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The Best Keyword Research Tools (Free and Paid)

SEO relies heavily on keyword research tools, which helps in planning several ways. These tools are essential for generating keyword ideas and discovering how many people are searching for a specific keyword. You can also determine the trends and see how much competition there is for a specific keyword.

That’s why, if you want to conduct adequate keyword research, determine the most relevant keywords and improve the SEO of your website. Then, you need to use the tools that are available to you and the most helpful.

In this blog, we’ll look at 10 keyword research tools that may help you enhance your content and connect with your audience. 

Before we get started, let’s first understand the keyword research tool and its significance in today’s digital market.

What is a Keyword Research Tool?

A keyword research tool assists you in generating topic ideas that people are searching for on search engines such as Google, Amazon, Bing, and more.

Customers are looking for specific content, and this helps in discovering it. You can also categorize your blog posts and landing pages by topic.

Keyword research tools provide short-tail and long-tail keywords for which your competitors rank at the top of search results. It enhances your content to target specific keywords and gain traffic from them.

Source: smartegrants.com

Why is keyword research important?

Keyword research is a great way to learn about the types of questions your target audience is searching for. Modern SEO, content, and marketing strategy might strongly influence data obtained from these targeted keywords.

Many individuals use keywords to find information while doing online searches. When your content shows up in the search results for your target audience, you can estimate an increase in traffic. Therefore, focus your attention on these concerns.

Paid and Free Keyword Research Tool for Business

SEMRush

Semrush is a keyword research toolbox that includes content marketing, competitive research, PPC, and social media marketing tools. It enables you to engage and develop your digital audience more quickly. You can start your free trial on their website to get an in-depth and comprehensive analysis of your website.

SEMrush offers a 7-day free trial of their service. You have to insert your credit card information to access the trial. However, you won’t be charged if you cancel your subscription within the 7-day trial.

Here are several pricing plans:

●      Pro – starts at $99.95/month and is also payable yearly. This plan is for websites and contract employees with a little budgets.

●      Guru – The options in this plan are suitable for small- to medium-sized businesses handling content sites daily and SEO services. Guru’s monthly starting price is $191.62.

●      Business – suitable for eCommerce businesses and organizations, starting at $374.95 /month.

●      Enterprise – when your content strategy extends beyond the capabilities of the aforementioned options, SEMrush can customize a plan to your specific requirements.

Source: the sole.org

Ahrefs Keyword Generator

The Ahrefs Keyword Generator is a free online tool provided by Ahrefs, a popular paid service. Input any desired keyword, and it will retrieve the 100 best keyword suggestions from its database of over 8 billion keyword phrases from over 100 countries worldwide.

Keyword Generator includes:

●      The number of inquiries

●      Keyword difficulty scale: 1–100

●      When was this result last updated?

●      A list of queries about your search words

Using this keyword research tool, you can uncover long-tail keywords, select less competitive keywords and restrict your search using a geographical area or search engine.

By obtaining the list of results, you can export your data. Additionally, Ahrefs offers free Bing, YouTube, and Amazon keyword tools to the Keyword Generator powered by Google.

Ahrefs Keyword Generator is a free tool that enables you to do as many searches as you want without creating an account. However, it doesn’t let you save your results. You can’t make an account with free service, so you’ll have to prove you’re not a robot every time you search.

Source: keywordkeg.com

KWFinder

KWFinder was created by a company well-known for its high-quality keyword research tools. You can refer to their beginner’s guide to help you get started. When selecting keywords with little SEO difficulty, the KWFinder software is a lifesaver.

A limited number of free research are available with this keyword tool. You may save up to 50% on any of three plans by signing up for an annual plan such as Basic ($30) for small businesses and freelancers, Premium ($40) for blogs and startups, and Agency ($80) for heavy websites and eCommerce.

Ubersuggest

The free version of Ubersuggest gives you a lot of helpful information. Searching a phrase or word shows you the number of searches, the SEO difficulty, the paid difficulty, and the CPC.

Right below that, it tells you how many backlinks you need to get on the first google page for that specific keyword. While scrolling down, you can see lists of keyword suggestions and ideas for page content.

The collection of page content ideas includes relevant blog names. You can see the people who have clicked on and shared every article. The rest of your data reports can be exported to CSV for storage and sorting. Ubersuggest offers a free Chrome extension that displays data directly on the SERP.

The free edition allows you to access one website and three daily keyword searches.

Source: neilpatel.com

Keywords Everywhere

Keywords Everywhere is a chrome extension tool that lets you look up keywords as you browse Google, Bing, YouTube, and other sites.

When you search, a keyword will recognize, and the search volume for that term will display in Autosuggest instantly. On the SERPs themselves, a box with free keyword suggestions is placed on the right side of the page, meaning you may add keywords without leaving Google.

Google Trends

Google Trends is a free app that provides graphs and analytics on particular Google and YouTube search phrases.

Once you input a search word on the site, it will automatically display a list from Google. You can adjust your options on the results page to display YouTube results. It also includes Google Shopping, Images, and News Trends.

Google Trends helps you determine keywords that are getting more popular and eliminate ones that are losing traction. It does not offer information on monthly search volume and competitiveness for every keyword phrase.

Source: happify.com

Moz Keyword Planner

The Moz Keyword Explorer gives you keyword suggestions that are easy to use. Moz’s SEO tool has all the features you’d expect from the best keyword research tools, plus Organic CTR Score and Priority Score are unique data points.

Enjoy 10 free searches each month when you create a free Moz account.

To fully use this tool, you need to purchase the SEO package. The platform’s “Medium” package, which starts at $179 per month with the possibility of a free 30-day trial, includes the Moz keyword research features.

AnswerThePublic

AnswerThePublic is an excellent site to view raw search insights. Once you input your search term(s), it shows the queries people are asking about that topic. The answers are shown graphically, with all the who, what, where, when, why, and other questions that users ask.

It’s an effective method for generating keyword ideas and determining what your potential customers truly want. The results can be downloaded as a graph or a list.

There is one downside to this tool: With a daily limit of three free searches, you should carefully consider each word you enter.

GrowthBar

GrowthBar is an excellent tool for bloggers and marketers that need ranking difficulties or keyword or phrase ideas to display their results easily.

Outline for content generation is a feature that makes them stand out. You can outline your website or blog with keyword phrases, word count, header, photos, links, and much more with only a single click.

Additionally, it enables you to see competitor profiles that include information on backlinks, keywords, social media advertisements, and relevant insights.

GrowthBar has a 5-day free trial, and then you’ll be paid according to your selected plan. The paid plans, Pro ($29 per month) and Scale ($79 per month), allow you to search for unlimited keywords.

Source: digitalspotacademy.com

Keyword Tool

If you’re engrossed in keyword scooping, use the Keyword Tool. The tool is marked as one of the best tools on the market. It offers inquiries for several search engines, such as Google, YouTube, Apple Store, Amazon, and more.

Additionally, Keyword Tool is just like Google Keyword Planner. The 750+ keywords are free and easy to start. The Keyword Tool plan starts at $69/month and is billed yearly.

Final Thoughts

Whether advertising your blog or creating an e-commerce website, every page needs effort, time, and experience. Your business’s excellent keyword research tools can assure that your efforts will pay off.

To choose the right one for you, estimate your budget and determine the primary focus of your brand’s SEO strategy.