It is not enough to simply have a website for a mere online presence. You need to invest in a good web design! Yes, your web visitors will judge you hard if your website looks flimsy or outdated. After all, your website is one of the first things your clients and potential business partners will encounter. Well, redesigning your website doesn’t necessarily mean undertaking a full-blown overhaul.
You could make a couple of minor refinements that will make your website better. You are bound to scale up your user experience and even grow your SEO. Talking of web design updates, here are some of the tweaks you should consider making to your website today.
Web Design Updates to Make
Optimize your webpages for speed
Websites users are quite impatient and tend to bounce off any webpage that takes too long to load. In fact, studies show that websites with an average load time of 5 seconds have a 38% bounce rate. This is certainly not good for your conversion rate. This is why one of the key web design updates you can make is to optimize website load speed.
Start with a proper audit-the beauty is that there are free tools like Google’s PageSpeed that let you know how long your website takes to load and what could be slowing it down.
Tip: As a rule of thumb, strive to show your content in around 3 seconds.
Use a consistent design
Uniformity is also critical in a good web design. For example, if your typography or color combination varies from one section to the next, your website might look chaotic and all over the place.
Ensure you choose one theme and stick to it throughout the entire website to bring harmony and make your website recognizable and easy to navigate. Here is a nice guide on typography in web design.
Add relevant images or video
The average Internet user tends to get bored easily, especially when reading bland articles. However, when you add relevant images and videos, visitors are less likely to bounce away from your site. In addition, visual elements increase user engagement and boost sales. Potential clients will be more inclined to buy from you when you post candid photos of your products.
Tip: Don’t bloat up your website with images and videos, though. Ensure you also invest in Images SEO to help your website rank higher.
Secure your site
Web browsers are now warning users not to proceed further to insecure websites. This is a response from browsers to help keep the Internet safe in a world where cybercrime is one the rise. Well, securing your site prevents you from chasing your clients away and being ranked lower in the SERPs.
Securing your website is quite easy. You just need to have an SSL certificate installed on your web server. Your web user communication with your server will be encrypted, protecting crucial information. You will start seeing a padlock icon next to your domain URL on your browser.
Remember, Google is also giving an upper hand to websites that are secure. It is therefore essential to renew SSL certificates timely to avoid insecure warnings and maintain customers’ trust in your site.
Focus on mobile!
At least 64% of the world’s population owns a smartphone. Therefore, if your website isn’t optimized for mobile, you could be losing on critical traffic! Your webpages might be working on mobile but if they are slower or hard to read, then your target audience might bounce off on mobile.
So, it is time to optimize your website for mobile. Make sure the website is responsive and tailored for mobile phones. You might also craft a mobile app version of the website to give your mobile users a nice experience.
Look for broken links or 404 pages
Suppose you change the URL to one of the links on your page without setting up an appropriate 301 redirect. The result is a 404 error that notifies the visitor the page they are looking for cannot be found.
Multiple 404 pages frustrate your customers and reduce the chances that they will revisit your page. You can fix the 404 errors using tools like Google Search Console. You can find those broken links and replace them with pages that work.
Do regular design updates and testing
Last but not least, it is worth noting that web design is not a one-and-done deal. As we all know, change is inevitable. Your current design might be obsolete in the next few years. Keep testing the updates you have already made and be on the lookout for emerging trends that will enhance your website. It would also help to gather feedback on how your visitors will respond to the changes on your website and act accordingly.
Upcoming Web Design Trends:
We all know that web design is a constantly evolving subject and many trends are coming which can give a fabulous look to your site.
Few upcoming trends that you should not miss are:
parallax scrolling, animated cursors, organic shapes, smart video, personalized content, dark mode, voice activated interface, etc.
A few of them have already started to roll in many sites and others are still waiting.
However, the time is not far when we will have a new web design concept with modern trends and requirements.
Updating your website makes it more user-friendly, boosts your rankings on the SERPs, solidifies your brand identity, enhances performance, and improves appearance.
You will make your website more appealing thus you also have a high chance of increasing your traffic and conversion!