Mobile apps harvest a lot of attention in the world of B2B eCommerce.

Although some calculations for B2B mobile commerce are difficult to compile, mobile adoption, estimated by Forrester, will grow at a CAGR of more than 17% between 2015 and 2020. This rapid rate of adoption is sure to result in mobile commerce growth for B2B companies.

Your B2B experience will be greatly improved through a mobile app meaning that your customers will be more likely to stick around.

When building B2B app, you can choose between native, hybrid or web apps depending on your business needs, app requirements, developer skills and timelines.

In this article, I’ll guide you through a key mobile options – native B2B mobile apps – and some reasons why native mobile apps offer considerable advantages over a mobile website or hybrid apps.


Why do you need B2B mobile app?

As customers got used to make B2B purchases online and more and more acquire a habit of shopping on their mobile devices, having a strong mobile commerce app will be a key differentiator.

A rapidly growing section of eCommerce indicates “anytime, anywhere” habits of today’s buyers so mobile commerce apps should let customers order online from their smartphones. Mobile eCommerce apps are here to stay, and manufacturers and businesses should are already considering the change.

There are few reasons why native mobile commerce apps are particularly tailored for B2B buyers:



Performance Really Matters!


When a B2B customer places an order on a mobile device, it HAS to work.

It is highly important that the user experience is flawless, with quick page loads and accurate order confirmations. If there are interruptions in the connectivity, you cannot assure an accurately placed order. This can be the key difference between getting or losing a customer.

Investing in a native mobile commerce app is the right choice if you want to provide an exceptional mobile commerce experience.

Mobile users reported their engaging with a mobile browser gave more challenges, such as having to pinch and zoom screens or the lack of push notifications to provide quick, important updates with an addition to mobile sites being slower than apps.



Provides Offline Service


Mobile commerce needs to be convenient, allowing the consumer to place orders anytime, anywhere and from any device.

The ability to search for purchase and enter orders, even offline, is another crucial reason why mobile users prefer B2B mobile apps over mobile optimized sites.

As mobile devices are made to use on the go and frequently happens that a connectivity is lost while traveling – being able to continue working, even offline, is an important advantage of B2B mobile apps over an optimized site.

A native mobile commerce app can exploit the mobile device’s camera as a barcode scanner, letting your buyer to quickly place an order whenever the need arises.



Increases Brand Awareness


For a business to survive in today’s competitive corporate world, the visibility and recognition is a must. A well-developed mobile app can boost a company’s visibility as well as help to create brand awareness.

Mobile apps should supply features attractive to its target audience and all elements of branding the company already uses through different channels such as their website and social network accounts.



Better Personalization


Personalization is another essential consideration for B2B mobile apps – for business users that have multiple accounts on multiple sites, the ability to quickly and easily log in, search for products, review past history and complete their transaction is a real benefit.

The cost of B2B mobile app can range from $25,000 to $200,000 and it is dependent on the extent of the services you wish to provide to your customers. B2B are often integrated into the business systems such as ordering database, so the cost of development and the launch of a mobile app is highly dependent on your industry.

(you can try out this app development cost tool if you’d like a fairly accurate estimation)




Benefits of Native Apps?

Quick and Responsive


Native mobile apps are the most common types of app. The main benefits of native apps are that they are quick and responsive since built for a specific platform and having the best performance.

They are are written in languages the specific platform supports, for example, Swift and Objective-C for iOS apps and Java for native Android apps. Native apps are also developed using the specific Integrated Development Environment (IDE) for the given operating systems. Both Apple and Google supply an app developers with their own development tools, interface elements, and SDK.

Most companies would invest in native mobile app development because of the endless benefits offered in comparison to other types of apps.



Better User Experience


A B2B native mobile app is essentially a total renovation of the user experience for the needs of a mobile user. It avoids elements that don’t work well on the small screen yet provides buttons that are easy to see and use on the small screen along with simple and consistent navigation.

Although the initial expenses may be higher with a native app, your end result will be saving a lot of time and money in the long run. By offering a great user experience, better performance and leveraging the device features, you’re able to offer your users more personalized experience.



More Interactive and Flawless


Native apps are more interactive, intuitive and run much smoother considering user input and output. Internet connection is not necessary and they have better user experience as the flow is more natural ( due to  specific UI standards for each platform).

Native apps are delivered in app stores and give developers access to the full feature set of the given platform. Also, with native mobile app development, you get direct access to all native frameworks which otherwise may not be available.



Better Content Deployment


Native apps bring a different approach on how to deal with content, discarding visual clutter and displaying content in the most intuitive way possible for the mobile users, even offline.

Native mobile apps outrun the other apps because they are built in accordance with both, technical and user experience guidelines – they can also quickly access the inbuilt capabilities of the user’s device (e.g. contacts, GPS, camera, etc.).



Increased Customer Loyalty


The combination of the native mobile app benefits will result in a higher conversion rates and will eventually increase your customers’ loyalty.

There aren’t such evident disadvantages with native apps except that you need experienced developers as those are difficult languages to learn and they are more expensive.


Final Word

The decision to build either a native, web, or hybrid mobile app should depend on your business objectives. It’s important to work with an excellent app development company that specializes in the platform specific design and development.

Since your competitors are likely figuring out ways to provide value to their customers through mobile apps, it’s high time for you to figure out your own mobile strategy.

We would usually recommend native app development as it is best to stay with native and not sacrifice on the design elements that are unique to each platform.

Have a question for us or wish to share an idea?

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