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7 Essential Skills For Angular Web Developers

Gone are the days when acquiring a specific technical skill guaranteed your employment security. Advanced software development requires significantly more than just a basic grasp of your chosen programming language. It is especially true in the context of front-end web development. 

Do you know what it takes to be a successful Angular developer and what type of skills companies look for when hiring Angular Js Developer? 

Check out our quick guide for an overview of the top essential skills for Angular Web Developers. 

Angular For Web – A Brief Introduction

Web development will not work in the long term if you do not have a strong foundation. 

A good web development programme lets you take advantage of the framework’s core elements and additional features. Instead of writing code from the base, developers may focus on creating unique features which ultimately saves money and time during the development process.

You can get several platforms in the market, and choosing the right one for your project is not that easy. Angular is the most popular web framework for fulfilling the challenges of current web development. It includes several features that make web development quicker,  more efficient and cost-effective. 

Angular is an open and free javascript framework and its primary goal is to build single-page applications.

In the web development sector, it was nothing short of a revolution. After jQuery for the past two years, Angular continued to remain the most popular framework among professional developers in 2021. 

However, it did lose ground to express in terms of overall popularity among all responders. 

Source: medium.com

Node Package Manager (NPM)

NPM is a command-line utility that downloads, upgrades, and removes Node.js modules from your application. It also serves as an online catalogue for Node.js packages. The global node ecosystem does helpful modules, which publish as modules in this library. The NPM is a must-have skill for all web developers in today’s digital age. 

NPM is the fundamental skill for installing dozens of client-side website development packages, notably Angular, even if you’re not using Node.js. The totality of Angular is a group among numerous npm packages. You’ll almost certainly have to install additional necessary, non-Angular packages in the future. 

Thus, it is critical to understand your specific need for the installation.

Source: lynda.com

Angular Command Line Interface ( CLI)

The Angular CLI is the first Angular package that developers must learn by downloading with NPM. The new project is feasible for installing Angular packages independently and writing all code manually for configuration. The CLI streamlines the process and ensures that your app follows accepted best practices.

The advantages of using the CLI go beyond just making a new application. You can use it to enhance an existing app by adding additional components, services, modules, and much more. It will save you a bunch of typing time. You have to ensure that you follow Angular coding rules and don’t overlook the minor details. Bear in mind that working code discrepancy wastes your precious time.

Source: code-sample.com


Frameworks like Angular do not eliminate the necessity for a solid understanding of the core web development technology. 

However, Angular offers the key components for creating fast and handy apps. Those apps must still be displayed in a browser, requiring HTML and CSS to create user interfaces.

Angular Material with different style libraries is a necessary skill developers should know for delivering great apps quickly. Frameworks keep changing, but principles like HTML and CSS never go out of style! The requirement is to understand how and where to tweak things to get the exact look you want.


Developers cannot overlook Angular skills, it’s obvious when working on Angular. It is a widely used framework, but it takes a very long time to master all components. Albeit, there is no need to know everything for kicking off good app designing. 

Components, modules, forms, and services need across every angular application. To construct a full-featured production app, you’ll need to understand how to integrate and link these elements using standard abilities. 

Source: technograph.com


JavaScript creates client-side web apps. TypeScript is a JavaScript specialized version consisting of strong typing support. 

TypeScript is used to write Angular and it’s the preferred language for Angular app development. There are several advantages to using TypeScript over JavaScript, but the most important are fewer defects and the capability to refactor your code securely. You should ensure that you are utilizing variables and functions in the way they design with the help of strong typing. 

Any huge codebase will likely have fewer defects due to this. Using TypeScript to restructure code securely also ensures that your app may keep growing and expanding. You won’t trap with enormous portions of code that you’re hesitant to change because it might disrupt existing features.


RxJS is a reactive programming toolkit for visible progress. 

However, it exists in Angular, included with the framework, which uses for various functions. The functions include data requests over HTTP. 

Angular uses observables and other RxJS capabilities to provide a uniform API for conducting asynchronous operations.

Source: morioh.com


It’s tricky to deal without source control, even for simple apps. 

Like TypeScript, Git allows you to try out new features and development styles confidently. You can seamlessly return to the existing code version using the Git repository. 

Software is constantly changing. Git enables you to effectively scale your programmes without the concern of losing data or compromising existing features. It lets you try out wacky ideas or construct a working prototype that your users could find helpful.

Source: itnext.io

Bottom Line

Several organizations have been turning to Angular web development recently because of its power to make the sites with a consistent user interface (UI) and experience. When it comes to front web development, a varied set of Angular developer talents is constantly in demand. 

To be a great Angular developer, one must master the programming abilities mentioned above. Moreover, developers should use them at the appropriate time and place. The developer needs to have hands-on Angular programming expertise and extensive knowledge of the Angular framework. 

If you’re an aspiring Angular developer, don’t miss these skills!


Harikrishna Kundariya is Director and CEO of eSparkBiz Technologies.

How To Increase Sales And Grow Your Business Using Marketing Automation

As your business grows, time quickly becomes your most valuable and scarce resource. For many business owners, automation is the solution. 

By automating the most time-consuming tasks, you and your team can operate more efficiently and respond better to consumer demands. 

A business process that is experiencing a rapid surge in automation is marketing. Studies show that 68% of businesses use some form of marketing automation.  

What Is Marketing Automation? 

Marketing automation is a technology capable of automating repetitive marketing activities. It refers to software that relieves marketers from tedious tasks such as the manual distribution of email marketing, the management of social media posts, and the delivery of ad campaigns. 

Most marketing automation tools rely on a simplified series of steps or workflow to streamline the workload of marketers and generate more leads for the business. 

Benefits of Marketing Automation

Good marketing automation combined with excellent strategy offers businesses a myriad of benefits. 

  • Marketing Automation tools empower businesses to reach a significantly wider audience than would otherwise be possible. Studies show that businesses who implement marketing automation experience a 451% increase in qualified leads. Businesses who devote efforts to cultivating these leads will have a higher chance of converting them into paying customers. 
  • Additionally, marketing automation tools can foster collaboration between the marketing and sales departments in a company – it makes it easier for marketing and sales to work in alignment and convert leads into sales. 
  • Automating certain marketing processes can also greatly reduce costs as a business. Research shows that marketing automation can result in a 12.2% reduction in marketing overhead. “Business owners looking to reduce marketing costs should consider automation,” advises Marion Saldana, a career blogger at Draftbeyond and Writinity. “It can help small businesses succeed without being too labor intensive.” 
  • In addition to improving sales and cutting the costs, marketing automation drastically boosts efficiency when implemented properly. Marketing teams who take advantage of this technology can save time and energy from completing more mundane, repetitive tasks manually. Instead, automation frees up time for exclusively human activities such as developing brilliant marketing strategies and nurturing strong relationships with clients. 
  • Another benefit of marketing automation is more accurate analytics and reports. Most marketing automation software excel at providing highly detailed and useful reports. Marketers, in turn, can use the customer insights from these reports to evaluate the success of past campaigns, improve existing processes, and formulate a better strategy moving forward.
Source: leadliaison.com

What To Look For In A Marketing Automation Tool 

While there are plenty of marketing automation software with amazing features for marketers to choose from, it’s important to prioritize effortless and user-friendly integration during your evaluation. 

Some useful features to look for in a marketing automation platform include campaign management capable of handling multiple campaigns and content management for creating and tracking content across several channels. 

Another feature to look for is an analytics and reporting function. This provides businesses with insights to continuously improve their marketing strategy. 

Other helpful tools for marketers include lead capture and nurture, and CRM integration

Source: salesforce.com

Ways To Use Marketing Automation To Boost Sales 

There are several ways to incorporate automation in your marketing processes to drive growth as a business. 

Here are some of the most popular uses among marketers. 

Multi-Channel Management 

Marketing automation is a great tool for marketers running several campaigns across multiple channels. 

Technology can automate the most monotonous parts of the marketing process,” according to Christian Akbar, a writer at Research Papers UK

This can save marketers from manually writing personalized emails one by one for an email marketing campaign.” 

Source: mediagiant.co.nz

Improves Personalization 

Any business that wants to succeed understands the importance of engaging consumers and developing strong relationships with them. 

Fortunately, many marketing automation tools focus on ways to enhance the customer experience. Some common ways marketing automation improves personalization include personalized email messages that address the customer by name and personalized recommendations that are tailored specifically to their purchase history. 

Source: impactplus.com

Action-Triggered Emails 

Marketing automation technology promotes the conversion of prospective consumers into paying customers by using tools such as action-triggered emails. These emails automatically engage the consumer whenever they complete one of the specified action triggers. 

One of the most popular triggered emails occurs when a customer adds a product in their cart and abandons it without completing the checkout process. The email automatically reminds the prospective customer of the product after they’ve exited the website. 

Often, these emails give the nudge the consumer needs to follow through with the purchase. 

Source: semrush.com

Track And Analyze Results 

One of the most useful benefits of implementing marketing automation as a marketer is the ability to measure the success of your strategies. 

Automation provides marketers a way to quantify the return of investment of their marketing efforts with ROI tracking. This allows businesses to see which marketing avenues are the most profitable and which ones are not performing as well. 

Therefore, marketing automation equips businesses with the information to decide which marketing efforts to continue to invest in or eliminate. 

Source: databox.com


The good news for businesses who have yet to leverage the power of market automation is that it’s not too late. 

While it may be challenging to implement at first for some marketers, the numerous benefits of marketing automation are undoubtedly worth the learning curve for businesses. More than anything, marketing automation tools should focus on the customer experience. These are the most successful and advantageous forms of marketing automation for growth. 

However, it’s important to remember that regardless of the tools provided by marketing automation software, it must be paired with a good strategy to achieve results.


Jenny Williams is a marketing analyst and business writer at Thesis Writing Service and Lucky Assignments. She also writes articles about the latest marketing trends and solutions for Gumessays service blog.

8 Stripe Competitors You Should Consider

Stripe Terminal is an excellent platform for businesses to integrate online and offline payment solutions to their web and mobile applications. 

However, one must also understand that Stripe mainly focuses on online payment methods and has shortcomings in the offline system. Although the tool is developer-centric, it requires someone who knows coding aspects, too. Such factors like this allow businesses to look for alternatives to serve as a payment solution. 

Let’s take a look at the top 8 Stripe competitors that any eCommerce development solutions can opt for in case Stripe is not a good match for your business needs. 

Source: paymentscardsandmobile.com

Factors to Consider while Looking for Stripe’s Competitors

One can consider the Stripe alternatives based on the following factors:

  • Feasibility of Usage – Firstly, you must realize that integrating Stripe to your application requires knowledge in coding plus the tool is not so easy to use. You can find Stripe helpful  and easy to use only when you have a team of developers in your organization. 
  • Offline Payment and Sales – While this tool is incredible for online businesses, offline payment methods are still haywire. You can find many competitors if you are primarily looking for offline sales.
  • Price – Stripe charges are reasonable for POS sales. But as a merchant, you must be aware of a few hidden costs, too. The Stripe radar has additional charges involved. 

Keeping these aspects in mind, we have listed the top 8 competitors to Stripe.

PayPal Here

PayPal Here is a well-suited tool for small businesses. POS transactions for mid-sized companies are also seamless. 

It is a low-cost payment processor specifically developed for medium and small businesses to thrive. If your business is looking to expand online, PayPal Here is an excellent option. 

Extra Features include:

  • Invoicing Services
  • Inventory Management Services
  • Customer Management Services
  • Reporting 
Source: thebalancesmb.com


If you plan to opt for a free payment processing system, Square should be your choice. It charges no other fee except the transaction charges. 

It is specifically built for small and medium-sized businesses that include cafes and boutiques too. 

Extra Features Include:

  • Inventory Management Services
  • POS Reporting Services
  • Sales Analytics Report
  • Offline Sales and Payment Methods

Shopify POS

The most popular eCommerce tool has POS services too. As an e-commerce development companyyou must consider Shopify, as it is the perfect tool to blend online and offline payment methods for businesses of any size and niche. 

The pricing factor is reasonable, and it is scalable too. There are packages available with different price plans and limitations in its usage too. For example, Shopify Lite charges $9 a month, but it can be used only by eCommerce stores, while the Basic Shopify package helps both online and offline businesses. Shopify charges $29 a month for the basic package. 

Extra Features Include:

  • Inventory Management Services
  • Sales Analytics Report
  • POS Data report
  • Customer and Employee Management Services
Source: vecteezy.com

Lightspeed POS

The two options that are available with Lightspeed help various kinds of businesses. One is the Lightspeed retail, and the other is Lightspeed Restaurant. It is observed that the retail package suits medium to large-sized businesses. 

Though the name Lightspeed restaurant, it can be used by small and medium-sized businesses too. 

Extra Features include:

  • Inventory Management Services
  • Menu Management Services
  • Purchase Order Management 
  • Ingredient Tracking 

Epos Now

Epos Now, an incredible competitor of Stripe, offers two significant packages; retail and hospitality. The omnichannel selling feature makes it an excellent tool for businesses of any size. The standard and premium packages are available, with the highest price package being $69 per month while the lowest is $39 a month. As a merchant, you must understand that both the packages offer similar features, with the premium users shall get customer support as an extra feature.

Extra Features Include

  • Invoicing Services
  • Inventory Management Services
  • Promotion Management
  • Booking System

Revel POS

Revel POS is for larger businesses, especially for larger restaurants. You must sign a contract for three years to obtain the services. The pricing is quite competitive at $99 a month. You will be billed annually for the services, though. 

Extra Features Include

  • Pre-authorized Payment System
  • Digital Menu Boards
  • Table Management Services
  • Inventory Management Services
  • Employee Management System
Source: vecteezy.com

Clover POS

Though Clover POS is for retailers and restaurant owners, it is mainly used in the hotel and restaurant businesses. It is designed for medium to larger businesses. The higher entry cost might take you back, but it is worth it. If you are planning to use Clover, then you must be aware of the price plan. The card reader for one terminal shall be $69, and it might go up to $1,649. Further, there is a software subscription charge that ranges from $14 a month to $70 a month. It excludes the transaction charges. 

Extra Features Include

  • Order Management System
  • Customer Management System
  • Sales Reporting


If you are a business owner of any food and beverage outlet, this can be the right pick for you. ShopKeep is best suited for small and medium-sized businesses. More importantly, it is designed for quick service outlets. The basic package starts at $49, and the advanced plan shall be charged at $179.

Extra Features Include

  • Inventory Management Services
  • Customer Marketing Services
  • Offline Payment Methods
  • Employee Management

Wrap Up

No matter which solution you choose, make sure that it suits your business needs and that your company operations that include payments are streamlined seamlessly.


Prashant Pujara is the CEO of MultiQoS Technologies Pvt. Ltd., a leading Web and Mobile App Development Company specialized golang web development services.

How to Integrate AI for Digital Marketing Success

The business world has continuously embraced the use of technology because of its massive benefits. Artificial Intelligence (AI) has therefore become fundamental in the operation of these businesses. 

Companies that have embraced this technology have reaped big, and the results will continue to skyrocket from stats. 

Dive in to understand how to integrate AI for digital marketing success.

Personalized Content Creation

Content is a cornerstone of any digital marketing company. However, gone are the days when ANY content was king. For you to reach your audience, you have to curate your content to meet your customers’ immediate needs and you can get the best from it if you personalize your content.

Have you subscribed to any company newsletters? If yes, you should have noticed how they address every person by their names and even emphasize the content as if they know you. 

The secret is AI technology. With the use of AI, companies send personalized content to every prospect hence increasing conversions.

Many firms have embraced this technology while sending emails to prospects. 

Email marketing is the best way to reach clients and candidates in real-time. It has also proved to be the best tool for converting prospects into long-term clients. All the company needs is to send regular emails with insights that try to solve client needs. In turn, candidates will seek favor and more solutions, which is how they become warm prospects or even long-term clients. Use email marketing to send industry-specific news, company updates, or just to check in with clients. 

This regular communication with your consumer base will go a long way to converting sales. 

Source: rxdigitialmarketing.com

Using AI Chatbots Services

It is part of the ancient past when representatives answered every customer’s queries. 

Many companies have invested in AI chatbots that solve many customer problems in real-time. 

The chatbots engage prospects immediately when they click the link to your website. Clients trust such sites when they get help on the go.

AI allows the chatbot to gather helpful information from different sources of data. That enables other brands and businesses to communicate with consumers on a personal basis. That is what Under Armour and IBM did when they collaborated. The record learns more about one’s different activities and suggests the best way to perform better. The Under Armour App provides users with advice about nutrition, health, and exercise.

If you invest in chatbot technology, you will save a lot as everything happens, even without your customer care representative. You can start your own drip campaign, marketing automation, and chat service to boost your customer service ROI. Search for quality services online to help you implement this technology. 

Doing this will also reduce the number of customer care representatives, as the bots will do a more significant percentage of the customer care services.

Source: knowledge-era.com

User Experience

Have you ever asked who decides on the ads you see when you open your browser? 

There is a lot of work in the background to arrive at every ad you see on your social media platform when you open eCommerce apps like Amazon

Many companies have significantly invested in AI technology to the extent of knowing your region, your search history, and likes and preferences.

From stats, customers who receive ads that match their interests are likely to purchase them, increasing the conversion rate. 

AI has dramatically enhanced customer experience and an increasingly more significant customer base with little effort. AI technology is able to collect a wide range of user insights that can influence your marketing campaigns and messages. AI can save your company money by collecting this data for you about your customers. 

This data will not only enhance the consumer experience through personalization, but it can help your company create data-driven solutions and tactics to grow your business

Source: in.pinterest.com

Lead Generation

With the help of AI, you can generate more leads for your current website.

The technology extracts and analyzes insights from an extensive database. It matches the data with the other leads hence derives a probable conversion rate for every lead. With the technology, you can first target prospects with a higher conversion rate before going for the others with less conversion. 

Moreover, when you use the correct data and AI technology, you can easily predict customer experience hence adjust accordingly.

Source: pipes.ai

Image Recognition Technology

You will agree that you found your photo target or friend target to a particular image at some point. 

Many platforms invest in image recognition technology to target the right audience, mainly when they use images similar to what the niche leaders post.

For instance, you can decide to make an image similar to your most significant competitor’s bit with minor adjustments. Clients will efficiently prospect for your products. They, too, might remain your prospects if they get what they need. However, please don’t use the technology to dupe customers to your company and fail to get what they want. 

Offer the best services as you utilize image recognition technology.

Source: openthegovernment.org

Bottom Line

AI continues to rock the digital marketing world. 

The technology has helped the firms curate the best content customized to every prospect which in turn generates higher leads and a more personalized experience for the consumer. It has also helped the companies attract many clients with minimum effort. AI is also fundamental customer care assistance as they support candidates to get what they need in real-time. Technology is essential for any business with the vision of remaining at the brim of operations.

Learn These 7 Essential Machine Learning Algorithms!

With technology getting more accessible and smarter, there has been a rise in the idea of Artificial Intelligence (AI) and Machine Learning (ML). There are many individuals – and even companies – that have become inspired by ML, since people are looking for ways to get more consumer attention, learn what works and what doesn’t work, how to improve oneself, and so on. 

Source: nybys.com

Yes, ML gives individuals and companies the power to compute according to the numbers and algorithms. With algorithms and the numbers considered “the brain” of ML, there’s absolutely no doubt that all data analysts should know it from the inside and out.

With that in mind, we will show you 7 of the most popular ML algorithms that all data analysts must learn. 

Decision Tree

“Data analysts should know about ML decision trees,” says Terry Wise, a tech journalist at Britstudent and Write My X

Decision trees are used for classifying and categorizing problems by dividing a set into any number of categories. Such categories are based on selected variables, and can generate many possibilities in that set. As such, the set becomes like a ‘tree,’ thus showing the functionality of an informative process, and improving decision making in Machine Learning.”

Source: youtube.com/stanfordonline

Linear Regression

Linear regression is a predictive model used in statistical analysis. 

This algorithm works by making predictions based on a series of dependent and independent variables. From there, the relationship can be figured out by combining said variables. As time goes on, the algorithm will grow to recognize any disturbances (or what’s known as “noise”) and or correlated variables that might interfere with your results. 

This is beneficial, if you want the inaccuracies to be weeded out.

Source: medium.com

Random Forest

This next technique is like – so to speak – a makeshift “forest.”

When you have more than one decision tree to work with in your data analysis, then you have yourself a random forest. This algorithm takes multiple decision trees from a dataset, and then randomly assigns variable subsets to each stage of each tree. 

Since this process is randomized, you’ll get instant insights as decision trees are produced and then brute-forced into generating results. However, it all depends on the value of each decision tree.  

Source: medium.com

Support Vector Machines

Support Vector Machines – or SVMs – are a form of classification, since they take training datasets, and then turn them into higher dimensions. Afterwards, they’re inspected for the optimal separation boundary(ies) – called hyperplanes – between classes. 

Hyperplanes are pinpointed by locating support vectors. Support vectors exist when classes and their margins are made parallel to the hyperplane that’s defined by the shortest distance between that and its support vectors, thus classifying both linear and nonlinear data. In short, hyperplanes are calculated like this (given that the data is linearly-separable): W . X + b = 0 

Here’s how the formula works:

  • W is a vector of weights
  • b is a scalar bias, AND 
  • X are the training data

Using this formula, you’ll be able to find the maximum-margin hyperplane (or one that is only the same distance from the support vectors). Simply put, when you combine the linear inequalities into a single equation, not only will you turn said inequalities into a constrained quadratic optimization problem, you’ll also set conditions based on Karush-Kuhn-Tucker.

Source: medium.com


Bagging is about building a series of models, reading their results, and then choosing the right result,” says Chris Davis, a tech writer at Phdkingdom and 1day2write

When you chain or group classifiers together through voting, weighting, or combining, you’re looking for the most accurate classifier possible in ML. It’s basically called ‘bootstrap aggregation,’ because it studies and chooses samples, thus aggregating in ML.”

Source: pluralsight.com


You might or might not have heard about Apriori yet this algorithm has been growing in popularity over the recent years. Typically, you’ll find these algorithms in regular market analysis, which shows you product combinations that frequent databases. 

How does it work?

The Apriori algorithm takes two data points, and then identifies positive and negative correlations between those two products. This allows company departments – say a sales department – to identify and name links that are vital to business success. 

In other words, you’ll be able to connect sales and consumers to each other, thus giving you a winning marketing strategy! If you invest in ML to help you boost your sales, then this algorithm is for you!

Source: youtube.com

K-Means Clustering

Finally, K-means clustering!

This algorithm is taking divergent datasets, and then finding a class for the data that you’ve received from the divergence. 

When you take K-means into consideration, data sets can be grouped into homogenous clusters. From there, you can use these ML algorithms to cluster and split the data into a certain number of points per cluster. Afterwards, ML will make sure the data is re-analyzed. 

Once the data is analyzed again, new clusters will form into closer values.

Source: medium.com


Machine Learning is here to stay and in the high-tech world – courtesy of 2021 – Machine Learning is growing more powerful by the day. As a result, ML is becoming more accurate. 

As you take into account these 7 essential ML algorithms, you will learn the ins and outs of ML, and then reap the rewards of knowing the numbers, marketing correctly, and making stronger business decisions in the future. 

With Machine Learning, possibilities are imminent.


George J. Newton is a writer and editor for Assignment writing services and Essay help. He also contributes his work to websites such as Coursework Help

Best Practices on How to Design and Develop an App in 2021

More than 218 billion apps were downloaded worldwide last year and the trend shows an increase every year. In fact, just 4 years ago the mobile app revenue was at 285 billion US dollars and is expected to reach almost 700 billion US dollars in 2021.

There’s money to be made if you own an app, but the competition is fierce and it’s important to deploy the optimal strategy for your app, otherwise your time and money will be poorly spent.

If you are interested in building an app and making sure it stands out from the competition, you must have an outstanding app design and utilize senior app development techniques that will leave your competitors in the dust.

Source: pinterest.com

The best apps all have a modern and simple user interface, an easy way to navigate the app and absolutely no, zilch, zero show-stopper bugs. A skilled app development agency can help you get the most out of each of these important attributes.

Before you contact an app development agency or a freelance developer, it’s wise to understand the app development process so you’re not jumping in blind-folded. Our guide will walk you through the process so you know exactly what it takes to be a winner.

Phase 1: The beginnings

1. Brainstorm your app

Having a carefully considered plan is going to build the foundation for everything that is coming later, so you need to do your homework before calling the designers and developers.

Keep these points in mind when you brainstorm:

  1. What are the core features your app should help solve?
  2. What are your competitors currently offering?
  3. Why would users switch to your app? What features will you include to make it stand out?

These 3 points are the fundamental questions you should be answering in the early phase. 

Once you have these written down, you can always refer to them later as your milestones for the following phases.

2. Write down the basics and form a strategy

After thinking about the answers to the questions above, expand and add more detail to each. 

What do you want your app users to focus on, what’s less important and should be put on a sub-page?

Consider how your app is going to make you money. There are pros and cons to each payment structure.

Completely free

Maybe you want the app to be free to the user and paid for by in-app advertising banners. There are several mobile advertising platforms and they each offer their own monetization structure. Check Google AdMob, AdColony, StartApp, UnityAds, and Epom to see which works for you.

You should also consider the type of in-app ad style you want to include. There are:

  • Banners (small rectangular ads embedded on the app screens)
  • Interstitial ads (appear when switching between screens)
  • Native ads (designed to look like part of the app and less intrusive)
  • Video ads (can offer rewards for clicking)
Source: inspirevisual.com

One-time payment

Require a one-time payment for unlimited use of your app. This used to be the only alternative to free apps, but their popularity has dwindled with the introduction of subscription and micro transaction payments.

Ongoing subscription

This is the most popular revenue generating model for apps, especially on the Apple store. In 2020 annual spending on the top 100 subscription apps in the United States, was led by Apple’s App Store at 4.5 billion US dollars followed by Google’s Play Store at 1.4 billion US dollars.

Micro transactional payments

Another very popular payment method and only surpassed by subscription based payments. Micro transactions are small payments within the app that expand the features of the app, either for lifetime or for a limited time. This is an especially popular method used by gaming publishers.

3. Do in-depth analysis of your competition

Research of your competition is a critical step in the process of app development. It’s essential to understand the market niche of your app and to determine the competition. There is a lot of selection and competition in the app world, so you’re going to want to make sure you have a truly unique idea.

It doesn’t matter if there are many apps already available and similar to your app idea, because yours could be the one to beat them all.

By spending some time looking at your competitors’ apps, you’ll be able to find out their weaknesses and if you read the reviews, you’ll also find out what people want that is not already in the app.

Based on your research, add features that they don’t have, because that’s what you are going to emphasize when you promote your app

No one is going to switch to your app if it’s just a carbon copy of an already existing app, but they’ll quickly be on-boarding if you are offering useful extras.

Phase 2: Now it’s time to Design and Develop

4. Visualize the App

Wireframes are simple drafts created to outline the look and feel of your app. They are similar to blueprint drawings for a building, except that they outline every screen, interactive object and the interactions between them.

While wireframes can be put down on paper initially, it’s recommended to use one of the many online tools. Digital wireframes will make it much easier to make changes, especially as your wireframes become more detailed and complex in structure.

Once your wireframes are completed, you can share them with your friends, colleagues and team members for feedback on the navigation and structure of your app. If there are any show stoppers this is the time to find out, before you move onto the design and development of the actual app. Making changes in a wireframe tool is much more costly and time effective than having to do it later.

If you have no idea what tools are available, don’t fret. We’ve got a list of the 3 best coming up.

All the wireframe tools listed are top contenders in their field. They are perfect for laying out an entire app structure and interaction.

These tools are great for beginners with intuitive interfaces and tutorials available for any additional guidance needed.


Axure is widely popular as a wireframe tool allowing designers and UX gurus to create flowcharts, wireframes and mockups. It can even go a step further by providing the option to build prototypes of apps, meaning functional wireframes that can be navigated by clicking around.

Additionally, it’s possible to add interactive design diagrams and functionality using sitemaps, UIs and HTML.

Another great feature for teams is the option to collaborate with team members and add comments throughout for feedback.

Axure offers templates for setting up wireframes for Android, iOS and web based apps. The blank canvas presented initially can be populated by simple screen layouts and later have animation effects, clickable elements and more added for an impressive visual presentation.

The wireframes can be exported to preview on mobile phones, further improving the app’s functionality and usefulness for testing out concepts.

You can get started with Axure for $300/annually for an individual user or $504/annually per user for a team license with additional features such as co-authoring, revision history and cloud hosting.

Source: axure.com


A streamlined visual tool combining diagrams and design in one online solution.

With Moqups it’s possible to wireframe any app you can think of. It also supports mockups, mind maps, diagrams, and prototypes in a small efficient package.

The tool is entirely web based, so it requires an internet connection to build your app project, but most should be able to meet that requirement.

As with the other wireframe tools, it also supports team collaboration. Since it’s all done online there’s no issue working with a remote team placed in different locations in the world.

Moqups offer a Pro plan including 3 users for $192/annually or an Unlimited plan with no limit to the amount of users at $588/annually. They also have a free plan to try it out. It’s limited to 1 project and 200 objects with 5 MB of storage. Each button and graphical representation counts as 1 object, but at least you can try it out.

Source: moqups.com


Introduced in 2018, Mockplus is a relatively new player in the market. It provides wireframing and prototyping on Android, iOS, PC, Mac and Web.

With more than 3000 icons and close to 200 components, there’s plenty of drag and drop elements available to build the interface you are envisioning.

By scanning a QR code, it’s possible to preview wireframes on a real device in real-time. Since it’s all built in HTML the compatibility is pretty much universal and if you are somewhere without an internet connection, wireframes can be downloaded for offline use.

It supports app team collaboration so multiple people can work on it simultaneously.

The price tag is $199/annually for an individual or $1999/annually for a team (10 members max).

Source: mockplus.com

5. Get started on the design

Once you have a sign off on the wireframes starts the fun part: Making your app pretty.

This is a vital step in the success of your app, because you have to make sure your coming app users will really enjoy using your app and not be turned off by an out of date design or just a plain poorly designed app with cut-off content or hard-to-navigate UX design.

Here’s where you decide what color palette you want to be applied to your app and what fonts and icons to use.

If you are a designer yourself you can try sketching up some designs yourself, but you have to know all the limitations of designing for the device(s) you are targeting. You also have to know what the current trends and visual styles are, or even better, what’s soon to come.

Unless you have designed apps before, it’s probably better to hire a professional app designer and work with them. You can suggest your vision and see them bring it to life.

The alternative and probably better option would be to hire an app development company and work with their designer. The advantage of hiring the entire team is that they’ll communicate and be on the same page throughout the project. Hiring people individually can be a recipe for disaster unless you are a pro project manager.

6. Let’s Put the Pieces Together with Development

You’re now at the phase where the design is ready to be handed over to the development team. They will review the technical requirements and choose the best technology stack for the app.

Each developer is assigned a specific module to complete if developing in sprints. Sprints usually are done in two week phases and at the end of each phase the app will be tested by the QA team to be sure no bugs are present for the final release.

During this phase your app is programmed natively for either Android or iOS or as a cross-platform solution for both devices in one source code. Any back-end integration with servers and APIs are also performed in this step.

In addition to the developers another team is also brought in through this phase. They are the Quality Assurance team. More about them in the next phase.

7. Testing, 1-2-3

The Quality Assurance team tests the app throughout development for any bugs, inconsistencies or anything not looking according to the requirements. All issues are logged in a bug tracking tool and sent back to the developer until the issues have been resolved.

Usually app development includes an alpha and beta test phase. The alpha test phase is the test phase described above and is all happening internally.

The beta phase is when your app is almost ready to be launched on the app store. At this point you do a soft launch in a live environment similar to the final environment. The app is hosted on the publisher’s app repository, but in an invite-only status.

A selected group of people are then asked to download the app and give feedback and report any bugs or issues they experience during use.

Once you have gotten feedback from everyone and adjusted the app accordingly, your app is ready for the official launch in the app stores.

8. Launch, it’s time to show the world

All there is left now is getting your app ready for the launch

You have to write descriptions, compile enticing screenshots and videos, figure out what geographic locations your app should be available in and of course the price of your app or payment model.

If you are launching on the Google Play store (for Android devices) there is no review phase before your app is pushed into the store. Apple’s App store does require the app to go through an Apple review first. Fortunately, it’s a quick 1 to 2-day process, so it won’t delay the app release significantly.


Once your app is live, don’t rest on your laurels.

 An app has to be maintained regularly to stay up-to-date and bug-free. Sometimes new programming functions are introduced by Apple or Google and others are removed, so it’s necessary to keep an eye on crash reports coming in and fix any issues immediately.

Developing and maintaining an app is an exciting venture – enjoy your app ride and make it a long lasting one. 


Michael Frederiksen is a guest blog author and co-founder of Inspire Visual.