Artificial intelligence is one the rise. This technology is considered one of the most promising ones to solve not only everyday business issues but also deal with global challenges.
While the opportunities of AI are almost limitless, let’s narrow down its use cases to content writing and find out how AI solutions can help modern writers and businesses create top-notch content for their audience and reach their business goals.
Artificial Intelligence in a Nutshell
To better understand how Artificial Intelligence, content writing and digital marketing are aligned, let’s get started with a brief explanation of artificial intelligence as such.
As the name suggests, AI is a data-driven algorithm programmed to solve certain tasks. Artificial Intelligence is a general concept so it makes more sense to talk about Machine Learning since this is already a more specific technology able to learn the patterns, catch the anomalies, define the trends and even make data-driven predictions.
The role of Artificial Intelligence in business is growing. To date, a lot of companies use AI solutions to automate marketing tasks, predict market trends, automate routines, eliminate human mistakes, analyze customer data, improve safety on the workplace, optimize different business processes and even develop a business growth strategy, being guided by real-time data and market trends predictions.
AI content writing is one of the applications of this technology in modern digital marketing as well. What’s more, an AI-powered content writer does exist (the program capable of writing the texts from scratch on its own) but most companies still prefer to hire human content specialists.
The latter, in turn, are welcome to use the whole set of AI-driven tools to improve and simplify their writing process, delivering better results to the business owners.
How AI Helps Writers to Create Top-Notch Content
Writing in the future is expected to become fully driven by AI, but to date, there are a lot of applications to use in content writing and digital marketing.
Below are some of the AI use cases, which create new opportunities for bloggers to make their writing more engaging, streamlined and polished.
Yes, you guessed it right.
Grammarly, one of the most popular tools in modern content writing is fully driven by AI.
While checking for grammar mistakes and typos is its simplest function, the Premium version opens up access to neural networks algorithms that are capable of catching the context of the article and making data-driven suggestions to improve your writing. While Grammarly isn’t always right, its improvements can be pretty valuable for those who want to be calm about their text clarity, engagement, and correctness.
In addition to checking for grammar mistakes, AI-driven tools can also help you improve your text readability, get rid of passive voice and complex sentences. For this purpose, you can consider the Hemingway app which is also algorithm-based.
Both plagiarism and duplicate content are essential indicators for search engines.
Fortunately, you can deal with these issues with the help of Artificial Intelligence solutions as well. Already familiar and popular plagiarism checkers are ultimately powered by AI – its data analysis capabilities allow the algorithm to quickly scrap the web and find overlapping pieces of text.
As for duplicate content, it works in almost the same way but checks the content within the framework of your website only. Read more to find out how to check duplicate content and why this subtask on on-page SEO is essential for your content promotion.
As always, SEO promotion is still pretty complex.
In addition to the need to write top-notch content and create useful backlinks, you also have to carefully research the relevant keywords and fill your articles with them. And here is one more use case when AI helps businesses with both content writing and SEO promotion.
Such tools as Ahrefs, HubSpot, Answer the Public and others are fully data-driven and work with the help of AI. Their data analysis capabilities allow the businesses to get updated information on keywords relevancy, performance, frequency, and other important indicators.
In addition to creating the content as such, there is always a need to check its performance.
There are automated tools that allow for measuring the bounce rate, users’ dwelling time, conversion rate, finding out the source and amount of traffic, evaluating the performance of your backlinks, and much more.
There are even solutions that allow for tracking real-time user behavior on the website, for example, Hotjar. With the help of this tool, you can get a better idea of what pieces of your content the users interact with best, discover the stumbling blocks in your website design, and develop better tactics to make your website more user-friendly and your content – more valuable and engaging.
Enriching your content with stunning graphics is a great way to make it more engaging.
Still, not all business owners have the budget to hire a designer for this purpose. As well as not all of them consider stock photos to be good for their business reputation. Fortunately, there is a solution that leverages the power of AI to create custom photos, videos, and images.
For example, with the help of Prototypr.io, you can drag and drop picture elements to come up with your own, add or remove backgrounds, use face swapping, and much more. It works like Photoshop but is easier and more affordable to use.
The opportunities of Artificial Intelligence for business can go on and on. When limited to digital marketing and content writing, they open the way to create better content, stay updated on your performance and goals’ achievement, automate routine tasks and find out more insights on how your users behave in response to your marketing tactics.
Choose the AI use case from the one we have reviewed above and get started with unlocking the power of artificial intelligence for your both core and non-core business processes!