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Prioritizing Web Development for Small Business Growth

Growing a business has never been easier thanks to the impact of the internet. Whether you have a brick-and-mortar business or you’re trying to build your brand online, web development is important. In fact, having a digital presence is a necessity nowadays if you want to see success. While things like social media are necessary for engagement and brand recognition, there’s one thing that many small business owners often overlook – web design.

A business website remains one of the first things people look at and research when they’re trying to learn more about a business. If you don’t have a functioning and appealing site, your business could fail before it has a chance to find its footing.

Chances are, you didn’t start a business because you had extensive design knowledge. Maybe you don’t even know how to build a website. That doesn’t mean you shouldn’t prioritize web development if you want to see consistent growth. Let’s take a look at why web design is so important for growing your business online, and how you can address any current design flaws in your website that could be doing more harm than good.

The Significance of Web Development

It’s hard to find a successful business that doesn’t have a high-quality website. Nowadays, consumers are used to being able to find information about a business quickly with a few words and clicks. If your business has been reluctant to adopt new technologies and utilize them, you could be missing out on more engagement from your current audience, as well as significant growth.

Focusing on web development helps your business in a few different ways. First, the better your website, the more likely it is that it will rank highly with search engines. The best ways to get platforms like Google to boost your ranking include:

●       Having an accessible site map

●       Using target keywords

●       Building more site pages

●       Updating frequently

●       Using relevant, informative content

If you’re not sure how to boost your digital growth with design alone, utilize existing data and use it to your advantage. Data transformation focuses on the discovery, mapping, extraction, code generation, execution, review, and implementation of data to help you with everything from organization to improved quality. Your existing site is collecting data around the clock, allowing you to learn more about your target audience. Which pages are they looking at? Where are they clicking? Is your site accessible enough for everyone, or are users leaving quickly? Data collection, transformation, and implementation can boost your development and design and draw in a larger, more responsive audience.

Source: fifteendesign.co.uk

Understanding the Customer Journey

Speaking of your audience, one of the best ways to boost your growth via web development is to focus on the customer journey.

Again, most consumers will do some basic research online before they decide whether to make a purchase from a new business. As a small business, it’s important to map out what the average customer journey looks like so you can meet those customers every step of the way with exactly what they’re looking for. There are many benefits to this approach, including:

●       Targeted customer insights

●       Increased engagement

●       Higher retention

●       Optimized touchpoints

●       Better customer focus

●       Fewer silos

Creating a customer journey map for your business is easier than you might think. Start by setting goals for your business and what you expect to happen during your customers’ digital journeys. From there, you can define the customer personas you want to target. This goes back to the importance of data collection – the more you know about your audience, the easier it is to know what they’re looking for, and your maps can be more specific. If you don’t already have a lot of organized data, use things like surveys, testimonials, and reviews to start collecting.

Consider mapping your current customer journey against the ideal buyer journey. What do you want your audience to see on your website? How do you want them to navigate their way through your business so they can find the right products and information? When you see differences between the current journey map and the ideal one, you’ll know exactly where to make changes, create more touchpoints, and avoid roadblocks.

Souffce: goodseo.com

Future-Proofing Your Website and Your Business

One of the biggest mistakes you can make as a small business is resting on an existing site. Technology moves so quickly that it’s not enough to build a quality website and never look at it again. If you want to experience growth within your small business, you first need to focus on digital growth.

Because of technology’s consistent forward progress, you have to think ahead now to future-proof your business.

As you might expect by now, one of the best ways to do that is through data collection (noticing a pattern?). Computers will continue to change the way data is collected, providing more detailed, advanced information that you can use to increase your digital presence. If you’re not up-to-date with the latest data collection techniques and equipment, you could risk losing your target audience or mapping out a customer journey that no longer fits their needs.

Don’t stop at data collection. No matter your industry, if you really want to future-proof your business and find success for years to come, it’s essential to stay on top of tech trends and network with other professionals to determine what’s around the corner. Web development is something that needs to be consistently moving forward. If you’re not taking every step to optimize your website, promote digital accessibility, and connect with your target audience through data collection and customer service, your business could get left behind and your competitors could quickly steal away your customers simply by having better digital practices in place.

If you’re not tech-savvy or you’re not sure how to implement practical web design practices, it’s worth it to get someone on board who can take your digital presence to the next level. From building a website to collecting information and using it to engage with your audience, prioritizing web development is essential for small growth and something that should be at the top of your “to-do” list if you don’t already have a strong web presence. 

11 Ways to Reduce Your Website Bounce Rate

We have all been through a rough patch while increasing search traffic to our website, improving our email subscribers list, and acquiring more clients, and it’s our bounce rate that has been affected. In simple words, website visitors who navigate to our homepage, bounce off before they explore more or even before we get a chance to convert them. 

While you wish to increase other metrics measures, having a high bounce rate won’t do the trick. 

But since we cannot control the bounce rates, have you considered what a good bounce rate is? A good bounce rate moves around 50% depending on the industry. 

One way to boost your bounce rates can be having more landing pages. When you see your bounce rates skyrocketing on the landing pages, it’s a sign to improve your content strategy and needs a serious redesign. So what’s the problem with your pages? You must have seen the Time On Page metric on Google Analytics, and as the name suggests it’s the time a visitor spends on a particular web page. 

Basically, the bounce rate is calculated after two major clicks, the link through which the visitor landed on the page, and an exit click. If there is no exit click and the visitor simply closes the tab (which happens most of the time), and even if the visitor is utterly satisfied with the page or blog, it will be considered as a bounce. 

Source: allianceinteractive.com

This is exactly what we will cover and find ways to reduce it. 

11 Ways to Improve Bounce Rate

Below are some proven ways that can reduce your bounce rate and improve conversion rates. 

Make your content easy to read

Avoid large portions of text on the website, as it can scare away the users. Ensure that your content is readable and legible. Your blogs might have great content but without proper formatting, users will exit faster. Use bullet points, headings, subheadings, etc. 

Add social media feeds 

Use social media aggregator tools like the Taggbox widget to aggregate and display social media feeds like embed instagram on websites without any coding expertise. You can customize, and analyze the widget on the website. 

Avoid pop-ups

70% of users say that irrelevant pop-ups are annoying. Avoid using pop-ups as they disrupt the users’ reading experience. Some marketers use aggressive content in their pop-ups, which immediately departs users. 

Source: crazyask.com

Add compelling CTA

Once you build interest in the visitors, you might lose them with a weak call-to-action button. Make sure that the CTA is compelling enough to urge visitors to click on them. Make them land on relevant pages. For SaaS platforms, having a plain CTA with a free trial option can come in quite handy to reduce bounce rates and even build a loyal customer base. 

Improve storytelling to engage visitors 

Storytelling captivates users’ minds if you use it properly. Users usually scan a page looking for something that is unique like a subheading, a word, an image, or a term. Storytelling connects with the audience. Be clear in your content, appeal to the user’s dynamic minds, and make your story memorable. 

Keep updated blogs

Keeping your blogs up-to-date yields better ROI. There is a thin line between engaging and proper content. Engaging or powerful content evokes a wow reaction, whereas the proper content gives them actionable tips to implement. 

Use keywords with high-value traffic 

Keywords are the key that makes or breaks your content marketing efforts. 97% of Google’s revenue comes from advertising and bulk revenue is from targeting expensive keywords. Not all keywords are equal, some bring valuable traffic some don’t. 

Attract the right audience

High bounce rates usually happen when you target the wrong audience. If your content is not yielding the right customers, it’s time to improve. Use A/B testing and upgrade the content. Understand which audience you wish to target, compose content accordingly, and reach out. 

Use attractive meta descriptions 

Improving your meta descriptions will greatly improve click-through rates. The meta description is displayed as a snippet of your web page in the search engine to help users determine if it’s relevant to them. Use keywords in your meta description and make it attractive. 

Create multiple landing pages 

The more landing pages you have, the better. This will offer a richer experience and increase search click throughs. Creating more landing pages that are based on high-value keywords will increase engagement, offer a positive experience, and of course, reduce bounce rates. 

Improve the web page load-time 

People are impatient and do not wait for more than 3 seconds for a web page to load. Make sure your web pages use less load time. A slow website can destroy the experience and come down to high bounce rates. Optimize your plugins, remove any query string from static pages, etc to improve the performance of your web pages.

Source: wp-rocket.me


We’ve elaborated on multiple ways to reduce your bounce rates and eventually improve conversions. However, without high-quality content, reducing bounce rates can be tricky. In order to avoid that, map out a content strategy that will gradually increase the time users spend on your page reading the content. 

To interact and engage with your audience, adding social media feeds can be a good solution. Keep at it, be consistent, and keep your content fresh and updated. The more you engage your audience, the better changes you have to increase your search traffic.

The Best Keyword Research Tools (Free and Paid)

SEO relies heavily on keyword research tools, which helps in planning several ways. These tools are essential for generating keyword ideas and discovering how many people are searching for a specific keyword. You can also determine the trends and see how much competition there is for a specific keyword.

That’s why, if you want to conduct adequate keyword research, determine the most relevant keywords and improve the SEO of your website. Then, you need to use the tools that are available to you and the most helpful.

In this blog, we’ll look at 10 keyword research tools that may help you enhance your content and connect with your audience. 

Before we get started, let’s first understand the keyword research tool and its significance in today’s digital market.

What is a Keyword Research Tool?

A keyword research tool assists you in generating topic ideas that people are searching for on search engines such as Google, Amazon, Bing, and more.

Customers are looking for specific content, and this helps in discovering it. You can also categorize your blog posts and landing pages by topic.

Keyword research tools provide short-tail and long-tail keywords for which your competitors rank at the top of search results. It enhances your content to target specific keywords and gain traffic from them.

Source: smartegrants.com

Why is keyword research important?

Keyword research is a great way to learn about the types of questions your target audience is searching for. Modern SEO, content, and marketing strategy might strongly influence data obtained from these targeted keywords.

Many individuals use keywords to find information while doing online searches. When your content shows up in the search results for your target audience, you can estimate an increase in traffic. Therefore, focus your attention on these concerns.

Paid and Free Keyword Research Tool for Business


Semrush is a keyword research toolbox that includes content marketing, competitive research, PPC, and social media marketing tools. It enables you to engage and develop your digital audience more quickly. You can start your free trial on their website to get an in-depth and comprehensive analysis of your website.

SEMrush offers a 7-day free trial of their service. You have to insert your credit card information to access the trial. However, you won’t be charged if you cancel your subscription within the 7-day trial.

Here are several pricing plans:

●      Pro – starts at $99.95/month and is also payable yearly. This plan is for websites and contract employees with a little budgets.

●      Guru – The options in this plan are suitable for small- to medium-sized businesses handling content sites daily and SEO services. Guru’s monthly starting price is $191.62.

●      Business – suitable for eCommerce businesses and organizations, starting at $374.95 /month.

●      Enterprise – when your content strategy extends beyond the capabilities of the aforementioned options, SEMrush can customize a plan to your specific requirements.

Source: the sole.org

Ahrefs Keyword Generator

The Ahrefs Keyword Generator is a free online tool provided by Ahrefs, a popular paid service. Input any desired keyword, and it will retrieve the 100 best keyword suggestions from its database of over 8 billion keyword phrases from over 100 countries worldwide.

Keyword Generator includes:

●      The number of inquiries

●      Keyword difficulty scale: 1–100

●      When was this result last updated?

●      A list of queries about your search words

Using this keyword research tool, you can uncover long-tail keywords, select less competitive keywords and restrict your search using a geographical area or search engine.

By obtaining the list of results, you can export your data. Additionally, Ahrefs offers free Bing, YouTube, and Amazon keyword tools to the Keyword Generator powered by Google.

Ahrefs Keyword Generator is a free tool that enables you to do as many searches as you want without creating an account. However, it doesn’t let you save your results. You can’t make an account with free service, so you’ll have to prove you’re not a robot every time you search.

Source: keywordkeg.com


KWFinder was created by a company well-known for its high-quality keyword research tools. You can refer to their beginner’s guide to help you get started. When selecting keywords with little SEO difficulty, the KWFinder software is a lifesaver.

A limited number of free research are available with this keyword tool. You may save up to 50% on any of three plans by signing up for an annual plan such as Basic ($30) for small businesses and freelancers, Premium ($40) for blogs and startups, and Agency ($80) for heavy websites and eCommerce.


The free version of Ubersuggest gives you a lot of helpful information. Searching a phrase or word shows you the number of searches, the SEO difficulty, the paid difficulty, and the CPC.

Right below that, it tells you how many backlinks you need to get on the first google page for that specific keyword. While scrolling down, you can see lists of keyword suggestions and ideas for page content.

The collection of page content ideas includes relevant blog names. You can see the people who have clicked on and shared every article. The rest of your data reports can be exported to CSV for storage and sorting. Ubersuggest offers a free Chrome extension that displays data directly on the SERP.

The free edition allows you to access one website and three daily keyword searches.

Source: neilpatel.com

Keywords Everywhere

Keywords Everywhere is a chrome extension tool that lets you look up keywords as you browse Google, Bing, YouTube, and other sites.

When you search, a keyword will recognize, and the search volume for that term will display in Autosuggest instantly. On the SERPs themselves, a box with free keyword suggestions is placed on the right side of the page, meaning you may add keywords without leaving Google.

Google Trends

Google Trends is a free app that provides graphs and analytics on particular Google and YouTube search phrases.

Once you input a search word on the site, it will automatically display a list from Google. You can adjust your options on the results page to display YouTube results. It also includes Google Shopping, Images, and News Trends.

Google Trends helps you determine keywords that are getting more popular and eliminate ones that are losing traction. It does not offer information on monthly search volume and competitiveness for every keyword phrase.

Source: happify.com

Moz Keyword Planner

The Moz Keyword Explorer gives you keyword suggestions that are easy to use. Moz’s SEO tool has all the features you’d expect from the best keyword research tools, plus Organic CTR Score and Priority Score are unique data points.

Enjoy 10 free searches each month when you create a free Moz account.

To fully use this tool, you need to purchase the SEO package. The platform’s “Medium” package, which starts at $179 per month with the possibility of a free 30-day trial, includes the Moz keyword research features.


AnswerThePublic is an excellent site to view raw search insights. Once you input your search term(s), it shows the queries people are asking about that topic. The answers are shown graphically, with all the who, what, where, when, why, and other questions that users ask.

It’s an effective method for generating keyword ideas and determining what your potential customers truly want. The results can be downloaded as a graph or a list.

There is one downside to this tool: With a daily limit of three free searches, you should carefully consider each word you enter.


GrowthBar is an excellent tool for bloggers and marketers that need ranking difficulties or keyword or phrase ideas to display their results easily.

Outline for content generation is a feature that makes them stand out. You can outline your website or blog with keyword phrases, word count, header, photos, links, and much more with only a single click.

Additionally, it enables you to see competitor profiles that include information on backlinks, keywords, social media advertisements, and relevant insights.

GrowthBar has a 5-day free trial, and then you’ll be paid according to your selected plan. The paid plans, Pro ($29 per month) and Scale ($79 per month), allow you to search for unlimited keywords.

Source: digitalspotacademy.com

Keyword Tool

If you’re engrossed in keyword scooping, use the Keyword Tool. The tool is marked as one of the best tools on the market. It offers inquiries for several search engines, such as Google, YouTube, Apple Store, Amazon, and more.

Additionally, Keyword Tool is just like Google Keyword Planner. The 750+ keywords are free and easy to start. The Keyword Tool plan starts at $69/month and is billed yearly.

Final Thoughts

Whether advertising your blog or creating an e-commerce website, every page needs effort, time, and experience. Your business’s excellent keyword research tools can assure that your efforts will pay off.

To choose the right one for you, estimate your budget and determine the primary focus of your brand’s SEO strategy.