it can be difficult for your employees to meet everyone’s requirements consistently and maintain communication. Unless this problem is solved, it can negatively impact your brand reputation. 

Technology has greatly affected the way of communication – especially with the hospitality and tourism industry where many businesses are dispersed. Today, many hotels use communication platforms to enable cross department communication in order to respond to the guests’ requests more efficiently. 

Such platforms can help improve guest experience by making it easier to access all the information they might need like reservation details, nearby restaurants opening time or ordering room service via an app. 

Source: blog.advhtech.com

Provide Better Customer Experience

If you want to retain your guests, you must pay attention to having a great customer experience. That is the place where technology comes in and helps to improve guest experience by enabling your hotel staff to deliver exceptional service. 

Many hotels have systems that automatically save guests’ preferences and notes (their preferences during their last stay, extra pillows or not, etc.) so in case the same guests return, the hotel staff can accommodate them adequately. Such a personalized approach is necessary as it makes the experience much better for your guests. 

Another strategy can be via social media which is one of the most popular methods today as it is estimated that there are over 3 billion social media users currently.  

Many of these social media users display their thoughts and opinions to their online followers or friends. This is the very reason why social listening methods are essential for brands in today’s digital society. 

Social listening is a strategy including monitoring digital comments or statements in order to understand what customers say about your brand. Social listening enables companies to determine customer sentiment and collect feedback on the customers’ preferences. 

There are many social listening tools for you to choose and implement this strategy successfully – ‘word-of-mouth’ in online society is still the most valuable type of recommendation since it comes from real people. 

Such an approach enables brands to reach more informed decisions based on the feedback of their customers. 

Source: biz4intellia.com

Technology is Expected 

Unless your hotel is solely for people to run away from technology nowadays, technology within the hospitality industry is expected. 

Guests expect to have strong and reliable WiFi and to be able to connect to the internet no matter their physical location. 

Hotel management companies need to embrace new technological ideas if they wish to stay relevant and operate efficiently. 

People that travel always like to stay in touch with their family or friends and that is where technology opens up a world of opportunities that the hospitality industry can take advantage of.

If brands take this opportunity, it can make them really stand out leading to greater growth within the hospitality industry.  

Source: youtube.com

Final Say

The meaning of ‘business as usual’ within the hotel industry is quickly evolving. Guests nowadays demand more personalized options so that accommodation can meet their requirements. 

Some of the trends in this industry lead to improvements and savings for the hospitality sector, while others change how hotel owners plan their management structure and workforce requirements. 

Since the digital community grows, hotel management needs to leverage the resources and systems at their disposal if they want to retain their clients. 

Technology provides the opportunities, tools and solutions that hospitality needs to create memorable experiences and lead to positive growth in the industry. 


Social media is the online resource that includes information on different marketing strategies, and information related to valuable advertising is greatly important to people. However, the right content with wrong purpose will not bear the fruit of success in marketing. 

Any policies and work that has to be done should have a proper channel and purpose, in order to stand in the market. Product promotion and online stores are the latest methods web and mobile development companies use to sell branded products. 

Online companies like Amazon, Flipkart, etc., have an extensive network of promotion in every social media network; it is a substantial part of every marketing strategy. Also, it is the crucial element for a cost-effective method.

Source: unamo.com

Social Media Promotion

Social media promotion is one of the marketing strategies to develop a roadmap of products that help achieve and contribute to society. They have a dedicated development team for product promotion, and also they have a chain of resellers throughout the world.

We have different ways to market the products through social media is as follows:

Offer an Exclusive Preview

Customers play an essential role in the promotion of products – they do business with you, purchase from your company and can be real brand advocates within their networks, making a chain of product sales.

This strategy is also called customer engagement, which has become popular in recent years.

Source: tropicanajewelers.com

Use a Specific Introductory Offer

You can introduce discounted pricing, combo offers, mega sale offers, two products with the same rate, buy one get one free offer, rather than just announcing your new product or service. 

You can publish your services on social media at a low rate, which will also increase the products’ marketing. Whatever offers you provide better don’t give long term; the offer should end in a month.

Use Google Business

There are many fraud companies in this world.

However, the most popular and secure business model is Google Business; we can promote products and services and choose the safest way of transactions using Google business.

Run a Social Media Contest

You can organize a social media contest and make your customers happy, which becomes fun, and they will join, and through this, you can promote your products or services.

Contests are done mainly by the highest media like Facebook and YouTube.

Source: leadtoconversion.com

Spread Word by Email

Sending emails to targeted customers is also a type of product promotion.

Again, many freelancers can do this work for you – advise them to make a creative mail with the product promotion and details, and they will do it quickly.

Write a Blog

You can hire a blog writer to write the blog and publish it on your web page.

Blog writers have exemplary interaction, and also, you can write about your products in the blog and post them; this will help you to promote the products or services.

Source: zesium.com

Host an Event

Some social media companies host an event of promotion outdoors, like fashion shows, brand promotion parties, meetings, seminars, stage programs, etc. This can lead to promoting your services and products on social media. 

They also conduct indoor events like purchasing the product at a low price and joining the team of network, this mostly done for promoting the product within the circle of network and all the branches of the country. 

Offer a Complimentary Upgrade

Service-oriented companies use complimentary offers mainly, like spa fitness centers, salons, beauty parlors, etc.

You can offer the new service free of charge or you can offer two services at the price of one, where Facebook life and Instagram reels are commonly used media.

Source: pinterest.com

Allow Trade-ins

Trade-in promotion is adding a product with regular customers.

For example, if regular customers purchase a product, you can provide them with coupons and vouchers saying if they return to purchase with you, you can provide another relevant product for half a price.

Share Customer Reviews

The best way to promote social media products is to share your customer reviews published on a web page.

This will attract new customers but also improve rating of stars in the products.

Source: pinterest.com

Multichannel promotion is the best method

When promoting a new product or service for business, you have endless options and variety. Choosing multichannel promotion is the best method for social media promotion; it is only done by proper and systematic planning and research on market fluctuations and customer needs. 

Test the strategies mentioned above, and it can lead to better promotion – this type of social media promotion aims to boost up small-scale industries. It is also the type of encouragement for small and medium-sized enterprises, which cannot compete in the market. 

Social media promotion is also a way of communicating, selling, and encouraging the market’s M2C (Manufacturer to Customers) strategy.


According to the reports, nearly 90% of the marketers claimed that social media generates more exposure than other promotion methods like television or web pages. Hence, this article will help you plan and study the fluctuating market and help you to promote your products with proper understanding.


Prashant Pujara is the founder and CEO of MultiQoS Technologies Pvt. Ltd., a top mobile app development company in the USA where you can find expert developers for your business.