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9 Best Practices for Creating UX-Optimized Landing Pages

Nothing is more important than having landing pages that are readable and attractive. It makes the readers more engaged with the topic, which results in more traffic.

An outstanding landing page also tops up the search results making it more well-known when a user tries to research something related to your topic. It also increases the brand value and projects good impressions.

What Is Landing Page Optimization?

To achieve your goals, optimizing your landing page is essential. Enhancing your landing page performance leads to significant improvements in your results. Optimizing your landing page lets you achieve higher conversion rates, get customers at a lower cost, and maximize your ad spend.

In this article, we’ll walk you through different tips on how you can create UX-optimized landing pages:

1. Keep Your Landing Page Simple

The simplest way to drive the users away from your site is to make your layout look crowded. Landing pages with dense blocks of texts and images will either bore the readers or overwhelm the essence of the website’s message.

If you want the reader to get helpful information from your blog and maintain their interest, you should:

  • Limit the texts and images from one in every section to 100-150 words
  • Eliminate all main navigations
  • Make sure to emphasize your offer’s value
  • Encourage users to share your blog
Source: uxplanet.org

2. Mobile and Browser Friendly

Frequently, users are looking for content that’s easy to understand and helps them find whatever they are looking for. However, you cannot guarantee that every user will stick with your landing page, especially if the structure is not that good.

So, if your landing page UX is not as responsive as expected, large-scale changes should be made if your landing page UX is not gaining much traffic.

Things that you should consider to have your helpful landing page are:

  • Have a quick load and responsive CTA
  • Short and informative copy
  • Clear and focused message
  • Engage your visitor to the content by asking them relatable questions
Source: daringdesign.co

3. Clear-cut and Visible CTA buttons

Even if you have created a recognizable button, you have only won half of the battle. 

The other half of the landing page should be about letting visitors know what will happen upon clicking your CTA button. For example, if your CTA does not require payment, you should consider a compelling one.

Some examples of a compelling and general CTAs are:

  • See more
  • Subscribe
  • Try this
  • Get started 
Source: dribble.com

4. Write Concise Headlines

An engaging landing page should have concise written headlines because readers tend to scan and skim the landing page rather than read them deeply. You should keep your headlines on point so that users can easily find the information they are looking for and those they are most interested in.

Here are some tips:

  • Use solid and compelling words
  • Accompany your headlines with bold subheadings and statements
  • Use easy tone and language
Source: wecreate.com.hk

5. Short Forms and Easy to Fill Out

Putting all the information you think is necessary for your landing page. Still, the secret of creating an engaging and presentable landing page is to ask the users to fill out the preliminary information.

Some landing pages also use this agreement to ensure that all information is confidential, which is an effective way to gain visitors’ trust.

Some questions that you can ask are:

  • Names
  • Email
  • Budget
  • Role
Source: websiteplanet.com

6. Use Appealing Visuals 

To increase the appeal of your landing page and better understand what you are talking about, you should have visual content. If it is an image from the internet, you should always include the source.

If you are the one who edited the graphic, the better. Just remember not to fill the landing page with tons of photos, or else it would be a photo collage, not a landing page.

Tips on putting the photos:

  • Create authentic photos, not just stock photos
  • Choose custom illustration as much as possible
  • Don’t use images just to eliminate dull-white spaces
  • Pick a shot where your main item is focused
Source: justinmind.com

7. Use F-shaped or Z-shaped Information Hierarchy

This depicts a hierarchy that is essential in structuring your content. It refers to the skimming or reading patterns of website users. 

When you use the F or Z pattern, it is more likely to gather the interest of your readers because they are considered readable patterns, and people are already used to them.

F pattern shows:

  • Fast-reading block patterns
  • Easy and simplified reading patterns

Z pattern shows:

  • How the readers travel as they read (left to right; top to bottom)
  • A reverse S-pattern as readers skim the content

8. Use Relevant Images

While reading a landing page, people look for images for their reference. Good photos add more traffic and interest. It also shows how presentable and passionate you are with your company and what you do.

In choosing the right photos for you, you should:

  • Know your audience
  • Choose HD and authentic graphics

9. Make it Consistent 

Upon clicking the link or ad posts in an email, it is essential to have consistency with the landing page on which the visitors would end up. 

Consistent with the ads and information in the anchor link, you gain the visitors’ trust because of your credibility. It also indicates that you are paying attention to the ads and content.

To make your referring source more engaging and consistent:

  • Choose a similar tone and language between the landing page and post ads
  • For email, color schemes and similar images are ideal.
Source: downgraf.com


A badly optimized landing page can negatively affect your site. But sometimes, it can be hard to produce a high-quality landing page that readers could be interested in.

Understand that marketing a brand does not mean you’ll succeed right away. So, apply these best practices to have a more UX-optimized landing page. Also, focus on the methods we’ve explained above to maximize your site and landing page.


Kenneth Sytian is the Owner and CEO of Sytian Productions Web Design Philippines. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and an influencer in the industry of web design and development in the Philippines.

8 Tips to Write an Inclusive UX Copy

When you’re writing a UX copy, it’s obvious what you need to focus on. 

It’s the USER.

Your users are your top concern, and it’s your task to keep them in mind while writing UX copy. This is the only way to make sure they’re satisfied with the content you provide. But, your target users can differ on so many levels. They differ in age, sex, ethnicity, social status, and more.  So how can you write a UX copy that makes all of them happy? 

We will share some tips that will help you to learn how to write an inclusive UX copy.

UX copy (microcopy) guides a user through a product experience, e.g. a website, app, platform interface, database or CMS.

An inclusive UX copy is based on diversity, empathy, and open mind – it’s supposed to make every user included. Writing an inclusive UX copy, supposed to meet the needs of different target groups, is challenging but doable. All you need is the right guidance and determination to succeed. 

Source: nngroup.com

We’ve put together 8 best tips for writing an inclusive UX copy. Let’s take a look:

Adjust Your Language

Before you start writing your inclusive UX copy, you have to determine the type of language you’ll be using. That means you can’t write for a typical target group but write for all language levels.

There are simple but effective rules to make your copy inclusive in terms of language level. Here’s what we suggest:

  • use simple language
    Write your copy as if you were writing to a good friend of yours.

  • use simple vocabulary
    If you tend to use overly technical or scholarly words, chances are that a part of your target audience won’t be able to completely understand your copy. Find a simpler way to say the same thing and adjust your vocabulary.

  • use simple sentence structures
    There’s no need to have complex sentences that go on for miles as most users will find it hard to follow. Instead, use short and simple sentences – this will improve the dynamics of your copy and make it more inclusive.

This way, you’ll be making sure that everyone, regardless their age, sex, ethnicity, or education level, can fully understand your copy. Set language rules before you start writing to make sure you have a clear idea and a plan.

Source: huffingtonpost.com

Don’t Exclude

As a UX writer, you have to be careful about the references you’re making. If you make a reference that includes only a certain group of people, you’re actually excluding everyone else.

So, a person reading your copy that doesn’t belong to this group might feel unwanted or confused.

This is why you should avoid doing the following:

  • making cultural references
    You’re limiting your UX copy to users who belong to a certain culture. Everyone else will feel like the copy isn’t for them.

  • making social status references
    It’s not your job to determine who gets to read your copy or not. This is why making references about the social status of your users would be highly inappropriate.

  • using localisms, slang, idioms, or metaphors
    Any of the above can be considered limiting and excluding. While people belonging to one group or target market would use the idiom you wrote, others might say it the other way.

When you’re writing your copy, you need to make sure you’re not excluding anyone. That’s why you constantly need to ask yourself:

  • Will everyone understand this the same way?

If the answer is no, you need to modify it.

Source: pexels.com

Set a Consistent Tone

An inclusive UX copy has to take the needs and feelings of all users into consideration. That means that the entire copy needs to provide a uniformed, clearly defined experience for all of them.

This is why you should set a consistent tone and make sure you stick to it from top to bottom. That includes:

  • a specific voice
  • a specific emotion
  • a specific energy

The crucial three factors mentioned above is what defines how your users feel while reading the copy. And, if you tend to change it or mix it up all the time, you’ll be sending them different messages. This will lead them to trust you less and feeling unsure about what they’re reading.

Understand Your Users’ Needs

A strong and inclusive UX copy will be able to address all the pain points that your users are facing. And, if you don’t understand your users, you won’t be able to cover it all.

Therefore, you need to conduct a serious analysis that will help you collect important information about your users. That includes:

  • their needs
  • their wishes
  • their expectations
  • their pain points

The more you know, the better UX copy you’ll be able to write. This goes for UX design as well. 

Go as wide and be as thorough as possible to make sure you’re getting to know all your users equally. Then, use the information you’ve gathered to make every user satisfied with your copy.

Source: Pexels

Stay Gender-Neutral

The question of gender is another very sensitive question when it comes to writing a UX copy. Not only do you have to make sure you’re not addressing just men or just women, but you have to think about transgender people as well.

This is why your copy should use the neutral “they” pronoun instead of the excluding “he” or “she.” This is the first step in making sure you’re not taking anyone out of the picture or insulting anyone.

You should also make sure that the forms your users have to fill out offer the user a chance to type the gender or pronoun they associate with themselves.

This way, you’re not making anyone choose an option they don’t like.

In case you need an extra pair of eyes to proofread your UX copy for gender-neutrality, check out these services that write custom term papers. You can also use tools such as Thesaurus or Collins English Thesaurus to find the right words. 

Source: wikihow.com

Create Scan-Friendly Copy

Depending on their needs and goals, people will be reading your copy for different reasons. Someone will look for specific information, while another person will be reading it for fun.

But, very few people will read your copy word-to-word, top to bottom.

That means that most people will:

  • skim your copy
  • scan for the information they need
  • focus on their personal goals

To make your copy inclusive, you should help them scan easier and find a way to structure your copy to fit everyone’s needs. Here’s what you should do:

  • use headings and subheadings
  • create bullet points and lists
  • use bold to emphasize other important information 

This way, all your users will be able to reach their goals quickly and find what they’re looking for without any trouble.

Stay Objective

As a human being, you have your beliefs, ideas, and opinions. But, as a UX writer, you’re not allowed to publicly express any of this in your copy. Your job as a UX writer is to write a UX copy that will be informative, useful and practical.

You’re not supposed to:

  • express your personal opinion
  • state your feelings
  • make subjective comments

You need to act like a true reporter, staying objective, and stating the facts.

Source: learn.g2.com

Provide Easy-to-Follow Guidance

Finally, there’s a rather important issue that you can’t forget when writing your inclusive UX copy.

Your UX copy is supposed to guide people through a certain process, explain the steps, and help them perform the desired action.

But, if you’re not providing proper guidance, some users will struggle to fulfill their goals. This will make them give up on the process, and you’ll be using valuable people.

This is why an inclusive UX copy needs to take everything into consideration:

  • the level of previous experience in performing the same action
  • the level of trust users have towards apps, buying online products, or services
  • how well certain users handle technology

All of the above fill shape how a user reads, follows, or understands your guiding points.

Let’s say you’re writing a UX copy for an e-commerce website or app. A senior user might be skeptical about leaving their personal data online, but a younger user will feel perfectly comfortable doing so.

And, you need to make sure you’re writing easy-to-follow guidance points:

  • break it down into simple steps
  • provide visuals to help the users understand better
  • provide additional explanations in footnotes for those in need

An inclusive UX copy will make it possible for every user, regardless of their age, experience, or technical knowledge, to easily follow the guiding points and get to their goal.

That’s the ultimate goal you need to strive for.

Source: prostartuk.co.uk

Final Thoughts

When you’re writing a UX copy for users with different backgrounds, stories, goals, and characteristics, it could be a challenge to make it truly inclusive.

Your job is to avoid all the traps and potential mistakes you could make and stay focused on writing a UX copy for everyone.

Use the tips we’ve shared above to improve your UX writing and make sure each copy that you create is genuinely inclusive.

Popular UI design trends for effective visuals

Making a clean UI/UX for your mobile or web app is one of the main elements when developing the product. The graphic design trends often follow the advancements in technology each year and the designers should continuously improve their skills and update their choice of UI tools per the latest trends.

First impressions greatly matter to users, especially when 94% of those relate directly to design as per the research by British scientists.

Developing good design can be done firstly by gathering relevant information as much as possible. The UX design must be perfectly implemented and aligned with existing user requirements to represent an amazing UI/UX.

Current UI/UX Design Trends

In order to stay on top and make your design alluring for users along with a great user experience (UX), here is the list of some latest UI design trends:

  1. Minimalism
  2. Illustrations
  3. Augmented and Virtual Reality (AR and VR)
  4. Voice UI and AI (Artificial Intelligence)
  5. Bright UI
  6. Animation included
  7. Neomorphism
  8. Asymmetrical Layout
  9. Storytelling
  10. 3D Elements
  11. Passwordless Login
  12. Dark Mode

1. Minimalism 

Minimalism is already a known trend in UI – the term minimal refers to anything that is stripped to its essentials. 

Minimalism in design provides an intuitive and meaningful journey with core elements of the interface for users. 

Uncluttered design makes the entire design sophisticated and easy to use plus it brings the aesthetic satisfaction to the user creating a desirable UI. Additionally minimal design is connected with a buttonless tendency which is the base for simplified design. 

Minimalism includes some of the following features:

  • Simplicity and clarity
  • Attention to proportions and composition
  • Enhanced attention ratio to core details
  • Elimination of non-functional elements
  • Large volume of spare space

2. Illustrations

Illustrations are important elements of UI design – they enable users to interact in an easier and clearer way.

Custom illustrations establish artistic harmony, add creativity to user interface (UI) and make your design stand out among the competitors.

Hand-drawn illustrations are usually used to leave an organic impression on users connecting them to its usage.

Some illustration methods for UI images are:

  • Ignite emotions with illustrations like facial expressions, lines, shapes colors and curves. 
  • Design visual stimuli for sending the right message. 
  • Illustration are to be used as main images for landing pages, reviews etc. while they must be balanced well with the business goals
  • Build brand recognizability with informative illustrations created as per your target audience. 

3. Augmented and Virtual Reality (AR and VR)

Augmented (AR) and Virtual Reality (VR) have been present as a design trend for some time now and it will definitely be a long lasting trend for the future. 

The AR-driven features make the understanding of the features easier, more accurate and better. Augmented Reality (AR) allows users to get real-time feedback about the app and for the design purposes, the best is to study users’ habits like time spent on the app or possible expectations.  A great example is within the medical sector – AR can be integrated into telemedicine or online medical consultation purposes.

Virtual Reality (VR) is considered by designers for more than just basic aspects (photography, motions design etc.) but for other elements like interactions, sound design, curved design and surroundings/environment. 

Some trends for AR used in UI:

  • AR avatar representing the user
  • Real-time face filters (Snapchat like)
  • Real-time animations when the user interacts with the app

Some recommended trends for usage of VR in design are:

  • 360 degree of vision
  • Curved design to make it easier for the users to read the text or images
  • Display the same depth of all UI elements, menu or text etc.

4. Voice UI And Artificial Intelligence (AI) 

We live in the age of Alexa, Siri etc. where voice is used and as per certain studies it will get used in more than 50% of searches by 2021. 

If you want to inject some innovation in your applications, app developers should think about a voice user interface. The voice-based UI can be implemented into your UI/UX design process – it provides missing information allowing users to interact with a system through speech commands. 

It can help the visitors of your business website to search for information or services with the help of the voice assistant. As people have got accustomed to voice chatbots and virtual assistants, it would be wise for UX designers to incorporate VUI within their apps to make them more interesting for the users. 

Tips on creating UX with voice interaction:

  • Lead the users through the used functionalities
  • Implement different design guidelines for voice interface
  • Understand the natural communication of people with their voice
  • Provide users with options as opposed to graphical UI 

5. Bright colours

Colours are the one of the must-have aspects for UI designers to consider. Designers should have some knowledge on colour theory to effectively apply them to the product. The trends may vary but using vibrant colours and gradients for websites and apps is somewhat an unwritten rule. 

The latest of UI trends is a simple monochrome choice when it comes to colours – as simplicity is the key, such choice makes the apps more meaningful. Thus, usage of bold colours should be limited and designers should make the colour gradients and contrasts more enticing for the users. 

Some benefits of bright UI and gradients are:

  • Clear navigation and an intuitive interactive system – highlighting and contrasting of important elements
  • Increased readability – usage of high contrasting colours should be applied only for highlighting elements
  • One colour to applied to several elements to show the connection between them
  •  Applying the same of similar colours within logos, websites and mobile apps to increase brand awareness
  • Trendy colours catch users’ attention even within high competition

6. Animations

Animation is enticing to people of all ages – as a result, there has been an increase in usage of animated illustrations to attract masses. 

Using animations in illustrations within web or mobile apps etc. brings a natural feel to the entire UX design – it can perfectly narrate a story that would otherwise be tedious to read if in text. 

Using animated illustrations is a wise approach to convey messages to the users in a more effective way. 

Benefits of animated illustrations are: 

  • Effective way to narrate a story on the product, service or a brand
  • Increased user engagement with your product or a service
  • Increasingly grabs user attention

7. Neomorphism

Neomorphism will become one of the biggest design trends as of 2020. 

Its name is coined from NEO + skeuomorphism = neomorphism. Neomorphism is a method of creating an image of extruded shapes by combining shadows to match the real life objects. 

Both lower and raised shapes are made of exactly the same material as the background which is easily created by playing with two shadows (at positive and negative values). However, if you want it to work out, the background cannot be completely black or completely white. It requires a bit of hue so both dark and light shadows to be visible.  

Benefits of neomorphism are: 

  • Lifeless representations are moved into reality offering a new feel 
  • Represents a detailed design with highlights and shadows
  • Using Neomorphic cards as a raised shape provides the depth within design

8. Asymmetry

There’s nothing wrong with working under the umbrella of traditional UI principles, but  making your design stand out means that you must break the rules sometimes. 

Instead of complying to the traditional grid system, you should challenge the basic principles and push the boundaries with asymmetrical grids and layouts. 

Try to experiment with more dynamic compositions to provide character and personality to your design.  

Consider the following for the asymmetrical design:

  • Experiment with more dynamic compositions 
  • Design per users’ needs
  • Use topography and imagery for creative design 
  • Collapse gutters and overlay multiple elements for more effective design
  • Use white space of the surface area

9. Storytelling

It is said that 65-80% of us learn better visuallystorytelling is a visual way of telling the user what they need to know based on user testing and research. 

It creates positive emotions between the brand and the user as you can convey your message within one (or more) image or in a 20-seconds video. The storytelling conveys the story to the users in a more creative and easily digestible way. 


Educate your users through your product or a service with storytelling consisting of images and short text – it will help users to quickly understand your message much easier than reading a list of tedious tech specs. Another plus is that storytelling can solidify your brand first impression with the users. 

Modifying information to a catchy story will help users to remember your brand in the future. 

Benefits of storytelling in UI design are:

  • Enables easier user journey 
  • Creates effective design for customer touchpoints allowing them to get back again
  • Make use of a plot and a conflict for more captivating story of your brand

10. 3D Graphics

3D design elements are still on the top of the list of UI design trends – it gained popularity by using the underlying principles of photorealism which increases user engagement. 

They are being integrated with the latest technologies like Augmented Reality (AR) and Virtual Reality (VR) allowing UX designers to create hyper-realistic 3D visuals. This way, you can keep the users engaged but be careful as these elements may reduce the speed of your website and  always make sure they’re properly optimized. 

3D visuals look more appealing to users which trigger their long time engagement.  

3D graphics include the following:

  • 360-degree presentation for improved UX design
  • 3D graphics for mobile and user interfaces
  • Use background elements in order to balance readability and effective user navigation

11. Passwordless Login

With the advancement in technology, people always seek ways to save time. The urgency of skipping the typing of passwords leads us to another important element for users – login without passwords. 

A majority of users usually tend to forget the passwords when dealing with online web platforms and as passwords usually contain letters, numbers and special characters, it is hard for users to remember or recollect. 

In order to solve the issue, the latest UI design trend refers exactly to this issue – designers have begun to utilise various other options for a user login to his/her account. 

With biometrics (fingerprints or facial recognition), One Time Passwords (OTP) or a PIN code, users no longer have to worry about remembering all their 50 passwords. 

Mobile app designers can keep this UI/UX design trend in mind when they are designing the login page of the web or mobile apps.

Benefits of such passwordless login:

  • Enables easier and long term user engagement
  • Creates easy accessibility to your website or app providing user-friendly service
  • Effective passwordless method with protected user data  
  • Keep this method in mind when designing your login page on your app 

12. Dark Mode 

The option of ‘Dark Mode’ is already gaining popularity among the latest UI/UX design trends. A dark theme is a low light that displays a dark surface. Users prefer such dark themes mostly because it saves battery life and reduces eye strain (it has been proven that exposure to bright light can affect your eyesight. 

Dark Mode has been in use in the new Android 10 and iOS 13 and with the new operating systems, users can toggle between dark and light themes at their own choice and will. If you wish to follow the trends and retain your users, this feature is a must for a future-ready UI design. 

Benefits of Dark Mode within your app:

  • Highlights the design elements
  • Saves battery usage to a greater extent
  • Looks attractive and more appealing to most of the users 


The trends listed are only some of the most popular which have a tendency to stay for the coming decade as they satisfy the aesthetics of user requirements. 

Primary benefits provided by these trends relate to the accessibility and usability of the UI design providing higher user engagement along with the enriched user experience. 

The important thing to remember is that the trends in UI/UX design do not focus only on visual aesthetics but they tend to greatly improve usability and convenience for the end user. 

If you apply those trends wisely, it can bring lots of benefits to your product. 

10 Things Every Designer Should Know about Mobile App Interaction

Most of the mobile market growth is related to the growing popularity of smartphones. By 2014, around 38 percent of all mobile users were smartphone users. The number of smartphone users worldwide is predicted to grow by one billion in a time span of five years, which means the number of smartphone users in the world is expected to reach 2.7 billion by 2019.

Crazy, isn’t it?

So how can you know great quality mobile interaction design when you see it?

The thing is, you cannot.

However, bad design is much more noticeable. Nevertheless relatively short experience with smartphones and tablets, most users quickly get tired of the burdensome content like button in the wrong spot, illogical animation or too much text that kills attention span.

A great interaction design is welcoming and instructive, helps users to figure out how to operate a mobile app and should be natural. These qualities don’t come easy — it takes hard work, lots of practice and plenty of patience during the design development.

I have listed some useful tips based on our experience and readings, which can help you make a practical and stylish app.

Simple and Plain Flow

One of the biggest mistakes for an app is to be complex, failing to take the user smoothly from one step to another. Your work won’t get much spotlight if users are lost soon after opening the app. If your app doesn’t meet users’ needs quickly enough, someone else’s will.

Digital software must be intuitive, meaning it must carefully alert users for each phase of the app experience. You should use contrasting colours to indicate important buttons, bold topography to emphasize things when necessary and visual cues to point users to the desired direction.

Also, the system should be logical so that users could recognize the iterative patterns and use mobile app intuitively.

Match Interactions to The Platform

Sometimes app designers create an interface on one platform and try to imitate the exact interaction design on another platform.

Now, if you plan to take your app across multiple platforms — Android, Apple, Windows or any other mobile operating system (OS) — bear in mind that users select their operating system for a reason — they may prefer the visual style, or they like customization available on Android device or it could be the simplicity of the iPhone etc.

Each operating system (OS) has a specific set of human interface and interaction design guidelines which are strictly followed by their designers when developing the apps for the specific platform.

Take time to study and research particular interface practice in the OS you’re targeting, and then modify your app’s design to take the best advantage of the same and you’ll see — the users will be thankful.

Clean UI

A picture is worth a thousand words and a visual interface icon is worth 10,000 lines of code’.

Designers need to figure out how to include all content in small space without cluttering user interface since the small screen on the devices is a big drawback of UI design.

Clean UI helps users to effectively interact with an app since all core elements can be reached easily.

To create a neat mobile UI, you should create strong and simple icons as interactive elements — they can visually explain a function with simple shapes and save the screen space.

For example, you can use a checkmark to indicate that something is done or a heart to show something as a favourite. However, be sure to check if the icons are appropriate and if they transfer the right message.

Additionally, photos and digital images are universally understood in almost any language (e.g. ‘plus’ sign meaning ‘add’ or ‘create’) so whenever you can, eliminate text from your design and focus on elements that don’t require words. By doing this, you’re ensuring that your app is usable for people of any language and thus you increase your app reach exponentially.

Apply Familiar Patterns

A designer can say he/she did a good job when an app can be used intuitively, meaning UI design has to contain recognition patterns.

Those are the elements which users are already familiar with and which give slight hints on how the app works (like CTA buttons such as ‘Add to cart’ etc.). Users adapt to things quickly and in the absence of the same, they feel uncomfortable.

So, if you plan to use custom interactive elements, don’t forget to add some standard components so that your new app doesn’t overwhelm users with a completely unfamiliar environment.

Declutter and Again, Declutter

Mobile apps have quickly become the most frequently used piece of technology but their small screens cannot display much information at a time.

As a designer, you should keep this in mind during your work. The best approach to mitigate such pitfalls is to remove as many overbearing features as possible.

To avoid cluttering the app, try to apply only core functional elements which will get users right to the point they need. If a function is not essential — remove it. The simplicity will help users to concentrate on the purpose of your app, making it functional for users of all skill levels.

Don’t be afraid that a minimal number of actions will make your app look primitive — it will just help your app to be more effective and pleasant to use. Bear in mind that people mostly rate the quality of an app based on how helpful it is.

Add Game-like Mechanics

An effective mobile interaction system should be concise and clear to use so it could operate flawlessly.

Standard apps have fewer chances to get users’ attention. That is the reason why you should bring some emotional aspects to the app if it seems ordinary at first glance.

To make the whole process more captivating, it can be a good idea to use gamification — various challenges, boards, and stickers will motivate users to interact with a product more and return to it regularly.

This is an effective way to create clear layout and transitions plus it adds the element of fun. Users enjoy entertainment, challenges and competitive spirit so they are encouraged to come back. By adding the fun element into a casual application, you help users to reduce some stress and relax while using your app.

‘Short and Sweet’ Form

Mobile phones’ advantage over the web is that they have a lot of great hardware like accelerometer, GPS, Bluetooth, gesture recognition etc. so a designer should effectively utilize those features.

The primary activities on the mobile are swipe, tap and long press so options like sliding, swiping, tapping or using fingerprint should be used instead of typing. You can reduce many form fields by utilizing all this hardware so try different interactions for form filling and make it short and plain.

Additionally, make a perfect search work as that is the measure of successful UI/UX flow to a certain extent. Users usually like the traditional model of swiping down for searching. Also, show the options for a recent search and a favourite search time.

What’s more, always include filter and sort options — you should afford an effective filter and sort options which will give a key choice based on the context.


If the users use your app for 30% time in the landscape mode, you must design it for the landscape mode. But a majority of designers test their app in the portrait mode alone.

You should test your app both in landscape and portrait mode.

Landscape mode is usually the primary mode for apps related to driving, finance, books, and games.

Ask for In-context Permission

The first interaction with the app plays a key role in creating an overall impression about it (good or bad). When users open the new app, the last thing they want to see are multiple popups asking for permissions (app would like to access your camera/ contacts/location etc.). This action has a negative impact on user experience (UX) and usually leads to the app being uninstalled. The app needs to be able to keep in touch with users before asking for permission so to maintain engagement.

The strategy of permission consent should rely upon the clarity and importance of the permission type you are requesting. You should make a distinction between critical (up-front) and secondary (in-context) permissions.

Users are very serious about their data and don’t have a tendency just to tap and give all the authority to the app. Asking for the right permission at the right time will make users to trust your app.

Don’t Forget Testing

When you start designing, connect your mobile with a laptop to see the quality of design.

Usability testing is an essential stage in creating mobile apps and it helps to evaluate it by testing on the potential audience.

Different usability testing methods allow identifying problems and bugs and quickly remove them. That’s how designers can improve each aspect of UX ensuring user satisfaction.

How to Improve UX for Your Mobile App

An old Google study revealed at the time that an average mobile user has around 36 installed apps but regularly uses only 9 of them on a daily basis.

A great UX design can leave a long lasting impression and that’s what makes a difference between the apps the users keep or the ones they delete.

How to make a great UX design?

UX design is a dynamic process – to offer your users the best experience possible, listen to their feedback on what they like or dislike about your product – it will help you to continue to iterate with each released version of your app. 

You should always follow a user-centric design so that the app grows to fit the needs of the user as

everything revolves around the END USER

Firstly, always do a short research – explore similar mobile apps and their features but don’t be a copycat as what works for one mobile app might not work for the other. 

Instead, learn from your competition and analyze why certain trends work and why others don’t. Combine your research with your own brand to serve your business and your users’ needs –  repeat, customize and learn from the research as it will make your UX stronger in the long run.

The most common way of validating your product is testing it with your target audience. Develop a minimum viable product (MVP) first to figure out if your idea’s well-accepted by its core users. 

In case you wonder how much will it cost to develop a mobile app, you can check some online calculators which can help you to get some rough estimation.

What are the best ways to improve UX for your mobile app?

Proper features and speed 

Google/SOASTA research states that if a page takes more than 5 seconds to load, the probability of bounce increases 90%! It’s a wide known fact today that many mobile users abandon an app after a single use just because it doesn’t deliver the user experience they expected.

There are many ways to speed up your mobile page such as optimizing images, reducing plugins etc. so check them for making your page load as quick as possible.

The functionality of the app must help users to complete tasks and it’s the first motivation for downloading your app. Prioritize core features crucial for completing the tasks and offer only relevant features that will encourage even more users to ‘taste’ your mobile app.

Efficient onboarding and usability 

When users try your mobile app and come across troubles within the first few screens, they’ll discard the app without thinking.

Onboarding shows the value of your app to users by demonstrating how to do what they want quickly and efficiently. Delivering a good onboarding experience is the cornerstone for attracting and retaining the users. We already know that user retention drops within the first few weeks but if you include efficient onboarding, you may witness an increase of 50% in app user retention. Not only it lowers the abandonment rates but can also help boost long-term success metrics like user retention and user lifetime value

Reduce the number of steps within account creation/sign up etc. and include multiple registration options (Facebook, Google, Twitter etc.) as users value simplicity. 

You can show your users which icons can be tapped or swiped, consider the size of buttons and links and make it easy for users to tap them – just remain consistent with gestures within your app so to optimize usability and put enough space between the buttons to prevent any selection errors. 

Source: mobileapplicationdevelopment.com

Minimal User Input

Try to reduce search effort for your users with some search strategies like barcode scan or keyword search. It guides the users directly to what they’re looking for and the simplicity of the process can significantly increase conversion rates. User input (entering credit card number, registration data, checkout information etc.) should be minimal as users can get frustrated with the smaller screen.

To avoid high abandon rates, make sure to limit the number of fields required and include only the necessary information. You may also add autocomplete, shortcuts, spell check and prediction text assistance to build better user experience. 

Source: appjetty.com

Gesturization Tune 

Gesturization involves actions that users make while interacting with your app like swiping, tapping, scrolling or pinching. Knowing your users’ behaviour is crucial for gesturization as it helps to understand the actions they’re familiar with.

Gestures enable users to engage with the technology through the sense of touch and some popular gestures are: tap, double-tap, swipe, drag, pinch and press. Good thinking is to keep swipe gestures out of hard-reach areas, to provide enough tapping space etc., as these gestures are just a cherry on the top of UX cake for smartphone users. 

Source: www.smashingmagazine.com

Clean and tactical UI design

Your design should be glanceable – it means that your visual design conveys the message easily and quickly, at a glance. Maintain the visual consistency with the color palette, typography and other elements; create a seamless visual flow from first to other elements and facilitate for the users to complete their goals with ease. 

Remember, be consistent with UI design and just keep it simple – less actions, darker colours, shorter navigation and limited background services. 

Keep the unwanted features away from the users as it can slow them down from achieving the goal thus leading them to abandoning the app. 
A minimalistic approach to your mobile app design is always the best choice


Security and trust 

A thing that can be annoying is when a user downloads the app and instantly gets overrun with permissions to be accepted prior to using the app itself. Make sure to provide transparent permission policies and allow your users to control how their personal information is shared within a mobile app. 

If you clearly outline your business policies and practices, your users will be more secure when accepting permissions. You can include links to your privacy regulations or display trusted badges of security, especially if your users trust your app for their personal and financial information.

Source: www.wired.com

Clear CTA

When defining action buttons for your mobile app, you must define your action clearly.

An action button should be easily visible and approachable so create bigger buttons and place them at a fair distance to allow easier app navigation.

Sometimes, just plain wording does a trick, e.g. to put ‘request a cab’ button instead ‘submit an order’ as it will explain the purpose better.

Personalized UX 

Personalization provides a unique UX. Personalize whenever possible because if you align user experience with users’ preferences, they’re more likely to continue using your mobile app.

To remind, make sure to display only relevant content as irrelevant content or too many push notifications will create a counter effect. You can use location data to suggest specific retail or e commerce deals to certain users, or you can include user’s name in messaging – all these are effective ways to personalize.


Users usually need assistance so provide them with multiple ways for customer support like self-serve FAQs, live support, click to call buttons or live chats. As per a survey, customers today prefer a self service rather than contacting a support agent, so it is a wise move to offer them such feature.

It will help users to reach their goal quickly and in return, you will get a happy customer hence increase your user retention. 


The above tips show that your app must be intuitive for users along with visually pleasing design and reliable without draining the battery. UX design itself should be subtle, natural and decluttered – the users must feel the obvious navigation flow. 

It MUST fulfill the users’ needs and MUST NOT be faulty. 

The key to failure is trying to please everyone so don’t make your mobile app for anyone – do the research for your target audience and find your unique value proposition (UVP) as it’ll help you to build a loyal user base. 

Effective UX is a foundation of a mobile app - every brand needs to provide a positive experience with their digital content to their customers, users and clients.