Mobile eCommerce is changing the way customers experience online shopping – the design of mobile store apps now bring more convenience than ever before.
With eCommerce mobile app UX design, you will create enriched experiences with users in mind. This part of the eCommerce business is critical, as it provides profitable solutions and delivers the opportunity for shoppers to find your app useful.
By 2025, the global online retail market is estimated to reach up to $7.385 trillion, indicating that online businesses are starting to make a profit with borderless eCommerce.
We provide you with 10 eCommerce app design tips to help you increase your conversion rates and drive customer-centered UX.
1. Curate Thumb-Friendly Screen Zones
Proper placement of elements encourages users to take specific actions. If it’s not developed correctly, this can complicate the customer’s journey from the start.
Thumb-friendly zones give users space on the screen to easily reach with their thumb while holding their smartphone in the same hand. This makes clicking much easier and guarantees a better user experience.
Thumb-friendly zones include the lower corners and center of the screen. You can put elements on the screen in other places, but it’s best to think about how the user’s hand naturally grips a typical smartphone device.
For example, add-to-cart or payment processing buttons are specific elements to consider placing within comfortable reach zone.
2. Readability
Studies show that 25% of apps are abandoned after one use.
The reason behind this is typically poor UX design. With that in mind, a small screen size on mobile devices creates a major barrier to mobile eCommerce.
Users need to read product descriptions and shipping details, so providing a seamless shopping experience is important.
To achieve an enhanced user experience, check all possible spacing issues and maximize content readability on screens.
3. Use the Three-Tap Rule
When designing a mobile eCommerce app, the UX structure should take no more than three taps to get to a product.
Follow this requirement by arranging your products in the order below:
- Categories
- Sub-categories
- Products
Furthermore, you can use tags to arrange products into categories such as “Valentine’s Sale” or “Christmas Gifts,” for example. Consider the search bar as an essential element of UX design for your mobile app. It helps customers get directly to a product they’re interested in buying.
For instance, voice search utilizes voice recognition to improve engagement and provide a speedier shopping experience.
In general, you can think of the three-tap rule as a way to easily transform the mobile app UX design into fewer clicks.
4. Simple Registration and Checkout
Try to avoid a lengthy checkout process by asking for personal information only when you truly need it. It’s best to keep UX as simple as possible, and it should fit within the mobile device’s screen without scrolling.
Most people find that a multi-page signup and checkout process is frustrating. So, you’re essentially testing their patience — which is the typical reason for abandoned carts and profit loss.
To ensure you create a flawless checkout experience, use autofill fields and allow users to modify their orders easily. For example, it would help the user if they could change the number and size of a product before they finalize their purchase.
5. Stick With a Minimalistic Aesthetic
Simplifying your interface makes it more likely customers will find their products. So, avoid making the UI (user interface) complex.
When it comes to great UX design, think of first-time users. The mobile app should be seamless to use and embrace a minimalist mindset. The best solutions to achieving a minimalist design involve:
- Simple color schemes. You can achieve a monochromatic color scheme by modifying the brightness and saturation of one hue.
- Using a single typeface. Consider experimenting with the size and style of your chosen typeface rather than using multiple fonts.
- Paying attention to spacing. Lines and dividers are known for bordering different sections of the screen. However, they can make your eCommerce mobile app design look cluttered. Try to use shadows, colors, and spacing instead for defining areas in a non-obtrusive manner.
6. Keep It Consistent
Consistency is one of the most common mobile app UX design tips. To maintain this key design principle, consider three elements that come into play:
- Visuals: Buttons, color schemes, and typefaces should look the same.
- Functionality: Interactive features should work the same on different screens.
- External: Your website, mobile app, and products should have similar design schemes.
When you apply these principles correctly, you provide benefits for your e-commerce business as well as your customers.
7. Place the Emphasis on Navigation
The key to improving your eCommerce mobile app sales is perfecting the navigation.
This can involve creating a natural flow for users. That way, they can make more purchases without feeling overwhelmed or unsatisfied.
One tip for enhancing the navigation experience is to use standard elements. It can be tempting to stand out, but navigation patterns aren’t the best place for exercising your creativity.
Furthermore, it’s critical to make the navigation options visible so they can clearly see their options.
8. Use Horizontal Filtering
Horizontal filtering takes a user-centered and flexible approach.
This type of filtering enables full-width screen use and a view of the active filters while scrolling.
For instance, users can use different elements like tables, sliders, and paragraphs to drive more extensive UX.
9. Support Pinch and Double-Tap Zoom Gestures
Providing the ability to zoom in on product images can certainly influence the customer’s purchase decision.
Providing easy and natural gesture flow aids proper inspections and fosters curiosity in a product.
10. Virtual Reality UX for Shopping
VR (virtual reality) technologies positively impact the mobile e-commerce shopping experience.
Using VR integration with UX can help users view products more effectively within a life-like setting.
This feature can boost shopping experience by allowing users to skip a trip to the store. Users can wear clothes virtually or look at how a piece of furniture would fit in their home.
Wrap up
Alongside the top 10 tips for UX design listed here, there are plenty more ways to enhance the overall user experience. Experimenting with new UX features and testing for efficiency can have several benefits. However, it’s important to have a clear understanding of UX design for eCommerce mobile platforms.
Keep in mind that UX design development will remain a continuous process.
Watch for the latest UX trends and provide the best possible solutions for users. By establishing this best practice, you can look forward to more profitability and higher user satisfaction rates.