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How to Hire Software Engineers on a Startup Budget

Startups are often caught in a dilemma. 

They have to contain their costs, optimize their working capital, and do full justice to the investments made. At the same time, startups have to hire quality software engineers. 

Letting code out into the wild is like taking undue risks without good software engineers. Startups have to be super careful about this. Even a small glitch in a prototype can make the customers suspicious and picky about whether they will use any startup products.

5 Tips on How Startups Can Hire Software Engineers on a Startup Budget?

Here are some points as to how startups can hire software engineers on a startup budget rather than an enterprise budget.

Attract Creative and Driven Candidates

Remember that there are software engineers who like to work in challenging environments as much as environments with good benefits schemes for employees. These are talented and creative software engineers. They cannot work in sweatshops fixing obsolete or stale code someone wrote decades ago. They cannot work on products conceptualized and designed by other minds, and they have to fit into this. They’d rather exercise their original thinking by being part of a core group of professionals building a revolutionary product. The product becomes a manifestation of their mindset or output of their creative thought process.

Such professionals find redemption in startups. At startups, software engineers are not just mere bricklayers. They are brick makers. They are responsible for theorizing, conceptualizing, and implementing their ideas. Startups heavily rely on the minds of such engineers. So, a startup can identify such candidates by assessing their interest level, motivation level, zeal, technical expertise, and love for programming. Importantly – their passion for building new products.

Source: bluematador.com

Use Curated Tests to Sieve Out the Best

Whatever said and done, startups need the crème de la crème. 

These people will define the destiny of this company. The ideas they put into motion will dictate the company’s trajectory in the future. And it’s not that difficult to find such engineers. Instead of using redundant hiring techniques, a better approach is to create a curated online assessment. The test can be highly specific – because no two software engineers are the same.

A software engineer who is good at building good UIs may not necessarily know Query languages and vice versa. In the software development world, horses for courses methodology work best. But startups most often need engineers who are full-stack. These are unicorn designers and developers – finding them is rare, but finding them is possible with curated tests. 

Such professionals want to work in stimulating environments because their minds are wired that way.

Source: gardoce.com.au

Hire Freshers 

When Zuckerberg started building Facebook, he had many projects under his belt. But he was not a ‘corporate-ised’ software engineer. He was a garage software engineer. He would code for the love of expressing himself. So, he was a fresher in that sense. 

Similarly, plenty of freshers love to code for the love of coding because it is a form of expressing oneself. Ironically, these freshers don’t get a way into large enterprises because they are categorized as freshers. Large enterprises are highly prejudiced in this regard. They don’t want to gamble on freshers.

Startups need not gamble on freshers. They have a better yardstick to measure the technical expertise of freshers. Using online tests is one of the good ways to do it. An online test that checks a software engineer’s understanding of core computing concepts will fare way better than traditional recruiting processes. Startups have the best access to freshers. And bright minds have the craziest and most revolutionary ideas. 

Tapping into them is a great way to look for a path-breaking idea.

Train Freshers

Hiring freshers and putting them on the job right away is not a good idea. Reserve a budget to train and onboard them. Allow them space and time as they need a lot of it. Their minds are wacky and ready to make inroads into the toughest problem areas. Allowing them the freedom to breathe is like providing sunlight to a plant. 

The more the sunlight, the more the growth.

Training should be a combination of soft skills and technical skills. In an organization, as much as technical skills matter, soft skills also matter. Communication is the bridge on which ideas, thoughts, and information pass. 

Even more important is behavioral training. Teaching freshers how to collaborate safely and professionally eases the office environment. It sets a congenial environment for collaboration and innovation.

Source: torc.ai

Hire Remote Software Engineers

Living expenses could differ by location. 

In certain locations, the cost of living might not be as high. Hiring remote software engineers from such locations is a good way to stay within budget and get quality talent. If a startup uses this strategy, then there is no stopping from where to hire. 

The world is a vast place. There are talented software engineers across the globe. It is up to the startup to pinpoint such talent and keep them engaged.

The startup can build a business model where it hires remote software engineers and uses a local verifying agency in that location to verify these engineers‘ location and credentials. This way, a global workforce can be built. All within budget and not relenting on quality. 

Currently, many startups are using this strategy and succeeding. A startup can double up its recruiting accuracy by using curated online assessments to get the best quality software engineers.

Source: willdom.com

Wrap Up – Plan in advance

Hiring software engineers on a budget needs good planning. 

Planning and prioritization are the keys. Otherwise, if a project comes in, the startup might be constrained to hire expensive software engineers to fulfill the project’s demands. Planning 6 months in advance is a good way to build capacity. Then, this capacity can be showcased to get projects.

A mix of local and remote software engineers can complete the projects. The success rates of these projects can be high, especially if the startup uses online assessment tools such as TestGorilla and others.

5 Tips to Improve Your Sales and Increase Revenue

If you’re a marketer or salesperson, then you’ll know how big of a labyrinth that sales can be at times. In fact, the sales world is a very fluid, quick paced and changing industry with many different emerging competitors. Due to this, it is crucial for professionals in the sales industry to continuously improve and boost their sales. 

This article can be helpful for both new and existing businesses that may have stagnated or declined recently. 

Having said that, below are five suggestions for boosting your sales and improving your revenue and sales performance:



Understand Your Business’s Value

 
Every business has something special or unique to offer its customers, including yours. The goods and services you offer may be the same as other businesses, but the manner in which you provide them makes you different from others. Find out what makes your company unique, and then share that with your customers.

To do so, think about the following questions:

  • What is your product or service?
  • Who is your product or service for?
  • Why is your product or service different from your competitors’?
  • Why should people care about your product or service?

With that said, make sure your customers see this first on your website, or in person, so they know what differentiates your product from others. 

Source: allbusiness.com



Know Your Target Audience


Your sales will increase when you truly understand who your customers are, which means you are able to target marketing, social media and other ad campaigns for them. In addition, you will also be spending less money on ineffective marketing campaigns.

Beyond marketing, understanding your target audience will help you sell products as you know in what way your product can fulfill your customers’ needs. If you can understand why your product fills a certain need in a consumer’s life, you can highlight this improvement and compare it to alternatives.

It is also important to target your existing customers, not just potential new customers.  Consider your customer retention strategy and how you can improve their experience. It’s actually a less expensive marketing strategy to focus on your existing and loyal customers instead of trying to get new ones.

Consider creating a customer loyalty program or rewards points system. 

Source: blackberry.co.uk


Focus on Customer Testimonials


Customer testimonials can be quite valuable in terms of business assets, especially when it comes to marketing and social media. ‘

Theresa Malone, a sales manager at UKWritings and Studydemic, suggests that businesses should “make it a priority to gather and organize these testimonials so you can use them to their full advantage. It’s even more useful if the business can pair the testimonial with a photo to put a name, face and title (if relevant) to the review.” 

In fact, matching an experience to a face means a lot more to a potential consumer as they can relate to that person, it seems more realistic and professional and can increase your sales.

Storytelling paired with photographs will engage and persuade your target audience and will only improve your sales. 

Source: ventaforce.com



Interact with Your Clients


If you get reviews of your business on sites like TripAdvisor and Yelp, it’s important to take the time to respond to the reviews. This is the perfect opportunity to thank and interact with clients when you get good reviews, and manage bad reviews in a professional and authentic way. Under no circumstances should you become antagonistic or defensive as this tends to only reflect poorly on you and your business.

Social media is also a good place to positively interact with customers. Use Twitter and Instagram to find out what the conversation is around your business. Follow socially active local accounts like restaurants, event promoters and other local organizations and influencers. They’ll most likely follow you once you follow them, and that improves the possibility of the range of your messages. 

Source: ninjaos.com



Get with the Times


The old sales beliefs don’t hold true nowadays and it’s important for your sales strategy to reflect this.

With the rise of social media, it’s no longer as important to focus on physical location. If your social media presence is strong and engaging, people will go out of their way to find your business. Understand the new generation of consumers and their needs and perspectives, and make sure you can tap into this market as it grows.

Perhaps the most important step you can take to get with the times is recognize the power of the mobile device. More and more, customers want the ability to shop from their mobile phones as they’re on the go, and your business’s website needs to be able to meet this demand,” says Ian Marson, a tech writer at ViaWriting and Essayroo

Consider optimizing your website for mobile phones as a priority on your to-do list. You can also look into developing an app for mobile devices.

Final Word

It may seem daunting at first, but these are mostly easy wins for any business. In fact, adopting all of these suggestions will improve the customer experience and help you increase your sales and by default your revenue. 

Therefore, it’s important that you – the marketer or salesperson – to keep in mind what the consumer wants. Remember that they want convenience, speed, personalization, entertainment, etc. If your business can address these wants, then eventually, the sales will follow. 

Good luck in your marketing and sales endeavors!

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Madeline Miller is a sales blogger at Best essay services and Research paper writing service websites. She also writes blogs for the academic service Assignment writing services reviews. Madeline is involved in many business and sales projects and her goal is to help businesses improve efficiencies.

10 Best SaaS Management Tools in 2022

Running a business in today’s highly data-driven digital world is certainly not a cakewalk. More importantly–running a business efficiently is yet more challenging. Tons of complex variables to look after and analyze to make better business decisions. 

Gone are the days when you had to skim through bundles of pages to find that one specific record. Fortunately, AI-powered cloud-based tools and Big Data have taken over and made this process way too easy. From managing data to sharing and performing various operations, SaaS tools have taken the business management game a notch higher.  

While you can choose asset management tools like Zluri to optimize the business lifecycle and maximize ROI, there are four things you should consider before purchasing or subscribing to any platform. 

  • Is the UI simple to use and visually appealing ?
  • Is the pricing value for money? 
  • Can you easily integrate the tool with other business management tools? 
  • Does the company provide good tech support? 

Once you are clear on these four things, you can select a tool that suits best to your business. 

You will get to know about ten best SaaS tools to consider for your business – before jumping directly to the SaaS tools, let us first understand how SaaS management tools can benefit your business. 

Source: smartermsp.com

Why Do You Need SaaS Management Tools? 

Be it IT or any industry that deals with an excessive amount of data, SaaS management tools or platforms have many benefits. Below listed are a few:

  • You can prepare audits easily 
  • You can get an overall picture of all your company’s assets 
  • You can get all the information needed to make better business decisions 
  • You can make your system more stable and secure 
  • Tools automatically find malware and remove unwanted software from the system 

If you wish to maximize efficiency in running your business, then using SaaS tools is of utmost importance. 

Now that you know how SaaS management tools can help your business, let’s look at which SaaS tools you can use for smoother business operations. 

8 SaaS Management Tools for Your Business 

We have listed ten tools that can help you optimize your business. 

Considering your budget, functionalities and business needs, you can choose to use any of these ten tools for your business.

Zluri 

This is a data-driven platform primarily used to to automate IT related tasks including procurement, renewals and onboarding of employees, etc. It’s main features are:

  • Removes duplicate applications 
  • Highlights less used tools and applications with similar functionalities 
  • Removes unsecured apps 
  • Manages complaints risks 

Zluri has not publicly disclosed its pricing, but you can use a free trial that is available for companies with less than 25 employees. 

Jira

This is one of the most well-known tools used prominently in IT industries to track projects. Jira helps software development teams to effectively plan and manage projects. Well suited for agile teams, this one is an indispensable tool for companies that largely depend on reliable software development and maintenance tools for their business. 

  • Some of the primary features of Jira are as follows: 
  • Has scrum boards to manage complex and tight timeline projects
  • Kanban boards for big picture 
  • Customizable workflows 
  • Rich API and different tool integrations 

If you are flooded with projects and are struggling to keep a track of each, then you should consider using this tool. 

Source: betterbuys.com

Productiv 

Many SaaS tools provide you with features that can help you store and analyze customer data. However, Productiv, as the name suggests, gives you insights on how your internal staff engages with the software. It’s primary features are:

  • Improves compliance 
  • Improves application visibility 
  • Increases employee personalization 
  • Gives you more efficient renewals 
  • Gives you smarter license allocations 

Again, you can go for a free trial for this platform and then make a purchase if you are satisfied with its results. 

BetterCloud 

This tool incites policies from client’s end and also has data exposure, customer onboarding, offboarding data. Other features of BetterCloud include:

  • Data analytics 
  • Data security 
  • Compliance management 

Overall, this tool is an all-in-one platform that can also be easily integrated with other tools to smoothen working of your organization. 

Pixpa 

This is essentially a website-building tool in which you can also integrate other tools. So if you want to build a website from scratch with a simple drag and drop facility, then Pixpa will work well for you. Moreover, the tool has following features:

  • You can create portfolio to sell your work 
  • Comes with built-in e-commerce capabilities 
  • Has an SEO manager
  • Extra blogging features 

This tool is mostly suitable usually for solopreneurs including designers, artists, photographers to create their portfolios and sell their work. Moreover, it is an affordable service and accessible to any company or solopreneur looking to create their website. 

Beamy 

This is a SaaS management tool that could benefit a large business. Beamy tracks optimization actions of SaaS applications. It helps in optimizing technology costs at each point of the system. Other key features of the app include: 

  • Dynamic application directory 
  • GDPR actions 
  • Spend and vendor management 
  • License management 
  • Shadow IT detection 
  • Subscription management 

Moreover, the platform provides SSL websites on all websites despite whichever plan you must’ve chosen and 24×7 customer via email or chat.

Visme 

It is a simple visual content tool that allows businesses to create and edit presentations. Plus, it also allows you to share presentations, videos and other visual content. This tool is especially helpful for small businesses with limited budget or resources. You can easily create branded content without even having design knowledge since it is an easy tool to use. 

Some of its primary features include: 

Visme lets you create engaging visual content by simple drag and drop interface

  • Lets you create animate content with animation features 
  • Consists of gallery of templates to choose from
  • Easy to design content even for non-designers 
  • Allows integration with other tools 
  • Features like commenting options, integrations with Slack etc.

Planable 

It is a tool especially for content creators and marketers to simplify content planning. You can consider Planable as a hub for a brand’s social media campaigns that lets your marketing teams collaborate better. With this tool, you can create, plan, approve, review and publish content smoothly. 

Some of the features of Planable are:

  • You can create and preview social media posts, all at the same place
  • Seamlessly schedule content with drag and drop functionality 
  • Incorporated features like adding internal notes and commenting 

You can avail a free plan that would be valid for the first 50 posts and choose a plan if you find it suitable for your business. 

Source: pcmag.com

Wrapping up 

We have given you the top ten tools to consider, however only you can decide which one is the best fit or whether you even need a SaaS management tool for your business. 

Once you are clear on your business requirements, choosing a SaaS management tool that works for your business gets easier.  

Mobile App Surveys: The Best Practices to Collect In-App User Feedback

If you build your mobile application and you wish for it to be successful, you should constantly gather feedback from your app users to refine and improve your product. 

Still, obtaining useful feedback from users is more difficult than you think thus it has to be performed in a proper manner. 

When talking about collecting feedback, one of the best ways to do it is via in-app surveys. These surveys provide valuable user insights, increase engagement and take the predictions out of the way for your app to grow. 

In this article, we will provide you with the best practices to create a mobile app feedback form and tips on how to act upon the collected feedback. 

Source: alliancetek.com

Why Are In-App Surveys Excellent for User Feedback

Mobile web surveys have very low response rate (1-3%) while in-app surveys record an average 13% response rate. If you enable your users to leave feedback without having to leave the app will add value by increasing time spent in your app. 

In-app surveys enable targeting specific users – the more you narrow your audience, the better. You should target based on app version, completing certain in-app actions or subscription level and more. 

Since you ask specific questions within the context, user feedback is more concrete and actionable. 

Feedback will help you to prioritize certain tasks in your product roadmap and also reach smarter decisions on how to invest your resources. 

Not only that, but with options to target specific audiences and user pain points, you will be able to improve user experience significantly and boost retention rates. 

With in-app surveys, you will be able to identify both happy and unhappy users – it will give you an opportunity to respond to unhappy ones directly without having them complaining within the App Store and improve your Store ranking

The most important benefit of all is that users’ feedback will give you more insights and deeper understanding on how and why people use your mobile app. 

With these details, you will be able to meet their expectations and build more meaningful relationships with your users

Such an approach can convert your users into loyal customers. 

Source: devtech.space

Mobile In-App Survey Best Practices

If you plan to implement in-app surveys, follow some of these essential practices for the best results. 

Get the Timing Right

If you wish to implement app surveys, be careful with the timing – you do not want to annoy your users with pop-ups. Be patient, do not interrupt your users in the middle of any task and do not ask for a survey too soon, for example immediately when they open the app. It will definitely be a negative point for you and it can potentially trigger a lost user. 

Avoid asking for the feedback when the user has just launched your app for the first time, or if they are in the middle of any process like making a purchase, sharing content or similar. 

Once the users completed their desired action, then it is the right time to ask for feedback. For example, if the user has just received a shipment, beat a new game level or finished streaming a movie then it is the right time to discreetly ask them to rate or comment on your app. 

If you do not bother or interrupt your users, they will be more prone to provide their feedback. 

Source: hageloh.com

Keep it Short

Mobile is different from laptops, desktops or tablets. Mobile screen is smaller thus not ideal for a comprehensive survey or many questions. 

You should keep it as short as possible – ask 1-2 questions to boost response rates and choose the questions which can be answered with a single tap. If you see the room to replace text answers with visuals or emojis, make sure to do it. 

In-app survey questions should be simple and straightforward, letting users reply with a single tap on the answer or emoji. It also has to be discrete, not to take over the entire screen giving the opportunity for uninterested users to dismiss it easily. 

You can also add follow-up question(s) to get more in-depth feedback, but it is not necessary. 

You can also send a message to your users that you’re interested in their individual responses by asking to provide their contact details. Just make sure to reply or send a thank you note to each user who sent you their feedback this way. 

Source: apptentive.com

Make Your Surveys Noticeable

You can also include pop-ups as constant additions to your mobile app. These pop-ups should be apparent without cluttering the UI – you can achieve this by adding them to your top menus, headers or footers and more. 

You can choose polls or similarly featured surveys in your app – Twitter has done related polls in its newsfeed to gather feedback but it was done in such a way so it does not interrupt the user experience, which is the most essential thing to pay attention to when creating in-app surveys or polls. 

Twitter
Source: twitter.com

Image: Drift

Make Actionable Feedback

You have gathered the feedback and how to make it actionable?

Firstly, create categories of users based on your survey responses and then you can follow and better engage your users. 

For example, if any users requested a certain feature to be implemented, you can invite them to beta test it or notify them once it is launched. You can invite your satisfied users to join your loyalty programs, share content or recommend your app to their friends thus acting as your brand/app ambassadors. 

Dissatisfied users can be followed up with a personal approach from your support or can be notified if the problem within the app was resolved. 

Listen to Your Users for Real

Your users do not have to provide feedback and you should understand that THEY are doing you a FAVOR by providing it. 

Always thank them for their feedback in your communication or send personal emails and show them your appreciation for their interest in improving your product

This applies to both positive and especially negative feedback.

Negative feedback must get special attention – your team should reply in detail to the user showing your dedication to resolve issues and ensure that your app satisfies your users’ needs.   

You can also make announcements or write blog posts thanking your users for their feedback and assuring them that every comment was heard and taken seriously. 

Be Simple but Do Not Limit Users

The common practice is to keep it as simple as possible but sometimes simple YES/NO questions will not provide the information you need. 

Depending on the situation, open-ended questions may give better insights into your users’ thoughts and preferences. 

Open-ended questions do not necessarily mean to expect users to submit long answers since typing on mobile is not ideal. Save that type of questions that require longer written responses for email or personal follow ups. 

You can also add small incentives to longer surveys as rewards especially if the surveys contain more than 2-3 questions. Incentives can be for example, 10% off the subscription or free trial and similar. 

You can send invitations to users to provide you more detailed feedback to a dedicated email address providing them with the opportunity to leave detailed feedback if they wish. 

Zomato
Source: zomato.com

Do Not Rely on Pop-Ups

If you wish to collect user input, keep in mind that it does not have to be a formal poll or a survey.  The best strategy would be to incorporate feedback into your app’s UI. 

One of the great examples is Spotify – they’ve created a strong value that helps users to discover new music. Spotify included buttons in the shape of heart and cross for their suggested songs within the user’s daily music mix. 

Such an approach ensured a quick way to get feedback from their users on how well their suggestions matched users’ preferences which directly improves their suggestions and also discover new favourite music pieces. 

Source: amazon.co.uk

Final Word

Mobile in-app surveys have become a common tool in the area of customer feedback and user research. 

When designing a survey for your mobile app, keep in mind to provide a seamless experience as the last thing you want is to trigger users to abandon your app. 

Besides myriad of benefits, mobile in-app surveys are one of the most effective ways to improve user experience but also your product development. 

11 Ways to Secure Your Mobile App From Hackers in 2022

Mobile applications are crucial today for businesses and personal use. Each year, the number of mobile apps developed is increasing – with the increasing number of users, businesses are eager to seize the opportunity to meet their clients in a way that is familiar to them. 

However, as mobile applications increase, it gives more chances to hackers to penetrate thousands of devices – mobile apps have become their gateway to steal consumer data.

Businesses also use mobile apps in the workplace, therefore, it is necessary to take careful consideration and implement policies for protection. Furthermore, if a business is in the process of developing their own app, they have to make sure that it is secured from hackers.

Why Mobile Application Security Matters?

Most consumers don’t think about mobile app security. They just download apps they find interesting, and it doesn’t seem to matter to them if it’s within any App Store or from a third-party source.

This action can put the consumer and even businesses at risk. There are plenty of mobile apps that are unsafe to install, even if they are available in the app store. That is why you need to know the difference between a malicious app and a safe one.

With this in mind, it is crucial that businesses should think of mobile app security for themselves and their consumers. For this to be achieved, they need to hire a mobile app developer that is knowledgeable in cybersecurity.

Not all developers are equal in knowledge and skills, therefore, it is vital to find someone who can create an application that is functional, convenient, and secure. Furthermore, company security practices also strengthen data protection from a mobile app.

Source: mobiledeveloper.net

How to Secure Your Mobile App in 2022

Secure Code

The presence of malware on a mobile device can be a threat to mobile apps with weak coding. Vulnerability as such can be exploited by hackers. Once an attacker has a copy of the application’s code, they can reverse engineer it, repack, and post it for consumers to install on their devices.

Therefore, it is vital for developers to write secure codes, detect any vulnerabilities on the app, and strengthen it to avoid reverse engineering.

Source: corrata.com

Enforce Strong Password and Authentication

When your company’s mobile application requires consumers to create an account, don’t hesitate to enforce a strict password creation and implementation of authentication.

Developers can create apps that will require consumers to create a password with a combination of upper and lower cases, numbers, and symbols. Insisting that your consumers create strong passwords for their accounts will keep them secure, especially since consumers don’t think about the susceptibility of weak passwords.

Another way to secure your mobile app from hackers is to implement multi-factor authentication. You can give your users the option to activate the multi-factor feature after they have created their accounts.

Educate them on how they can use this feature and explain they can receive a code via email or text, or use biometric features.

The combination of a strong password and multi-factor authentication can prevent brute force attacks or password guessing by hackers.

It is also vital to implement a policy that your employees must use a strong password and activate authentication for better security.

Source: kohlercu.com

Design According to Platform

Mobile apps created are specific to a certain operating system. 

It is best that the developer is knowledgeable on multiple mobile OS to create applications that can work for them. 

In addition, apps on different platforms must have secure codes that depend on the limitations and possibilities of the OS.

Source: techgyd.com

Encrypt Data

Several people use a variety of applications across devices and operating systems. As a result, you must guarantee that the data shared through your application is not exposed as a result of a vulnerability in any OS or device.

If you want to ensure this, you have to encrypt the data across the application. You can either choose a symmetric or asymmetric encryption method when managing mobile app data.

Secure the data in both ways, in-transit or stored.

You can also give your users the option to clear the cache on your app, so they don’t have to store information that can be a source of vulnerability.

Source: gizbot.com

Make Reverse Engineering Difficult

Reverse engineering is a way hackers get to know an app and alter the coding for hacking purposes. Hackers will detect bugs and then insert their code and affect the normal function of your app. They can use bugs that can redirect the data to their server and more.

Developers can use coding languages that are more resistant to reverse engineering such as C++. Decompiling Java code is much easier than decompiling C/C++ code. As a result, some developers use the NDK to write critical pieces of their code.  They also include those files in a built library. 

Although C++ code can be broken into assembly language code, reverse engineering in such a large library can be time-consuming.

Source: medium.com

Secure API and the Backend

APIs are necessary for the integration of third-party services as well as the improvement of functionality. It allows systems to communicate with one another and exchange data.

Using a secure API is a must for better app security.

In addition, to protect against malicious assaults, backend servers should have security measures in place. As a result, make sure all APIs are verified for the mobile platform you’re planning to code for, as transport protocols and API authentication can vary.

Source: scmagazine.com

Permit Less Storage of Sensitive Data

If at all feasible, make sure that confidential user data is never stored on the device or on your servers. This is because holding user data unnecessarily raises your risk levels. 

If you plan to keep the data, utilize encrypted containers or key chains that use cookies for password storage. 

Finally, reduce your reliance on logs by ensuring that they are automatically removed after a predetermined period.

Use the Most Up-to-Date Encryption Technology

It’s critical that you stay up to date on the latest security algorithm technology, and that you use modern encryption methods like AES with 256-bit encryption and SHA-256 for hashing wherever possible. 

For foolproof security, you should also undertake manual penetration testing and threat modeling on your app before it goes live.

Source: pinterest.com

Security Check Before Launching

Do not hesitate to run a test on your mobile applications before deployment. You can use randomly generated scenarios to check on your app.

There are companies that even hire a hacker to see how their application functions and test its security. In this way, you will be able to find security issues immediately and fix them before sending them out to consumers.

Activate Alert System

You can use a specific alert system to notify if there are changes in the application source code. 

Also, you can add a feature on your mobile app that allows the users to get notifications when someone tries to sign into their account. It can include details like location, the device used, and more.

Source: webficar.com

Patch Vulnerabilities

It is crucial that you test your app constantly to check for vulnerabilities. 

After checking for vulnerabilities, ask your developers to resolve issues within the app so that users can get updates from your app that patches security holes and bugs.

Such a method will ensure your app is secured and that your users remain engaged because they feel safe to use your app. 

Final

When developing an app for your business, it is not only about the aesthetic, functionality, and convenience of the app that matters. 

Businesses should always keep in mind the importance of security.

A secure mobile app can protect businesses from future data breaches that can result in data loss, additional expense, and reputational damage.

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Vanessa Venugopal is an experienced content writer. With four years of experience, she mastered the art of writing in various styles and topics. She is currently writing for Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.

7 Reasons to Use Technology in Hotel Management

Technology permeates our everyday lives and it has become integrated into the daily business operations within many industries, including hospitality and hotel management. 

Amidst the pandemic situation, technology has become even more important than ever and it will play a key role in the recovery of the tourism industry. 

Hotel industry can implement technology across all departments to improve guest experience, streamline their business operations, manage post-covid protocols and improve the overall communication between your employees and guests. 

Background

Hospitality and tourism industries were the most affected by the recent pandemic – such events showed the necessity for digital transformation in every industry. 

Although technology is present within the hospitality sector (computerized booking system, etc.), it still has not been properly exploited. 

Technology facilitates easy connection and communication across borders and continents. This enabled fast transfer of information helping the hospitality industry in terms of higher number of bookings, easier communication with the customers and more. 

Hospitality businesses market their services and products through the Internet where people can interact from different locations in real time. 

The Internet enabled businesses to market their products/services with ease at low costs and globally. The end result was that businesses were able to tailor the needs of the customer accordingly. 

With technology today, consumers are able to do their own research on destinations, accomodation facilities, schedules or the money needed for a tour. These are available on the Internet and it has become essential for budget and decision making. 

Source: tech.co

More Efficient Service

Today’s touristic businesses are faced with many demands and they must meet those needs and requirements. However, it is not only the customers but also the workforce and other employees that they must take care of. Besides this, hotel management has to manage inventory, purchases and human resources as well. 

The technology response to such issues would be the ERP system which is basically a suite of software applications that organizations use to manage daily activities including accounting, project or workforce management as well as supply chain. 

ERP systems help hospitality managers to handle all the vital functions ensuring their business performs at its full capacity, allowing managers to consistently review crucial business information and reports. For example, if you use ERP to manage inventory, you can enable your managers to compare financial data, billing schedules and other types of analytics. 

Such features enable management to reach data-driven decisions which they can further report to the relevant stakeholders. 

Source: hotelnewresources.com

Guest Convenience

Customers aka guests want their experience to be quick and hassle free – they want a seamless, tech driven and contactless experience in the hotel industry. No matter if it is ordering a room service from a smartphone or scanning QR code, they do not want to queue or leave your hotel room – guests expect an easy and smooth experience. 

Guests want to be provided with the connection so to be able to book, check and compare prices and schedule their traveling to various tourist destinations. 

Technology has eased globalization making the world a small global village. People are connected via the Internet and social media and information is transmitted quickly with just a tap. 

Technology has added a boost as people are able to access information about the locations they want to visit and get more insight into additional activities that can be.  

Source: teamdigital.com

No Repetitive Tasks

The recent pandemic stressed out the need for automation across many industries thus its popularity is growing. 

Even though your business does not have to jump into the usage of robots, there are many automated solutions available that can ensure a seamless integration and simplified daily tasks of your work staff. 

Introducing automation will help the hospitality business to lower the time-consuming and repetitive tasks allowing companies to be more productive on a day to day basis. For example, hotels can automatically send notifications (or emails) to their guests offering coupons or special promotions hence gathering customer feedback. 

Find a suitable tool for automation of email marketing campaigns as it will be easier for your team to efficiently send those emails. You can help your workforce to use their time for more complicated tasks (researching and preparing new marketing strategies etc.) by automating certain processes. 

Technology has become an important cornerstone in the modern hospitality industry since many customers expect streamlined services. 

That is the very reason why more and more hospitality businesses adopt technology to improve customer experience and keep their business running smoothly. 

Source: adyen.com

Easy Access to Information

Nowadays, guests want convenience – every service to be within their reach. 

Hotels can create their own apps where guests can find useful information such as nearby venues, restaurants, sightseeing sites and more. Having a mobile app can allow hotel staff to connect with the guest via messages (sms, viber, whatsapp etc.), send them personalized offers or promotions and much more. 

Another good choice can be chatbots powered by Artificial Intelligence (AI) that can help hotel staff to keep up with the customer’s demands and take off certain burdens from their plate. 

Chatbots can carry out many tasks like responding to FAQs, making reservations, ordering food or processing payment – chatbots offer timely service that makes customers happy and willing to return to your hotel.  

Hospitality places (hotels, motels etc.) that already utilize chatbots have reported benefits like increase in direct bookings, streamlined check in/out service and 24-hour reception. 

Source: revfine.com

Improved Communication

Customer retention and loyalty is the most important part of any service-based business – it is vital that you fulfill customers’ expectations related to their guest service. 

In the hospitality industry, no matter if guests order food, make reservations or ask for recommendations, it can be difficult for your employees to meet everyone’s requirements consistently and maintain communication. Unless this problem is solved, it can negatively impact your brand reputation. 

Technology has greatly affected the way of communication – especially with the hospitality and tourism industry where many businesses are dispersed. Today, many hotels use communication platforms to enable cross department communication in order to respond to the guests’ requests more efficiently. 

Such platforms can help improve guest experience by making it easier to access all the information they might need like reservation details, nearby restaurants opening time or ordering room service via an app. 

Source: blog.advhtech.com

Provide Better Customer Experience

If you want to retain your guests, you must pay attention to having a great customer experience. That is the place where technology comes in and helps to improve guest experience by enabling your hotel staff to deliver exceptional service. 

Many hotels have systems that automatically save guests’ preferences and notes (their preferences during their last stay, extra pillows or not, etc.) so in case the same guests return, the hotel staff can accommodate them adequately. Such a personalized approach is necessary as it makes the experience much better for your guests. 

Another strategy can be via social media which is one of the most popular methods today as it is estimated that there are over 3 billion social media users currently.  

Many of these social media users display their thoughts and opinions to their online followers or friends. This is the very reason why social listening methods are essential for brands in today’s digital society. 

Social listening is a strategy including monitoring digital comments or statements in order to understand what customers say about your brand. Social listening enables companies to determine customer sentiment and collect feedback on the customers’ preferences. 

There are many social listening tools for you to choose and implement this strategy successfully – ‘word-of-mouth’ in online society is still the most valuable type of recommendation since it comes from real people. 

Such an approach enables brands to reach more informed decisions based on the feedback of their customers. 

Source: biz4intellia.com

Technology is Expected 

Unless your hotel is solely for people to run away from technology nowadays, technology within the hospitality industry is expected. 

Guests expect to have strong and reliable WiFi and to be able to connect to the internet no matter their physical location. 

Hotel management companies need to embrace new technological ideas if they wish to stay relevant and operate efficiently. 

People that travel always like to stay in touch with their family or friends and that is where technology opens up a world of opportunities that the hospitality industry can take advantage of.

If brands take this opportunity, it can make them really stand out leading to greater growth within the hospitality industry.  

Source: youtube.com

Final Say

The meaning of ‘business as usual’ within the hotel industry is quickly evolving. Guests nowadays demand more personalized options so that accommodation can meet their requirements. 

Some of the trends in this industry lead to improvements and savings for the hospitality sector, while others change how hotel owners plan their management structure and workforce requirements. 

Since the digital community grows, hotel management needs to leverage the resources and systems at their disposal if they want to retain their clients. 

Technology provides the opportunities, tools and solutions that hospitality needs to create memorable experiences and lead to positive growth in the industry.